Alp Photoguide NSW

7/28/2019 Alp Photoguide NSW

1/20

NSW


2/20

Photo Guide Federal Election 2013 2

Organise your campaign photos now

Good quality action photos are vital for a well planned campaign.

RbR: a picture paints a thousand words. Good photos can get across the

message and image the candidate wants to project. bad photos can distract fromthe message you are trying to convey.

1 Everybody who appears in your photos

MUST sign a release form giving the ALP

campaign permission to use the photo in yourcampaign material. (Sample enclosed page 20).

2 Get your photos done now not when the

election is called.

3 Think carefully about the message being

conveyed by your photos. Each photo must

say something to the viewer.

4 Location and props are very important to

conveying a message. If you are shooting a

photo about the importance of schooling,

think about uniforms, text-books, sports gear,

lab coats, computers, sun-smart head-gear,

etc. All these things can aect what a photo

says. Preparation for a photo shoot is critical.

5 In group photos, make sure your subjects

stand close together much closer than

normal. Good photos generally have no space

between the subjects.

6 Be very clear with your subjects about who

should be looking at what. If the candidate is

the focus, make sure others in the photo are

looking steadily at them.

7 Have a running sheet with talent contact

numbers at hand. Call your talent in advanceif you are running behind schedule.

8 Allow adequate time for travel in between

photo shoots.

9 Email the photographer a running sheet a

week in advance of the shoot.

10 Call the photographer to arrange a meeting

place at least the day before.

11 Always advance the locations prior to photo

shoot day. Have an idea of how you want the

photo to look prior to the shoot.

12 Choose photo shoot venues and background

signage that clearly supports your message.

i.e. Local Medicare oce.

13 Choose photo shoot venues that are iconic

and well known in the community.

14 Be aware of background signage that may be

contrary to your message.

15 Do not leave a shoot until you have personally

looked at the photographers digital

camera and have seen at least 3 acceptable

photographs that you can shortlist.

16 Always look for multiple opportunities and

angles at the one shoot to help maximiseyour range of photos. Break up the talent if

necessary to achieve this.

17 Have the photographer take a mixture of

poses at each shoot that is consistent with

your message, i.e. (smiling/serious/concerned/

caring/listening).

18 Avoid posing directly at the camera. Talent

and candidates should be photographed in

engaged, natural conversations.

19 Keep candidates jovial and relaxed.

Avoid sti/fake hand and mouth gestures.20 Consider the age and gender balance

of your photos.

21 Provide candidates with a mixture of casual/

formal clothing. Provide a range of clean

shirts, jackets, ties, jewellery, etc, that are

appropriate and t properly.

22 The candidate should always be the focus.

The talent should only complement the

candidate. Photographers should consider

the symmetry of the photos.

23

Do not let the candidate see any photosduring or in between photo shoots.

24 Do not let the candidate shortlist or select

the photographs after the photo shoot.

25 Test the selected shortlist on multiple

audiences (relevant to the photo) for their

feedback prior to printing or publication.

26 Store your high resolution images on your

shared drive AND on CD/DVD.

27 Provide discs of your selected photos to

National Secretariat and ALP State oce.

28 Remember: If you are taking your photosusing a digital camera it is essential that you

use the highest quality settings so that you

have high resolution images.

SST S TS



3/20


1. Head and shoulders portrait

This is the most important photo of the campaign. Test a shortlist of portrait

shots on various audiences prior to choosing the final one. Use the samephoto on all stationary, corflutes and posters. Rural Ps are encouraged to

take outdoor shots and/or dress less formally.


4/20

2. You and your family

You will need a photograph of you and your family.

backyards, parks, and eaches make ideal locations.



5/20


3. Working with government

It is important to have a photo with either the Prime inister or a inister

whose portfolio relates to an important issue in your local community.

nsure you ook their time well in advance.


6/20


4.Listening to local residents

Take a photograph talking to local residents at their front door, local shopping centre,

moile office, or even outside your electorate office. If you have a rural electorate,

try a country ackground or near a well known local town landmark.


7/20


5. Supporting jobs and fair work

Organise workers in uniform in an organisation that employs lots of people

locally like a iscuit factory, car manufacturer or a hospital. Affiliated

unions may e ale to assist you in getting access to workers.


8/20


6. Improving schools and educationTake photos with mothers and/or primary aged school children in uniform

outside school signage, or classroom shots of the candidate with a mixture of

oys and girls reading ooks in a lirary or looking at laptop. Try to organise

photos of secondary aged students at a local TAF or trade school. Where

possile, choose large schools with a high enrolment.


9/20


7. Health, hospitals and Medicare

You will need photographs inside the hospital with a nurse or patient,

outside a local hospital or clinic, and outside your local edicare office.


10/20


8. Childcare

Kids playing with toys in the the childcare centre or reading ooks are ideal.


11/20


9. The local environment

Coastal, park or farm land shots work equally well.


12/20


10. Working with small business

Choose a small retail shop, like a local cafe or akery, talking to owner/s

ehind the counter.


13/20


11.Roads and infrastructure

A photo at the site of a local infrastructure project eing uilt or upgraded

is ideal. Items such as maps, signage, vests, shovels and hard hats may e

used to help convey the message that the project is underway.


14/20


12. Fighting for the local community

When getting a win for the community or fighting against an undesirale

local proposal, organise a photo. The more people in it the merrier. ake

sure the candidate is placed in a prominent position.


15/20


16/20


14. Ethnic voters

If you have a large ethnic community, (i.e. Chinese, Indian, Leanese)

organise a photoshoot with that communitys well known leader/s.



17/20


15. Tertiary and youth

At a local university or TAF campus or a sports ground works well.


18/20


16.Cost of living

Over the kitchen tale discuss ills, at the supermarket with a receipt, or

at the petrol pump, all clearly suggest an understanding of everyday costs.


19/20


Headandshouldersportrait

Familyphotowithyourpartnerandchildren

Talkingtopeopleattheirrontdoor

WorkingwiththePrimeMinisteroraMinister

Attheentrancetoyourlocalhospitalwithpatientsorstaf Creatingnewjobs

Talkingtoshopkeepersorotherlocalsmallbusinesspeople

Inspectingthelocalenvironmentsuchasatariverorpark

Talkingtoschoolchildrenandparentsatanewschooloronthesite

oschoolimprovements

Withschoolstudentsusingacomputer

Talkingtoworkers(men,women,ruraliapplicable)

Atthesiteoroadimprovements

Inrontomajorachievementsdeliveredorcontentiousissues

withwhichyouareinvolved

Inspectingsiteworksoninrastructureprojects

Meetingseniorcitizens

TalkingtoyoungpeopleatalocalTAFEoruniversity

Talkingtoethnicgroups

Localvictory

Meetingwithtradespeopleonaconstructionsite

Atastreetmeetingormobileoce

Campaign photochecklist


20/20

Photo Release FormI (Nam)

f (add)

PTCd

maIl

PN (m) mIl

hereby give consent or sti, , teevision n vieo photogrphy

epicting yse, n/or persons or who I gurin, to be

reprouce n use by the austrin lbor Prty or vertising n

purposes s they see t.

my signture beow signies y pprov n I thereore hve no

cis or copenstion ro the gency, the alP or their vertisers.

INaT

daT

WITNESSED ON BEHALF OF THE AUSTRALIAN LABOR PARTY

INaT

Nam daT

daT aNd lCaTIN f PTaP

If dCIPTIN

ALPUseOnly

NSW

Documents

Alp Photoguide NSW