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Alexs Lemonade Stand Case Study by Shersy Benson

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To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.To encourage and educate others, especially children, to raise money for childhood cancer by holding their own Alex's Lemonade Stands.To expedite the process of finding new cures and bringing them to children with cancer now. Mission Statement

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Annual Budget 2008-2009 Annual Revenue & Expenses Fiscal Year Starting: June 1, 2008 Fiscal Year Ending: June 1, 2009 Revenue Total Revenue $6,790,666 Expenses Total Expenses $5,388,996

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Medical Research Budget: $5,000,000 Population Served: Children and Youth (infants - 19 years.) To fund the top childhood cancer research projects. One area that ALSF especially likes is seed funding so that our money can be leveraged into larger funding using the preliminary data generated from our funding. Another area of interest is to fund infrastructure in clinical trial programs so that the sickest children can get the treatments they need quicker. We have many examples of success including researchers that have been able to leverage our seed funding into funding as much as 10 times our funding level. We have also seen examples of children getting enrolled in needed clinical trials quicker.

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Technology- for the cure AND for the nonprofit Utilized to track and maintain thousands of records, donations, volunteers and fundraisers

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Fundraising Pages

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Social Networking Platforms

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Database Management System

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Business Processes How does it work?

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Grassroots outreach

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Volunteer Utilization (27k annually- over 100k total)

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Streamlined high-touch campaigns

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Fundraising Ideas

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Just like Alex, you can hold your own lemonade stand

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Or sell your old stuff, if that is your plan! Yard Sale

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Collecting change is quite simple too

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Or share Alexs story while celebrating you!

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Run, bike or swim for the cure

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Or make your special day mean even more!

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Cookies, brownies and cupcakes are always a hit

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Or set an online goal and fundraise for it!

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Whether you choose from this list or have your own idea in mind

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You are helping us fight childhood cancer, one cup at a time!

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Management Decisions Family ties from the beginning

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Executive Directors Liz & Jay Scott, Alexs parents They utilized their own connections and resources to build the nationwide organization

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SWOT Analysis Strengths, Weaknesses, Opportunities, & Threats

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Strengths & Opportunities Strengths Cause is universally liked Compelling needs High-tech for younger generations Streamlining inclusiveness interactive Opportunities Partnering with major fads (ex: Twilight) New technology Outreach to all childrens hospitals

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Weaknesses & Threats Weaknesses Brand recognition Everything is digital Low revenue per fundraising event Need many people to keep data management accurate and monitored Threats 67 medical research nonprofits 168 Childrens nonprofits No old-fashioned ways to give Freedom and individualizing of campaigns The cure (Best reason to close)

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Continue the momentum Business Solutions

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Solutions for the future Text to donate signs provided for lemonade stands Implement automated editing and censorship on personal web pages Automated merchandise sales and shipment Integrated and automated donor/ data management system Skype/ Live cam lemonade stand for video files/media

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Conclusion Nonprofit Overview Business Process Technology Management Decisions SWOT analysis

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?????? Questions

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Why use high touch campaigns?

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What is the best method to organize data for this nonprofit?

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References www.guidestar.org www.Alexlemonadestand.org IRS-990 208, 2009, 2019 http://www.thenonprofittimes.com/article/detail/high-tech-and-high-touch- how-one-helps-the-other-2794 Business Process Management Journal ISSN: 1463-7154