the reinvention of little golden books

chapter one ....................................................08

the story of little golden books

chapter two ....................................................20

the story of golden media

chapter three ................................................. 37

the story of filia the firefly

chapter four ...................................................60

the stories golden media tells

chapter five ....................................................94

the story's conclusion

table of contents

chapter one:

the story of little golden books

710

children’s books were expensive and fragile. In fact, one could say these

books weren’t made for children at all.

Back in 1941, children’s books normally sold for $2-$3; they were a luxury

for many families. This didn’t sit well with George Duplaix, president of the

Artists and Writers Guild, Inc., so he began developing a colorful children’s

book that was durable and affordable for most American families.

Thus, when Little Golden Books launched in 1942, they changed pub-

lishing history. Little Golden Books were designed to be sturdy (a new

concept), delightfully illustrated, and to be sold not only in bookstores,

but department stores and other chains (another new concept). For the

first time, children’s books were high quality and low-priced; the first

books were only 25 cents each. They were available to almost all chil-

dren, not just a privileged few.

Little Golden Books, now known simply as Golden Books, have endured

since then and in 2012 will celebrate 70 years of publishing.

not long ago, in a land not far away,

811

712

The Poky

Little Puppy

Simon & Schuster

publishes the 12 original

Little Golden Books: The

Poky Little Puppy, Three

Little Kittens, Bedtime

Stories, The Alphabet A-Z,

Mother Goose, Prayers

for Children, The Little

Red Hen, Nursery Songs,

The Golden Book of Fairy

Tales, Baby’s Book, The

Animals of Farmer Jones,

and This Little Piggy.

The books sold for 25

cents each, a price at

which they remained for

more than two decades.

Doctor Dan, The

Bandage Man

Doctor Dan, The Ban-

dage Man is released

with Johnson & Johnson

Band-Aids glued to the

right side of the title page.

This marked one of the

first ventures into book

and product joint packag-

ing. The first printing was

1.75 million — the largest

first printing of any Little

Golden Book to date.

Bozo the Clown

In the early 1960s, many

of the most popular

Golden Books were those

that featured characters

from Saturday morning

television shows. Titles

included Bozo the Clown,

Huckleberry Hound

Builds a House, The

Flintstones and Yogi Bear,

A Christmas Visit.

In 1962, Golden Books

raised their price for the

first time, to 29 cents. It

would increase four more

times in the following

twenty-four years: to 39

cents in 1968, to 59 cents

in 1977, to 89 cents in 1982

and to 99 cents in 1986.

1942 1951 1961

a story for all ages

813

A Child’s Year

Despite turmoil, Golden

Books stuck to its mission

of providing all children

with quality, colorfully

illustrated books. They

continued to partner with

established children’s

books authors and

illustrators and, in 1992,

released A Child’s Year by

Joan Walsh Aglund.

Also in 1992, Little Golden

Books celebrated their

50th anniversary. In rec-

ognition of this milestone,

a permanent exhibit was

given to the Smithsonian

Institution, “Little Golden

Books and American

Culture 1942-1992.”

One Monster

After Another

The 1970s were a turbu-

lent decade for Golden

Books, as the company

underwent leadership

shifts and the country

experienced economic

hardship. As a result,

Golden Books’ status as

a platform for launching

brilliant careers in illustra-

tion waned dramatically.

Mercer Mayer made an

awkward debut during

this period with his One

Monster After Another,

which drew wide criticism

for its resemblance to

Maurice Sendak’s Where

the Wild Things Are.

The Good-by Day

Golden Books was again

tested during the 1980s as

their leadership struggled

to reconcile a marketing-

based approach to pub-

lishing with an editorially-

based strategy.

The epitome of this con-

flict came in 1984 with

The Good-by Day, a story

about two best friends,

one of whom was about

to move. After seeing the

cover, which depicted

the girls, one white and

one black, an editor

questioned the book’s

rationale, arguing that

“we never see white chil-

dren and black children

playing together.”

1975 1984 1992

The Boy and

The Tigers

The classic line’s success

was not enough to keep

the publisher out of

financial trouble. In 2001,

Golden Books, which

had filed for bankruptcy

two years earlier, was ac-

quired by Random House

and Classic Media.

The new owners sought

to breathe new life into

the aging publisher with

books such as 2004’s

The Boy and the Tigers.

It was a return to simpler,

less imposing books that

aimed at achieving a

child-centered focus.

2004

714

815

That said, it’s important to note that the latter half  —  or perhaps latter

two-thirds  —  of Golden Books’ life has not been nearly as bountiful as its

first 20 years. The publisher struggled to remain relevant as the social and

technological developments impacted the public’s expectations for chil-

dren’s entertainment. Instead of evolving with the industry, Golden Books

adopted a strategy of doing one thing well, publishing books. In other

words, Golden Books was not providing consumers what they desired.

To further compound the problem, these same social and technological

developments threw the print media industry as a whole into a tailspin.

As digital platforms became an integral part of parents’ and children’s lives,

Golden Books’ flagship product became less desired, useful and relevant.

As a result, Golden Books have become a passive participant in the chil-

dren’s entertainment market. The company has become so concerned

with survival that it has long abandoned practical and aspriational growth.

The one-time leading innovator in children’s publishing has become staid

and nostalgic, a fact that is reflected in the brand's current look and feel.

little golden books: current brand position

it is golden’s time to turn the page…

and re-embrace childlike wonder.

chapter two:

the story of golden media

722

As previously stated, Golden Books began with one simple goal: to publish

cheap, durable books that contained colorfully illustrated, well-told stories.

While this is still an admirable goal today, it is too common and narrow to

make Golden Books a competitor in the children’s entertainment industry.

Even Random House, Golden Book’s current parent company, has an

extremely narrow focus. Instead of generating products that engage chil-

dren across all levels, the publisher’s children’s division remains committed

to “creating books for preschool children through young adult readers,

in all formats from board books to activity books to picture books and

novels,” according to its website.

golden books is now golden media

823

724

825

The means and goals of children’s entertainment have changed. A book,

for instance, is more than a plaything that occupies a child's attention.

Enjoyment is derived from interacting with and learning from the content

in various formats.

In other words: Children don’t just read stories. They live them, too.

Golden Media has recognized and responded to the aforementioned

changes. This rebranded company will be a leader in children’s entertain-

ment, providing children with a comprehensive entertainment experience

with room to learn, play and grow.

Golden Media will adopt a new mission statement that encompasses

these new market characteristics while remaining true to the original firm’s

goals. The mission statement is as follows:

our stories belong to children…

we light their imagination and animate their wonder.

we light their imagination and animate their wonder.

730

Golden Media will not treat large publishing companies, such as Scholastic

or HarperCollins, as its main competitors. These firms produce children’s

books, yes, but they do not embody one character or set of stories. They

are not as focused as Golden Media strives to be.

Instead, Golden Media will directly compete with other children’s series.

These will include both established and emergent series, such as:

• Junie B. Jones

• Berenstain Bears

• Curious George

• Dr. Seuss

• Elephant and Piggie

• Eric Carle

• Otis the Tractor

• Pete the Cat

• Skippyjon Jones

• Thomas The Tank Engine

Disney, Sesame Street and Nickelodeon are notable exceptions from this

list, even though each has a popular children’s book line. While their goals

may be in line with that of Golden Media, their main character-building

mediums are not. Sesame Street, for example, primarily tells its stories

through its TV show; its books are merely an extension of that. Golden

Media, like Dr. Seuss, does the exact opposite and will look for ways to

apply its storybooks to new mediums.

golden media: brand projection

831

Low price

Low quality High quality

High price

Skippyjon Jones

Otis the Tractor

Pete the Cat

Eric Carle

Elephant and PiggieDr. Seuss

Berenstain Bears

Curious GeorgeThomas the Tank Engine

Golden Books (Before)

Junie B. Jones

Golden Books (After)

732

This is Michael

Michael is a 20-, almost 30-something freelance web

developer. He is a single, freewheeling Chicagoan, but

he’s a family man at heart, ultimately staying close to

where he grew up in the Northwest suburbs. Michael is

the middle child, with a younger brother who’s a senior

in college and an older sister who just had her first baby.

Michael knows he has to get his nephew a gift (because

his mom told him so), and he wants it to be a good one.

His friends don’t have kids — they aren’t even married, or

dating, for that matter — and he doesn’t want to go to his

mom for more advice. Ultimately, he decides to rely on

what he knows, turning to toys from his own childhood.

who is golden media's audience?

833

This is Mrs. Gunz

She’s known she was going to be a librarian since the

fi rst time she was dropped off at the public library’s story

hour. It’s what sparked her interest in reading and writing.

She thought, for a brief moment, about becoming an

author, but Mrs. Gunz knew libraries were the better, safer

choice. After college, she got a job at her elementary

school library, and she’s worked there ever since.

Children weren’t in the cards for her and Mr. Gunz, a fact

she’s come to terms with over the years. She committed

herself to work instead. She sees it as her responsibility

to stay on top of trends in parenting and children’s litera-

ture, even if they’re not part of her personal life.

This is Elizabeth

Her parents and 3-year-old sister call her Lizzie, but she

doesn’t like that. After all, she’s almost fi ve and a half now,

and Lizzie is a baby’s name.

She just started kindergarten, and she’s pretty proud to

be in the “Bluebirds” reading group. She can’t believe the

“Sparrows” are still working their way through The Saggy

Baggy Elephant !

Elizabeth hopes her little sister will be as good — but not

better — at reading. She enjoys teaching her, especially

with The Saggy Baggy Elephant. Sometimes she’ll steal

the book back and read it by herself. She always returns

it, though. After all, she’s almost fi ve and a half now, and

that’s a baby’s book.

734

This is Dr. Sara Mijares-Smith

Dr. Mijares-Smith has five degrees: one bachelor’s, two

master’s and two doctorates. She doesn’t like to brag,

so she usually only notes that she’s the world’s leading

researcher and doctor of child behavior development.

The doctor and her husband once considered having

children; they decided against it, reasoning that the world

would benefit far more from their work than their off-

spring. Besides, how could she bring a baby into a place

that is completely devoid of the proper child-rearing

tools? It would be wrong to subject a tiny, innocent hu-

man to such a mediocre fate. Maybe they’ll adopt after

she’s invented the proper tools.

This is Logan

Logan can barely sit still right now: tomorrow is his first

day of preschool. He can’t figure out why Mom looks like

she’s going to cry, though. Preschool sounds like fun!

The older boy who lives next door said recess will be the

best part, but Logan’s most excited for story hour. He

loves being read to; it’s one of the only things he knows

will be the same at both his mom’s and dad’s houses.

Sometimes, they let him sound out the words and try

to read along. And, pretty soon, he’ll be reading all by

himself. It looks like so much fun!

835

This is Meredith

Meredith is one of those pregnant women who glow.

Strangers unwittingly touch her belly and coo over what

a great mother she’ll be. She smiles because she knows

they’re right. She’s read all the books and taken all the

classes. She’s done everything possible to ensure that her

child, if he or she wants to, will be the next president.

She knows she’ll provide emotional support, but she wor-

ries about fulfilling her baby’s financial needs. Growing

up is expensive, and she’s looking for ways to save money

without sacrificing her child’s development.

This is Evan

His parents will tell you that he just learned how to say his

name correctly, though he’s pretty sure “Eban” was right

all along. His parents also will tell you that all of his toys

are worthy of being played with; he’s pretty certain some

are better than others.

Evan will tell you that he’s too old to ride in the Target

shopping cart; his parents concede, as long as he doesn’t

wander away. He’ll tell you he can select what goes in the

cart; his parents emphatically disagree.

Evan often gets frustrated with Mom and Dad. Rarely

do they see that he’s right. Except when it comes to a

bedtime story. Everyone, even parents, knows The Poky

Little Puppy is best.

chapter three:

the story of filia the firefly

738

Few things unleash a child’s sheer, unbridled delight as a lightning bug.

Fireflies, which are a rare and remarkable sight, are at once dumbfounding

and precious. They are symbols of freedom, inspiration and covetability.

They perfectly embody Golden Media’s mission.

Golden Media’s firefly emulates the doodles a child would draw when

coloring at home or with friends. Its abstract simplicity is purposeful: It is

relatable to all and encourages children to assign their own story to the

bug, thus sparking their imaginations.

Named Filia, meaning "friendship," Golden Media's firefly personifies the

company and helps bring its stories to life.

filia is the symbol of golden media

golden media: symbol inspiration

839

740

Just like Golden Media, it is important to Filia to respect all sorts of com-

munication and entertainment platforms. To ensure that she achieves

maximum impact, Golden Media has arranged two versions of the logo,

each optimized for use in specific mediums.

The primary version of the logo, in which Filia sits on top of the word

Golden, is to be used in print applications. The secondary version, in

which Filia sits to the right of the words Golden Media, is to be used in

web applications, such as the corporate website.

golden media: logo versions

841

filia in

print

filia on

the web

742

As the symbol of Golden Media, Filia appears in a wide variety of places.

Many consumers will recognize her from the spines and covers of books

and other Golden Media products. This is how the company communi-

cates its mission to consumers.

To show that Golden Media’s corporate culture ascribes to the same

values, Filia also appears on the company’s official business stationery,

including letterhead, business card and envelopes.

golden media: business stationery

843

1745 broadway

new york, ny 10019

1745 broadway

new york, ny 10019

212-789-9000

December 14, 2011

Mrs. Kirstin Siegler

1671 Claremont Avenue

Schaumburg, IL 60193

Dear Mrs. Siegler,

This is further to our meeting of last week at which we agreed to hold a series of meetings

over the next two months to review your experiences with the pilot implementation of the

One-to-One Customer Relationship Management Program.

As discussed at that meeting, the objectives of our review sessions will be to: review and

assess the overall effectiveness of the program; identify and document strengths weak-

nesses of the program; propose customer-focused solutions to address areas of weakness;

develop an approach and action plan for Phase 2 of the project; determine the staff mem-

bers who will make up the Phase 2 Team.

As agreed, meetings will be held every second Tuesday from 9 a.m. until noon, and the

location will alternate between our two offices, the first one to be convened here at

Inter-Office on January 14, 2012. Fred Johnson of your CRM group is to act as the meeting

co-ordinator and recording secretary throughout the process.

As discussed, at the end of the process, Deborah Buxton of Consultek will draft the sum-

mary report for review by the steering committee.

I trust I have covered all of the points that we discussed. If you have any questions or would

like to add anything please give me a call at 745-9878.We look forward to seeing you at the

Jaunary 14 meeting.

Sincerely,

Ruthie Napier

Editorial Director

our stories belong to children.

ruthie napiereditorial director

rnapier@goldenmedia.com

p : 212-789-9000 f : 212-789-9010

1745 broadway new york, ny 10019

www.thenewgoldenbooks.com

744

Filia also is a prominent feature on Golden Media’s website. The website,

www.thenewgoldenbooks.com, is a hub for both consumer and corpo-

rate interests. Filia helps ensure that all kinds of visitors are served, bridging

the gaps between participants in publishing industry, curious parents and

enthusiastic young children.

golden media: website

845

we became the best of friends

we’ve been inseparable ever since

we’ve been inseparable ever since

750

Golden Media’s logo is made up of two parts: the symbol (Filia the Firefly)

and the wordmark (the company name).

The symbol is to be used in conjunction with the wordmark in nearly all

applications. There are only two exceptions: when used on book spines

and as icons for the web and digital media.

In contrast, the wordmark should always be used in conjunction with the

symbol. The wordmark should never appear on its own.

Using the measurement M, when M equals the cap height of the M in the

wordmark when used at its largest, the logo should never be used larger

than 12 2/3  M. The logo should never be used smaller than 3 3/4 M.

golden media: logo usage and standards

filia insists on playing by the rules

851

12 2/3 M

M

3 3/4 M

752

5/4 M

M M

M M

1/2 M

1 7/8 M

853

Using the logo has strict anatomical guidelines. To explain these rules,

we’ll again use the unit M.

For example, take the logo’s clear space, or the amount of breathing room

Golden Media’s logo requires for clarity and maximum impact. No image,

text or object may be placed closer than one M away from the logo.

The word Golden is 5/4  M below Filia’s glow. The word Media is 1/2  M

below the word Golden’s baseline.

The symbol is “flying” at a 60-degree angle so that the outer tip of the left

wing is aligned with the letter D in the word Golden, and the crest of the

right wing is aligned with the letter N. This means that the edge of Filia’s

glow is 1 7/8 M from the letter N.

golden media: logo clear space and anatomy

754

Golden Media’s branding uses four typefaces. Each has a specific purpose.

Archer

Archer is a slab serif typeface designed by Hoefler & Frere-Jones. While it

has a variety of weights, Golden Media uses only its Medium and Light.

It is to be used in Golden Media’s wordmark and logo and nowhere else.

MrMoustache

MrMoustache is a display typeface designed by Georg Herold-Wildfellner

in 2011. Its characters’ handwritten qualities echo the brand’s friendly and

imaginative tone. MrMoustache is used only for headlines and is set in

large point sizes and in small quantities.

Museo Slab

Museo Slab is a slab serif typeface designed by Jos Buivenga in 2009.

It comes in a variety of weights, but Golden Media only uses it in bold.

Museo Slab 700 is used for headings and subheadings.

Museo Sans

Museo Sans is a humanist sans serif typeface also designed by Buivenga.

It was designed to be a complement to Museo Slab and comes in a variety

of weights. Golden Media uses Museo Sans 100 for its text type.

golden media: typefaces

855

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

756

Golden Media uses a five-color palette, with three primary colors and two

secondary colors. These colors reinforce the brand’s tone, look and feel.

The three primary colors, solar flare, golden glow and fresh cement, are

featured prominently in the symbol and wordmark. For example, golden

glow is used for Filia’s body and inner glow and solar flare is used for her

wings. The words Golden Media are in fresh cement.

The two secondary colors are used as accents throughout the branding

system. For example, inner warmth is used in Filia's outer glow, while

washable marker is used to denote headers and subheaders in official

documents, such as this brand guide.

golden media: color palette

857

primary

colors

secondary

colors

c : 0 m :   55 y  :  85 k : 0

r : 245 g :   140 b :  60

hex: F5963C

pms coated: 1585

pms uncoated: 1585

pms matte: 1585

c : 0 m :   15 y  :  95 k : 0

r : 255 g :   210 b :  30

hex: FFD21E

pms coated: 116

pms uncoated: 116

pms matte: 116

c : 15 m :   20 y  :  20 k : 50

r : 125 g :   115 b :  115

hex: 7D7373

pms coated: cool gray 11

pms uncoated: cool gray 11

pms matte: cool gray 11

c : 0 m :   30 y  :  80 k : 0

r : 250 g :   185 b :  75

hex: FAB950

pms coated: 136

pms uncoated: 136

pms matte: 136

c : 60 m :   5 y  :  5o k : 0

r : 105 g :   185 b :  150

hex: 69B996

pms coated: 3395

pms uncoated: 3395

pms matte: 3395

golden glowsolar flare fresh cement

inner warmth washable marker

758

how should filia never ever be used?

Filia should never be flying

any direction but to the right.

Filia should never be

stretched vertically.

859

Filia should never be used

with text in washable marker.

Filia should never be used in

alternate color combinations.

Filia should never be

stretched horizontally.

Filia should never be skewed

or distorted in any way.

chapter four:

the stories golden media tells

762

Golden Media will shift its focus to engaging and educating kids across

multiple platforms. It will become more than a publisher and expand

to use various media, products and activity programs.

Golden Media will no longer be a passive participant in the children’s

entertainment marketplace. It will stop lending its signature spine to com-

peting characters and actively tout its own original stories. Golden Media

will reclaim, and build upon, Little Golden Books’ iconic identity.

It will respect its past but function in the present. This will require updates

on every level of its operations, including book design. For example, the

classic primary colors of Golden Books have been replaced with a less

abrasive, friendly palette that celebrates modern childhood.

Golden Media also will look to the future. It will entertain and educate

children through various platforms, such as television, DVDs and board

games. Furthermore, it will help children grow, making their dreams

tangible and accessible with products such as plush toys and Halloween

costumes and experiences such as art classes, writing workshops,

traveling stage shows and amusement parks.

stories are read, told and lived

863

learn

play

grow

golden media: brand analysis

764

golden media tells stories holistically

Learn

Golden Media is committed to children’s early educational

development, with products that stealthily make learning

fun. It also provides parents, parents-to-be and other

adults who work with children the tools they need to keep

their young ones on track.

865

Play

Golden Media recognizes that a child’s wonder and

unbridled joy are precious gifts. Golden Media provides

products and experiences that foster and nurture such

entertainment and delight.

Grow

Golden Media values positive reinforcement through

interaction and experience. To encourage and inspire

children, Golden Media provides hands-on literary

and artistic training and personal publishing services.

we learn

768

Golden Media knows that a child’s story begins before he or she can read,

or, in many cases, is even born. Therefore, Golden Media has a line of

products and services to help new and expecting parents prepare for their

children. Through informational books about motherhood and courses

in basic diaper-changing, Golden Media teaches parents how to create

a home environment that is conducive to a child's successful development.

help for parents and parents-to-be

869

770

As previously stated, a child’s story often begins before he or she can read.

Golden Media participates in these stories and sparks cognitive develop-

ment through its line of baby toys for infants and toddlers. With their bright

colors and soft, plush stuffing, Golden Media’s baby toys are as stimulating

as they are huggable.

baby toys

871

772

While Golden Media still holds precious the books that made its parent

brand famous, it recognizes that books are no longer the sole medium for

educational entertainment. As a result, Golden Media has created televi-

sion programming that teaches and engages children.

Featuring some of the brand‘s most beloved characters, these series and

specials air on several channels, including basic cable on PBS, online on

Hulu and on satellite networks on Golden Media’s own channel, FiliaTV.

educational tv programming

873

774

Golden Media is also keenly aware that reading is not always a child’s

favorite way to experience a story. This is especially true since the advent

and popularization of video and computer games. Rather than compete

with these new technologies, Golden Media has embraced them and

turned them into an alternative storytelling format.

Through a partnership with LeapFrog, Golden Media provides learn-and-

play video games and consoles. Children can interact with their favorite

Golden Media characters while honing their cognitive skills.

learn-and-play video game systems

875

we play

778

There are few things a child cherishes more than his or her favorite blanket,

doll or stuffed animal. Rarely are these artifacts just playthings; they are

their child’s best friend.

Golden Media admires the belief and imagination kids employ in loving

a favorite toy. The company prizes its hallmark stories and characters

in a similar fashion and has featured them in its line of plush toys. These

playthings ensure that Golden Media’s stories, and, subsequently, chil-

dren’s best friends, are not confined to a page.

plush toys

879

780

Golden Media also brings stories to life through collective experience.

The company has teamed up with the American Library Association and

the American Booksellers Association to sponsor story time events in

various venues across the country. Golden Media has crafted these

events to include activities and play times that spark kids’ imaginations.

sponsored play and story times

881

782

Like adults, children prefer to share holidays and special occasions with

their closest friends. For a child, this includes his or her favorite plush toy

or storybook character.

Golden Media has crafted a plethora of party planning tools, including

cake decorating kits, piñatas, balloons and tableware. The company made

a special effort to provide costumes for adults, suitable for Halloween

trick-or-treating or surprising the birthday boy or girl with a visit from their

favorite Golden Media character.

party decorations

883

784

Golden Media literally brings its stories to life in its amusement parks.

Working with Six Flags, the company has established Golden Media-

themed rides, shows and games in Six Flags’ amusement parks, both

indoor and outdoor, across the country.

amusement parks

885

we grow

788

Golden Media does not stop at fostering a love for storytelling and imagi-

nation in children. The company believes that it is its responsibility to give

children the tools to actually do what they love.

Golden Media sponsors writing workshops for children across the country.

The company works with a variety of partners, including 826 National,

the Boys & Girls Clubs of America and the National Writing Project, to make

these workshops accessible to as many children as possible.

writing workshops

889

790

In addition to the writing workshops, Golden Media sponsors art classes.

Through partnerships with the National Arts Council, Art Institutes and

stores such as Michael’s and Hobby Lobby, Golden Media gives children

the opportunity to try and hone a variety of techniques.

art classes

891

792

For budding writers and artists, there’s nothing more encouraging than

seeing your work in a professional, published format. Golden Media

provides a publishing house for children’s works. Here, children can bring

their creations to fruition and see them in a professional format. Golden

Media hopes this process will encourage and inspire their creativity.

personalized and custom publishing

893

chapter five:

the story's conclusion

796

children’s books were expensive and fragile. In fact, one could say these

books weren’t made for children at all.

That was back in 1941, before Little Golden Books changed children’s

publishing. As time went on, the industry continued to change, but Little

Golden Books didn’t   —  until today, when it became Golden Media.

Golden Media recognizes how children’s entertainment has changed.

It is not enough to occupy a child’s attention; kids want to be entertained,

educated and engaged. Golden Media does just that, giving children

stories that can be read, told and lived.

Golden Media never loses touch with its inner child. Its symbol, Filia the

Firefly, serves as a public reminder of that commitment. She is a source

of inspiration because, like the firefly, Golden Media sparks children's sense

of delight, possibility and wonder.

not long ago, in a land not far away,

897

Golden Media © 2011

Written and designed by Holly Leach. Photography by Holly Leach and

photographers kind enough to share their work on the World Wide Web.

Copy edited by Teresa F. Leach.

A fall 2011 Nature of Identity book with Hunter Wimmer and Gaston

Yagmourian at Academy of Art University in San Francisco, California.

Published at 2151 Mason Street, San Francisco, California, 94133. Printed

on French Paper with an Epson 3880 printer. The typefaces used were

Archer, MrMoustache, Museo Slab and Museo Sans.