Alumni Attitude Study© Findings and Results for Towson ... Attitude Study© Findings and Results for Towson University 866‐471‐8600 Presented by: The slides in this handout are

Alumni Attitude Study©Findings and Results for

Towson University

866‐471‐8600 www.AlumniAttitudeStudy.org

Presented by:

The slides in this handout are part of a more complete and comprehensive oral presentation.

For an in‐depth understanding of the information provided herein, you should view

these slides in combination with that presentation. For questions contact Rob Shoss

at PEG, Ltd.

© PEG, Ltd. 2016

Presentation Outline for Survey Review Sessions

Slide 2

A. Review findings in each of 6 categories followed by a discussion of how these findings can inform alumni association, alumni association board, and the university’s alumni engagement strategies and tactics

1. Alumni survey process

2. Alumni affinity

3. Net promoter score

4. Alumni messaging

5. Targeting communications

6. Alumni programming

B. Review word clouds for open ended questions, discuss follow‐on actions, and review next steps for taking findings from survey into actions for the alumni association, its board, and the university


Towson University


Slide 3

Survey Process Overview

Cooperative development of the instrument (11 founding institutions)

Survey completed by over 500,000 alumni at more than 250 universities and colleges over the last 15 years

Instrument was branded to reflect Towson University

This is the 1st overall study completed by Towson University

The Towson University 2016 results are compared to a National

Average

1,313 responses to the survey

About the Alumni Attitude Study©Project

Slide 4


Towson University


Study Results:Distribution and Response

Slide 5

2016

Response Rate 2.34%

Presumed Delivered 56,023

Number of responses 1,313

ResponseBy Donor Status

Slide 6

Percentage of Participan

ts

29%31%

40%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Current Lapsed Never

ROR17%

ROR8%

ROR1%


Towson University


Need for precision in

findings based on expected

application or use for

results

Cost to do research/cost of errorHigh Cost

Low Cost

Low Precision

High Precision

Call-in opinion or self select online poll about what the

verdict will be for a celebrity trial

Statistical research to

determine the introduction of a new drug for

cancer

Statistical Research Value/Cost Model

Alumni Attitude Study

When Do I have enough Data?It is all about application

ParticipantsAll School Comparables

Slide 8

American University CSU ‐ San Marcos Edwardsville Southern Polytechnic University of Central Florida

Auburn University CSU ‐ Stanislaus Middle Tennessee State University University of Central Missouri

Austin College Drexel University Morningside College University of Connecticut

Babson College Vanderbilt University Northern Illinois University University of Dayton

Bloomsburg University East Tennessee State University Northwood University University of Delaware

Buena Vista University Emory University Oakland University University of Denver

California Polytechnic State University Florida State University Ohio Wesleyan University University of Kentucky

Case Western Reserve University George Mason University Oregon State University University of Massachusetts Amherst

Clarkson University George Washington University Pepperdine University University of Massachusetts Lowell

Coastal Carolina University Georgetown University Rockhurst University University of Missouri

College of Charleston Georgia Institute of Technology San Jose State University University of New Mexico

College of Wooster Georgia State University Seattle University University of North Dakota

CSU ‐ Channel Islands Hamline University Seton Hall University University of Oregon

CSU ‐ Chico Humboldt State University Southern Illinois University University of San Diego

CSU ‐ East Bay Illinois State University St. John's University University of Southern California

CSU ‐ Fresno Lafayette College Texas Christian University University of St. Thomas

CSU ‐ Fullerton Linfield College Tulane University University of Tennessee

CSU ‐ Long Beach Loyola University New Orleans University of Alabama in Huntsville University of Toronto

CSU ‐ Northridge Lyndon State College University of California, San Diego Valparaiso University

CSU ‐ Sacramento McDaniel College University of Carthage Western Kentucky University

Wright State University


Towson University


Population Demographics

Study Results

Slide 9

ResponseBy Location of Current Residence

Slide 10


ts

70

30

0 0

10

20

30

40

50

60

70

80

Residence in‐state Residence out‐of‐state Resident of another country

All School Towson 2016


Towson University


ResponseBy Decade

Slide 11


ts

8%

16%17% 18%

22%20%

0%

5%

10%

15%

20%

25%

30%

1960's 1970's 1980's 1990's 2000's 2010's


Era of Graduation

By Graduation Era ‐ Definitions

Woodstock/Vietnam and Prior

(graduatedprior to 1973)

• Includes pre 1964 graduates• Tumultuous 60’s• Civil Rights Act• Tonkin resolution to Nixon

resignation• Good economy• Ages 65–72 and older

Electronic Revolution/Dot‐Com (graduated

1994–2000)

• Dot‐com IPOs to 9/11• Peace and fall of Berlin Wall• Big booming economy focused on

youth• Ages 37–43

Post‐Watergate (graduated1974–1980)

• Nixon resignation to Reagan boom

• Younger brothers and sisters of Woodstock/Vietnam

• Bad economy and pessimistic time

• Ages 57–63

Post‐9/11 (graduated 2000 through

2008)

• Economic bust after Dot‐Com followed by real estate driven growth

• Focus away from youth• War in our time• More competition for every job• Age • Ages 28 ‐ 36

Yuppie/End of Cold War (graduated 1981–1993)

• Reagan boom to dot‐com IPOs

• Good economy and optimistic time

• Ages 44–56

Post Great Recession (Graduated after 2008)

• Market crash of 2008• Explosive unemployment• Significantly increased role of

government in health care• Slowest recovery in history• Breakdown of European economy• Huge and growing US deficit• Ages 27 and younger


Towson University


ResponseBy Era

Slide 13

Number of Participan

ts

170150

296

168

227

291

0

50

100

150

200

250

300

350

Woodstock\Vietnamand prior

Post Watergate Yuppie\End of ColdWar

ElectronicRevolution\Dot‐Com

Post 9/11 Post Great Recession

ResponseBy Era

Slide 14

13 12

23

13

17

22

‐

5

10

15

20

25

Woodstock\ Vietnam Post Watergate Yuppie\End of ColdWar

ElectronicRevolution\Dot‐Com

Post 9/11 Post Great Recession



ts


Towson University


ResponseBy Ethnicity


ts

Slide 15

78

14

1 2 0 2 3 0

10

20

30

40

50

60

70

80

90

Caucasian AfricanAmerican

Hispanic Asian orPacificIslander

AmericanIndian orAlaskan

Multi‐racial Other


ResponseBy Ethnicity

Number of Participan

ts

Slide 16

1,011

176 68 35

0

200

400

600

800

1,000

1,200

Caucasian African American **Other Prefer not to answer

**Other consist of‐ 15 ‘Hispanic’ respondents‐ 24 ‘Asian or Pacific Islander’ respondents‐ 4 ‘American Indian or Alaskan’ respondents‐ 25 respondents that choose ‘Other’


Towson University


ResponseBy Degree Obtained


ts

Slide 17

82

9 9

0

10

20

30

40

50

60

70

80

90

Undergraduate Graduate Both undergraduate and graduate


ResponseBy College


ts

Slide 18

337

188 176 173 147

118

0

50

100

150

200

250

300

350

400

College of LiberalArts

College of Fine Arts& Communication

College of Business& Economics

College ofEducation

College of HealthProfessions

Jess & MildredFisher College of

Science &Mathematics


Towson University


ResponseBy Distance

Slide 19


ts 31 32

15

5

17

1 0

5

10

15

20

25

30

35

40

within 16 miles 17‐50 miles 51‐160 miles 161‐250 miles Over 250 within theUS

Over 250 outsidethe US


ResponseBy Gender

Slide 20


ts

39

61

0

10

20

30

40

50

60

70

Male Female



Towson University


23

10

20

40

7

05

101520253035404550

Never/do not plan to infuture

Have/do not plan to infuture

Have never but plan toin future

Currently and plan tocontinue

Currently and plan toincrease


ResponseBy Q21 Intent to Participate Financially

Non‐contributors ContributorsMight contribute in the future

Slide 21


ts

0

10

20

30

40

50

60

Never/do not plan to Have/do not plan to Have never but plan to Currently and plan to Currently and plan toincrease

Never Occasionally Regularly All the time

ResponseBy Q21 Intent to Participate Financially vs. Q02


Slide 22


ts

47%26%

How often do you promote Towson University to others?


Towson University


37

5

36

15

7

0

10

20

30

40

50

60

70






Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War

Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession

ResponseBy Q21 Intent to Participate Financially vs. Era


Slide 23


ts

0

10

20

30

40

50

60

70

80







ResponseBy Q21 Intent to Participate Financially vs. Donor Status


Slide 24


ts


Towson University


0

10

20

30

40

50

60






College of Liberal Arts College of Fine Arts & Communication

College of Business & Economics College of Education

College of Health Professions Jess & Mildred Fisher College of Science & Mathematics

ResponseBy Q21 Intent to Participate Financially vs. College


Slide 25


ts

0

5

10

15

20

25

30

35

40

45






Caucasian African American Other Prefer not to answer

ResponseBy Q21 Intent to Participate Financially vs. Ethnicity


Slide 26


ts


Towson University


Alumni Affinity and Giving

Slide 27

Q24. Please indicate the extent of your loyalty to each of the following:

Slide 28

Towson University in general

My major or academic department within my college

My undergraduate college within Towson University

A faculty member

A student organization or activity

Towson University athletics


Not loyalSomewhat

loyalLoyal Very loyal


Towson University


Q24. Please indicate the extent of your loyalty to each of the following:By Era

Slide 29




A faculty member



Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War


Not loyalSomewhat


Q24. Please indicate the extent of your loyalty to each of the following: By Donor Status

Slide 30




A faculty member




Not loyalSomewhat



Towson University


Q24. Please indicate the extent of your loyalty to each of the following:By College

Slide 31




A faculty member



College of Liberal Arts College of Fine Arts & CommunicationCollege of Business & Economics College of EducationCollege of Health Professions Jess & Mildred Fisher College of Science & Mathematics

Not loyalSomewhat


Q24. Please indicate the extent of your loyalty to each of the following:By Ethnicity

Slide 32




A faculty member




Not loyalSomewhat



Towson University


Q01. How would you rate your decision to attend Towson University?

Slide 33

15

35

59

0

10

20

30

40

50

60

70

Bad decision Fair decision Good decision Great decision



ts

Q01. How would you rate your decision to attend Towson University?By Era

Slide 34

0

10

20

30

40

50

60

70

80





ts


Towson University


Q01. How would you rate your decision to attend Towson University?By Donor Status

Slide 35

0

10

20

30

40

50

60

70




ts

Q01. How would you rate your decision to attend Towson University?By College

Slide 36

0

10

20

30

40

50

60

70






ts


Towson University


Q01. How would you rate your decision to attend Towson University?By Ethnicity

Slide 37

0

10

20

30

40

50

60

70




ts

Q03. Which of the following best describes your experience as a student?

Slide 38

17

4548

0

10

20

30

40

50

60

Poor Fair Good Excellent



ts


Towson University


Q03. Which of the following best describes your experience as a student?By Era

Slide 39

0

10

20

30

40

50

60





ts

Q03. Which of the following best describes your experience as a student?By Donor Status

Slide 40

0

10

20

30

40

50

60




ts


Towson University


Q03. Which of the following best describes your experience as a student?By College

Slide 41

0

10

20

30

40

50

60






ts

Q03. Which of the following best describes your experience as a student?By Ethnicity

Slide 42

0

10

20

30

40

50

60




ts


Towson University


Q02. How often do you promote Towson University to others?

Slide 43

6

41

31

23

0

5

10

15

20

25

30

35

40

45




ts

Q02. How often do you promote Towson University to others?By Era

Slide 44

0

10

20

30

40

50

60





ts


Towson University


Q02. How often do you promote Towson University to others?By Donor Status

Slide 45

05

101520253035404550




ts

Q02. How often do you promote Towson University to others?By College

Slide 46

0

10

20

30

40

50






ts


Towson University


Q02. How often do you promote Towson University to others?By Ethnicity

Slide 47

0

10

20

30

40

50

60




ts

Q05. Which of the following describes your overall current opinion of Towson University?

Slide 48

2

8

46 44

0

10

20

30

40

50

60




ts


Towson University


Q05. Which of the following describes your overall current opinion of Towson University?By Era

Slide 49

0

10

20

30

40

50

60

70





ts

Q05. Which of the following describes your overall current opinion of Towson University?By Donor Status

Slide 50

0

10

20

30

40

50

60




ts


Towson University


Q05. Which of the following describes your overall current opinion of Towson University?By College

Slide 51

0

10

20

30

40

50

60






ts

Q05. Which of the following describes your overall current opinion of Towson University?By Ethnicity

Slide 52

0

10

20

30

40

50

60




ts


Towson University


Q04. Which of the following best describes your experiences as an alumnus/a?

Slide 53

10

31

47

12

0

10

20

30

40

50

60




ts

Q04. Which of the following best describes your experiences as an alumnus/a?By Era

Slide 54

0

10

20

30

40

50

60





ts


Towson University


Q04. Which of the following best describes your experiences as an alumnus/a?By Donor Status

Slide 55

0

10

20

30

40

50

60




ts

Q04. Which of the following best describes your experiences as an alumnus/a?By College

Slide 56

0

10

20

30

40

50

60






ts


Towson University


Q04. Which of the following best describes your experiences as an alumnus/a?By Ethnicity

Slide 57

0

10

20

30

40

50

60




ts

Q25. How valuable would each of the following be to you in making a decision to give to Towson University?

Slide 58

Knowledge of how donations are used

Provide financial support to Towson University students

To increase the quality of academics

Lower tuition

Enhance facilities

Campus privileges

Higher university ranking

More exclusive benefits for alumni

Alumni activities in my area

It's the right thing to do


Not important

Somewhat important

Very important

Critically important


Towson University


Q25. How valuable would each of the following be to you in making a decision to give to Towson University?By Era

Slide 59




Lower tuition

Enhance facilities

Campus privileges







Not important

Somewhat important

Very important


Q25. How valuable would each of the following be to you in making a decision to give to Towson University?By Donor Status

Slide 60




Lower tuition

Enhance facilities

Campus privileges






Not important

Somewhat important

Very important



Towson University


Q25. How valuable would each of the following be to you in making a decision to give to Towson University?By College

Slide 61




Lower tuition

Enhance facilities

Campus privileges








Not important

Somewhat important

Very important


Q25. How valuable would each of the following be to you in making a decision to give to Towson University?By Ethnicity

Slide 62




Lower tuition

Enhance facilities

Campus privileges






Not important

Somewhat important

Very important



Towson University


Q22. Which of the following prevents you from giving to Towson University or from giving more than you do?

Slide 63

My personal financial situation doesn't allow me to financiallysupport Towson University

I am paying off college debt

Towson University hasn't made a good case for needing mysupport

I am not sure that my gift will be used wisely

I don't have an interest in financially supporting TowsonUniversity

I don't feel that Towson University needs my support

I'm not sure that my gift will be impactful

I am unemployed or in a career change

I disagree with the political posture of Towson University

I have never been asked to donate


Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Q22. Which of the following prevents you from giving to Towson University or from giving more than you do?By Era

Slide 64













Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree


Towson University


Q22. Which of the following prevents you from giving to Towson University or from giving more than you do?By Donor Status

Slide 65












Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Q22. Which of the following prevents you from giving to Towson University or from giving more than you do?By College

Slide 66














Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree


Towson University


Q22. Which of the following prevents you from giving to Towson University or from giving more than you do?By Ethnicity

Slide 67












Strongly disagree

Somewhat disagree

Somewhat agree

Strongly agree

Net Promoter Score Baseline

Slide 68


Towson University


Slide 69


ts

5

7 6 5

4

15

12

14

16

9 8

0

2

4

6

8

10

12

14

16

18

0 1 2 3 4 5 6 7 8 9 10

Towson 2016

Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?

Slide 70


ts

0

5

10

15

20

25

0 1 2 3 4 5 6 7 8 9 10


Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?By Donor Status


Towson University


Slide 71


ts

5

7 6 5

4

15

12

14

16

9 8

0

2

4

6

8

10

12

14

16

18

0 1 2 3 4 5 6 7 8 9 10

Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?

33%

Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?By Era

Slide 72

5.52

5.83

5.54

5.54

5.85

6.45

Woodstock\Vietnam and prior

Post Watergate

Yuppie\End of Cold War

Electronic Revolution\Dot‐Com

Post 9/11

Post Great Recession

0 1 2 3 4 5 6 7 8 9 10


Towson University


Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?By College

Slide 73

6.09

5.82

5.66

5.36

6.47

5.74

College of Liberal Arts

College of Fine Arts &Communication

College of Business &Economics

College of Education

College of Health Professions

Jess & Mildred Fisher Collegeof Science & Mathematics

0 1 2 3 4 5 6 7 8 9 10

Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?By Era

Slide 74

0

5

10

15

20

25

30

0 1 2 3 4 5 6 7 8 9 10




ts


Towson University


Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?By College

Slide 75

0

5

10

15

20

25

30

0 1 2 3 4 5 6 7 8 9 10





ts

Q06. On a scale from 0 to 10, with 0 being the lowest, how would you rate your current relationship with Towson University?By Ethnicity

Slide 76

0

5

10

15

20

25

0 1 2 3 4 5 6 7 8 9 10



ts


Towson University


Alumni Messaging

Slide 77

Q18. Please indicate how much each of the following impacts your overall opinion of Towson University:Percentage of respondents who chose top two choices

Slide 78

0% 20% 40% 60% 80% 100%

Value/respect of degree

Providing scholarships

Accomplishments of students

School rankings (e.g. U.S. News & World Report)

Accomplishments of alumni

Accomplishments of faculty

Campus aesthetics (e.g. buildings, grounds, etc.)

History/tradition

Outreach to community

Media visibility (e.g. newspaper, magazine articles, viral videos,…

Success of athletic teams



Towson University


Q18. Please indicate how much each of the following impacts your overall opinion of Towson University:

Slide 79

4%

8%

5%

7%

9%

8%

7%

10%

8%

10%

26%

13%

20%

22%

25%

25%

25%

25%

25%

28%

30%

28%

40%

37%

44%

38%

38%

41%

46%

42%

39%

39%

29%

44%

35%

30%

30%

29%

26%

22%

24%

24%

21%

17%

0% 20% 40% 60% 80% 100%








History/tradition


Media visibility (e.g. newspaper, magazine articles, viral videos, etc.)


No impact on my opinion Some impact on my opinionSignificant impact on my opinion Critically impacts my opinion

NoImpact

Significant Impact

Critical Impact

SomeImpact

Q18. Please indicate how much each of the following impacts your overall opinion of Towson University:By Era

Slide 80








History/tradition


Media visibility (e.g. newspaper, magazine articles,viral videos, etc.)





Towson University


NoImpact

Significant Impact

Critical Impact

SomeImpact

Q18. Please indicate how much each of the following impacts your overall opinion of Towson University:By Donor Status

Slide 81








History/tradition





NoImpact

Significant Impact

Critical Impact

SomeImpact

Q18. Please indicate how much each of the following impacts your overall opinion of Towson University:By College

Slide 82








History/tradition








Towson University


NoImpact

Significant Impact

Critical Impact

SomeImpact

Q18. Please indicate how much each of the following impacts your overall opinion of Towson University:By Ethnicity

Slide 83








History/tradition





Academics/classes

Skills/training for career

Relationship with the faculty

Relationship with other students

Admissions process

Relationship with administration and staff

Student employment opportunities

Traditions or values learned on campus

Student leadership opportunities

Attending cultural events

Opportunity to interact with alumni

Attending athletic events

Opportunity to participate in fraternity/sorority

Importance Performance

Q10. How important was each of the following to your experience as a student? How well did Towson University do at providing them?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 84


Towson University


Importance exceeds Performance

Performance exceeds Importance

Q10. How important was each of the following to your experience as a student? How well did Towson University do at providing them?Gap Analysis

Slide 85

Academics/classes




Admissions process












Q10. How important was each of the following to your experience as a student? How well did Towson University do at providing them?Gap Analysis by Era

Slide 86

Academics/classes




Admissions process












Towson University




Q10. How important was each of the following to your experience as a student? How well did Towson University do at providing them?Gap Analysis By Donor Status

Slide 87

Academics/classes




Admissions process












Q10. How important was each of the following to your experience as a student? How well did Towson University do at providing them?Gap Analysis by College

Slide 88

Academics/classes




Admissions process











Towson University




Q10. How important was each of the following to your experience as a student? How well did Towson University do at providing them?Gap Analysis by Ethnicity

Slide 89

Academics/classes




Admissions process










Alumni also want to hear about items with a high correlation

to loyalty.

We create a loyalty/satisfaction index from the following 4

questions.

Slide 90


Towson University


Elements of the Satisfaction Index

*Bad Decision**Never***Poor

*Fair decision**Occasionally

***Fair

*Good decision**Regularly***Good

*Great decision**All the time

***Great

Slide 91

*How would you rate your decision to attend Towson?

**How often do you promote Towson to others?

***Which of the following best describes your experiences as analumnus/a?

***Which of the following describes your overall current opinion ofTowson?


Satisfaction Index

Slide 92

The Satisfaction Index is calculated as the average of:

Q01 How would you rate your decision to attend Towson University?Q02 How often do you promote Towson University to others?Q04 Which of the following best describes your experiences as an alumnus/a?Q05 Which of the following best describes your overall current opinion of Towson University?

Expressed as a percentage

[Index = ((Q01 + Q02 + Q04 + Q05) / 4) / 4]

Satisfaction Index (Towson University 2016) = 76%

All School = 80%


Towson University


Correlation AnalysisHighest correlation to “Satisfaction Index” across all questions

Slide 93

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70

Which of the following describes your overall current opinion of…


Deepening my understanding and commitment to personal…

I don't have an interest in financially supporting Towson University**

Responding to new career opportunities


Contributing to my community

Academics/classes

Current work status

Commitment to continuous education

Visit campus


Mentoring students

Towson University hasn't made a good case for needing my support**

Serving as ambassadors promoting Towson University to others

**negative correlation

**

**

Q07. How well did the education received from Towson University prepare you for each of the following?

Poor preparation

Fair preparation

Good preparation

Excellent preparation

Slide 94

Further graduate education


Current work status

Deepening my understanding and commitment to personaldevelopment





Towson University


Q07. How well did the education received from Towson University prepare you for each of the following?By Era

Slide 95



Current work status






Poor preparation

Fair preparation

Good preparation


Q07. How well did the education received from Towson University prepare you for each of the following?By Donor Status

Slide 96



Current work status





Poor preparation

Fair preparation

Good preparation



Towson University


Q07. How well did the education received from Towson University prepare you for each of the following?By College

Slide 97



Current work status







Poor preparation

Fair preparation

Good preparation


Q07. How well did the education received from Towson University prepare you for each of the following?By Ethnicity

Slide 98



Current work status





Poor preparation

Fair preparation

Good preparation



Towson University


Targeting Communications

Slide 99

Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate Towson University’s effectiveness in utilizing that method:

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 100

Email

Towson alumni magazine

Towson University website

Invitations to Towson University activities

Communication regarding services and benefits

Invitations to alumni activities

Electronic newsletter

Social media/online community

Alumni website

Reunion mailings

Tiger Tracks, the Alumni online community



Towson University


Email








Alumni website

Reunion mailings



Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate Towson University’s effectiveness in utilizing that method:



Slide 101

Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate Towson University’s effectiveness in utilizing that method:Gap Analysis By Era



Slide 102

Email








Alumni website

Reunion mailings





Towson University


Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate Towson University’s effectiveness in utilizing that method:Gap Analysis By Donor Status



Slide 103

Email








Alumni website

Reunion mailings



Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate Towson University’s effectiveness in utilizing that method:Gap Analysis By College



Slide 104

Email








Alumni website

Reunion mailings






Towson University


Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate Towson University’s effectiveness in utilizing that method:Gap Analysis By Ethnicity



Slide 105

Email








Alumni website

Reunion mailings



News about my college

Towson University events

Alumni stories, news, and achievements

Research stories, news, and achievements

Alumni organization news and updates

Class notes/alumni updates

Message from the president on university mission and…

Faculty stories, news, and achievements

Student stories, news, and achievements

Athletics news

Campus life news


Q15. How important are the following elements of our communications to you and how well does Towson University provide them?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 106


Towson University




Q15. How important are the following elements of our communications to you and how well does Towson University provide them?Gap Analysis

Slide 107







Message from the president on university mission and priorities



Athletics news

Campus life news




Q15. How important are the following elements of our communications to you and how well does Towson University provide them?Gap Analysis by Era

Slide 108










Athletics news

Campus life news




Towson University




Q15. How important are the following elements of our communications to you and how well does Towson University provide them?Gap Analysis by Donor status

Slide 109










Athletics news

Campus life news




Q15. How important are the following elements of our communications to you and how well does Towson University provide them?Gap Analysis by College

Slide 110










Athletics news

Campus life news





Towson University




Q15. How important are the following elements of our communications to you and how well does Towson University provide them?Gap Analysis by Ethnicity

Slide 111










Athletics news

Campus life news


Read Towson, the alumni magazine

Read alumni email

Use Facebook

Visit campus

Visit Towson University website

Get in touch with other alumni

Use LinkedIn

Attend athletic events

Attend local Alumni Association events

Use Twitter

Attend reunions (i.e. class, group, or affinity)

Use Tiger Tracks, the Alumni online community

Attend Alumni Association sponsored tailgate events

Volunteer to work on campus/event


Q13. In your relationship with Towson University, please describe how often you do or have done each of the following:

Never One time A few times Frequently

Slide 112


Towson University



Q13. In your relationship with Towson University, please describe how often you do or have done each of the following:By Era

Slide 113


Read alumni email

Use Facebook

Visit campus



Use LinkedIn



Use Twitter



Attend Alumni Association sponsored tailgate…





Q13. In your relationship with Towson University, please describe how often you do or have done each of the following:By Donor Status

Slide 114


Read alumni email

Use Facebook

Visit campus



Use LinkedIn



Use Twitter







Towson University



Q13. In your relationship with Towson University, please describe how often you do or have done each of the following:By College

Slide 115


Read alumni email

Use Facebook

Visit campus



Use LinkedIn



Use Twitter







Q13. In your relationship with Towson University, please describe how often you do or have done each of the following:By Ethnicity

Slide 116


Read alumni email

Use Facebook

Visit campus



Use LinkedIn



Use Twitter







Towson University



Presence on social media sites (Facebook, LinkedIn, etc.)

Printed materials from Towson University

Email correspondence from Towson University(newsletters, etc.)

Information regarding programs such as credit cards,insurance services, etc.

Solicitations for donations (annual fund, support forathletics, etc.)


Q23. Please indicate your feeling regarding the frequency of the following.

Slide 117

Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q23. Please indicate your feeling regarding the frequency of the following.

Slide 118

50

59

71

69

50

56

‐ 20 40 60 80 100




Email correspondence from Towson University (newsletters, etc.)

Information regarding programs such as credit cards, insuranceservices, etc.

Solicitations for donations (annual fund, support for athletics, etc.)

Way too much A little too much About right Would welcome more Not nearly enough


Towson University










Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q23. Please indicate your feeling regarding the frequency of the following.By Era

Slide 119








Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q23. Please indicate your feeling regarding the frequency of the following.By Donor Status

Slide 120


Towson University











Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q23. Please indicate your feeling regarding the frequency of the following.By College

Slide 121








Way too much

About rightWould

welcome more

Not nearly enough

A little too much

Q23. Please indicate your feeling regarding the frequency of the following.By Ethnicity

Slide 122


Towson University


Alumni Programs

Slide 123

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting Towson University to…

Networking with other alumni

Recruiting students

Attending alumni and Towson University events

Providing financial support for Towson University (e.g.…

Providing leadership by serving on boards, committees, etc.

Attending Towson University athletic events

Volunteering for Towson University

Participating in Towson University online activities (social…


Q08. How important is it for you to do the following? How well does the university support you in these efforts?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 124


Towson University




Q08. How important is it for you to do the following? How well does the university support you in these efforts?Gap Analysis

Slide 125


Mentoring students



Recruiting students


Providing financial support for Towson University (e.g. donations)




Participating in Towson University online activities (social media)




Q08. How important is it for you to do the following? How well does the university support you in these efforts?Gap Analysis by Era

Slide 126


Mentoring students



Recruiting students










Towson University




Q08. How important is it for you to do the following? How well does the university support you in these efforts?Gap Analysis By Donor Status

Slide 127


Mentoring students



Recruiting students










Q08. How important is it for you to do the following? How well does the university support you in these efforts?Gap Analysis by College

Slide 128


Mentoring students



Recruiting students











Towson University




Q08. How important is it for you to do the following? How well does the university support you in these efforts?Gap Analysis by Ethnicity

Slide 129


Mentoring students



Recruiting students








Q16. How would you most like to be contacted by Towson University?

Slide 130

0

10

20

30

40

50

60

70

80

90

Email Mail Telephone Direct face toface

Text message Social media Not at all



ts


Towson University


Q16. How would you most like to be contacted by Towson University?By Era

Slide 131

0102030405060708090

100






ts

Q16. How would you most like to be contacted by Towson University?By Donor Status

Slide 132

0

10

20

30

40

50

60

70

80

90





ts


Towson University


Q16. How would you most like to be contacted by Towson University?By College

Slide 133

0

20

40

60

80

100







ts

Q16. How would you most like to be contacted by Towson University?By Ethnicity

Slide 134

0

10

20

30

40

50

60

70

80

90





ts


Towson University


Q17. What are barriers to your participation in alumni activities? (Choose all that apply.)

Slide 135


ts

0%10%20%30%40%50%60%70%80%


Q17. What are barriers to your participation in alumni activities? (Choose all that apply.)By Distance

Slide 136

0%

20%

40%

60%

80%

100%

Within 16 miles 17 to 50 miles 51 to 160 miles

161 to 250 miles Over 250 miles (within US) Over 250 miles (outside US)


ts


Towson University


Q17. What are barriers to your participation in alumni activities? (Choose all that apply.)By Era

Slide 137

0%

20%

40%

60%

80%




ts

Q17. What are barriers to your participation in alumni activities? (Choose all that apply.)By Donor Status

Slide 138

0%

20%

40%

60%

80%



ts


Towson University


Q17. What are barriers to your participation in alumni activities? (Choose all that apply.)By College

Slide 139

0%

20%

40%

60%

80%





ts

Q17. What are barriers to your participation in alumni activities? (Choose all that apply.)By Ethnicity

Slide 140

0%

20%

40%

60%

80%



ts


Towson University


Q09. In which of the following organizations/activities did you participate as a student?

Slide 141


ts

0%

5%

10%

15%

20%

25%

30%

35%


Q09. In which of the following organizations/activities did you participate as a student?By Era

Slide 142

0%

5%

10%

15%

20%

25%

30%

35%




ts


Towson University


Q09. In which of the following organizations/activities did you participate as a student?By Donor Status

Slide 143

0%

5%

10%

15%

20%

25%

30%



ts

Q09. In which of the following organizations/activities did you participate as a student?By College

Slide 144

0%

20%

40%

60%





ts


Towson University


Q09. In which of the following organizations/activities did you participate as a student?By Ethnicity

Slide 145

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%



ts

Word Clouds

Study Findings

Slide 146


Towson University


Q11 ‐ Name one person who had a special impact on your experience as a student.

Slide 147

Q12 ‐ Name one program or activity that had a special impact on your experience as a student.

Slide 148


Towson University


Q19 ‐ What are the one or two things that are most important to you about being an alumnus/a?

Slide 149

Q20 ‐ What is the most meaningful thing Towson University can do for you in the next 5‐10 years?

Slide 150


Towson University


Implications

Study Findings

Slide 151

Show you care – use a high‐quality

process

Let them know that you heard what was

said

Take action in a way that demonstrates you care about their

opinion

Solidify and institutionalize by

checking back to see what changed

Foundation ConceptsAlumni Partnership Model

©

Initiate the process by asking their

opinion

Alumni feedback is not a one‐time event, but rather an ongoing

process of measurement, action, and re‐measurement.

Slide 152


Towson University


ImplicationsHighlighted issues and areas of focus

• Feedback to the alumni– Via print, email, and social media

– Repetition

• Focus on the future

– Increase brand of Alumni Association and Alumni on campus

• Professional and career related programs

• Community service

• Intramurals or clubs

• Honor society

• Increase understanding of the benefits of being an Alumnus/a

• Targeted communications focusing on successful outcomes from events

Slide 153

• Focus talking points and topics on

– How well degree prepares and prepared graduates for life

– Equity of degree

• Providing scholarships

• Accomplishments of students

• School rank

• Accomplishments of alumni and faculty

• Campus aesthetics

– Where alumni want to see improvements over time (more, better, different)

• Skills and training for career

• Academics and classes

• Relationship with faculty and students

• Opportunity to interact with alumni

• Build campus coalitions around alumni by sharing and discussing data

Robert Shoss

Tel: (713) 527‐0078

Fax: (713) 524‐4324

[email protected]

www.pegltd.com

Contact Information

Slide 154

Documents

Alumni Attitude Study© Findings and Results for Towson ... Attitude Study© Findings and Results for Towson University 866‐471‐8600 Presented by: The slides in this handout are