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AMAR KISHORE THAKUR A-348, 1st Floor, Chauhan Mohalla Sarita Vihar, New Delhi- 110076
Mobile: +91-9811860170 Email ID: [email protected]
Professional Overview I am a qualified SEM professional with extensive experience in paid search & display strategies. A sharp communicator with a head for marketing and a knack for thinking outside the box, I have a passion for effective and dynamic online marketing strategies to drive conversions and achieve business goals.
Professional Experience
AskMeBazaar.Com May 2015 – Present Assistant Manager- Digital Marketing Roles & Responsibilities:
Plan, execute and optimize all paid digital marketing campaigns on Google AdWords and Facebook Business Manager.
Manage the paid PPC activities to define, deliver and maximise ROI and volume objectives.
Manage either internal resources or agencies to deliver, monitor and report on daily/weekly and monthly KPIs against targets.
Analyse campaign's performance through Google Analytics, Adobe Analytics & Omniture, including Avg. CPC, CTR & Conversions Rate to reach desired CPL and ROI.
Manage multiple paid campaigns on Google search, display, shopping and Re-marketing campaigns on different devices including desktop & mobile.
Conduct keyword research, writing effective ad copies, creative selection, budget allocation, LP selection, bid management and overall digital marketing strategy.
Increase site traffic & transactions through paid search & display advertising.
iYogi Technical Services Pvt. Ltd. September 2011 – March 2015
Sr. Executive- SEM Roles & Responsibilities:
Managed PPC Campaigns for In-house Tech Support & For clients like Real Estate, Tour & Travels, E-Commerce, Finance, Automobile, Education, Logistics, IT,
Community, NGOs, etc. Creating and Managing Search, Display & Remarketing Campaigns.
Develop and Execute Innovative PPC Campaigns on Multiple Search Engines i.e. Google & Bing.
Prepare Performance Analysis Reports and Suggest Recommendations.
Increase Calls, Lead and Site Traffic through Paid Search Advertising. Understanding of Google AdWords, MSN AdCenter, Marin, etc.
Track Website’s Activity and Performance using Google Analytics. Maintaining Campaign Results & Monitoring Performances CPA, CTR, Avg. CPC, Ad
Rank and Quality Score of Keywords & Ads.
Educational Background Master’s in Business Administration
Pondicherry University, 2009-11
Post Graduate Diploma in Management
Asia-Pacific Institute of Management, Delhi, 2009-11
Bachelors in Commerce University of Delhi, 2005-08
Intermediate in Commerce MLSM College, Darbhanga, Bihar, 2002-04
Matriculation BJ High School, Madhubani, Bihar, 2002
Technical skills
Google AdWords, Shopping, Mobile, Google Analytics & Adobe Analytics Certified Understanding of Google AdWords, Facebook Business, Bing AdCenter, Google
Analytics, Adobe Analytics & Omniture. Proficient with Microsoft Word, Excel and PowerPoint platforms Compatible with advanced Internet skills
Personal Interests I regularly write articles for Hindi Newspaper about social cause and political issues.
Whenever I get time, update myself about current affairs including politics, economics, sports & entertainment. I have participated in TV programs. I was President- Student Union
at my School. I was also member of CCR, Marketing Club & Sports club at Asia-Pacific. I volunteered causes Bihar Flood Relief (2004, 2008 & 2014) and J & K Flood Relief (2014).
Civil Statistics Father’s Name: Mr. Ramchandra Thakur
Date of Birth: 15th February, 1988 Nationality: Indian
Marital Status: Married
Referees Abhishek Mathur Team Leader | iYogi Technical Services Pvt. Ltd.
Mobile: 9654862939
Gyan Pratap Singh Manager | AskMeBazaar.Com
Mobile: 8130624555
Date: Place: (AMAR KISHORE THAKUR)
