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Allison Milchling, Eat Fresh Maryland CoordinatorMaryland Farmers Market Conference
February 28, 2013
About:
• Eat Fresh Maryland was established in 2010 and is a partnership of nearly 30 farmers markets, non-profits, and government agencies.
•
• We are the first statewide effort to expand federal nutrition benefits redemption at farmers markets.
Partners:• Farmers markets in 8 counties• 10 Baltimore City farmers
markets including Waverly and JFX
• Maryland Hunger Solutions• University of Maryland
Extension• Maryland Department
of Agriculture• Future Harvest• SMADC
Goals:
• Expand food access for low-income Maryland residents• Increase revenue for local farmers• Foster development of best practices and amongst farmers market managers
Benefits:
• Better access an additional revenue stream for a broader customer base
• Share best practices developed by markets throughout the state
• Collect data to leverage funding opportunities for a broader network
• Utilize a branded and recognizable network identity
• Stay up to date by joining our Google Group listserv
June July August September October$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
20112012
EBT Sales Comparison
For June - October:2011 Total = $31,8002012 Total = $59,409
87% increase
For June - October2011 Total = $4,850
2012 Total = $30,612
531% increase
WIC FVC Sales Comparison
June July August September October$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$10,000
20112012
Materials:
How we help:• Provide banners, materials, and resources
for your market, vendors, and shoppers• Host free regional and statewide
workshops• Help facilitate
partnerships with local WIC/DHR/DHS offices
• Provide assistance in accepting SNAP/EBT
