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Alfredo Rangel, Owner
We’re “Numbero Uno” in South Bend!
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Strong Need for this Service• I was brought up by Mexican parents who
spoke only Spanish at home.
• Raised bilingual since I had to know Spanish at home, English at school.
• Spent a lot of time helping friends and family with language problems
– Translating documents
– Interpreting and explaining things on the internet
• I realized that many people need this service and are willing to pay
Better Communication Is Our Business
• A service focusing on document translation for the Latino community in South Bend
• We want to help people who– Are processing government paperwork– Want to understand important rules and policies at their workplace– Need to log into and understand important web sites.– Need Spanish language version of a brochure, flyer or handbook
• Occasionally, we may work online with companies who want to communicate with Spanish speaking customers and employees
• We are about satisfying customers by overcoming language barriers between English and Spanish speakers
Why It Will Succeed
• I am fluent in Spanish and have a lot of experience
• The SB Latino community is growing (8.45% at last census, increases by 60% in every census since 1970)
• I have already joined the “Robinson Enterprises” program at the Robinson Center for help and guidance during my first year of business
• I can keep costs low and profits high by using the computers at the Robinson Center
• Online opportunities help add to my income
• Best of all, it can be started immediately at almost no cost
No Major Players in South BendAll of the local competition is small and based in the home.
If I provide great customer service at an affordable price, AR Translation Services can compete in this line of work.
They’re ALL small. Why NOT Me?
Competitive Advantage
• Access to Notre Dame resources
• Good online presence
• Safe, professional work environment
• No pressure to charge high prices
Marketing Plan (4 P’s)
Consumer &Market Analysis
Consumer Analysis:Market Segment: [Latino immigrants in Greater South Bend area and online]
Target Customer:[Individuals seeking citizenship or better understanding of work rules and policies, companies who need documents translated]
Market Analysis:Location: Focus on Greater South Bend
Population: Latino
Income: N/A; cost conscious
Behavior: Struggling to master English
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Rates On Documents
Document Price (Dollars)
General (Less than 500 words) 35
General (Greater than 500 words) 75
Immigration Forms 10
Procedures/Manuals 50
Employee Handbooks 200
Brochures and Catalogues 40
Website Contents 15
Reports 30
Cost of Materials/Direct Labor
Definition of One Unit:Direct labor
(wage per hour)Time (in hours) to make one unit
Direct labor cost per unit ($)
$7 10 $70
TOTAL
Material Description Cost /Quantity Cost per Unit ($)
Paper (supplied by customer) 0 0
TOTAL $ 70
TOTAL MATERIALS/DIRECT LABOR $70
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Economics of One Unit
Definition of One Unit One translated document
Selling Price per Unit $ 200
Direct Labor $ 70
Materials $ 0
Total COGS Per Unit $ 70
Other Variable Costs
(outgoing shipping, packaging, commissions)
$ 0
Total Variable Costs $ 0
Gross Profit Per Unit $ 130.00
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Start-up Investment
Entrepreneurial hours needed for start-up
Minimum wage + ($1-$5) Total start-up
time investment
20 $ 7 $ 140
Item Where I will buy this? Cost of Item
Business Cards Vista Print (online) N/A
Flyers RCLC Computer Lab N/A
El Puente Newspaper El Puente website N/A
Sabor Latino (FM 98.1) online N/A
CASH RESERVE covering 3 months of fixed costs $ 600
Estimated TOTAL START-UP INVESTMENT $ 740
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Financing Strategy for Total Start-up Investment
Source Amount
Savings $40
Relatives/Friends
$200
Investor $0
Grant $500
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Monthly Sales Projection
Month Units Sold
January 4
February 8
March 8
April 8
May 8
June 12
July 12
August 12
September 8
October 8
November 8
December 4 Total =100
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Selling Price Per Unit $200
# of Units Sold 100
Total Sales $20,000
Less Variable Costs
Total COGS $ 0
Other Variable Costs $ 0
Total Variable Costs $ 0
Gross Profit $ 20,000
Less Fixed Costs
USAIIRD $7,000
Other Costs/Unforeseen $200
Total Fixed Costs $ 7,200
Profit before Taxes $ 12,800
Less Estimated Taxes @25% $ 3,200
Net Profit $9,600
Projected Yearly Income Statement 15
Philanthropy Plan
AR Translation Services is committed to giving back to the community
After a successful first year we want to:
1. Work out a fair rental fee for using the Robinson Center
2. Employ 1-2 teenagers from immigrant families that may have trouble getting a job
3. Volunteer as a peer mentor in the Youth Entrepreneurship program
4. Help sponsor uniforms for a local soccer team
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Business & Educational Goals
• Business- Hire 1-2 more people in the
next two years
- Put away 10% of my profits to save for use during college
- Help with house bills to take pressure off my parents
• Educational - Study mechanical Engineering at Notre Dame
- Go to Graduate School and get an advanced degree in the same field
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We’re “Numero Uno” in South Bend!
Thank you for your consideration of
