All About Popcap

8/8/2019 All About Popcap

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The PopCap way Shortly a ter PopCap came into existence, we becameknown as the leaders o the casual games industry,not just because we pioneered the try-be ore-you-buybusiness model, but also because we consistentlymade the most captivating and memorable gamesaround. Games like Chuzzle, Bookworm Adventures,Feeding Frenzy, Peggle, Plants vs. Zombies, andZumas Revenge!

Weve o ten been asked about our secret to success.Well, here it is: Once upon a time, we ound anabandoned oil lamp. When you rub it three okay,never mind that. Actually, PopCaps success hasalways hinged on three basics: hard work; attentionto detail; and a earless passion or making simple,

un games that are well simply un!

While our games seem simple on the sur ace, theyreanything but! Thats why a game like Bejeweled hasbeen played by hundreds o millions o people ormore than 7 billion hours. Its why some o our newergames (like Plants vs. Zombies) are nominated orgame o the year awards in the same categories asmega-budget hardcore games.

(simple gameplay + inf ni t e dedica t ion

+ grea t value) x Awesome2 = FUN!

(Don t orge t t o carry t he 2.)

The anatomy of a PopCap gameTheres no one-size-ts-all denition o a PopCap Game, but they do share a ewcommon genes. Theyre easy to learn, buttough to master. They may grow morecomplex as you play and you may suddenlydiscover winning new strategies. PopCapgames dont require specialized knowledgeor high-powered systems. Our games are

orgiving, encouraging and rewarding.We o ten spend years developing, honing

and per ecting a game. And all the smalltouches, polish and renement help delivera timeless and irresistible experience. Wethink about the value o the game howdoes it play a ter our hours, 40 hours, or400 hours? It begins with un and ends with you guessed it! un.

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In 2004 PopCap was one o the very rstgame developers on Microso ts Xbox LIVEArcade and were still one o the top-earning XBLA developers.

A new record! Plants vs. Zombies or iPhone had the bestiPhone product launch in history sellingover 300,000 units in the rst 10 days!

Po pCa p s Be je weled b la zed a t ra il

f or ca sua l gam e s .

B B C

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Everybodys playin With PopCap games appearing all over the world,you know theres a huge audience. But what makesPopCap so special? Our games transcend gender andage rom kids playing Bookworm at school to elderlywomen playing Bejeweled to keep their minds sharpand hardcore gamers spurred by the challenging uno Peggle and Plants vs. Zombies. Our games appealto everyone rom 6 to 106.*

Our widespread audience allure is bolstered bythe ever-expanding ways we deliver games. At rst,you could only nd our games at PopCap.com. Now,you can nd PopCap games online at a huge numbero partners game sites, and at all major retailersincluding Walmart, Target and Best Buy in the US;PC World, Currys, Morrisons and ASDA in the UK;Auchan and Carre our in France; as well as MediaMarkt and Saturn in Germany. Theyre sold in theiPhone App store, the drugstore, the supermarketand more!

*Thats a conservative estimate.

Whos playing, by age

3544 (18%)2534 (18%)

4554 (19%)

5564 (23%)

Source: International Data Corporation, 2009

1324 (8%)

65+ (14%)

Did you know? PopCap games consistently rank in the topve amily games among major retailers.In 2009, PopCap made NPDs list o theten biggest video game publishers at retail.

o n t h e s c h o o l b u s !

A T T H E

M O V I E S !

w h i l e y i n g !

O N F A C E B OO K !

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No matter how many diferent types o customers wend, were always care ul to stay true to the PopCapway. We still do Mom Tests to make sure our gamesare easy to pick up and play. We dont build games ordemographics we build games or people. As our

ounder Jason Kapalka says, Were willing to kill agame at any point i its not un. Above all, everythingwe do is in the name o un.

Oh, and were not stopping anytime soon. Ouraudience is growing all the time. For example, takeBejeweled Blitz on our newest plat orm, Facebook.The game started in early 2009 with a hand ul o PopCap employees and their riends (who sharedthe game with a riend who then shared the gamewith another riend) and now its exploded to over3.5 million players every day and over 10 millionmonthly unique users. Now thats word-o -mouthmarketing at its best.

Always changing,always the same

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Bejeweled Blitz is the only brandedgame to rank in the top 10 Facebookapplications. Its also the only gameto earn a high ranking on Facebook andsocial networking sites in Korea, Chinaand Japan. And in 2010, were buildingon that success by launching localizedservices or many Asian markets.

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PopCap.com

2010 PopCap Games, Inc. All rights reserved. The PopCap logo and all other trademarks used hereinthat are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensorsand may be registered in some countries. Other company and product names used herein may betrademarks of their respective owners and are used for the benet of those owners.

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All About Popcap