AMA Chapter Plan 06-07

8/14/2019 AMA Chapter Plan 06-07

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NORTHWOOD UNIVERSITYAmerican Marketing Association

CHAPTER PLAN

aNUBeginning...


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The goal of the Northwood University AmericanMarketing Association (NUAMA) is to provide itsmembers with practical marketing experiences ona professional level. These activities will enhancethe growth of our members by way of strong com-mitment to team work, personal responsibility, and

leadership.

Mission Statement

aNUGuide...Mission Statement 1

Target Market 1

S.W.O.T. Analysis 2

Professional Development 3Community Service 4

Fundraising 5

Membership 6

Communication 7

Chapter Operations 8

Calendar of Events 9

Budget 10

The primary focus of all NUAMA recruiting effortsare aimed at marketing majors and any studentswith a professional marketing interest.

Target Market


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Experienced executive committeeMajority of membership in upperclassmen

Experienced executive board with three returning membersActive support of our advisor, Fred Honerkamp

Recipient of the Ethics Award for Faculty ExcellencePromoted to Associate Professor and has industry experienceServes on the National American Marketing Association Board

Members are a diverse group of students majoring in a variety ofbusiness related fields.

Relationships with companies including The Dow Chemical Company,Dow Corning Corporation, Quicken Loans, Enterprise Rent-a-Car, andGerace Construction

These relationships allow for hands-on, marketing experiences

S.W.O.T. Analysis

Strengths

Awareness of our organization among underclassmen

MembershipNeed development within the freshman and sophomore classesPast recruiting efforts have been minimalLack of communication with the student body

Commuter based student population

Quality of past communication efforts relating to chapter plan, annualreport and other projects.

No continuity in past communications

Growing student bodyIncoming freshman classes have been experiencing growth whichallows for more possible members

New relationshipsGerace ConstructionLansing Community CollegeMidland Police Department

Fresh startEntirely new executive board with goals focused on the growth ofthe chapterUnderclassmen helping promote NUAMA

School involvementCareer Services Kim Fischer-Kinne new directorStudent Government support

Opportunities

Weaknesses

Threats Member involvementUpperclassmen have involvement in many different areasOur organization competes with 75 student organizations for theinvolvement of 2000 students


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To prepare members for professional careers in the marketing field by providing students with hands-on marketing experiences to enhance their business skills.

Professional Development

Objective

Goal 1To have at least one professional guest speaker per ten week trimester with 80%participation of current members.

Strategies October 31: Enterprise Rent-A-Car, Jenn Lawatsch, Marketing atEnterpriseNovember 3: Attend Northwood University Leadership Blitz, SpeakerNancy Hunter DenneyNovember 2006: Ford Motor Company, Bill McCausland, SpecialEvents Manager, Careers at Ford

January 26: Quicken Loans, Nicole Colpitts, Company Culture &the Art of Sales

Goal 2

Strategies November 11: Toyota Faculty-Student Seminar at Oakland UniversityJanuary 2007: Midland Marketing AssociationFebruary 2007: Dow/Dow CorningSpring 2007: Envision-U

To have at least one professional guest speaker per ten week trimester with 80%participation of current members.

Goal 3

Strategies October 6 and 7: Lansing Community College visits campus to tourand learn about the Northwood University International Auto Show.Spring 2007: Attend Lansing Community College chapters socialetiquette dinner.

To reach out to another AMA chapter.

Goal 4

Strategies Set minimum grade point average at 3.2 on a 4.0 scale.Enlist a minimum of five members by December 2006.

To establish Alpha Mu Alpha marketing honor society within our chapter.


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To assist at least four local businesses and organizations through application of our marketing skills.

Community Service

Objective

Goal 1To offer our marketing skills to at least four local businesses.

Strategies Winter 2006-07: To assist Literacy Council of Midland County byperforming a marketing audit, involving six members.Spring 2007: Work with the Alden B. Dow Midland Creativity Centerand appoint six members to develop a marketing plan for the 2007Rock the Block kickoff party.Create a police ride-along program, where we will have at least

10 ride-alongs over the course of the academic year.

Goal 2

Strategies Organize a team of five students.Create a marketing plan and present it to ESPMA and the MusicFest executive board.Implement the plan in time for Music Fest, Spring 2007.

To work in conjunction with Northwoods Entertainment Sports and PromotionsManagement Association (ESPMA) in marketing Music Fest, an all day concert onNorthwoods campus.


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To raise money to support NUAMA financially while applying our marketing skills throughimplementation of creative projects.

Fundraising

Objective

Goal 1Raise $420 through member donation fees of $21.

Strategies Recruit at least 20 new members throughout the year.

Goal 2

Strategies Gerace Construction Project.Perform an in-depth marketing research project.Create an introductory package for Gerace to send out topotential customers.Generate a contact list for the company to use for networkingand relationship building.Receive $1500 for our marketing services.

Graduation Beverage Mug Sale.Perform marketing research including focus groups andsurveys to graduating seniors and their parents.Design, develop and create a beverage mug to sell to

graduating seniors based on our research.Raise $500 through sales.

Raise $750 by performing marketing projects for other businesses such as:Spring 2007: Wolverine Bank, promoting the Saginaw HomeShow.Winter 2006-07: Winstons Pub, promoting weekly CollegeNight to Tri-City area students.

Raise $3600 to send at least 12 students to attend the International Collegiate

Conference in New Orleans, LA.


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To expand our current member base through campus promotions and to retain currentmembers through incentives.

Membership

Objective

Goal 1To expand our chapter by 40% (approximately 14 members) concentrating onunderclassmen, obtaining 2 seniors, 5 juniors, and 7 freshman/sophomores.

Strategies A five member marketing committee will produce a recruitingcampaign for each 10 week trimester.Set up a recruiting table at the Northwood Fall Kick-off Party, reachat least 500 students.Executive Board members will visit classrooms of underclassmen to

promote the benefits of joining NUAMA.One Fun Night per term will be held as an informal way to meetmembers of AMA. Currently planned:

Bowling NightWing Fling

E-mail sign-ups will be at every event to inform potential membersof meetings, etc.

Goal 2

Strategies Every week points will be awarded for participation based on thepoint system shown in Figure A.

To promote active participation through the implementation of a Participation PointSystem.

Goal 3

Strategies Obtain the five year history of our chapter from InternationalHeadquarters (IH).Create a database with contact information and make it availableto all members.

To build an archive of current and former NUAMA chapter members.

Figure A

Participation Point SystemEVENT POINTSCase Competition 15

Points Awarded at each deadline

Chapter Plan 5; 10; 15Points Awarded by each VP

Leadership 10Heading up projects

Introducing new projects or ideas that are used

EVENT POINTSAttend Special Event, Speaker, etc 10

Bring a friend 5Attend Meeting 5

Bring a friend 5Bring friend who joins 5

Years of Service 5


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To maintain active communications both internally, with our members and externally, with theNorthwood and local Midland community by providing them with information about NUAMAthrough all means of communications.

Internal/External Communications

Objective

Goal 1Develop and maintain effective communications between all members of ourorganization.

Strategies Utilize the Blackboard Academic Suite provided throughNorthwoods private intranet by November 15th, 2006.

Blackboard will provide members with Officers contact

information.Members point system and track attendance and partici-

pation.Display updated calendar of events.Open message board for member discussion of NUAMAprojects and events.

Implement a social networking group through Facebook.com byOctober 31st, 2006.Communicate meeting minutes to all members by the followingThursday each week.Communicate announcements and agenda to all members by2:00pm on meeting days.Create a chapter website by outsourcing to Delta Colleges webdesign program by May 2007.

Goal 2Strategies Enhance appearance and content of all NUAMA materials

Post flyers showing meeting times, informational meetings

(once a term), and other NUAMA events, at least 30 perevent reaching 2000 students.Develop continuity in all marketing communicationmaterials and apply a recognizable NUAMA logo to helpcreate awareness (e.g. E-mails, banner, flyers, posters,

brochures, newsletters, etc.)Utilize Northwood mass email to contact all 2000 students and faculty.Initiate communications with NUAMA alumni, beginning with a base

of 10 former members.

Develop and maintain effective communications between our chapter, theNorthwood student body, faculty and chapter alumni.

Goal 3

Strategies Establish a liaison with Midlands local television station produce a23 minute informational program describing NUAMA by spring 2007.This will be aired during marketing week the following year.Give an informational presentation to students interested in market-ing careers at Midland High School and H.H. Dow High School topromote NUAMA and the Northwood marketing program to 20-50students.

Develop and maintain effective communications between our chapter and ourlocal Midland community.


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To provide members with practical marketing experiences on a professional level while enhancingdevelopment through strong commitment to teamwork, personal responsibility, and leadership.

Chapter Operations

Objective

Goal 1To construct a dedicated Executive Board who will communicate strategies tomembers in order to achieve chapter goals.

Strategies Elect President and two Executive Vice Presidents.Appoint Executive Board Vice Presidents of Professional Development,Community Service, Fundraising, Membership, Communications,Finance, and Advertising.Provide each Vice President with proper training and guidancethat will enable them to succeed in their designated position.

Goal 2

Strategies Create a Marketing Committee directed by the VP of AdvertisingDecides the focus/direction of NUAMA marketing materials.

Create a Fundraising Committee directed by the VP of FundraisingDirects the planning of all fundraising activities.

Create an Administrative Committee directed by the PresidentMakes preparations for NUAMA events and activities.

Create a Case Competition CommitteeResponsible for Case Competition research

To create committees by November 2006 to enhance chapter production.

Goal 3Strategies Create a balance between business and recreation with member

fun nights.Hold monthly Executive Board meetings.Hold weekly member meetings every Tuesday.Invite member feedback to improve chapter participation.

To practice effective planning and implementation of all NUAMA activities.

Goal 4To be an award-winning chapter of the American Marketing Association.

Strategies Develop, implement, and submit 2006-07 Chapter Plan.Analyze Chapter Plan implementation to create 2006-07 AnnualReport.

Participate and place in the International Case Competition.

Goal 5To arrange for a smooth transition into the 2007/2008 academic year.

Strategies Establish a financial budget to track revenues and expenses fordecision making.Budget funds to provide substantial finances for operations in 2007-08.

Appoint and prepare new Executive Board for 2007-08 academicyear by April 2007.

Allow new Executive Board to shadow current Executive Board


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Calendar of Events

2006September 2006Chapter Operations

Appoint new Executive BoardMembership

Recruit at Fall KickoffMembership

Host informational pizza party

October 2006Chapter Operations

Work on Chapter PlanProfessional Development

Lansing Community College visits NUIAS

Professional DevelopmentEnterprise Rent-A-Car Speaker

November 2006Chapter Operations

Finish and mail Chapter PlanProfessional Development

Northwood University Leadership BlitzProfessional Development

Toyota Seminar at Oakland UniversityProfessional Development

Ford Motor Company SpeakerCommunity Service

Initiate Police Ride-along program

FundraisingBegin Gerace Construction marketingresearch project

FundraisingStart marketing research for GraduationBeverage Mug Sale

December 2006Professional Development

Establish Alpha Mu AlphaCommunity Service

Marketing Audit, Literacy Council of MidlandCounty

FundraisingGerace Construction project

MembershipHost informational fun night

2007January 2007Professional Development

Attend Midland Marketing AssociationProfessional Development

Quicken Loans SpeakerFundraising

Promote Winstons Pubs College NightCommunications

Begin chapter alumni communications

February 2007Chapter Operations

Work on Annual Report

Professional DevelopmentVisit Dow Corning Marketing Department

Community ServiceMidland Creativity Center Marketing Plan

March 2007Intercollegiate Conference

New Orleans, LAChapter Operations

Finish and mail Annual ReportProfessional Development

Lansing Community College Etiquette DinnerCommunity Service

ESPMA Music Fest Marketing Plan

FundraisingPromote Saginaw Home Show for Wolverine Bank

MembershipHost informational fun night

April 2007Chapter Operations

Elect New E-Board and prepare them for next yearProfessional Development

Envision UCommunications

Tape MCTV informational program

May 2007Chapter OperationsEnd of the year party at advisors lake house

CommunicationsCreate chapter website

FundraisingSell beverage mugs at graduation

FundraisingGraduation/Sell Beverage Mugs


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Chapter Budget

Projected Revenues In dollars ($)Beverage Mug Sale 3,750

Northwood University 2,000Dow Chemical 1,500Quicken Loans 1,500Gerace Construction 1,500Wolverine Bank 600Enterprise 500Dues ($21/member) 420Total Revenues $11,770

Projected Expenses In dollars ($)AMA Conference 3,600

Mug Sale 763Annual Report 300Postage 210Miscellaneous Expenses 200Pizza Parties 150Banner 95Chapter Plan 75Total Expenses $5,393

Projected EarningsBeverage Mug Sale $6,377


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American Marketing Association

Documents

AMA Chapter Plan 06-07