info@technologytransfer.itwww.technologytransfer.it

TECHNOLOGY TRANSFER PRESENTS

RESIDENZA DI RIPETTA - VIA DI RIPETTA, 231ROME (ITALY)

MIKEROSEN

APRIL 26-27, 2011 APRIL 28-29, 2011

DESIGNINGMODERNAPPLICATION

ALIGNINGBUSINESS AND IT

A Business Architecture

ARCHITECTURESApproach

ALIGNING BUSINESS AND IT

ABOUT THIS SEMINAR

One of the main challenges IT executives face is how to align IT systems and strategies with the Business. Wehave struggled for decades with ad-hoc approaches to solving this problem, which more often than not, are bare-ly effective. Finally, Business Architecture provides a formal, proven, and effective way to achieve alignment.The first step is to effectively describe the Business strategy and goals. Next, we map those strategies to Busi-ness activities and processes. Techniques including Business Motivation Models, value chains, value streams,context diagrams, and capability maps are used to formally define the link between high level strategies and thespecific IT capabilities that support them.Next, we assign these capabilities to process models and to SOA ser-vices. Finally, we create a comprehensive roadmap that manages the dependencies between the differentpieces and aligns the Business strategy with transformational initiatives. This tutorial will illustrate the Businessarchitecture approach to alignment, boil it down to the underlying principles, and show how to apply them toalign Business and IT in your organization.The tutorial is structured as a mix of presentation, interactive discussion and group based exercises, so partici-pants get the chance to apply the principles learned to example scenarios during the facilitated exercises.

SEMINAR OBJECTIVES

• Understand the concepts, models and techniques of Business/IT alignment• Get an overview of the principles, practices and structure of Business Architecture• Gain familiarity with the most successful alignment planning methods• Understand the relationship between alignment, metrics, and analysis• Illustrate how to capture Business and IT dependencies in a transitional Roadmap

WHO SHOULD ATTEND

• Business Architects• Business and IT Leaders• Business Analysts• Enterprise Architects• Domain Architects• IT Managers• Program and Portfolio Managers

DAY 1

Business Architecture and AlignmentFundamentals

• The Alignment Challenge• The Business Architecture Approach- Definition- Structure- Value Proposition• Business Motivation Model- Ends and Means- Influencers• Value Chain and Value Stream• High Level Business IT/Alignment- Defining and Understanding Harmony• Capabilities- Capability Models- Capability Maps• Business Semantics• Business Context Model- Actors, Messages, Objects- Informing Business Processes and Information

DAY 2

Business Alignment and Roadmaps

• Business Process Models- Standards, BPMN, BPEL- Level 1, Level 2, and Level 3 Models• Understanding Performance Measures and Analysis- Feedback Models- KPI- Metrics and Measures• Business Performance Optimization• Business Architecture for SOA- Relationship of Processes, Services and Alignment- Analysis and Design Models- Methodology• Alignment from Strategy to IT Capability• Designing the Transition• Creating an Architecture Based Roadmap- Roadmap Layers:Outcomes, Process, Information,Technology- Managing Dependencies and Resources- Transitions and Milestones• Case Study• Conclusion

OUTLINE

Wikis, chat, webinars, conferencing, content sharing, and social networking have transformed our lives. Inter-acting with other people has never been easier or more potentially productive. Customers and employees aredemanding the integration of ‘consumer’ technologies into new and existing applications. But, at the same timewe have to deal with SOA, cloud, integration, geography, performance, security, reliability, and all the other as-pects of real Enterprise applications. This session addresses the challenges, opportunities, architecture, de-sign, and implementation of modern Enterprise applications.Modern Enterprise solutions require new layers and capabilities in application architectures, new services, andnew implementation technologies and techniques. This workshop will start with the typical n-tiered applicationarchitecture and then show where and how to add new technologies while still addressing traditional Enterpriseconcerns of availability, reliability, security, and scalability. It’s no surprise that SOA is a key component of thesesolutions, but we must go well beyond the typical view of SOA services to include Enterprise 2.0 and Cloud ca-pabilities. The tutorial lays out an overall Enterprise application architecture and illustrates the major options forimplementation including Java, .Net, and Open Source.The workshop is structured as a mix of presentation, interactive discussion and group based exercises, so par-ticipants get the chance to apply the concepts learned to example scenarios during the facilitated exercises.

SEMINAR OBJECTIVES

• Understand end-to-end Enterprise application architecture• Explain the role of services in Enterprise applications• Understand the challenges and opportunities presented by the Cloud• Explore new types of application logic• Learn how to apply these technologies to extend and enhance Business processes

WHO SHOULD ATTEND

• Application Architects• Application Designers• Enterprise Architects• Domain Architects• IT Leaders• IT Managers

ABOUT THIS SEMINAR

DESIGNING MODERN APPLICATION ARCHITECTURES

DAY 1

Application Architecture Fundamentals

• N-tier architecture principles- Layers and tiers- Distribution of responsibilities• The application tier- Roles and responsibilities- Enabling rich user Interactions• SOA in an n-tier architecture- Business processes and services- Application services• Process composition- Orchestration- Choreography• Exposed and transparent application services• Implementing Enterprise ‘ilities’- Scalability, Availability, Reliability, Flexibility• Security

DAY 2

Integrating Advanced Technologies

• Overview of Enterprise 2.0 technologies- Collaboration- Cloud• Thinking differently about the platform• Using the Cloud as a platform- IaaS, PaaS- Challenges- Security, DR/BCP• Using services from the Cloud- Application and semantic integration• Enterprise 2.0 application framework• Collaborative Business processes- Extended Business transactions• Management and governance• Common implementation platforms:- Java, .Net, Open Source• Case Study• Conclusion

OUTLINE

MIKE ROSEN

ALIGNING BUSINESS AND IT

Rome April 26-27, 2011Residenza di Ripetta - Via di Ripetta, 231Registration fee: € 1200

DESIGNING MODERNAPPLICATION ARCHITECTURES

Rome April 28-29, 2011Residenza di Ripetta - Via di Ripetta, 231Registration fee: € 1200

BOTH SEMINARS

Special price for the delegateswho attend both seminars: € 2250

If anyone registered is unable to attend, or in caseof cancellation of the seminar, the general conditionsmentioned before are applicable.

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Send your registration formwith the receipt of the payment to:Technology Transfer S.r.l.Piazza Cavour, 3 - 00193 Rome (Italy)Tel. +39-06-6832227 - Fax +39-06-6871102info@technologytransfer.itwww.technologytransfer.it

Stamp and signature

INFORMATION

PARTICIPATION FEE

Aligning Business and IT€ 1200

Designing Modern ApplicationArchitectures€ 1200

Special price for the delegateswho attend both seminars:€ 2250

The fee includes all seminardocumentation, luncheon and coffeebreaks.

VENUE

Roma, Residenza di RipettaVia di Ripetta, 231Rome (Italy)

SEMINAR TIMETABLE

9.30 am - 1.00 pm2.00 pm - 5.00 pm

HOW TO REGISTER

You must send the registration form withthe receipt of the payment to:TECHNOLOGY TRANSFER S.r.l.Piazza Cavour, 3 - 00193 Rome (Italy)Fax +39-06-6871102

withinApril 11, 2011

PAYMENT

Wire transfer to:Technology Transfer S.r.l.Banca Intesa Sanpaolo S.p.A.Agenzia 6787 di RomaIban Code:IT 34 Y 03069 05039 048890270110

GENERAL CONDITIONS

GROUP DISCOUNT

If a company registers 5 participants tothe same seminar, it will pay only for 4.Those who benefit of this discount are notentitled to other discounts for the sameseminar.

EARLY REGISTRATION

The participants who will register 30 daysbefore the seminar are entitled to a 5%discount.

CANCELLATION POLICY

A full refund is given for any cancellationreceived more than 15 days before theseminar starts. Cancellations less than15 days prior the event are liable for 50%of the fee. Cancellations less than oneweek prior to the event date will be liablefor the full fee.

CANCELLATION LIABILITY

In the case of cancellation of an event forany reason, Technology Transfer’sliability is limited to the return of theregistration fee only.

Mike Rosen is Chief Scientist at Wilton Consulting Group, which provides expert consulting in EnterpriseArchitecture, Business Architecture, Service-Oriented Architecture, and Model Driven Solutions. Mr. Rosen isalso Director of Enterprise Architecture for the Cutter Consortium, Editorial Director for SOA Institute, and afounding member of the Business Architects Guild. His current emphasis is on the architecture and implemen-tation of agile, flexible Business solutions. He has years of experience in the architecture and design of appli-cations for global corporations and 20+ years of product development experience for distributed technologiesincluding DCE, CORBA, DCOM, J2EE, Web Services, Transaction Processing, and Messaging. Mr. Rosen isan internationally recognized speaker and author of several books including “Applied SOA: Architectureand Design Strategies”.

SPEAKER