Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

Greg JarboeSEO-PR

Nov. 12, 2008

30% of searches conducted on Google sites aren’t web searches

• I’ll share my best tips, tools and techniques for non-traditional optimization that apply both to indexing and ranking support

• I’ll examine various file formats including DOCs, RSS feeds and video files

Google News examines recency, relevance and importance

Source: Google News Blog, April 2, 2008

Newsforce offers an integrated suite of press release SEO tools

Disclosure: I’m a partner in Newsforce

Five case studies of press releases that generated a measurable ROI

• $200 million in CSAC leads for Symmetricom

• $2.5 million in ticket sales for Southwest Airlines

• 1.3 million searches for “florists” on SuperPages

• 450,000 unique visitors to Christian Science Monitor

• 88,000 entries into photo contest for Parents

Source: SEO-PR, PRSA International Conference, Oct. 28, 2008

Google Blog Search examines a blog’s title, content and popularity

• “Blog Search uses a set of algorithms to try to determine the most popular stories in the blogosphere. We consider factors such as a blog’s title and content, as well as its popularity throughout the rest of the blogging community.”

• “Blog Search indexes blogs by their site feeds, which will be checked frequently for new content. This means that Blog Search results for a given blog will update with new content much faster than standard web searches.”

Source: Google Blog Search Help

CEO Watch used SEO Samba to optimize website and RSS feeds

Source: CEO Watch, Nov. 5, 2008

CEO Watch saw dramatic increase in visitors, visits and page views

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Unique visitors Number of visits Pages

Source: CEO Watch, Oct. 10, 2008

YouTube examines dozens of aspects, including hits and rating

Source: YouTube Help Center, Nov. 5, 2008

We’ve optimized 172 videos for STACK Media; got 396,254 views

Sources: STACK Vids, football, basketball and baseball channels, Nov. 5, 2008

Optimizing video for YouTube boosted STACK’s daily views

Source: TubeMogul, Aug. 23, 2008

If you Googled Amy Winehouse on Sunday, you saw “all of the above”

Source: Google, Nov. 9, 2008