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• Overview of Alfresco Today• What’s Next in ECM?• Systems of Engagement• New Systems in the Enterprise• Implications for Content Management• Implications for Alfresco/ Roadmap
10 Challengers to Microsoft By Doug Barney 12/05/2010
http://redmondmag.com/articles/2010/12/01/10-challengers-to-microsoft.aspx
1 VMware Inc.2 Google Inc.3 Salesforce.com Inc4 Oracle Corp.5 IBM Corp6 Alfresco Software Inc7 Apple Inc.8 Amazon Web Services LLC9 Research In Motion Ltd.
10 Cisco Systems Inc
Alfresco's business model is based on two words that have caused equal parts fear and confusion on the Microsoft
campus: open source. In this case, the focus is on Web
development and enterprise content management, two major areas of focus for
Microsoft, which now has a billion-dollar business with
SharePoint.
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● 2M+ downloads (~40,000/month) ● 2 million downloads● Over 100,000 community
members● 700k+ developers● Over 250 global partners
& OEMs● 1200+ customers
● Primarily Global 2000 + Government
● Now adding ~100+/quarter● Ecosystem
● 250+ SI partners● 50+ OEM partners● Share solutions with others 0
500
1000
1500
2005 Q3
2006 Q1
2006 Q3
2007 Q1
2007 Q3
2008 Q1
2008 Q3
2009 Q1
2009 Q3
2010 Q1
2010 Q3
Government Finance Media & Entertainment
Software Retail
Education ManufacturingTravel & Logistics
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DocumentMgmt
ContentCollab
Electronic Records
Mgmt
WorkflowWeb Content Mgmt
Email Archive
ImageMgmt
9
Shared Drive
Web Email PortalsOffice Protocol
Applications
OpenDistributed Platform
Many Points of Access
CMISSpringReplicationDeploymentAMPsScriptingBPM
• There is something going on in the enterprise
• “Give me a ‘Facebook’ for the Enterprise”
• Alfresco is being used in new applications
• We are playing with others in a new market
• That market is big and has no name?
• Is it related to other things going on in the enterprise?
Content Mgmt$4.7B / 48%
Collab$1.0B
10%Portal$1.7B / 17%
Search$2.4B / 25%
Part of a $9B Market (IDC 2010)
10
14
IT Users
Inside the Enterprise Outside the Firewall
Good Heavens!Put that Tweet in a System of Record!
Chill Seymour!We don’t need you anyway!
Systems of Record meet Systems of Engagement
•Contract entitlements• Account information, interaction history, purchasing pattern• Subject Matter Experts profiles & contributions•MVP Program
• Private and public communities• Virtual forums for collaboration of experts•User-generated content – MVP Programs
•Metadata collection & retention• Algorithms, analytics
• Privacy policy
• Security, rights, authentication
•Content creation & mgmt policies
© 2010, TCG Advisors LLC December 17, 2010
Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of
conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and
guides the userQuality Content processes insure accuracy and delivery of
information and improve quality of executionCompliance Regulations require explanation of procedures and
records of what has been seen or delivered to users and customers
Execution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)
Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
Market Sell Support
Outbound (CMO)
Source Buy Deploy
Inbound (CFO)
Design Build Deliver
Product (CTO)
Plan Provision Report
Strategic (CIO)
• Channel Management to New Channels• Social Tools for Social Engagement• Content Analytics for Personal Engagement
• Supplier Planning• Inter-Enterprise Collaboration• Process Analytics
• Project Planning & Collab• Product Introduction• Virtual Expert
• Mobile Management• Rapid Planning and Provisioning• Compliance (Archive, Records)
• Systems of Record create efficiency• Impossible to do global commerce without them• Focus on cost, quality, and contractual commitments
• Systems of Engagement create effectiveness• Address the complexities of global business relationships• Focus on time, innovation, and personal commitments
• Systems of Record need Systems of Engagement• Troubleshoot the exception conditions
• Systems of Engagement need Systems of Record• Access the relevant fact base
• Correct architecture• SOEs operating on top of and in touch with SORs• This is where the evolution in infrastructure comes in
© 2010, TCG Advisors LLC December 17, 2010
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• SAP – $57B Software Vendor• 50,000 users participating in on-line
communities to collaboratively create and review internal sales and marketing documentation before deploying to the field
• Activision – $3B Video Game Manufacturer• 40 different franchise microsites, 5m registered users,
5m guest users, 6 languages, 6 servers. Using Community-driven sites to replace television advertising budget. Lots of game add-on content
• St. Gobain - $35B global construction materials firm• Enterprise-wide deployment to share common
materials, specifications and video across business and partners. Using activities and alerts to be aware of what various divisions are doing.
23
• Integrations with Social Business Systems• Extending and Optimizing Share• New Social Content Services• Distributed beyond the Firewall and the Enterprise• Web Content Services• Social Business Processes• And of course the Cloud
25
Metadata, Tagging and Favorites
Previewing and Commenting
Activity Feeds and Status
Wikis and Blogs Collaborative Lists –To Dos, Issues…
Browsing, AJAX and Thumbnails
Email Receiver and Repository Access and CollaborationIn Office
Portal Integration Google Docs
Outlook Calendar
Social Business Systems
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• Has Read• Liking• Rating• Friends Like• User Generated Content Extensions• Video and Rich Media Services• Social-based search, integration with Solr• Federated Search Services
• Activiti will be a standalone brand led by Alfresco
• Designed by Tom Baeyens, Founder jBPM
• Alfresco focus on Human Workflow
• Complement Social Bus Systems
• Support new BPMN 2.0 standard
• Apache-licensed• A complete suite
• Engine, Modeller, Console and User Tools
Alfresco Community Edition
Alfresco Enterprise Edition
3.4a
3.4 Q3 (Swift)
2011
Q2 (Swift)WCMQuick Start
2010September
January
November
3.4Beta 1
3.4b & c
3.4Beta 2 & 3
• Faster, more reliable, scalable
• The focus on RAS• De-Hibernate• External Indexing (Dev
Branch)• Query Performance
Optimisation• Security Framework
Updates• Administration Tools
32
• New WCM Offering• End-to-end WCM solution
based on DM repository and Share
• Targeted new features for sales enablement and customer satisfaction• New/improved application
applicability• Application development for
Business Analysts• Usability
• Developer APIs and Tools
● Deliver best-in-class user experience● Simple, interactive, self-evident GUI & visual appeal
● Enhanced collaboration services● Including innovative social and collaboration capabilities around
content
● Open platform for developing social content applications● Reduce the skill set required to build applications
● Provide productivity tools for developers
● Continued Investment in Scalability, Performance and Reliability● Support mission critical applications
● Meet the needs of the enterprise
33