Alpine Health Tourism for Regional Innovation17th European Tourism Forum, October 2nd 2018, Vienna, AustriaWalter Haas, ITG Innovationservice for Salzburg (AT)

ESTABLISHING A DYNAMIC DIALOGBEETWEEN SCIENCE(MEDICINE) ANDTOURISM

VALUE CHAINS & CROSS SECTORAL INNOVATION AND COLLABORATION

health care provider,Insurances

Collaboration withother business

sectorsNutrition,

Construction, …

Education andspecialist staff

Alpine Health Tourism Congress

ICT/ Digital Health solutions

Common Strategy and RoadmapInnovation-/ Marketingmanagement

Alpine Health Region Salzburg- Cluster

13 Partners, ~80 Companies

Knowledge-transfer, training

(…)

Paracelsus Medical

UniversityDep. Ecomedicine

Services/ Products

Subgroup Health Tourism

Authenticity /

Tradition

Geo-Diversity

Bio-DiversityMicrobioma

Green space / blue space

Fine dust concentration

Crowding

Protected areas

Hiking paths

Project: HEALPS (Alpine Health Tourism –

Positioning the Alpine region as globally attractive health promoting place)

„Trail for Health Nord“Austria- Bavaria

„WinHealth“Austria- Italy

Salzburg Region

SCALE UP THE HEALTH TOURISM APPROACH IN ALPINE SPACE

RETHINKING

TOURISM

INNOVATION

ECOSYSTEM

…more innovation driven tourism policy andbusiness development.

1

… more hands- on R&D and translation intouseable knowledge for SME.

2

… more Ecosystem based approach for cross-sectoral collaboration, innovation and value chains (Smart Specialization- RIS 3)

3

3 FLASHLIGHTS

See you in Bad Hofgastein/Salzburg (AT)!

Healing Power of the Alps – Alpine Health Tourism CongressDecember 6th/ 7th 2018

Thank you for your attention!www.itg-salzburg.at, walter.haas@itg-salzburg.at