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Amap - Fundamental Infrastructure of Mobile InternetLIU Zhenfei, President of Amap
Amap OverviewValue Proposition
Business StrategyMore Than Just a Map
A Look Ahead
2
Amap: Full Speed Ahead
Key Metric Sharply Increased for Three Straight Years
Baidu Map
70
50
DAU (1) growth in the past four years (million users)
AmapNote:(1) DAU Data from QuestMobile, Nov 2014 – Jul 2018 3
The Visible and Invisible Amap
AMAP+AUTO
Dispatch SystemSupply-Demand and Route Planning
SolutionsOnline Taxi-hailing, Cargo Delivery, LBS Game
LBS CapabilityPositioning, Route Planning, Road Condition
AMAP INSIDE
4
Taobao
Alipay
Amap
People and Capital
People and Products
People and Locations
5
Location-based Big Data Traffic Big Data User Big Data Application Big DataPOI collection in 300+ cities
Provide POI data for Apple MapsProvide location services to 300,000+ Apps,
such as Taobao, Weibo and ToutiaoCover all cities in Greater China,
except Sansha, Taiwan and Macau Over 90% accuracy in real-time
traffic monitoring
Monthly active users400M+
Largest(1)Location-based Data
Intelligence Platform in China
6
Notes:(1) In terms of MAU and DAU from Nov 2017 to Jul 2018 according to QuestMobile.(2) MAU Data from QuestMoblie, July 2018
���
Amap Ecosystem:
Setting the Benchmark for Five Key MetricsPartner with CNTA to cover most of
4A and 5A level scenic spots
TouristAttractions
Cooperate with all main
stream OEMs
Traffic Management
BureauApp Auto
Collaborate in
150+ citiesServe 300,000+ Apps
User
400M+ MAU(2)
#1(1)
Map service provider in
DAU terms
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Notes:(1) In terms of DAU from Nov 2017 to July 2018 according to QuestMobile.(2) MAU Data from QuestMoblie, Jul 2018
Amap Overview
Value Proposition
Business Strategy
More Than Just a MapA Look Ahead
8
Our Value Proposition:
Location-based Services Infrastructure���
9
Enable New Retail
+ universal data labeling
Positioning + POI data+
Road condition data
Targeted marketing
+ business/member data+ universal data labeling
Location recommendation service
+ business data
Distribution planning
+ business data
Store operation
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Support Cainiao Smart Logistics
Personalized logistics maps
Positioning capability
Smart route planning
Professional cargo
navigation
Level 5 address database
Freight-tracking service
Rely on personal experience
Prone to detours
Long waits and high cost
Rely on mobility data + AI
The best route
Save time and cost
Avoid traffic jams in real time
Manual route planning Smart route planning
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The “Reunion System”
Finding Missing Children: Using Big
Data to Locate Missing Children
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12
Heat Map of Traffic DataTraffic data
Real-tim
e monito
ring o
f
road co
nditions
Users on the RoadTraffic Control
Avoid traffic
congestion
Route planning
Optimize
d route
reco
mm
endations
13
Driving speed increased
28%
Commute time decreased
30%
Use data intelligence to alleviate traffic congestionCollaborate with department of transportationAchieve smart traffic management
Amap launched smart traffic management function to alleviate traffic congestion during the May 1 holiday in 2018
Highways at peak hours during Chinese holidays
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Amap Overview
Value Proposition
Business Strategy
More Than Just a MapA Look Ahead
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Evolution of Three Transportation Elements User
Tool Evolution
From “mobile tool”
to “mobile living space”
Demand Evolution
Vehicle Road
Space EvolutionFrom “1D Info”
to “3D Info”From“how to get there”
to“where to go”
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Our Business Strategy:
One Data Platform, Two Ecosystems
Amap Mobile
Ecosystem
Data Composition
PartnersAfter-market Navigation
Coverage 90%+Before-market Navigation
Coverage 80%+Amap Automobile
Ecosystems
ServicesLife-in-car
ServicePlatform
Data Ecosystem
Unified Engine + Data
Traffic & LocationBased Big Data
DataDriv
es Growth
GrowthFeeds Data
Users400M+ MAU
300,000+Apps UniversalMobilityPlatform
Partners
Users20M+ Users
Data Drives Growth
Growth Feeds Data
Services
17Note:(1) MAU Data from QuestMoblie, Jul 2018
���
Amap Overview
Value Proposition
Business Strategy
More Than Just a MapA Look Ahead
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EnvironmentTraffic
Lifestyle
TourismLocations
Weather
……
Mobility
3D Data EcosystemMore Than Just a Map:
3D Information Services
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More Than Just a Map:
360° Mobile Services
One-stop Mobile Service Platform
Trip
Pre-trip
On arrival
……
……
……
Meteorological Administration, Ministry of Ecology and Environment, ETA (Estimated
Time Arrival), Traffic Administration, Public Transport Groups, Carriers
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City Name CardExpert
RecommendationsList of NearbyAttractions
Smarter Decision
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Food, Accommodation,Traveling, Leisure, Shopping
Personalized Service at Destination
End-to-End Smart Travel
Travel in Chinawith One Map
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150+ Traffic Control Bureaus
Auto Brand PartnersMobile PartnersInformation-sharing Partners
An Open Platform for the Mobile Industry
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Amap Overview
Value Proposition
Business Strategy
More Than Just a MapA Look Ahead
24
Future of Amap
ü More intelligent software + hardware solutions
ü More intelligent user experience
ü More intelligent infrastructure for the future
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Tmall Genie for Cars
……
Complete Technical Solutions from Alibaba
Operating system
Voice interaction
Application system
Plug-and-play AI In-car Devices
AE9 Engine
Password-free Payment
Plug-and-play No Damage to Car
Full Control
Real-time Traffic Information
Location-sharing Among Cars
Speech Interaction
Xiami Music Turn Radio on/off Via Voice Commands
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Full-cycle Demands AI Voice Interaction
Where to goDestinationexperience
How to getthere
360° Mobile Services
e�
Assistant
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Focus on High-definition Map
Strategy of Smart Mobile Infrastructure Construction
Be the “Sensor” Connecting the Real World
Cadillac cooperated with Amap to successfully launch Super Cruise Super Intelligent Driving System in China for the First Time
TM
Professionalism Large-scale High-definition
All Scenarios High Intelligence
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Make the Real World Connected, Make a Better Mobility
31
