Amadeus for Destination Marketing OrganisationsTravel Intelligence and Marketing Solutions

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How?

By combining powerful insights, delivered by our Travel Intelligence Engine, with access to unique advertising and marketing channels. Reaching the world’s largest travel-related networks.

Why Amadeus?

For over 25 years, Amadeus has been connecting the global travel industry. Today, we’re present in 195 countries, supporting every step of the travel cycle from inspiration and search to purchase - pre, during and post-trip transactions.

This unique position makes Amadeus an excellent partner, with whom to plan, execute and measure both short-term tactical marketing initiatives and mid/long-term strategies.

Our many data assets, totalling hundreds of billions of global air travel transactions, include:

_ Traveller searches from Amadeus-powered online travel agencies

_ Traveller bookings made via travel agencies around the world

_ Airline schedules and capacity

_ Total passenger traffic

Our travel intelligence and marketing solutions cover three key areas; allowing you to uncover opportunities, communicate campaigns and influence your audience. When planning and executing your marketing activity, Amadeus invite you to Analyse, Advertise and Inspire.

Amadeus offers a fusion of travel data analytics and marketing solutions, designed to support agile and accurate marketing activity.

Advertise with Amadeus Media Network

Amadeus generates millions of bookings each day, bringing thousands of travellers to your destination. By combining travel data analytics with our unique media channels, we can position your destination brand with a global network of travel buyers and millions of confirmed travellers.

_ Amadeus Media Solutions is a powerful advertising platform to position your destination brand along the complete traveller journey.

_ Influence traveller choice, by marketing your destination across a global network of travel agencies, during trip inspiration and booking stages.

_ Target known travellers arriving to your destination with key messaging on events, local attractions and relevant destination services.

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Analyse

Our suite of interactive dashboards provide traveller and travel supplier insights. Clearly pinpointing target audiences and opportunities whilst benchmarking against your competitors. Making it the perfect platform from which to understand broader trends and plan future campaigns.

Interactive, easy-to-understand dashboards include:

_ Travel patterns: From where do your target audiences originate? Which cities are you competing against? What is your tourism mix?

_ Search and booking behaviours: How far in advance are your target audience searching and booking? When is the best time to advertise?

_ Competitor benchmarking: Who are you directly competing against? How well are they converting traveller demand?

_ Campaign monitoring: With daily refreshed data, see the impact of your campaigns in near real-time.

We also offer both strategic and tactical consultancy to help you make the most of both our data and yours.

_ Our advertising technology places your campaign in the best performing channels, based on agent booking behaviour, trip information and even the socio-demographic profile of travellers.

_ We offer billions of display advertising opportunities across a unique blend of on advertising media: From online display banners, video and mobile apps, to travel itinerary documents and airline boarding passes.

Inspire

Amadeus utilises the online and mobile technology that is highly influential in inspiring and facilitating travel-related purchases at any given moment.

_ Visit Europe. Built in partnership with the European Travel Commission (ETC), this innovative mobile app and website merge inspiration and price into a single process. With Amadeus Extreme Search technology offering potential travellers multiple entryways to make bookings.

Advertise with travel audience

For online marketing, travel audience (an Amadeus company) is your ideal partner. As the first Demand Side Platform specifically built for the travel industry, travel audience ensures maximal reach with no waste. Through programmatic advertising, travel audience reaches online travellers around the world with up-to-date, bookable offers based on their interest, destination and booking intent. Thanks to our real-time programmatic advertising capabilities and publisher network of high quality online travel portals you can reach millions of online travellers across the globe each day.

_ The right message to the right user at any stage of the travel lifecycle

_ Customize audiences and targeting based on your needs

_ Campaign optimisation for performance and reach focused results on all channels

_ Proprietary advertising technology developed purely for the needs of the travel industry

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CONTACT US TODAY _ Amadeus for Destination Marketing Organisation: dmos@amadeus.com