Alkoholwerbung und JugendlicheBy Morgan Lawrence

The IssueGerman children are heavily influenced by the

adults and lifestyles around them.Students see their favorite celebrities on billboards

promoting binge drinking.The percentage of alcohol related deaths has

increased amongst youths. Children are constantly viewing commercials for

drinking, on tv, in movies, in the streets and on the internet.

Germany is concerned with frequent binge drinking and the increasing numbers of youth in hospitols.

Solutions The advertisements of alcohol on youth

organization related clothing is now taboo.The Federal Association of Child and Youth

Protection calls on the alcohol industry, not to specifically address "the lifestyle of young people.”

The sale of alcohol to under 16-year-old is prohibited.

Stricter control on the frequency of advertisements related to alcohol has been proposed.

Attempts have been made to remove alcohol advertisements in schools.

Statistics30% of all television alcohol commercials are

directed at German youth.Youth who have been exposed to ten or more

alcohol commercials are 80% more likely to have had alcohol.

More than 20 percent of teenagers in Germany last year (2011) were drunk at least once a month.

The number of full drunken girls doubled since 2000.

20 percent more alcohol poisoning than in 2006.

Fragen Germans are concerned with…

A. Youth B. Youth abusing prescription medications C. Youth abusing alcohol

What percent of television alcohol commercials are directed at youth? A. 10% B. 99% C. 30%

Antworten 1.C 2. C.

Resources "Freiwillige Initiative : Wirtschaft Will Alkoholwerbung

Einschränken." Freiwillige Initiative: Wirtschaft Will Alkoholwerbung Einschränken. N.p., n.d. Web. 23 Aug. 2012. <http://www.tagesspiegel.de/politik/deutschland/freiwillige-initiative-wirtschaft-will-alkoholwerbung-einschraenken/1450546.html>.

"Alkoholwerbung - Gefährlicher Mix." Alkoholwerbung. N.p., n.d. Web. 23 Aug. 2012. <http://www.sueddeutsche.de/panorama/alkoholwerbung-gefaehrlicher-mix-1.860711>.

"Hauptnavigation." Newsmeldung Aus Archiv: Alkohol? Kenn Dein Limit. N.p., n.d. Web. 23 Aug. 2012. <http://www.kenn-dein-limit.info/index.php?id=65>.