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Alif Ailaan Update
February 2014
2 2
• Celebrating one year of Alif Ailaan
• It’s In Our Hands: a campaign to highlight the stories of Pakistan’s education heroes
• Expanding our reach in Sindh: building bipartisan political consensus for education reform
• Deepening our ties in Balochistan: encouraging local government to take ownership of
education
• Endorsing the Meesaq-e-Ilm, a charter for teaching in Pakistan
• Working with parents and communities on the ground
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February at Alif Ailaan
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For the past year Alif Ailaan has talked about the urgency
of Pakistan’s national education crisis and we have been
successful in highlighting that there is a problem. To mark
our first anniversary we want to inject a message of hope
and purpose into the national education discourse.
It’s In Our Hands is a coordinated media campaign to
showcase the successes of Pakistan’s education heroes.
One year of Alif Ailaan
3
It’s In Our Hands
4 4
SOS Children’s
Village
Alif Laila Book Bus
Society
Umer Saif’s E-
Learning Project
Archdiocese
Khawarizmi Science
Society
The Citizens
Foundation (TCF)
Minhaj Education
Society
Humaira Bachal’s
Street School
Spelling Bee
Ida Rieu
Teachers’ Resource
Centre
Garage School
Literate Pakistan
READ Foundation
Sindh Monitoring
System
ASER
DIL Network
PCE
Master Ayub
RSPN
Ilm Ideas –
Resources for deaf
children
HEC
Insaan Dost
Sheikh Ijaz – MPA
PML-N
Roshan Pakistan
Sham Baba – Swat
EDO – DG Khan
Rasoolpur - Rajanpur
Indus Resource
Center
NAMAL – Mianwali
Adam Foundation
Stories selected from all over Pakistan
We selected 31 stories that encompass a wide range of successes,
are scalable and replicable, represent public- and private-sector
initiatives, and highlight exemplary individual contributions.
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It’s In Our Hands
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788 primetime spots on
8 major channels
Television Five ads on inspirational
Individuals and
organisations making
change happen.
5
It’s In Our Hands
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Radio
1,738 drive-time spots
across 11 radio stations
We highlighted exceptional
organisations helping to
educate Pakistan’s children
and improve the quality of
education.
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It’s In Our Hands
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Print and website
Every story published on our
website and there were 32
insertions in 8 major English
and Urdu newspapers
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It’s In Our Hands
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Social media We showcased these
stories on our social
media platforms.
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It’s In Our Hands
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Responses
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It’s In Our Hands
As a result of our campaign, nearly 200 citizens sent letters to their
elected representatives through our website.
And one provincial minister wrote
back… Sardar Muhammad Idrees MPA-PTI
(PK-48 Abbottabad) responded personally
to a letter he received from a voter in his
constituency
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Sindh’s Promise to its Children
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Expanding our reach in Sindh
On February 20 nine political parties in Sindh committed to education reform, signing a political
charter to ensure 100% enrolment and to improve the quality of education
From left: Asif Baladi (JSQM), Muhammad Hussain
Mehanti (JI), Sherry Rehman (PPP), Nisar Khuhro
Minister Education, Faisal Subzwari (MQM), Mahtab
Rashdi (PMLF), Irfanullah Marwat (PMLN)
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On February 21 a resolution was
passed unanimously in the Sindh
Assembly, committing to ensure
100% enrolment and to improve the
quality of education. The resolution
was presented by Sindh Education
Minister Nisar Khuhro.
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Expanding our reach in Sindh
Sindh Assembly
commits to
education reform
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Engaging with Sindh’s political leadership
On February 14 Alif
Ailaan visited
Bilawal House in
Karachi to meet
with the top
leadership of the
Pakistan People’s
Party. We briefed
them about our
work and about the
need for urgent
action to address
the state of
education in Sindh.
Clockwise from left: Sana Kazmi (Alif Ailaan consultant), Murtaza Solangi (Alif Ailaan consultant), Fazlulllah Pechuho (Secretary Education
Sindh), Hasham Riaz Sheikh (Assistant to Chairperson PPP), Bilawal Bhutto Zardari (Chairperson PPP), Sherry Rehman (former ambassador
USA), Nisar Khuhro (Senior Minister Education), Mosharraf Zaidi (Alif Ailaan Team Leader)
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Expanding our reach in Sindh
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Building a women’s caucus
Top: Alif Ailaan political advocacy campaign
manager, Salman Naveed, addressing MPAs from
the Pakistan People’s Party, Muttahida Quami
Movement and Pakistan Tehreek-e-Insaf. Right:
Sharmila Farooqi, MPA (PPP).
We held a session on
February 7 in Karachi to
lay the foundation for a
women’s caucus for
education in Sindh.
Women MPAs from three
major political parties
attended the session.
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Expanding our reach in Sindh
14 14
Our education activists in Larkana (left) and
Matiari (below) gathered together civil society
organisations and political parties to demand
urgent action against ghost schools on
February 6 and 18. A torch rally held in
Larkana culminated at the residence of Sindh
Education Minister Nisar Khuhro.
Rallying for change
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Expanding our reach in Sindh
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Balochistan’s pledge to
education reform
On February 22 we brought together winning
candidates of the local bodies elections in Quetta
to discuss and take ownership of the state of
education in Balochistan. Local bodies
representatives signed a pledge to take specific
steps to improve the state of education in the
province.
From left: Handri Masih Baloch, MPA, National Party; Local bodies representatives; the pledge with signatures
15
Strengthening our ties in Balochistan
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A rally to demand implementation of
Article 25-A was held in Loralai. More
than 700 participants, including parents,
politicians and representatives of civil
society organisations joined the walk.
Owning education reform
Left: Participants head the rally holding a banner
that reads “It’s in our hands”; Above: Children
holding the Alif Ailaan pledge card
16
Strengthening our ties in Balochistan
17 17
Working to curb teacher absenteeism
Our education activist in Lasbela brought together more than 150 parents, politicians and
representatives of civil society organisations to lead talks on the alarming rate of teacher
absenteeism in the district. During the event, held on February 9, speakers called for the merit-based
recruitment of teachers and discussed ways to solve the issue of teacher absenteeism.
Speakers:
• Anwer Ali ,Social
Welfare Officer
• Azeem Saiyan,
PMLN
• Ghulam Rasool,
former Union
Nazim
• Rafeeq Baloch,
Headmaster, Boys
High school, Hub
• Rafeeq Baloch,
Deputy District
Education Officer
• Rajab Ali Rind,
National Party
17
Strengthening our ties in Balochistan
18 18
On February 4 we hosted a special screening to tell
the story of education campaigning in Pakistan.
Nine short films celebrating the work of our
partners were screened for a packed audience.
More than 100 friends and supporters joined us at
the event in Islamabad.
Storytelling the education story
Members of the panel (from left), Khurram Dastgir, Federal Minister for
Commerce; Raza Rumi, columnist and political analyst; Nasreen Sheikh,
Education Campaign Manager, Rural Support Programmes Network; and
Maliha Tanvir, MPA-PTI, Mansehra
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Supporting our partners
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Children’s Literature Festival
Our partner, Idara-e-Taleem-o-Agahi, organised
the Children’s Literature Festival in Karachi. We
were there to lend our support and used the
opportunity to talk to parents, students and
teachers about our work.
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Supporting our partners
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On February 9 in Lahore we
convened a meeting of 40
teachers union
representatives from all four
provinces to decide on an
electoral framework for the
Mutahida Mahaz-e-Asataza,
a national alliance of
teachers unions.
Bringing together Pakistan’s teachers
Left: Haji Abdul Manaf, Secretary General of the
Mutahida Mahaz-e-Asataza, with the elected
leadership of the alliance; Above: union
representatives during the opening session
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Endorsing the Meesaq-e-Ilm
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Meesaq-e-Ilm convention
Clockwise from top: Khalida Mansoor (MNA, PMLN), Sheikh Ijaz (MPA, PMLN), Sardar Javed Akram (Commissioner Faisalabad), Kaneez Fatima (MPA,
PMLN); Sheikh Ijaz (MPA, PMLN); Sardar Javed Akram, Commissioner Faisalabad, addressing the participants
On February 20 we held a Meesaq-e-Ilm
Convention in Faisalabad to attract greater
endorsement of the charter for teaching in
Pakistan. MPA Sheikh Ijaz, along with MPAs and
MNAs from the surrounding districts of Chiniot,
Jhang and Toba Tek Singh, committed to the
Meesaq in front of an audience of 600.
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Endorsing the Meesaq-e-Ilm
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Finding local solutions
District Bhawalnagar in southern
Punjab has some of the worst
education indicators in the
country. Our education activists
held 4 village-level sessions to
identify problems and find
solutions.
Basti Jaito
• Shortage of
teachers
• No drinking
water
• No electricity
in girls’ primary
school
• No secondary
school for girls
Basti Joranan
• No boundary wall
in girls’ school
• No furniture in
boys’ school
Kot Allayar
• 800 students
• 12 teachers
Basti Shah Wali
• No electricity
• No drinking water
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On the ground
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Strengthening the voice of parents
From February 11 to 20
our education activist in
Lahore conducted
community sessions to
help parents raise their
voice for improved schools
in their areas.
Parents’ demands • No corporal punishment
• No bribery and corruption
• Focus on discipline
• Provide proper school
infrastructure
• Better trained teachers
• Include sports in the curriculum
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On the ground
From left: A list of parents’ demands; talking to mothers in Kullar Colony; a mother in Mariam Colony writing down demands
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Getting the word out
We held consultations and forums on
the Meesaq-e-Ilm and the importance of
education in Balochistan, Khyber
Pakhtunkhwa and Punjab.
Clockwise from above: Meesaq-e-Ilm consultation in Haripur,
where attendees were briefed on their district’s position in
the Alif Ailaan Pakistan District Education Rankings; a debate
on the value of education in Sialkot, including discussions on
enrolment and retention; Pashto Literature Festival in Swat,
discussing the influence of the Pashto language and culture
in education
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On the ground
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Welcoming new
education activists
Our partners LEAD Pakistan recruited and
trained 35 new education activists from all
four provinces to expand our presence
across Pakistan. A four-day training and
orientation session was held in Lahore.
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On the ground
Punjab
• Attock
• Bhakkar
• Chiniot
• Hafizabad
• Kasur
• Khanewal
• Lodhran
• Muzaffargarh
• Pakpatttan
• Sahiwal
• Sheikhupura
• Vehari
Sindh
• Badin
• Dadu
• Ghotki
• Kashmore
• Khairpur
• Nowshero Feroze
• Qamber Sanghar
• Shaheed
Benazirabad
• Shahdadkot
• Shikarpur
• Sukkur
• Tando Allah Yar
• Tando Muhammad
Khan
• Tharparkar
• Thatta
Balochistan
• Jafarabad
• Killa Saifullah
• Nasirabad
Khyber Pakhtunkhwa
• Battagram
• Charsadda
• Dera Ismail Khan
• Mansehra
• Nowshera
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