Case Study

Juliette POUPEEMBA2B

Mrs Craig

Alpharooms Doubles Overall Conversion Rate and Increases

Mobile Conversion Fourfold with Responsive Web Design

There is innovation on website based on responsive web design and a multi-screen strategy.

The campaigns are now enhanced by AdWords adn we can notice conversion rates on smartphones and tablets

Develop multiple screens, also Smartphone and mobile utility (Alpharooms Marketing across all screens strategy)

The act of purchase by a customer can be affected by different marketing channel (Alpharooms created a RWD)

Create a map of the digital touchpoints as used in the assigned case

www.alpharooms.com

Become part of a global community Partner with lifestyle media + brands#alpharooms_fr

FRIENDLY SOCIAL PLATFORMS

REACH + REPUTATION

REVENUE from Direct Bookings

engine

Offering clients to engage with brand and share pictures and informationhttps://www.facebook.com/alpharoomsdotcom

GOAL+Marketing

Become cultural tastemaker in luxuryOptimized pages+circlesGoogle+Local > recommendation+reviews

FAN RATES SMARTPHONE AD TABLETS

Increase populatrity

Conversation rates with smartphon e and tablet and web design

https://www.youtube.com/watch?v=Y4TXBDyeDdI

E-MAILING

Improve conversion rates on smartphones and tablets - Traffic growth on smartphones and tablets - And that its conversion rates on these devices were poor - Build a new site using responsive web design and create a

new multi-screen strategy and built - Consequences: - Positive results increase immediately - Mobile has been especially strong: about four times

greater, Reduced bounce from mobile traffic by 35%, usability improvements (faster), overall conversion rate doubled, mobile conversion rate grew fourfold

RWD: Positive consequences and better accessibility and user-friendly. People can share easily and communicate. There is a Multi screen strategy: Support and help smartphone and mobile utility

- Mobile: Increase the flow of conversion. Better and easier purchases by customers

Independent hotel create a RWD site. Goal is to offer to the visitor an optimal experience with an easier viewing of the site. The user can view the same websites thanks to a lot of different devices. Potential guest can consult the website anywhere with their smartphone or their tablets and book a room easier and faster than before.

- Create an application - Identify customers who are on the

mobile site - Create promotional codes on mobile

to encourage customers to buy on the website and create conversion opportunities

Thank you