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Amazon“EARTH’S BIGGEST SELECTION” BEYZANUR DOGAN
Content• Company Overview
• Products
• Stores of the Company
• Goals
• Strategies
Company Overview• Founded in 1994 by Jeff Bezos
• Headquartered in Seattle, Washington
• Trading under NASDAQ stock exchange symbol AMZN (since 1997)
• Started as an online book-store
Products• Books, Music & Movies
• Consumer Electronics
• Computer & Office
• Tools & Automotive
• Food & Household
• Home Improvement
• Toys & Video Games
Stores of the Company• Amazon France
• Amazon UK
• Amazon Germany
• Amazon Canada
• Amazon Japan
• Amazon China
• Amazon US
Goals Ensuring provision of services and products conveniently and all the time when the customers are in
need for the services.
Expanding its business in a year
Expanding of its hourly-delivery service to new cities
Expanding of its Amazon Home Services to new cities
Improving its comment and rating systems
Strategies• International Expansion (BRIC Countries)
•Amazon Local Presence
• Improving The Rating System
Internal Expansion(BRIC Countries)
RUSSIA
INDIA
CHINA
BRAZIL
Selecting the strategic alliance partner
Amazon and B2W Digital
Implementation Plan1. Initiation Stage
2. Development Stage
3. Sustaining Stage