Aluvision Designspiration Gazette

Designspiration Gazette

Designspiration GazetteAluvision - Euroshop 20142

Aluvision was founded in 2003 by Dirk Deleu

and Ann Vancoillie. As a result of their success

in the exhibition business, they felt the need

to share their knowledge and experience with

the market worldwide.

We develop and manufacture a modular alu-

minum system for the international exhibition

and event industry, as well as for store and

showroom fittings. The high-end frame system

allows a quick, efficient installation of every

project. The unique Aluvision concept offers

solutions for straight and curved hard panel

walls, for fabric walls as well as for hanging

signs. We specialize in developing LED solu-

tions for the illumination of design objects,

stand-alone displays and large fabric structures.

Our latest development is the brand new Puck

light, our Puck Flex, an ingenious display spot.

Thanks to the wide range of creative solutions

the Aluvision system offers, you will be able to

adapt each and every of your designs to your

clients’ needs.

Keeping the philosophy of excellent quality and

service as a prior goal, we are currently repre-

sented in about 35 countries worldwide. This is

the result of a great team working together day

in day out!

We are proud to present our first “Designspi-

ration Gazette”. It will show you the drive and

energy that Aluvision has and will continue to

have in the future. We are happy and pleased to

share it with all of you!

Enjoy!

The Aluvision team

Ann Vancoillie & Dirk Deleu

“The future belongs to those whobelieve in the beautyof their dreams” ~ Eleanor Roosevelt

.

World news.

Europe’s leading modular exhibit system supplier

Aluvision, opened its first sales office in Atlanta,

Georgia. Since Aluvision was becoming more and

more successfull on the North American market and

the demand for their products kept growing, open-

ing an office in the States was the next logical step.

We meet up with Stephan De Mulder, Senior Account

Director of Aluvision Inc., in his Atlanta office.

“Our Atlanta office will allow us to react even faster

to all requests and orders from existing and potential

U.S. customers. It will also give us the opportunity

to provide a closer technical support and to organize

local product trainings on more regular bases,” says

Stephan De Mulder.

“The modularity and reusability turn it into the perfect solution for any exhibit company’s rental program.”~ Stephan De Mulder.

.

“Aluvision is very committed to the U.S. exhibit in-

dustry, since we experienced that our modular frame

concepts offer very efficient solutions that meet the

specific needs of the American tradeshow industry.

Costs for drayage and labor are reduced to a mini-

mum by using our versatile, lightweight and easy to

set up construction elements.”

Another advantage of the Aluvision range is the in-

visibility of the structure after completing the build.

Not seeing any aluminum profile structures gives

that high-end custom look to all designs. Moreover,

through its modularity and reusability it is the perfect

solution for any exhibit company’s rental program.

Aluvision has become a renown event and trade show

industry supplier. “We offer a very wide range of

building solutions based on lightweight, aluminum

frames: straight or curved hard panel walls, fabric and

backlit fabric structures, hanging signs, freestanding

displays and many more.”

For further information, visit www.aluvision.com

.

“We found that our modular frame concepts offer very efficient solutions that meet the specific needs of the American tradeshow industry.”~ Stephan De Mulder.

Makingideas happen

in the States

Aluvision @ Exhibitor 2013

Designspiration GazetteAluvision - Euroshop 2014 3

Culture.

Heads up!

.

.

Belgians have acquired an excellent reputation

for their taste in chocolate and beer.

At the Aluvision booth you can indulge yourself

in the sweet taste of “De Zwarte Vos” choco-

lates combined with the slight bitterness of Leffe

Blond.

This authentic Belgian abbey beer will certain-

ly be a welcome refreshment when visiting our

booth.

Blond ambition

From the very beginning of Aluvision, we chose

to create yearly campaigns that not only show our

products, but more importantly also represent our

corporate philosophy and strengths.

Modularity, flexibility, durability, functionality, ele-

gance, are only a few of the key characteristics of the

Aluvision product range.

Combined with a driven and dynamic creative team

this has always resulted in eye-catching campaigns.

For each edition of Euroshop, the Aluvision booth de-

sign and the campaign picture, are developed around

a single theme.

Find out more about this year’s campaign on page 17.

One picturea 1000 wordssays more than

2006

2009

2004 2005

2007

2011

2008

2012

2014

.

.

“Do it big, do it rightand do it in style” ~ Fred Astaire

After his professional career as civil engineer,

Guido Deleu dedicated himself to his passion

for art and sculpting.

“The Visitor” is handcrafted ceramics by Cores da

Terra, the studio of Selma Calheira.

All of them are finished with only natural

elements like clay and colour pigments.

The studio is located in Ibirataia, South

Bahia State, Brazil.

Cores da Terra has become extremely well known for

developing and educating local artisans, as well as for

its direct contribution to the economic and cultural de-

velopment of one of the poorest areas of Brazil.

Today, these products can be found in museumshops,

galleries and boutiques throughout the world.

The project supports a village of hundred people in

Brazil.

.

“An Engineer and artist with a huge love for nature and man-kind.”.

“The Visitor” is a design of the Belgian artist Gui-

do Deleu, the father of Aluvision’s president Dirk

Deleu. Engineering and art are clearly not incompat-

ible!

Guido Deleu


Next to service and quality sustainability is also con-

sidered a key value. Thoughtful use of natural ener-

gy sources is one of many ways to run a company in

a sustainable way. In this perspective Aluvision has

installed 620 solar panels, equalling a surface of over

1000m².

The produced energy is used for milling and cutting

the aluminum profiles of which the scrap is in its turn

100% recyclable.

Aluvision also invests a great deal of effort in con-

stantly developing their own LED solutions, the brand

new “Puck flex” is a perfect example.

Read more about this eco-friendly display spot on

page 16.

National newsBelgium - Deinze.

What better way of being efficient than to generate

a huge return on investment by being able to re-use

the same frame structures over and over again in all

kinds of lay-outs. Aluvision ‘s anodized aluminum

product range combines durability with elegance

and modularity.

All products have a repetition of small holes which

are exactly 62mm apart. These drillings enable you

to make endless combinations, not only within one

product group, but throughout the complete Aluvi-

sion range. Call it Meccano for grown-ups ; simplicity

is the strength of the products.

This unique concept has forged partnerships all across

the globe. This worldwide network not only adds lev-

erage, it also offers opportunities for international

project management.

Aluvision’s structure as a solid base, combined with

your creative ideas and a great eye for detail are the

perfect combination to satisfy your customer’s needs.

Because isn’t this the ultimate goal for every business

manager, a one way ticket to success !

.

• Small environmental footprint

• High Return-On-Investment

• User-friendly and lightweight designs.

Efficiency inevitablyleads to success

.

“Call it Meccanofor grown-ups;simplicity is the strengthof the products.”.


Aluvisionsoon in fullexpansionOur production capacity will be tripled, our organi-

sation further optimalised and all of this to maintain

our high-level of service & quality.

“A brand new showroom will guide you through all

our new products and innovations” says Dirk Deleu,

founder of Aluvision.

The start of the construction is planned for the sum-

mer of 2014.

We will be fully operational at the start of 2015.

.

Politics and economics.

Aluvision’s president, Ann Vancoillie, has been

honoured with the prestigious Womed Award.

This yearly award, which selects the best female entre-

preneur, is an initiative of a group of business organ-

isations like Unizo, Markant, KBC, Trends & Vlerick

Business School.

Ann received the title from Her Royal Highness

Queen Mathilde and Minister President Kris Peeters.

For the period of one year, Ann will be the Ambassa-

dor of Female Entrepreneurship. She will encourage

and inspire women to develop their business skills,

since there is still only a minorty of companies headed

by women.

.

“Believe you can and you’rehalfway there”~ Theodore Roosevelt.

Entrepreneurof the year

The Aluvision frame system offers enormous

benefits compared to post and beam systems.

Not only is it lightweight and easy to handle, the

system is particularly suited to prepare your-

self meticulously before the actual setup, which

avoids nerve-racking on the spot setbacks. Fur-

thermore, there is an endless choice of possible

infills, which is a determining factor in the actual

look and feel of the booth. (dibond, syntra, MDF,

plexiglas, fabrics, …)

“What’s in a frame”

Minister Kris Peeters, Miss Ann Vancoillie, Her Royal Highness Queen Mathilde.


Design.

1 Panels

Pre-finished frames allow you to erect a stunning stand

quickly and cost-effectively. Modular, so flexible! Hardly

any preparatory work involved. And astounding to boot:

the sturdy aluminum frames are reusable which means

that they can be used time and time again, making them

an attractive proposition for anyone involved in stand hire.

What’s more, they can be dressed to suit individual tastes.

Straight Walls

A sound framework is half the battle. All our panels,

irrespective of size and dimensions are made from

sturdy aluminum. Because they are so easy to link,

you can build or dismantle your stand in no time at all

and use the same panels to keep on reinventing a new

trade-fair stand, show after show. Thanks to our inno-

vative cladding, even the profiles are rendered invisi-

ble.

Curved Walls

Basic Vision

Basic Vision

Think outside the box and bend back those straight

panels. Our curved panels, manufactured from the

same sturdy aluminum as our straight panels, give

your stand the extra edge. Thanks to these clever solu-

tions you can effortlessly create a cocoon or pillar. By

linking the curved panels to their straigt counterparts,

you end up with a flowing, meticulously finished

look.

2 Fabric

Looking for a true eye catcher for your stand? Our frame

systems for canvas do not only offer you endless possibil-

ities, they are also stunning to look at! What’s more, can-

vas is light and compact, so easy to mount and transport,

in other words the ultimate solution for large panels. The

pre-finished hems fit seamlessly into the slots of our alu-

minum profiles, making extra tools ... surplus to require-

ments!

Walls

Changing decor becomes a piece of cake with our

frames. As we use high-grade aluminum only, the

frames can be reused time and time again and will

serve you for years on end. Simply change the canvas

if you feel the time has come to introduce a fresh and

new look. From a new promotional image to a differ-

ent backdrop, you can change your decor at a hand’s

turn.

Master Vision

Volumes

As an eye catcher, a pièce de resistance or purely as a

light feature… the possibilities are endless. Thanks to

the convenient slot, affixing a canvas has become a

no-brainer, allowing you to create a cube or rectangle

which you can either hang up or position at floor lev-

el. As it takes no time at all to run up a new canvas, the

box will become a lasting feature of your stand that

will always look well.

3 Light

Although stands that come with special light features are

usually custom built, one thing never changes. All our il-

luminated panels are made from Plexiglas or canvas so that

there is hardly a shadow to be seen. This ensures that your

clients’ messages get the attention they deserve. Our secret?

Aluminum profiles with a very slim rim, giving your trade-

fair stand a dazzling look!

Walls

Sub Vision

D Vision

by AluvisionSolutions


The frames have been constructed in such a way that

they will take light fittings without any problems.

As an illuminated element, you can use the frame to

invoke a particular atmosphere and highlight a num-

ber of corporate features by using the correct canvas.

The aluminum frames are sturdy and of high quality,

making them reusable and easy to transport from one

trade show to the next.

Thanks to our clever profiles, cubes or rectangles are

constructed in no time at all. Now, add a light and you

have a decorative feature that is guaranteed to draw

attention. The added advantage is that our profiles

do not leave any shadow borders. What’s more, the

aluminum we use is not only beautiful, it is also eco-

logical and reusable.

Objects

Illuminated objects are the one sure way to boost your

image in style, to highlight your message and to stim-

ulate the senses. By combining a range of dimensions,

you can create a unique image. The eye for detail with

which the products have been designed ensure that

you end up with a shadow-free and uniform picture

that truly complements the ‘light’ design.

Displays

Lumi Vision

4 Structures

Glass panels

There is simply no better way to close off meeting

areas than with glass or Plexiglas. Create privacy

without sacrificing your sense of space and allow

visitors to discuss their business in peace. You can also

cover the glass with foil to provide even more privacy.

StructuresLarge trade-fair stands demand extra stability. We

offer you this extra stability without compromising

on elegance or beauty. With it, the practical aspect of

stand construction has not been overlooked either. Ca-

bles run through the standard drill holes inside our

frames: convenient and invisible.

Fancy a combined arrangement? No problem! All our

products are compatible thanks to their fixed 62-mm

grid.

5 Interior

Enhance your stand’s interior with Aluvision products,

which all boast the same unmistakable quality our frames

heve become famous for. Our range includes tables, coun-

ters and information displays.

Tables

Mini-I Vision

Extend Vision

Desks

Displays

B Vision

iPad display

Light display

Master Vision



Basic Vision Uni Vision Omni Vision

Omni Strip

Poly Vision

Wall 1

Wall 11

Basic Vision C Vision V Vision

Omni Vision

Poly Vision

Sub Vision joining set

LED Light

Double Vision

Wall 111

Poly Vision

LED Light Sub Vision

The Puck flex


Bar

Cubes

Low BendOmni Door

Basic VisionTriple Vision

Sub Vision joining set

Ino Vision joining set

Sub Vision

Ino VisionPoly Vision

Center structure

Double VisionLow Bend Expo Vision Basic Vision

Premium DoorD Cover

Premium Sliding doorUni Vision


Slim Vision

Expo VisionJoining set

B Vision

Master Vision

Constru Vision

Mini Vision

Bright Vision

Square

Expo Vision

Cabinets Tables


Innovations.

Visiting our booth at Euroshop 2014, is not only

a feast for the eyes, you will certainly also love

the music.

As a Belgian company, we like playing music of

our internationally renowned artists.

If you like this music, we made a playlist for you

on Spotify. Go to your Spotify and search the Alu-

vision playlist or, scan this QR-code with your

smartphone.

Enjoy the music!

The broken circle breakdown21 tracks01

Hooverphonic18 tracks05

Daan30 tracks03

Ozark Henry18 tracks07

Stromae20 tracks02

Arno21 tracks06

Deus25 tracks04

Selah Sue18 tracks08

Aluvision Playlist

Scan this code and enjoyour playlist.

Quick Tightener

The newest Quicktightener that is now also made

out of a hollow aluminum extrusion profile, weighs

only half as much as the previous version.

The fixation disk is bigger but still has a hexagon sock-

et, which means that it can be screwed on easily either

by hand or with an allen key.

LED Modules

Thanks to our new Power LED modules we can

guarantee a maximum light output. The Aluvision

modules generate an impressive 1400 Lumen, which

is an improvement of 45% compared to solutions

currently available on the market.

These LED modules can for example be mounted in

our Poly or Double Vision fabric structures. This al-

lows you to create an illuminated fabric wall or dis-

play without any shadow edges in a very quick, easy

and aesthetic way.

Constru Vision

Brand new structural profile.

This brand new structural profile can be used for posts

and beams or to cover large spans. As with all Alu-

vision solutions, the Constru Vision can be combined

with any other Aluvision frame or profile.

Slim Vision

This very low profile was de-

signed especially for use with

glass panels.

These panels can be attached

to the frame by means of clear

double-sided tape. These glass

walls are compatible with both

panel and fabric solutions.

Omni Vision

One solution, two applications.

This versatile frame profile allows for both silicon

edge fabric or hard panel infills on both sides of the

same frame. Omni Vision has the same profile width

as the existing Basic and Publi Vision frame systems,

meaning all solutions can be combined, without any

restrictions. Furthermore, the technically improved

and much lighter ‘quick tightener’ allows for quick

and easy installing and dismantling.

Omni Strip

Small but ingenious.

This small but ingenious profile, developed for use

in combination with our Basic Vision range, allows

to span one large silicon edge graphic over several

frames. The Omni Strip profile is mounted onto the

Basic frames by means of a toolless connector.

Uni Vision

This profile, based on our Basic Vision profile, al-

lows you to use both fabric and panel on one single

side.

In using one fabric to cover multiple frames, you can

create a wall with one large, seamless visual.

Booth Music



“We immedia-tely understood the philosophy of Aluvision.”~ Davide Cascini.

Client Profile

Function: International Business Dept.

Company: Shoei Bijutsu Co. Ltd.

Japan

.

It is a key feature to understand Japanese aesthetics:

simplicity! Japan resonates with simplicity and min-

imalism. It is this sense of simplicity that inspired

Shoei Bijutsu in its Aluvision designs.

Shoei Bijutsu is a leading contractor in the exhibition

industry in Japan, incorporated in 1979 and currently

the leading display Company in Japan.

Shoei immediately understood the philosophy of

Aluvision, the potentiality of its smooth surfaces and

round corners, the possibility to fuse light and sim-

plicity in order to create immediate and beautiful

creations. It is in the thin balance between lights and

shadows, colors and whites that Aluvision helps Shoei

creating its simple and evocative booths.

Testimonials.

Aluvision has given Expocentric a huge competitive

advantage: our stands now require less skilled labour,

are quicker to install, the quality and finish is amaz-

ing, they are cheaper to transport and totally reconfig-

urable and recyclable.

In todays market of reduced budgets, Aluvision is the

ultimate solution as our clients can receive a five star

stand without the price tag of a timber stand.

“We made the move to Aluvisi-on and haven’t looked back.”~ Stan Kruss

.

Client Profile

Function: Director

Company: Expo Centric Pty Ltd

Australia

.

Expocentric has been using Aluvision now for two

years. We build around 120 stands per year out of

Aluvision. Our stands range from 9sqm to over

300sqm. We made the move to Aluvision from build-

ing traditional timber stands and haven’t looked

back.

Almost a decade we’ve been experiencing unration-

ality of traditional, carpenter-way of standbuilding.

Human resource limitations, sometimes almost bi-

zarre setup/breakdown timings, stand (un)repeat-

ability problems, etc... lead us to a decisive moment

in 2008 to find a durable, design-looking modular

system to support our competitiveness despite some-

times huge distance away from the main European

markets in exhibiting bussiness. After full five years

of Aluvision usage, I’m glad to conclude that we’ve

hit it all: we’ve really got a great looking, easy-to-han-

dle, extremely durable and above all, cost effective

modular system enabling us being very competitive

on practically all european markets. Need to stress out

that it couldn’t be possible without a highly proffes-

sional and devoted Aluvision crew that really under-

stand it’s about people that make bussiness and not

opposite. Always there, always ready to help.

“ The highly professional and devoted Aluvision crew understands it’s about people that make bussiness.”~ Rik Resnik

.

Client Profile

Function: Director

Company: Enigma

Slovenia

.

.

.

acquired a taste for Aluvision. For more than 7 years

now, we are also building exhibition booths for many

of our customers using the Aluvision systems. Our

rental stock is constantly growing.

We are always keen and curious to learn about every

new Aluvision development. Their high attention for

design, combined with easy handling, keeps amazing

us. The Aluvision team is a creative and reliable part-

We were facing the difficult

task to build a stage for press

conferences. The requirements

of our customer were clear : design-oriented, flexi-

ble, reusable, short setup time. After some research,

we came across Basic Vision and we built about 20

stages with these Aluvision frames.

After our first cooperation with this manufacturer , we ner in our search for individual solutions.

Client Profile

Function: Manager

Company: Standex gmbh

Germany

.

.

“For more than 7 years now, we are also building exhibition booths for many of our customers using the Aluvision systems.” ~ Gerhard Czerny

.


References.

Publi Vision

Double Vision

Basic VisionPoly Vision

Super Vision

Super Vision


04 > Instant result in no time..

03 > Mount infill panels using velcro..

02 > Toolless asssembly of the frame structure..

01 > Leightweight frames easy to transport and handle..

Makingit easy

for you.

Technology.

This directable luminaire outshines all other

display lights in its state-of-the-art design and

top-notch LED-technology.

Seven high performance LEDs house in an

ultra-thin Aluminum outer Shell serving both

as a contemporary fixture body and as a

heat exchanger. An invisible hinge in the shell

makes it possible to change the focus of

The Puck, thus allowing precise illumination.

The armature is built to be compatible with

any smart system. Installing is simple: just plug

and play!

The opalescent lense, especially designed for

“The Puck”, refracts light in such a way that

the entire surface is evenly lit. Choosing either

warm or cold white light will let any object

stand out even more.

This useful mobile lighting fixture comes in a

solid and practical casing.

The Puck flexis the result of a strong desire for ecological yet brilliantly designed lighting solutions in

the display and exhibition market.

Aluvision’s brand new creation

Visit www.aluvision.com

or scan this QR code and watch our instruction videos.


Marketing.

the Making ofShapes in Motion:

You might think that Aluvision’s frames are stattic,

but this campaign aims at convincing you of the oppo-

site. You can make your booth as dynamic and elegant

as these dancers show you.

The robustness of the frames provides the ideal sup-

port that will make your visuals stand out from the

crowd. This is what the muscular male dancer, Johan,

represents.


Sports.

We strongly believe in the idea of a healthy mind in

a healthy body. That is why we attach great impor-

tance to our annually teambuilding trip.

Mens sanain corpore sano


Word search

.

Did you know that the models for our new

campaign are actually dancers that starred in

the Belgian TV-show “So you think you can

dance”?

Johan Christensen is originally from Denmark,

but lives in The Netherlands. He studied classi-

cal ballet in a school in Denmark and decided to

participate in SYTYCD to kickstart his career as

a dancer. Johan is starring in Red Yellow Blue, a

dance performance by Isabelle Beernaert.

Kris Siekerman studied Performing Arts at the

‘Hogeschool voor Kunsten’ in Amsterdam. She

already performed in several productions, such

as Rick Odums Jazz Dance Company, The Wiz,

Fame, Dirty Dancing, Chicago, Crazy Shopping

and Wicked.

Dance Stars

“Okay, get me Esher on the phone!” ... “NOW!”

Aluvision Concepts Contemporary Creativity Deinze Design Detail Durable Ecological Efficiency Exhibit Expo Functional Innovative International Modular Simplicity Tightener Tradefair Unique Worldwide

www.aluvision.comVisit our website.

Get informed online about our products, their

technical specifications and our possibilities.

After registering, you can easily download our

technical catalogue and CAD-files.

Lots of fabricWhen you visit our booth on Euroshop, you will have

seen nearly 200 fabric walls covering a total of 600 m2.

Each with their own graphic print.

Visit usat Exhibitor 2014

Aluvision will be exhibiting at EXHIBITOR 2014.

You can visit us on March 16-20 on booth #1265 in

Mandalay Bay Convention Center, Las Vegas.

Exhibitor is the Largest One-Stop Shopping in North

America! Create your wish list, then register to visit

the EXHIBITOR 2014 Exhibit Hall.

It’s the fastest, most cost–efficient method of finding

new partners, products and solutions for face-to-face

marketing programs.

BabyboomIn 2014 we secure the future of Aluvision. Three of our

employees are expecting babies this year. Congratula-

tions to Joke, Inne and Adil!

Aluvision Inc.

5815 Windward Pkwy, Ste 302

Alpharetta - GA 30005 - USA

T: (646) 736 7317

[email protected]

Clemence Dosschestraat 44

9800 Deinze - Belgium

T +32 9 381 54 70

[email protected]

www.aluvision.com

Documents

Aluvision Designspiration Gazette