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fall twenty ten collection

DUST IS THE NEW BLACK

This season, Alternative introduces an eclectic collection

of nostalgic pieces with a modern twist. Inspired by Dust

Bowl-era Americana and its wonderfully timeless workwear,

the collection captures the sophisticated minimalism and

enduring optimism of a bygone era. Modest detailing and

muted colors mix with delicate draping and robust stripes

for an array of fashionably understated styles finished with

Alternative’s signature vintage softness—a nod to the

well-loved, well-worn clothing of our past.

*To view our full assortment, including our one-of-a-kind Burnout products and eco-friendly Alternative Earth line, visit alternativeapparel.com.

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The Diane Heather Burnout V-Neck Tunic Shown in Dirty Heather; view more colors online. S-XL, MSRP $38Paired with vintage skirt.

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The 5th Avenue Wrap Shown in Purple/Ash Striated; view more colors online. S–L, MSRP $64Paired with vintage trousers.

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The Natalie Heather Thermal Tee Shown in Purple Heather; view more colors online. S–L, MSRP $54 Paired with vintage skirt. Striated Scarf (Unisex) Shown in Purple Heather; view more colors online. One Size, MSRP $30 (Opposite) The London Cowl Neck Dress Shown in Oatmeal Heather; view more colors online. S–L, MSRP $60 The 5th Avenue Wrap Shown in Oxford Grey/Sand Striated; view more colors online. S–L, MSRP $64

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The Annie Cowl Neck Shown in Black/Oxford Grey Striated; view more colors online. S–L, MSRP $60 Paired with vintage trousers.

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The Deep V Pullover Hoodie Shown inEco-Grey Heather; view more colors online. S–XL, MSRP $45 Paired with vintage skirt.

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L/S P.E. Crew (Unisex) Shown in Eco-Brown; view more colors online. S–XXL, MSRP $34 Paired with vintage skirt.Heather Skinny Leggings Shown in Oxford Grey Heather. S–XL, MSRP $44 (Opposite) The Jem L/S Tee Shown in Ash Heather; view more colors online. S–XL, MSRP $40 Paired with vintage skirt.

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http://www.alternativeapparel.com/Collections-Fall2010/?utm_campaign=fall+2010+(retail)&utm_medium=lookbook&utm_source=issuu&utm_content=collections&utm_term=

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L/S P.E. Crew (Unisex) Shown in Eco-Black; view more colors online. S-XXL, MSRP $34 Paired with vintage trousers.

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The Schmub Track Jacket Shown in Oxford Grey Heather; view more colors online. S–XXL, MSRP $68 (Opposite) The Don L/S Henley Shown in Oxford Grey/Sand Heather; view more colors online. S–XL, MSRP $50 Paired with vinatge trousers.

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The Cool Hand Heather Henley Shown in Ash Heather; view more colors online. S–XXL, MSRP $54 (Opposite) The Perfect Pocket Striped V-Neck Shown in Oxford Grey/Sand Heather; view more colors online. S–XXL, MSRP $40

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The Don L/S Striped Henley Shown in Nautical Brown Stripe; view more colors online. S–XL, MSRP $60 (Opposite) The Perfect Crew Shown in Oxford Grey Heather; view more colors online. S–XXL, MSRP $35Paired with vinatge trousers.

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The Beach Boy Hoodie Shown in Navy/Ash Striated; view more colors online. S–XXL, MSRP $70. Paired with vintage longjohns.

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The Mash Field Jacket Shown in Striped Denim; view more colors online. S–XXL, MSRP $120 (Opposite) The Striated Thermal Tee Shown in Green/Ash Heather; view more colors online. S–XXL, MSRP $60

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The Diane Heather Burnout V-Neck Tunic Shown in Dirty Heather; view more colors online. S–XL, MSRP $38 The Airforce French Terry Jacket Shown in Fatigue; view more colors online. S–XXL, MSRP $90 Paired with vintage trousers.

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