Alma Emprendedora May-June2014

7/27/2019 Alma Emprendedora May-June2014

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EmprendedoraAlma

La Revista de la Mujer que Triu

ISSUE 0

MAY-JUN 2

WashingtonHeightYahaira Nezna publicacin de

zcar Communications

Vistiendo de Colores a

3 SUMMER

CLASSICS

EN LA ALFOMBRA ROJA

LOS BILLBOARDS

3 WAYS

TO BOOSTYOUR CAREER NOW

MARKETINDE CONTENID

Gua Rpida


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3


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4

CONTENIDOALMA EMPRENDEDORAMAYO - JUNIO 20

EmprendedoraAlma

La Revista de la Mujerque Triunfa

ISSUE 001

JAN/FEB 2014

COMO SABER SI

ABRIR TU PROPIO

NEGOCIO ES

PARATI

IDEAS PARA

TRANSFORMAR TU

CUARTO DE BAO

Creating Your

Dream Job

5 THINGS TO CONSIDER

WHEN STARTING YOUR

OWNBUSINESS

Valentines

Day Gifts

Ideas forHim

Factor xitoEmpresarial

Paulina Rubio:

Llvanoscontigo!

Subscrbeteaqu

PORTADA:

7 EN LA ALFOMBRA ROJA: PREMIOS BILLBOARD

13 CALENDARIO DE EVENTOS

17 THINK LIKE A MARKETER

23 MARKETING DE CONTENIDO

27 YAHAIRA NUEZ: VISTIENDO DE COLORES AWASHINGTON HEIGHTS

52 3 SUMMER CLASSICS

237 53

27


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5

NEGOCIOS:

15 LLEVA TU NEGOCIO AL MUNDIAL

35 KATE HUDSON: THE WAYS OF AWORKING MOM

45 JACQUELINE MONTOYA-RENGIFO:MUJER LEGENDARIA FORD 2014

47 9 TIPS TO INCREASE ONLINETRAFFIC

HOGAR:

33 MAXIMIZE YOUR CLOSET

61 YES, BABIES CAN TALK

65 NECESIDADES DE MAMA

Alma Emprendedora

es una publicacin de

Azcar Communications

www.azucarcommunications.com

45

61

47

35


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6

CONTENIDOALMA EMPRENDEDORAMAYO - JUNIO 201

EmprendedoraAlma

La Revista de la Mujer que Triunfa

JAN/FEB 2014

COMO SABER SI

ABRIR TU PROPIO

NEGOCIO ES

PARATI

IDEAS PARA

TRANSFORMAR TU

CUARTO DE BAO

Creating Your

Dream Job


WHEN STARTING YOUR

OWNBUSINESS

Valentines

Day Gifts

Ideas for

Him

Factor xitompresarial

Paulina Rubio:

Llvanoscontigo!

Subscrbete aqu

71

MODA:

54 H&M INSPIRADO EN ESPAA

EVENTOS:14 DAVID BECKHAM: SOLO PARA

CABALLEROS

21 ESTRENO DE LA PELICULA NOE

EN CADA EJEMPLAR:67 NUEVO EN EL MERCADO

69 MUJER TODO TERRENO:ALEJANDRA ESPINOSA

71 BLOG SPOT: BEAUTY WITH BRAINS

14

67


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7 ALMA EMPRENDERORA

Rosa, blanco y plateado han sido las tendenciasvistas en las ltimas alfombras rojas. Toma nota

y escoje tu prximo modelito para que ests

radiante en tus apariciones formales durante

esta temporada primavera-verano 2014.

DIVASEN LA ALFOMBRA ROJA

Fotos cortesa de Telemundo


7/72

ALMA EMPRENDERORA 8

Nuest

Favori


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ALMA EMPRENDERORA 9

GALANESEN LA ALFOMBRA ROJAFotos cortera de Telemundo

Desde el clsico tuxedo hasta chaquetas azulaterciopeladas todos lucieron rechulos en los

premios Billboard, transmitidos por Telemundo.

Nuestro

Favorito


9/72

10 ALMA EMPRENDERORA

Emprendedora

Alma

La Revista de la Mujer que Triunfa

ISSUE 001

JAN/FEB 2014

COMO SABER SI

ABRIR TU PROPIO

NEGOCIO ES

PARATI

IDEAS PARA

TRANSFORMAR TU

CUARTO DE BAO

Creating Your

Dream Job


WHEN STARTING YOUR

OWNBUSINESS

Valentines

Day Gifts

Ideas for

Him

Factor xitoEmpresarial

Paulina Rubio:

Subscrbete Aqu

LLVANOS

CONTIGO


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Attention!Azcar Communications is looking for Hispanic Bloggers, Writers,

andInfluencersto join an exclusive online network.

Join theAzcarNetwork.Here are some of our sweet benefits:- Access to decision makers at top brands and agencies

- Exposure to other key influencers in the industry

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- Control over your paid banners rates

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Visit:www.azucarcommunications.com

Email:[email protected]


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ALMA EMPRENDERORA 12

uan y Maki Soler

PAREJASEN LA ALFOMBRA ROJA

Acaramelados y junticos, estasparejas nos cautivaron en los

premios Billboard por su sonriza.

Fotos corteea de Telemundo


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La Marca Llamada TU

Herramientas de mercadeo para tu carrera

Hora:7-30 - 9pm ET

Lugar: Tele-Seminario en EspaolCosto:GRATIS

Regstrate aqu

Junio

16

Junio

19

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Marketing tools for your careerTime: 7-30 - 9pm ET

Place: Tele-Seminar in English

Cost: FREE

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Junio

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"La Marca Llamada TU" (Taller &Brunch)Herramientas de mercadeo para tu carrera

Hora:7-30 - 9pm ET

Lugar:Mojito's Cuban Restauranten Brooklyn, NY

Costo:$20 ahora, $25 en puerta (asientos limitados)

Facebook Page aqu Regstrate aqu

CALENDARIO DE EVENTOS Y SEMINARIOS
http://www.anlleliclozada.com/p/free.htmlhttps://maps.google.com/maps?f=q&source=s_q&hl=en&q=82+Washington+Ave.+Brooklyn,+NY.+11205https://www.facebook.com/events/239402299587733/?context=create&ref_dashboard_filter=upcoming&source=49https://www.facebook.com/events/239402299587733/?context=create&ref_dashboard_filter=upcoming&source=49http://www.eventbrite.com/e/la-marca-llamada-tu-mojitos-cuban-cuisine-tickets-11786950085http://www.eventbrite.com/e/la-marca-llamada-tu-mojitos-cuban-cuisine-tickets-11786950085http://www.eventbrite.com/e/la-marca-llamada-tu-mojitos-cuban-cuisine-tickets-11786950085http://www.eventbrite.com/e/la-marca-llamada-tu-mojitos-cuban-cuisine-tickets-11786950085https://www.facebook.com/events/239402299587733/?context=create&ref_dashboard_filter=upcoming&source=49https://www.facebook.com/events/239402299587733/?context=create&ref_dashboard_filter=upcoming&source=49https://maps.google.com/maps?f=q&source=s_q&hl=en&q=82+Washington+Ave.+Brooklyn,+NY.+11205https://maps.google.com/maps?f=q&source=s_q&hl=en&q=82+Washington+Ave.+Brooklyn,+NY.+11205http://www.anlleliclozada.com/p/free.htmlhttp://www.anlleliclozada.com/p/free.html


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SOLO PARA CABALLEROSDAVID BECKHAM EN LONDRES

David Beckham compartila presentacin de su nueva

coleccin de ropa interior en Londres con amigos

clebres como Aaron Paul. Las piezas de esta exclusiva

colaboracin con H&M estn disponibles ya en linea yen selectas tiendas de la marca.

Aaron Paul and David Beck

en Lon


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LLEVA TU NEGOCIOAL MUNDIAL

Sabras ver la relacin entre los

negocios y el Mundial de Ftbol?Te has parado a pensar lo

relacionados que estn los negocios y el

mundo del ftbol?. Especialmente en un

ao como este, en el que hay mundial en

Brasil.

Estamos a tan solo unas semanas

del comienzo del Mundial de FtbolBrasil 2014 y las empresas ya se estn

frotando las manos ante las

perspectivas. Prate a pensar un

momento y analiza todo el potencial que

hay detrs: Televisiones, prensa

Por Nicols Hernndez


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deportiva, agencias de viaje, hosteleraen general, aerolneas, grandes cadenas

de artculos deportivos... casi todo es un

negocio ante un evento como este.

Y ahora piensa en las aplicaciones e

implicaciones que esto tiene en el

mundo de internet: transmisiones online,

aplicaciones para dispositivos mviles,

casas de apuestas online, webs sobrenoticias de deportes, reservas online,

promociones y sorteos online...un enorme

mundo de posibilidades al alcance de

todos.

Hasta tal punto llega el alcance de un

Mundial de Ftbol respecto a los

negocios, que se da el caso de que en

Argentina (dnde si no, tratndose deftbol), 6 de cada 10 empresas locales

afirmaron que piensan implementar

estrategias desde el rea de RRHH, de

cara a reforzar el compromiso de los

trabajadores con la empresa, la

interrelacin entre empleados y lacomunicacin interna. Estrategias del

tipo sorteos, permisos especiales o

algn tipo de beneficio empresarial,

sern puestas en prctica con el Mundial

de Ftbol como excusa. Todo ello,

buscando mejorar el negocio.

Los especialistas afirman que este

tipo de momentos de esparcimientogrupal reporta un gran beneficio para la

empresa, al incrementar el espritu de

grupo y potenciar el compromiso con la

empresa al proporcionarles experiencias

satisfactorias que liberan la mente del

estrs diario de los negocios.

No debemos olvidar que un Mundial

de Ftbol es un evento temporal y comotal, hay que saber estar en el momento

adecuado y con la idea adecuada, pero

qududa cabe negocios y Mundial de

Ftbol son dos conceptos que van de la

mano.

Losespecialistasa!rmanquees"#podemomen$sdeesparcimien$grupalreportaungranbene!cio%aralaempresa, alincrementarelesp&ritudegrupo'po"nciarelcompromisoconlaempresa

alproporcionarlesexperienciassa#sfac$rias(ueliberanlamen"deles)*sdiario

delosnegocios.


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We spend more time at our jobs

than in any other aspect of our lives.So its a no-brainer that in order to

obtain the success we want and

deserve in our careers, we must take

full control of it and let others notice.

Whether you are looking for a new

job, changing careers, starting a

business, taking your business to thenext level or want a promotion at

work, put on your marketer's hat and

apply these three strategies that

marketing departments employ for

their products and services:

#1Brand YourselfA product or service can be great,

but if people dont know about it, it

wont be sold. The collection of

tangible and intangible promotional

tactics performed by marketers

through time, make up a brand.

Building a brand isnt solely for selling

products anymore, as you can also

build your personal brand for career

success. You are creating a personal

Three ways to boost your career now

Think

Like A

Marketer:By Anllelic Lozada, M.S.


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Takingcon)olofyourbrandputsyouin+edriver'sseatofyourcareerandlets

employers, co,eaguesandclientshaveaclearideaofwhoyouareandwhatvalueyou

%rovide.


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brand everyday, you know it or not.

Taking control of your brand puts you

in the driver's seat of your career and

lets employers, colleagues and

clients have a clear idea of who youare and what value you provide.

With some effort, free social tools

like Twitter, Facebook, Pinterest,

Instagram and LinkedIn have the

potential of promoting your

accomplishments and expertise to a

wide audience. If you are in thecreative field, make sure your work

samples are in a SEO-friendly

website and in public sharing sites

like Slideshare.net. If you want brands

to hire you, create a media kit and

send to communications agencies

and media properties. Make sure all

your online branding touch points are

up-to-date and match your resume,

portfolio and business cards.

#2Create ContentIn order to connect with their

target audience in a more relevantand meaningful way, marketers are

not only relying on traditional

advertising and public relations, but

they are taking control of their brands

by also becoming content creators

themselves. You can too use content

marketing to build credibility to

position yourself as an expert. The

more content you put out there, the

stronger your reputation becomes.

Choose a topic you know well,

pinpoint the audience that will benefit

the most from it and choose the right

channel to distribute it. If you are a

good writer, get your expert articles

published in industry publications or

get quoted in articles by addingyourself in the free media-expert

service, ExpertLatinos.com. You can

also blog regularly for established

online sites, like The Huffington Post,

by sending an excellent written blog

post and sending over to

[email protected] be

considered. If you are a great

speaker, start a Youtube channel or

submit speaker submissions at

industry conferences. If your career is

being a content creator, submit

yourself to the Hispanic Influencer

Marketing agency,

AzucarCommunications.com, to be

matched with brands that are willing

to pay for your content. Whichevercontent tactic you choose, be

consistent, distribute to your network

and strive for quality.


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#3Review and OptimizeJust like brands, our careers are in

constant change. We need to evolve

to adapt for new opportunities, keep

strengthening our brand, and set new

and bigger goals. Marketing strategy

is not done once and you are set. It's

an on-going process. Just as

marketing a product, in order to

assess whats the best next step, weneed to have a thorough

understanding of who we are in a

given moment. Knowing ourselves,

staying focused on our goals and

striving to be better are essential to

knowing how to move forward.

Tap into experts that can motivate

you to be better and which you can

learn from. First think about what you

want to learn and then figure out the

best person to inspire you. It could bea boss, a parent, a mentor, a

colleague, a professor or a

successful entrepreneur you can

follow on Twitter, read his/her books

or subscribe to his/her blog. It could

also be a business consultant or

career coach that breaks goals into

smaller action items and provides you

with focus and accountability.

Ultimately, the goal is to make a

living from mixing your skills, strengths

and passions, thus creating a

purposeful career that you feel happy

to share with the world.

Si an necesitas ayudaponindolo en prctica, contacta a

nuestra columnista yexperta en la materia:

Anllelic Lozada, M.S.

Personal Branding & Career Coach

PnloenPrctica


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POR NUESTROS PAISESESTRENANDO LA PELICULA NO

Los protagonistas de la pelicula Novisitaron

Mxico, Brazil y Espaa como parte de su gira para

promocionar el filme y nuestra gente no dejde

mostrarles su cario. Pero las selfies fueron sin lugar

a dudas las verdaderas protagonistas de la gira.

MADRID


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MEXICO

BRAZIL


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MARKETINGDE CONTENIDOGuaR

pida

Por Nicols Hernndez


23/72


El Marketing de Contenidos por

definicin, consiste en la creacin y

distribucin de contenido de valor para

nuestros clientes y prospectos, que los

atraiga hacia nuestro negocio oempresa y nos permita conectar ms

fcil y directamente con ellos.

Con el marketing de contenidos se

debe indagar en las necesidades de

nuestra clientela, para ofrecerles

nuestras soluciones de la forma ms

conveniente y eficaz posible.

Si lo que ofrecemos tiene lasuficiente relevancia, estaremos

haciendo marketing de contenidos. No

debemos confundirlo con la difusin de

contenido promocional, que busca atraer

al cliente por otros caminos. Buscamos

ofrecer contenidos que atraigan al

cliente, pero que lo animen a

comprometerse con nuestro negocio y leinviten a participar.

Actualmente, el volumen de

informacin existente en la red es

prcticamente inabarcable. Por eso

Google intenta facilitarnos la bsqueda

a travs de ciertas normas o filtros

conocidos como SEO (Search Engine

Optimization). Sin embargo, el SEO es un

mundo en constante evolucin yconocerlo a fondo requiere un estudio

exhaustivo y muchas veces, lo que hoy

funciona, maana deja de hacerlo.

Por eso, una de las armas que los

emprendedores online tenemos a

nuestra disposicin es precisamente el

Marketing de Contenidos, la creacin de

contenidos de calidad dirigidos a nuestropblico objetivo.

A la hora de elaborar nuestro

marketing de contenidos, tendremos a

nuestra disposicin multitud de

herramientas, ya sean multimedia

(vdeos, podcast, conferencias online,

etc.), online (creacin de ebooks,

newsletter, email marketing, etc.) o de

tipo social (es el caso de los artculos en

blogs o en nuestra web, post en foros o

redes sociales, microblogging,

participacin en foros, entre otros).

-o

debemos

con.ndirlo

con

la

di.si/n

de

con"nido

%romocional, quebuscaa)aeralclien"poro)oscaminos.0uscamoso1ecercon"nidosquea)aiganalclien",peroque

loanimenacomprome"rseconnues)onegocioyleinvi"napar#cipar.


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TitularLo primordial en todo caso debe ser

centrarnos en ofrecer un contenido de

inters, que sea de relevancia y que

genere un valor aadido. Y para empezar

a hacerlo, debemos empezar por elegir

un titular que genere inters y llame la

atencin de nuestro pblico potencial. El

ttulo va a ser "el gancho" que

inicialmente capte a nuestro interlocutor

y nos invite a continuar con la lectura,

visionado o escucha del resto.

PblicoLo siguiente a la hora de conquistar a

nuestro pblico es conocer a quin nos

dirigimos, qubusca, cules son sus

metas, sus sueos. Por supuesto, no es

tarea fcil y probablemente

aprenderemos mediante el mtodo de

ensayo y error, pero poco a poco

generaremos mejores contenidos y

captaremos mayor inters.

TcnicasAlgunas tcnicas de lograr un

marketing de contenidos eficaz pueden

ser:

#1: Crear un contenido de

calidad y original.

Por supuesto, siempre serla mejor

forma de hacer un buen marketing de

contenidos. Investigar, estudiar, leer,

aprender a diario, te permitirn formarte

y convertirte poco a poco en un experto

en tu campo.

Es entonces cuando te podrs

permitir crear contenidos sin tener que

acudir a fuentes ajenas o externas. Si

aportas informacin relevante y

completamente nueva, ganas muchos

enteros frente a tu audiencia.

Mustrate como un conocedor a

fondo de tu materia, resuelve dudas a tupblico, ofrece soluciones y logrars que

depositen su confianza en ti.

#2: Crear un contenido que

cause impacto y llame la atencin.

Generar polmica o controversia es

otro modo de atraer pblico. El pensar

diferente u ofrecer puntos de vista

divergentes de los de la mayora, puede

conseguirte un pblico al que le interese

el debate y el dilogo. Y la participacin

es fundamental para que tu blog o tu

web rebosen vitalidad.

2u*s)a"comoun3onocedorafondodetu4a"ria, resuelvedudasatu%5blico, o1ecesolucionesylograr6squedeposi"nsu3on!anzaen#.


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Van Davis,

President of Brokerage Operations for ZipRealty

Por supuesto, hay que ser moderados

y no excedernos, puesto que podramos

perder al cliente al que queremos atraer.

Polmico s, pero no intransigente.

#3: Crear contenidos que

toquen la fibra del espectador.

Las historias cargadas de emotividad,

especialmente las que salen de tu

vivencia personal, permiten generar

vnculos de afinidad con tu audiencia,

que se identifiquen contigo.

Este tipo de historias suelen resultarms atrayentes que las meramente

informativas, sin embargo, puede resultar

arriesgado y causar el efecto contrario si

se abusa de esta tcnica. A la hora de

contar historias emotivas, es importante

mantener el inters desde el comienzo y

sin bajar la tensin narrativa de la

historia, para no perder la atencin del

lector.

En definitiva, el buscar la calidad y los

contenidos de inters, nos van a ayudar

a ganar un valor aadido de cara a

nuestra audiencia, de manera que

generemos una mayor confianza que los

atraiga a nosotros y nuestro negocio.

Igualmente, un buen Marketing deContenido tambin va a conseguir que

Google nos acabe viendo con mejores

ojos y nos permita un mejor

posicionamiento en las bsquedas, al

margen de las normas de SEO.

Si an necesitas ayuda contu marketing de contenido, contacta

a nuestro columnista yexperto en la materia:

Nicols Hernndez

PnloenPrctica


26/72


Yahaira Nuez

Wa!ington HeightsPara los seguidores de el

programa de televisin Nuestra

Belleza Latina, transmitido por

Univision, Yahaira Nuez es la

concursante dominicana que no llego

hasta el final de la competencia en el2011. Para mi, es una luchadora y

por ende una ganadora. Una chica

hermossima, positiva, modesta, con

grandes sueos y dispuesta a

Por Natacha Ginocchio/Fotos por Manny Zoom

Vistiendo de colores a


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escuchar consejos siempre que sean

constructivos. A la misma vez, como

buena caribea, no deja que nadie le

arruine su fiesta.

Recientemente tuve la oportunidad deconocer a Yahaira en la apertura de

Lollipop Boutique, su pintoresca tienda

en el corazn de Washington Heights.

Lo primero que me llamla atencin

fue su sonrisa dulce, delicada y muy

rosada, la cual llevaba en combinacin

con un lindo vestido blanco de flores de

igual color. Lo prximo fue su peso.Recordaba una chica muy delgada que

haba visto en NBL y ahora tena frente a

mi a una mujer de peso normal con un

pelo largo y ondulado y un je ne sais quoi

en su rostro. En fin, una linda mujer que

destellaba felicidad. Y por quno estar

feliz? Despus de meses de

construccin, renovacin y muchotrabajo, Yahaira celebraba finalmente la

muy esperada inauguracin de Lollipop

Boutique, su pintoresca tienda en el

corazn de Washington Heights, Nueva

York.

Luego de charlar un poco con cada

uno de los invitados nos hablde su

visin y la razn por la cual creestetipo de boutique y no otra. Su misin es

no solo ofrecer coloridas prendas de

vestir, las cuales escoge personalmente

con el mayor cuidado y gusto, si no que

la tienda ofrezca una experiencia


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divertida y personalizada a un muy buen

precio. Nada excede $150 y solo carga

un par de piezas de cada modelo para

evitar que las clientas sufran ese

momento penoso de ir a una fiesta yencuentren a alguien con el mismo

vestido.

El momento sorpresa fue el saber que

haba preparado la sangra que

disfrutamos en el evento. Les digo, una

gran emprendedora que se ocupa de

cada detalle de su negocio. Desde

escoger los accesorios hasta pintar y

decorar su propio bao, cada detalle de

esta boutique es como salido de un

sueo muy dulce.

Nacida en la Repblica Dominicana,

Yahaira Nez llega la Gran Manzana

en el ao 2006 en busca de un futuro

mejor. En el 2011 fue elegida entre miles

de chicas para participar en el reality de

Univisin, Nuestra Belleza Latina. Esta

experiencia la ayuda aprender mucho

en el campo de produccin de televisin.

Fue reportera de entretenimiento para el

programa "De Extremo a Extremo" y

locutora en el show radial El Arca

Musical por La Rumba 95.3 FM. Realiz

muchos trabajos como modelo, entre

ellos vale destacar que fue la seductora

modelo protagonista en el video musical

Por Favor del grupo de bachata 24

Hours. Su dinmica personalidad,

creatividad y pasin por la comunicacin

la llevaron a estudiar teatro en el City

FACEBOOK SHARES

Sketer skirt with denim

crop top

Mirror sunglasses

Tribal print backless dress


30/72



31/72


Vistalos

College of New York y sus

pasatiempos preferidos son hacer

ejercicios y viajar.

Su consejo para seguir adelante?"Descubre tu propsito en la vida.

Deja que Dios te muestre el camino

que debes caminar no el que tu crees

que debes seguir, nos comentesta

belleza latina.

Hoy, su pasin por la moda y el

color la llevan a emprender una

nueva etapa en su vida. De Nuestra

Belleza Latina a empresaria Latina,

esta dominicana esta nada mas ynada menos que vistiendo de colores

a Washington Heights, donde como

ella dice, la moda nunca supo tan

dulce.

Lollipop Boutique estabierta de

lunes a sbado de 11 am hasta las 7

pm. Les recomiendo que visiten sus

canales de medios sociales enInstagram @LollipopBoutiqueNYC,

Twitter @LollipopBtqNYC, o mejor an

visiten su ubicacin en el 4876 de

Broadway en Washington Heights.

Lollipop Boutique

4876 de Broadway

New York, NY 10034

"Descubretuprop/si$enla7ida. DejaqueDios"mues)e

elcaminoquedebescaminarnoelquet5creesquedebesseguir,


32/72


No matter how full our closet is we

never know what to wear and are

constantly complaining that we do not

have enough clothes. Some mornings

the routine is a nightmare and we end

up leaving our houses looking like we

just rolled out of bed. Realistically, it

is difficult finding time in our busy

schedules to take care of everything

that has to be done and looking good

is frequently low on our list of

priorities. Do not let your routine and

busy schedule stop you from being the

most stylish version of yourself. Be

proactive by maximizing your time and

the investment youve made in your

closet by following these three easy

steps.

Organize your ClosetTake a look at your closet and

identify the pieces that you have not

worn in months and consider getting

rid of them. If you have not worn an

item in months, chances are you will

Maximize Your Closetwith These Three Easy StepsBy Ivonne Cintrn


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never wear it again. Eliminating

clothes that you no longer use will

create more space in your closet and,

as an added bonus, will also give you

the opportunity to help others by

donating to charity. It is also helpful to

separate the clothes by category (ex.dresses, tops and bottoms) and color

starting from white to black. These

simple tips will make your closet a

better place for you to find everything

you need without stress.

Identify YourSignature LookIdentify those pieces in your closet

that make you feel comfortable and

secure. It is crucial to realize that if

they make you feel good you will

undoubtedly look good. If shopping is

a nightmare and you are not the

adventurous type stick to your comfort

zone adding new pieces within the

same style. Remember, less is oftenmore and not everybody is the same.

Some women can try different styles

and look good in everything they wear,

but that is not always the case. Do not

be afraid of keeping the same style

that has worked for you in the past.

CoordinateYour Outfits

If youre anticipating a busy week,

going on a trip or have an important

event coming up set aside time

beforehand to coordinate your outfits.

The process of getting dress will be

faster leaving you with more time for

other activities. Please do not forget

that hangers play an important role in

your closet. Make sure that all your

hangers are in good conditions.

In conclusion, you dont have to be

rich or have all the free time in the

world to look good and be stylish. By

following these three easy steps youcan maximize your investment and

eliminate unnecessary stressors from

your daily routine.

3 Easy Stepsto a better closet

#1Organize your closet

#2Identify your signature look

#3Coordinate your Outfits


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36

Photos courtesy of Ann Taylor

Kate Hudson:

The ways of a

Working MOM


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#1Breastfeeding isin her To Do list


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Whenyourenursingandyoure"orking18-hourdays,#atspre$yhard.


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#2She doesnt mindbad press


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Neverworryaboutbadpress.%atma$ersisif#eyspe&yournameright.


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Ididnotlikeleaving#emwhen

'eywereli$leorbig. Youhave(havepriori)esregardingwhatyou"i&a&ow(takeyouaway*om+ourkid.


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#3Only important things takeher away from her kids


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All except the model, the cute kids, thfurniture and the camera men could bfound atwww.anntaylor.com.
http://www.a/http://www.a/http://www.a/


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Jacqueline Montoya-

Rengifo, CEO y editora de la

revista Integral USA

Magazine, fundadora de la

organizacin, "Manos de

ngel", precursora de la

Campaa "Flor De Papel, poruna sociedad sin violencia, y una de

las primeras personas en apoyar los

proyectos de Azcar Communications,

ha sido nombrada Mujer Legendaria

Ford 2014.

Siempre dispuesta a tenderle la

mano a las mujeres emprendedoras,

su xito descansa bajo la filosofa deque si se puede ser madre,

profesional y mujer en armona y as

encontrar el balance y alcanzar la

combinacin perfecta. Por ello esta

emprendedora trabaja da a da en

reconocer a la mujer por medio de

eventos motivacionales

tales como: "La Diva Dentro

De Ti" y la entrega de Premios MujerIntegral USA.

En el 2007 recibiel premio

Orgullo Hispano y hoy es laureada

nuevamente por la prestigiosa

compaa automotriz Ford, la cual

otorga reconocimientos a mujeres

destacadas en nuestra sociedad.

Jacqueline esta entre diecinueveexitosas mujeres que representan a

millones de Latinas excepcionales en

los EE.UU. que estn haciendo la

diferencia en nuestra comunidad.

Felicidades!

Jacqueline

Montoya-Rengifo:

Mujer Legendaria

Ford 2014


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Increase

Online TrafficBy Anllelic Lozada, M.S.A question that I often get from

friends, clients and colleagues is: "How

can I increase views in my site/blog?"

From my years doing web training for

publishers in Hispanic Digital Networkand my experience as a Product

Marketing Manager at The Huffington

Post, I've compiled some useful tips

that will help you increase views to

your blog or website. Below I list 9 of

my top tips you can start applying

today:

Tip #1:

Quality ContentWrite based on a personal

experience, feedback/questions from

your audience and info about your

audience/market that is useful or

insightful. First-person posts generally

work better and content must eitherentertain or inform. Aim to add positive

emotions to your posts, like humor,

inspiration, amusement and

intelligence. People love stories.

Remember: is not about you, is about

them.

Tip #2:

Searchable

HeadlinesIf talking about a person, place or

company, include the full name in the

post so when people search them,your article has a better chance to

appear. "Lists" and "how-to's" are very

effective, hence my headline :) Also

think headline length so readers and

you can easily share in Twitter. Sticking

to an 80 character limit is a good rule

of thumb for the 140-character-limit

Twitter, so content and URL can alsofit.

9Tips

to

First-personpostsgenera,yworkbe8erandcon"ntmustei9eren"rtainorinform.


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Tip #3:

Shareable

HeadlinesThe same searchable headline

wont necessarily work for Facebook or

Twitter. Create these in a shorter, more

casual tone, providing readers a WHY

they should click or share it (an action).

Give a teaser so they want to click it to

know more. Questions generally work

well and 10-word headlines are a good

rule-of-thumb to follow. Also, if yourstory is timely, make sure you include

words like TODAY, NOW, NEW,

TOMORROW in your headline, as

people are more prone to share these.

Tip #4:

Smart TagsThink how people will search for

this type of content in order to land in

yours. Put yourself in their shoes.Include all possible combinations of

search items. Consider even common

misspelled words, like "tattoo" and

other languages that readers will

search on but can still read your

English article (very useful for Latino

marketing where your target may be

bilingual). Add these as well. The storyshould also include the chosen tags as

many times as possible.

Tip #5:

Add Link OutsHelp readers go deeper into your

topic by including links with relevant

content WITHIN your website. If they

are interested in knowing more about a

theme, news article or word you

hyperlinked, they will click on it,

providing you with more page views

and more time spent in your site. Don't

Frequencyisimportantas:earchengineswi,crawl'oursi"moreifcon"ntis

;pda"dof"n.


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be afraid of also adding link outs to

external sources, as these will add

credibility and added SEO to yourcontent. Make sure these are relevant

to your content and come from a well-

respected source.

Tip #6:

Be Consistent

Frequency is important as searchengines will crawl your site more if

content is updated often. Posting one

story per day for 10 days is much more

efficient than posting 10 stories in one

day. Stick with a frequency that's

manageable for you. Many blogs do

very well with posting a really quality,

SEO-friendly story per week, and is

smartly shared in social networks.

Timing is also important.

Tip #7:

Add MultimediaSearch engines are now "universal,"

meaning they show text alongside

photos, tweets and videos. Addingrelevant photos and videos to your

story will not only add more

engagement (according to

McKinsey.com, quality visualizations

are 30x more likely to be shared than

only text), but search engines will see it

as more relevant. Make sure your

multimedia file names and captionsare also search-friendly so they can

also appear in the image/video

searches on their own. You can also

make your beautiful photos easy to

share in Pinterest by using the J Query

Pin it plug-in. Infographics are a great

way to include information in a visual

way. Use free services like Visua.ly andVisualize.me to create yours. Make

sure your story includes [PHOTOS]

[INFOGRAPHIC] and/or [VIDEO] within

your headline to alert readers of

inclusion to make them more clickable.

Tip #8:

Distribute,Distribute

Every story should be posted in your

Facebook profile or page, Twitter and

even Pinterest and Instagram (using

your story picture). You can make this

task automated so every post is

posted in all your social platforms atonce by using free services like Dlvr.it

or Twitterfeed. Also share posts

multiple times as feeds move fast and

people are not always engaged, so its

easy to miss your content. You can

Youcanalsomakeyourbeau#.lpho$seasy$sharein


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schedule these ahead of time in

Facebook pages and using services

like Hootsuite or SocialOomph. Go a

step further and pay for promoted

posts in Facebook. You can share in

Linked Groups by using Oktopost, butis better to add context to post rather

than just sharing a link. Help your

readers also distribute for you by

adding social tools in every article for

easy sharing. Go a step further and

include Tweet-able phrases (with a

Twitter link) within your post for easy-

sharing on the spot by using

ClickToTweet.

Tip #9:

Think MobileMost content is now consumed in

mobile devices, so consider how yourstory will be read in one. First is to

make sure your site or blog is mobile-

friendly. Second, create stories that are

more concise (500-600 words is ideal),

as people have a shorter attention

span. If a story needs to be longer, add

impacting quotes that appear later in

the story, so readers get a preview of

what's coming ahead. Also, picture listswork better than photo galleries as

readers don't want to need to hit that

"next" bottom 10x from their device

and they are more prone to share the

story.

PnloenPrctica Si an necesitas ayudaponindolo en prctica, contacta a

nuestra columnista yexperta en la materia:

Anllelic Lozada, M.S.

Personal Branding & Career Coach


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3 SUMMER

CLASSICS#1

Wear a long dress with classic

jewelry like these pieces from

Carrera & Carrera

#2

Accessorize your home with

ocean inspired pieces like these

from H&M

#3

Wear sunscreen like this one

from Clinique


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H&M acaba de lanzar sus

colecciones Conscious y Conscious

Exclusive 2014. Conscious Exclusive

es una microcoleccin diseada en

tejidos de la mejor calidad y con

detalles espectaculares inspirados

en el folclore espaol y en clave

bohemia.

La modelo norteamericana Amber

Valletta es el rostro de la campaa y

paralelamente ofertarpiezasseleccionadas de Master & Muse, su

marca de moda socialmente

responsable, en la iniciativa eco-

friendly del portal yoox.com.

H&MInspiradoenEspaa


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YES,

BABIESCAN TALKBy Laura M. Robles


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Once your baby

comes into the

world he needs to

communicate

with his mother,father and

significant others.

Parents and

caretakers must

be aware of the

early signs of

speech and

language from the moment they are born.

Babies communicate with theircaretakers and their environment doing

the following:

1 month old: Responds to the

human voice. Calms down when he hears

a familiar or friendly voice. Smiles when

he sees his parents or hears their voice.

Cries when he wants to be attended to.

Vocalizes and listens.

2 months old: Distinguishes

different speech sounds. Gurgles and

produces guttural and pleasure sounds.

3 months old: Turns head when hehears a voice. Responds verbally to

others speech. Produces vocal sounds,

humming and simple syllables. Begins to

discriminate distinctive emotional

features of the voice. Begins to have eye

contact accompanied with voice.

Incorporates the /g/ sound.

4 months old: Babbling becomes

more frequent and begins to incorporate

consonants like /p/, /b/ and /m/. His tone

intensity begins to vary. Begins to imitate

vowel sounds. Smiles to people that

speak to him. Vocalizes while maintaining

eye contact. Use sounds such as /p/, /

b/, /m/.

5 months old:Vocalizes while he

plays with his toys. Can differentiate

between friendly and angry voices.

Experiment with verbal sounds like ga,

ga, ga. May begin to respond to his

name. Smiles and vocalizes when he

sees his image on the mirror. Uses vowel

sounds similar to /o/ and /u/. Follows

mothers eyesight to observe differentobjects. Moves head towards the source

of the sound.

6 months old: Modifies his volume,

tone and voice. Vocalizes sounds of

pleasure and disgust. Understands the

meaning of no. May apparently

recognize words like, mommy, daddyand goodbye. Babbles and imitates his

own sounds. Begins to imitate

environmental noises.

O


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7 months old:Plays vocally doing

vowel sounds. Listens to vocalizations of

others. Recognizes tones and different

inflexions. Produces many sounds in one

exhalation. Verbalizes with the intention

of wanting to be fed. Begins to babble in

two syllables (repeats combinations of

two or more different sounds.)

8 months old: Recognizes some

words. Repeats syllables that are

pronounced with lots of emphasis.Imitates gestures and the tone of speech

of adults. Echolalia (repetitions) can be

observed. Verbalizes accompanied with a

functional and social gesture (yes, by

nodding head; goodbye, by waving hand).

Babble and laughs.

9 months old:Produces differentmodulation patterns in speech tone.Imitates sounds of his language and

screams. Uses gibberish and language

gestures (moving head saying no).

Responds to his name and to no. Pays

attention to conversation around him.

Likes to play routine games like patty

cake peek-a-boo and itsy bitsy

spider.

10 months old: Imitates adult

speech sounds of his first language.

Uses intonations. Imitates environmental

sounds. Says with meaning and intention

mommy, papa, tata, dada.

Responds with gestures. Begins to

imitate sounds of his sorroundings.

11 months old:Knows how to

modulate his voice, imitates different

tones and facial expressions. Begins to

express himself accompanied by

gesture. At least says one word in his

expressive vocabulary.

12 months old:: Recognizes hisown name. Follows simple instructions.

Says one or more words. Practices

constantly with the word he knows and

combines it with gibberish. Understands

the meaning of no by the intonation

given. Indicates with his index finger the

object he desires. Imitates new sounds.

Begins to follow one step instructions.

While your baby is developing and

growing is essential that parents and

caretakers communicate constantly with

the infant. During his routine explain to

him in simple words what you are doing.

Describe his environment, what he is

seeing and who is talking to him. That

helps stimulate early sounds and even

develop his own vocal games. Who to be

a better model of love, nuture and early

communication than the parents and

caretakers.


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(Tuesdays & Thursdays Only)

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Starting at $35.00


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#1 #2 #3

#4 #6

#5

Necesidades de Mam

Bolsa de beb en colores

clsicos que vaya de da a noche

sin problemas.

Zapatillas cmodas

Vestido negro

para ocasiones

formales

Cochecito

liviano

Bolsa de maquillaje con

esenciales de tu gusto

Versin mini de tu

bolsa de beb para

cambiarlos en tus

salidas cortas

Por Natacha Ginocchio


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NuevoEN EL MERCADO

Continuando su larga tradicin de colaboraciones ricas y creativas,ABSOLUTVODKA saca su muy esperado diseo de botellas de

edicin limitada, ABSOLUTMEXICO, disponible por primera vez

en los Estados Unidos despus de su debut en Mxico el ao

pasado. La botella de ABSOLUTMEXICO presenta diseos

originales del artista contemporneo mexicano Dr. Lakra.

#1


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Con el debut del nuevo recurso

en lnea, www.NeverPullBack.com,

ahora las mujeres de todas partes

pueden aprender cmo abrazar el estilo libre

de frizz de la marca Frizz Easeque les

permite llevar cmodamente el cabello

suelto todos los das.

#2
http://www.neverpullback.com/http://www.neverpullback.com/http://www.neverpullback.com/


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Padres y nios de todo

Estados Unidos tendrn una

nueva opcin en los Happy Meals y Mighty

Kids Meals que podrn saborear a partir del

prximo 4 de julio. El Go-GURT Low-Fat

Strawberry Yogurt, un yogurt de fresa bajoen grasa hecho exclusivamente para

McDonalds, contiene 50 caloras, y est

elaborado con saborizantes naturales.

#4

Pillsburysaca

relucir su lado

atrevido con los

nuevos productos parahornear FunfettiCupcake

& Cake Mixes ahora disponibles en cuatro

nuevas mezclas de colores vibrantes, y

los Funfetti Frostings disponibles en dos

nuevas variedades llenas de colores que

complementan las opciones de frosting ya

existentes. Los vibrantes frostings y

mezclas para hornear se pueden mezclary combinar para crear postres

imaginativos y nicos que dejarn

boquiabiertos a tus familiares y amigos.

#3


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"Personalidadymuchahumildad,porque#enesqueserhumildeparasabercualesson

=usdefec$syvirtudes.


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%lejandra

Espinos,

Por Josefina Prez-Cabrer/Fotos cortesa de Univisin

Mujer Todo Terreno

Saber apreciar las oportunidades y

usarlas como trampoln para alcanzar

metas futuras es algo que una mujer

todo terreno aprovecha al mximo, un

buen ejemplo de ello es AlejandraEspinoza.

Despus de ganar la primera

temporada de Nuestra Belleza Latina

transmitida por la cadena Univisin en

2007, por el que obtuvo un contrato por

un ao con dicha cadena televisiva, esta

mexicana de 26 aos nacida en Tijuana,

no ha parado. Desde entonces ha sidopresentadora de Premios Juventud,

Premio lo Nuestro, 4 aos junto a Mario

Kreutzberger "Don Francisco" en Sbado

Gigante, el Gordo y la Flaca, estuvo en

la lista de los 50 ms bellos de People

en Espaol y ha firmado contratos con

marcas de publicidad, como Pantene,

que la codicean por su belleza ycarisma.

Para prepararse profesionalmente

Alejandra toma clases de conduccin en

la Universidad de Miami. Su esfuerzo y

dedicacin ha sido recompensado.

Alejandra acaba de ser la co-

presentadora de Nuestra Belleza Latina

2014, junto grandes como a Chiquinquira

Delgado y Pedro Moreno.

Alejandra tiene un concepto muyelevado de la familia que le fue

inculcado por sus padres. Crecien un

hogar lleno de amor y rodeada de sus 9

hermanos. Estcasada desde 2011 con

el coregrafo de Univisin Anbal

Marrero, al cual conocien 2007 durante

su participacin en NBL.

Al ser entrevistada por HUFFPOST ledio este consejo a las concursantes de

NBL 2014:

"Personalidad y mucha humildad,

porque tienes que ser humilde para

saber cuales son tus defectos y virtudes

y para aprender todo lo que pueden

aprender aqu, muchas chicas vienen

pensando que se la saben todas y haymucho que aprender", concluye.

Estamos seguros que oiremos mucho

sobre Alejandra Espinoza y que esta

aqupara quedarse.


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Q: What is the name of the blog?

A: Beauty with Brains

Q: What is the url?A: www.abeautywithbrains.com

Q: What is the name of the blogger

behind the blog?

A: My name is Havolin but I goes by Hav.

Q: Tell us a little bit about yourself.

A: I was born and raised in NYC and Im

a proud mommy and an addict to all

things fashion and beauty-related. Eversince I was young, I was obsessed with

playing with makeup and cutting out

outfits from magazines. That passion

translates into my blog where I get to

share my passion with others.

BLOG SPOT:

BEAUTYWITH BRAINS
http://www.beautywithbrans.com/http://www.beautywithbrans.com/http://www.beautywithbrans.com/


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EversinceIwasyoung, Iwasobsessedwi9playingwi94akeupandcu8ingoutout!ts1ommagazines.


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Alma Emprendedora May-June2014