Our Mission, Goals and ObjectivesAlumni and Constituent EngagementJuly 1 2012 – June 30, 2013

UC San Diego

Who We Are

As part of UC San Diego’s External Affairs team,

Alumni and Constituent Engagement (ACE) creatively engages the Triton Family of alumni, students, parents and friends in order to advance their leadership,

advocacy, service and philanthropy to UC San Diego.

As a valued resource and strategic partner, ACE programs and services deliver unique

experiences that inspire and engage our Triton Family, and through active fundraising,

generate nearly $20 Million annually in private support.

Our constituency-based model focuses on donor-centric fundraising, creative engagement

programs and services, local and regional outreach, and student philanthropy.

What We Do

Who We Serve

We serve the Triton Family, those who wish to remain on the forefront of personal, intellectual and professional pursuits.

We serve this community Triton Family by fostering affinity and enriching lives so that

our Triton Family – and UC San Diego – always remain world class.

How We Do It

• Increase the engagement of our Triton Family in programs and experiences

• Outreach to alumni, parents and friends in key global regions

• Raise private support for undergraduate scholarships, student life, and select initiatives

• Build a sustainable institutional pipeline through annual giving and Chancellor's Associates

• Positively influence our Triton Family’s engagement and participation through publications, annual reports, virtual assets and creative marketing channels

Our Organization

Programs, Outreach and Engagement• Alumni Programs and University-wide

Signature Programs• Regional Outreach and Engagement• Student Engagement and Philanthropic

Development

Our Organization

Development and Donor Relations• Student Affairs Development• Annual Giving• Chancellors Associates and Alumni Loyalty

Societies

Our Organization

Marketing and Communications• UC San Diego’s Magazine • Constituent Communications• Marketing and Creative Services

Our Organization

Operations and Services• Human Resources and Talent Management• Customer Service• Data Analysis and Mining Services• Business Process and Project Management• Financial and Resource Administration• Alumni Center Operation

Our Working Goals

Programs, Outreach and Engagement• Create 15,000 high touch engagement experiences for our Triton

Family• Contribute 20% of 15,000 engagement goal through Regional

Outreach and Alumni mobilize 400 volunteers

Development and Donor Relations• Raise $4M for Scholarships and Student Life Initiatives• Generate $15M in Annual Giving (gifts <=$25K), achieve 60%

donor retention rate• Generate $750K in Chancellor’s Associates, achieve 75% donor

retention rate• Increase alumni donors by 15%, reach 10% Participation Rate• Increase student philanthropy by 25%, reach 15% participation

rate

(some of) Our Big Ideas for 2012-13

• Launch an exciting and bold undergraduate scholarship fundraising campaign

• Develop and implement a comprehensive donor acquisition, campaign and retention strategy

• Re-imagine the 5K

• Leverage the power of signature events (within ACE, across EA and university-wide)

• Launch a Brand Ambassador program

• Target new donor/prospect segments and develop personalized retention and stewardship strategies (i.e., FY12 donors, 6k+ scholarship recipients, loyal faculty and staff, global ambassadors)

• Strengthen the ACE team and invest in talent development

• Launch an exciting e-magazine and re-imagine our e-assets