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Pioneer institute of professionalstudies, indore

Presentation on Alliance

PRESENTED BY:

Mohit manghnani

Neha Dubey

PRESENTED TO:

prof.Nihit jaiswal

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Meaning of Alliance

A formal agreement establishing an

association or alliance between nations orother groups to achieve a particular aim is

called alliance.

A union or association form for mutual

benefit.

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Definition-

A business alliance is an agreement

between businesses, usually motivated bycost reduction and improved service for the

customer. Alliances are often bounded by a

single agreement with equitable risk and

opportunity share for all parties involved andare typically managed by an integrated

project team. An example of this is code

sharing in airline alliances.

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Example-

Code sharing orcodeshare is

an aviation business term for the practice ofmultiple airlines selling space on the same

flights, where a seat can be purchased on

one airline but is actually operated by a

cooperating airline under a different flightnumber or code.

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Types of alliances

Sales alliance

Solution specific alliance

Geographic alliance

Investment alliance

Joint venture alliance

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Sales alliance: In this alliance both willmake complementary and both will sales.

December 2007-

Strategic sales alliance

between F

Mstations a win-win situation for all

Big FM has announced that it has enteredinto a strategic alliance with Radio Dhamaaland Rangila FM. The alliance is aimedtowards expanding its network and alsoproviding advertisers deeper penetration intokey markets.

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Big FM with 45 stations of its own across

India through this alliance will furtherincrease its reach and footprint across India

through alliances with Radio Dhamaal and

Rangila FM, thus allowing Big FM sales team

to offer advertisers the opportunity to reach52 cities across India.

Similarly, Radio Dhamaal and Rangila FM

are said to get advertisers through Big FM

network and reach.

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Solution specific alliance: it occurs

when two companies agree to jointly developsales a specific market place solution.

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Alliance between Bharti airtel & cisco

Bharti airtel and Cisco Form

Strategic Business Alliance to helpDrive Growth for Indian Enterprisesas on Oct. 6, 2009

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Corporate strategy

The vision of the strategic business alliance is tocombine the unique differentiation and capabilities of

Bharti Airtel and Cisco. Bharti Airtel brings strengthsof market leadership and product expertise innetwork connectivity for large enterprises and smalland medium-sized businesses , in addition to strongdistribution and a network of systems integrationpartners. Cisco brings value through its IP-basedcapabilities, strengths in next-generation networksolutions, and enterprise and SMB channels. Theunique products and services offered by this alliancewill incorporate Cisco technology with the Airtelnetwork to target the Indian managed services

market.

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Product & services offered

This alliance will incorporate Cisco technology with

Airtel newtwork to target the growing Indian market.The companies will jointly develop or co-create

unique products for Indian enterprises including

the small & medium sized business (SMB)

segment. The alliance will offer four major product

portfolio comprising managed data service, hostedunified communications, connected branch services

and Cisco telepresence.

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Geographic alliance: It occurs when two

companies agree to jointly market or cobrands there product and services in an

specific geographical region.

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Renesas Electronics to acquire Nokias wirelessmodem business; companies to form strategic businessalliance for modem technology developmentJuly 06, 2010

As part of this alliance, the companies have

entered into an agreement wherebyRenesas Electronics is to acquire

Nokias wireless modem business for

approximately USD 200 million. The alliance

is planned to be enhanced by long-term jointresearch cooperation on future radio

technologies.

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Investment alliance: it occurs when both

companies agree to joint there funds formutual investment.

Example-

Mumbai, February 10, 2009

Kotak Investment Banking and GCA

Savvian in exclusive alliance forIndia-

Japan cross-borderM&A

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The two companies have entered in to an

exclusive co-operation agreement to adviseIndian and Japanese companies on cross-

border mergers and acquisitions (M&As)

between the two countries.

With this tie-up, Kotak Investment Banking

and GCA Savvian will be able to leverage

their combined expertise, strong localknowledge and long-standing corporate

relationships to open up international M&A

opportunities for their respective clients.

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Joint venture: it occurs when two or more

companies may under take economic activitytogether.

Example-

Bajaj Allianz Life Insurance

Bajaj Allianz General Insurance Company

Limited or Bajaj Allianz Insurance is a joint

venture between two of the most reputednames in the world of insurance - Bajaj

Finserv Limited and Allianz SE. Both of the

names are known for their strength, expertise

and stability in the insurance sector.

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Bajaj Allianz General Insurance Company

Limited or Bajaj Allianz Insurance is a jointventure between two of the most reputed

names in the world of insurance - Bajaj

Finserv Limited and Allianz SE. Both of the

names are known for their strength, expertiseand stability in the insurance sector.

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THANK YOU