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AMB359 Strategic Marketing Report !

Students: HaiXin Lin n9255176 QiWen Zhao n9249877 XinYue Lin n9245413

Yi-Shen Tseng n8933251 !Tutor: Hilary Neill !

Tutorial time: Friday 3-4 pm.

!Date: 20/05/2016 !Word Count: 2116 !

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Table of content

1.0 Executive summary..………………………………………………………………………1

2.0 Analysis: Understanding the market………………………………………………………2

2.1 External and Customers Analysis……………………………………………………..2

2.2 Competitor Analysis………………………………………..…………………………2

2.3 Market/Submarket Analysis…………………………………………………………..4

2.4 Environmental Analysis and Strategic Uncertainty…………………………………..5

2.5 Strategic objectives………………………………………..………………………….5

3.0 Execution Strategy………………………………………..………………………………6

3.1 Outdoor Advertising………………………………………..…………………………6

3.2 Bloggers Actions………………………………………..……………………………..9

3.3 Cooperating with Plaza Premium Lounge ..…………………………………………10

3.4 Budget………………………………………..………………………………………11

3.4.1 Implementation Timetable……………………………………………………..11

3.4.2 Budget table………………………………………..…………………………..12

4.0 Conclusion………………………………………..………………………………………13

5.0 References………………………………………..………………………………………14

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1.0 Executive summary !The purpose of this report is to examine the current and potential Australian market for

Microsoft’s Lumia phones and recommend some strategic approaches for the company. This

report will analyze the current situation with a marketing audit, including the external and

internal analysis, strategic objectives and executive tactics.

!The major finding of marketing audit is that the target market of Lumia 950 XL is

professionals and people who prefer using Windows system rather than iOS and Android.

Major competitors like Apple and Samsung have been taking up the majority of smartphone

sales, in order to increase Lumia’s brand awareness, marketing strategies like outdoor

advertising, online presence and partnership with Plaza Premium Longe will be outlined in

this report to better promote Lumia phones and gain market shares. The primary objectives

which these strategies will overcome include increasing the market share in the Australian

market, expanding brand awareness and obtaining customers satisfaction throughout a year.

The budget is AUD$500,000 and it would be allocated well in advertising implementation

and media channels.

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2.0 Analysis: Understanding the market

2.1 External and Customers Analysis

An external analysis will be deliberately commenced for Lumia along with customers

analysis to help define the present and potential opportunities in terms of the diverse needs of

specific groups of customers.

!Based on recent sales records, the Australian smartphone industry is in the process of

maturing and stabilizing, combined with the higher cost of premium models, about 1 million

units were sold in 2015 (Telsyte, 2016). Microsoft has made the decision to put Lumia in the

high-end market and presents another level of smartphone with Windows 10 system. The

price of its latest model Lumia 950 XL has been fixed at the same level as iPhone 6S and 6S

Plus. Microsoft 950 XL is targeting at business people who can afford premium prices and

those who are in favor of Windows system.

!According to Fakhrutdinova, Fakhrutdinov, Kolesnikova, & Yurieva, (2015), Lumia is

especially popular with people who used to own a Windows Phone or Nokia phone. They are

likely to find the Windows operating system efficient and convenient, and they wanted to

upgrade it to Windows 10 which offers better Microsoft services than others. In addition,

customers who are currently using Windows software on desktops or laptops are expecting a

matching handset experience to maximize use and efficiency. Therefore, Lumia should

maintain a solid cooperation with Microsoft as a software supplier and a technology

contributor.

!2.2 Competitor Analysis

!

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! Graph 1: Market share held by smartphone operating systems in Australia, adapted from Kantar Worldpanel @ Stabsta 2016, retrieved from http://www.statista.com/statistics/266136/global-market-share-held-by-smartphone-operating-systems/ !As the graph 1 is shown above, the smartphone market share in Australia is apparently

dominant by the Android (52.6%) and iOS system (41.2%) by January of 2016, accordingly,

major brands like Samsung and Apple are considered the major competitors for Lumia.

!In order to maintain their competitiveness and sales growth in the ever-changing market,

Samsung focuses on developing their technological advantages and building up customers’

brand loyalty (Teimouri, Fanae, Jenab, Khoury, & Moslehpour, 2016). However, the average

battery life and mediocre interface in TouchWiz have always been the subject of criticism

among users. On the other hand, Apple did a great job in leveraging the iOS system by

creating a platform for delivering the personalized mobile experience (Cuthbertson, Furseth,

& Ezell, 2015). Besides, each year newly launched iPhone models help obtain enormous

attention and contribute a great amount to Apple’s annual profits. The old models of iPhone

3

will be sold at a discount price at the same time. This pricing strategy allows both old and

new iPhone products being the best-selling items on the market at all time (Smith, 2012).

!Apart from Samsung and Apple, there are other brands like HTC and Huawei who have an

increasing influence in the smartphone market with innovative technology like long battery

life and low prices, which may also affect Lumia’s sales (Broughall, 2016). However, this

threat from smaller groups can be turned into an opportunity for Lumia to take share and gain

competitive advantages.

!2.3 Market/Submarket Analysis

Understanding the attractiveness and dynamics of the market has a considerable influence on

target markets and decision making toward Microsoft (Elg, 2007). With respect to the

reinforcement of relevance to current and potential participants, Lumia promotes the services

and vision on smartphones owing to the Windows 10 operating system which is well-known

as a useful software that is functional, easy control and available on different electronic

devices (Singh, 2014). For example, the Office 365 and the OneDrive on Lumia is allowing

people to conveniently work anytime, anywhere (Microsoft, 2016). In addition, Lumia

smartphones with high quality photographed function, like Lumia 950 XL has 20 MP sensor,

allows users to capture even in poor lighting conditions (Microsoft, 2016). This technical

development of camera function creates a noticeable attractiveness of Lumia, which is

conducive to strengthen the relevance to consumers who are interested in photography (Wee,

2015).

!There are three alternative channels for Lumia to distribute its devices in Australia.

Specifically, the first Australian Microsoft’s retail store was launched in Sydney in October

2015, and it is aiming to provide attentive and efficient services to every customer and intend

to establish long-term friendly relationships with them (Quinn, 2015). Moreover, one of the

key success factors toward Lumia is selling smartphones online. Microsoft’s online store with

the well-designed page and detailed product information becomes a significant channel for

people to purchase Lumia devices widely in Australia (Fenech, 2014). Furthermore,

telecommunication carriers (Optus and Telstra) are recognized as Lumia’s distribution

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channel in Australia, cooperating with the leading mobile-services providers is beneficial for

Lumia to expand brand visibility and market share (Yoo, Lee, & Rowley, 2008).

!2.4 Environmental Analysis and Strategic Uncertainty

The objective of the environmental analysis is to examine critical factors that impact on the

development and improvement of Lumia. As to consumer trend, the lifestyle of businessmen

may influence on Lumia’s marketing strategies (Eikhof & Haunschild, 2006). For instance,

there are a larger number of people work everywhere with their laptops, and one of the

common presence is most businessmen using the waiting time to work in the departure

lounge (Brodkin, 2013). Therefore, the new Lumia smartphones running Window 10 are able

to offer those businessmen with more qualified service— “The phone that works like your

PC” (Microsoft, 2016).

With regard to the technological trend, there is a good opportunity for Lumia since camera

phone is gradually becoming dominant in the mobile phone market (Hjorth & Pink, 2014). In

terms of Lumia 950 XL, its noticeable camera function that “asymmetric key cryptography”

which creates an innovative feature to make tangible benefits for consumers and keep up with

the intense competition (Lu, 2016). Besides, an emerging market - smart watch applies the

close related and similar technology to smartphones. If smart watches can be operated

independently without the support of smartphones, the prospect of smart watch industry is

promising and profitable, which could be a threat to smartphone industry (Lyons, 2016).

!2.5 Strategic objectives

Strategic objectives stand for the goals that Microsoft dedicate to achieve. In relation to the

SMART goals setting, there are three both financial and non-financial objectives are

proposed for Lumia to increase the market share in Australia smartphone industry over the

next 12 months (Kovac, 2005):

!!

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!!3.0 Execution Strategy

3.1. Outdoor Advertising

In order to increase market share of Lumia, it is crucial to adopt wide advertising tactics to

expand brand visibility. As brand awareness can provide a host of competitive advantages

(Aker et al., 2014), it is crucial to create and maintain customers’ awareness of Lumia, which

is also because brand awareness is highly related to information search process, one

significant process of customers’ purchase decision making (Kishi, 2007). Specifically,

customers will be immediately aware of Lumia brand when making smartphone purchase

decision if advertisements of Lumia can be easily accessible in the public (Solomon et al.,

2013). To this end, outdoor advertising is needed to be conducted with two specific actions:

effectively using billboards and transit advertising. As figure 1 shows, 46% of respondents

trusted billboards and other outdoor advertising, which means it can be effective to use

billboards and transit advertisements to gain more awareness from potential customers and

connect to the word-of-mouth and spread brand-related news faster.

Objective aspect Objective content Measurement

Market shareIncrease a market share of

8-10% in Australian smartphone market.

The market share rate = Lumia smartphones sales/

Total Australian smartphones sales

Brand awareness Expand the brand awareness among general population. To record the sales volume.

Customer satisfaction and retention

Gain customer satisfaction and retention

ratings of 90%.

Design survey research and

displace to customer both in store

and online (emails and social

media platform.)

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!

With the use of Goa solutions, which provide billboards selections in the Brisbane

particularly, two illuminated billboards can be placed at 2 locations in Brisbane where most

people and cars pass to reach more awareness and attention (see table 2). It can be efficient

and effective to use these billboards to spread the Lumia’s brand name and offers to wide

target population, thus for Lumia 950 XL, it will be a good way to highlight its competitive

advantages in camera function and big screen used. Also, as Goa has been leading the market

for over 30 years, with 85% of SEQ reached every week (Goa, 2016), it is highly possible to

expand awareness and impression of Lumia’s products.

Source: Goa Australia. www.goa.com.au. hello@goa.com.au !Another action is to use buses as advertisements placements. With the use of online solutions,

two positions have been chosen: “super side” which across the particular width of the bus and

“bus interiors” meaning interior signage (see figure 2).

Table 1. Billboards Details

Location Size Average daily passengers/passers

Price (AU$ per week)

Period

Billboard 1

Central station (platform 1), Brisbane CBD

6.00m*3.00m 17,714 $195 4 months (June-July and November-December). Specifically in June and December

Billboard 2

Annerley Rd, Corner Stanley Street

6.40m*2.88m 7,786 $250

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!

This compelling design size of “super side” can help the message leap out go the traffic and

the screen and interior signage can help to convey the message to those who spend time in

bus and its effectiveness sometimes outperforms advertisements on passing traffic (Transit

Australia, 2016). The advertising panels can be installed on the main CBD buses in three

main cities: Melbourne, Sydney and Brisbane (see table 2) to achieve large scale engagement

and brand visibility. These outdoor advertising actions are effective and efficient because

when it helps to build brand recognition when customers are exposed to Lumia’s innovative

advantages in camera function and big screen as advertising messages, and next time they can

correctly recall the brand when given a cue (keller, 2003), which may eventually contribute to

high level of awareness that positively affect customers’ purchase decision making. As to

consumer habits, Consumers are spending less time at home, outdoor advertising still plays

an role in the development of brand-customers relationship (Wilson, Baack & Till, 2015).

However, there are some downsides remain. Advertisements placed in billboards and buses

are limited in words, content and design, thus it is difficult to deliver the whole product

concept and detailed information (Leonado, 2011).

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Source: Billboards Australia. sales@billboardsaustralia.com.au. www.billboardsaustralia.com.au Source: Transit Australia. http://www.gotransit.com.au/ !3.2 Bloggers actions

Referring to figure 1, 70% of respondents trusted other consumers’ online reviews of the

product, which indicate the importance of online reviews and online WOM influences,

consistent with Senecal and Nantel (2004) who stated that customers turn out to be

increasingly dependent on other consumers’ online reviews to make purchase decisions,

which can assist Lumia to achieve its objectives. BBC News (2005) also quoted a survey

presenting that most consumers consult weblogs or social media before purchasing because

they trust bloggers who have the actual experience and usually speak about the products with

some comments. Thus it can be beneficial to invite the popular bloggers or popular SNS

users to post their real experience with the Lumia 950 XL with evaluation. To be specific,

Microsoft can offer charge-free Lumia 950 XL for 50 popular bloggers or social media users

Table 2. Transit Advertising Detials.

Location/route Price per panel(plus installation fee)

Period

Super side - Melbourne City trams:!Route 1 tram, !Route 3/3a tram,!Route 5 tram!Route 6 tram.!- Sydney CBD buses M10, 389, 610 which from University of NSW CBD campus to The Star (Casino).!- Brisbane Bus 300, 302,196, 322 which across the Business zone.

$370 28 weeks in June to December.

Bus interiors - Melbourne City trams:!Route 8 tram,!Route 16 tram,!Route 64, 67 and 72 tram.!- Sydney CBD bus 610, M61, 489, 607x.!- Brisbane City Express Bus 138, 60, 61, 66, 333, 412.

$63.75

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(i.e. Instagram, Facebook and Youtube) for trial and inspire them continuously update the

feeling and opinions of using the product. Specifically, for those popular bloggers who

specialise in beauty, food and street style blogs, it is recommended to encourage them to use

Lumia 950 XL to take photos and post them online, in order to demonstrate the excellent

camera function to a large number of followers. Also, as Financial year ends on 30 June, most

customers are willing to spend money due to tax returns, same as during Christmas sale on

December, it is profitable and feasible to deliver great redeem voucher for $200 of Lumia

950XL for 5 winners from top 5 comments from each blog which can be conducted every

week in June and December by bloggers and social media users. It is believed that interested

consumers who are encouraged by popular bloggers and great discounts will make a purchase

decision (Ajzen, 1991). This is a good way to generate and accelerate the electronic word of

mouth (eWOM) which provides potential customers with user experience to reduce the risk

and uncertainty (Silverman, 1997), and therefore being more persuasive in purchasing

decision making. Furthermore, brand community can be built through interested consumers

sharing information among themselves online (Solomon et al., 2013). However, the lack of

personal connection in reality may lead to weak relationships between Lumia and customers.

!3.3 Cooperate with Plaza Premium Lounge

Plaza Premium Lounge is located in both Sydney and Brisbane airport with professional and

luxury surroundings and facilities, which makes it preferred by most business professionals

(Plaza Premium Lounge, 2016). Cooperating with Plaza Premium Lounge can reach more

consumers and improve professional image of Lumia 950 XL. Specifically, for those card

holders, 10 Lumia 950 XL can be given away for who have been flown over 10 times and

have used the lounge services within 6 months since December 2015. For walk-in customers,

as lucky draw campaigns are becoming a popular way to promote brands and products

because charge-free attraction (Tilleke & Gibbins, 2015), we are going to have a lucky draw

for them to win the phone. If walk-in customers join the member of Plaza Premium Lounge

or check in on Facebook, they will have a chance to participate the lucky draw. The result

will be released at the end of every month with 5 winners. If possible, it is beneficial to

gather all the contact details of the winners and send emails to ask or reviews as Bright

Local’s study showed that 85% of people go through reviews online before purchasing a new

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service/goods (Duct Tape Marketing, 2015). Also, Facebook page or the lounge website can

be used wisely to promote the event. Specifically, as daily budget of promoting Facebook

campaign by Facebook tool is $25 (Facebook, 2016), every last two months can be focused to

promote lucky draw campaign.

!Generally, for message execution, Facebook, Instagram and YouTube can be the Internet

advertisement media that commonly used by the target markets. Furthermore, traditional

media as magazines such as BFM and Instyle Magazine which targeting businesswomen are

good choices for attracting Australia local clients. Social media indicates more opportunities

for affecting integrated marketing strategy to gain awareness and preference for brands and

products. All the advertising in magazines, Facebook, and Instagram need to deliver four key

concerns: Coherence, Consistency, Continuity, and Complementary. These four key points

give the campaign a chance to encourage customers’ repeat purchase behaviour and reach the

objectives.

!3.4 Budget

3.4.1 Implementation Timetable

!!

Table 3. Implementation schedule

June July August September October November December

Billboards

“Superside” ads

“Bus interiors”

Bloggers

$200 redeem vouchers

Lounge Lucky draw campaign

every last 2 weeks of every month

Magazines

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!3.4.2 Budget (estimated costs)

Source: Microsoft Store. http://www.microsoftstore.com/store/msaus/en_AU/pdp/Microsoft-Lumia-950-XL--Unlocked/productID.326973400 Source: pacificmags.com. http://www.pacificmags.com.au/Pages/Magazines/Rates.aspx?mid=888805db-4099-40db-8fb1-5f38829bf012 !!!

Table 4. Budget (estimated costs)

Qty Duration Cost ($AUD) Balance ($AUD)

500,000

Outdoor Advertising

- Billboards 2 June to July; November to

December; !4 months

7,120 492,880

- Superside ads 11 June to December with 28 weeks!

113,960 378,920

- Bus interiors 15 26,775 352,145

- Instyle magezine (Double page spread)

4 4 issues in June to July and November to

December

98.704 253,441

- BFM magazine (Inside cover spread)

4 133,252 120,189

Bloggers Actions

- Lumia 950XL as trial gifts for bloggers

50 - 51,450 68,739

- $200 redeem vouchers 40 every week in June and December

8,000 60,739

Lounge cooperation

- Lumia 950XL won by car holders

10 - 10,290 50,449

- Lucky draw winners 35 June to December 36,015 14,434

- Facebook campaign - ever last 2 week of every month;!

14 weeks

2,450 11,984

25% additional costs for unforeseen circumstances

- - 2,996 8,988

Total - - 491,012 8,988

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!4.0 Conclusion !According to a comprehensive and complete analysis including four aspects (customers,

competitors, market, and environmental analysis), two SMART goals are set for Lumia that

increasing market share in Australian smartphone industry and obtaining high consumer

satisfaction. There are three specific actions are recommended to Lumia, which are applying

outdoor advertising through billboards and transit advertisements, inviting popular bloggers

to make WOM influences online, and cooperating with airports’ Plaza Premium Lounge. In

relation to these promising and practical strategies, it is possible for Lumia to achieve both

financial and non-financial objectives in Australia over the next 12 months.

!

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5.0 References !AC Nielsen. (2009, July). Global Advertising: Consumers trust real friends and virtual

strangers the most [Weblog post]. Retrieved from http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ !

Broughall, N. (2016, March 9). Best phone 2016: the 10 best smartphones you can buy. TechRadar. Retrieved from http://www.techradar.com/au/news/phone-and-communications/mobile-phones/20-best-mobile-phones-in-the-world-today-645440# !

Brodkin, J. (August 14, 2013). How mobile technology created a workforce that never stops working. Ars Technica. Retrieved from http://arstechnica.com/information-technology/2013/08/how-mobile-technology-created-a-workforce-that-never-stops-working/

Cuthbertson, R., Furseth, P. I., & Ezell, S. J. (2015). Apple and Nokia: The Transformation

from Products to Services. In Innovating in a Service-Driven Economy (pp. 111-129): Springer. !

David A. Aker. (2014). Strategic Market Management. 10th ed. John Wiley & Sons. pp. 151 !Duct Tape Marketing (October 14, 2015). Why Online Reviews Are Almost as Good as

Actual Referrals. Retrieved from http://www.ducttapemarketing.com/blog/online-reviews/ !Eikhof, D. R., & Haunschild, A. (2006). Lifestyle meets market: Bohemian entrepreneurs in

creative industries. Creativity and Innovation Management, 15(3), 234-241. doi:10.1111/j.1467-8691.2006.00392.x

Elg, U. (2007). “Market Orientation as Inter-firm Cooperation: An International Study of the Grocery Sector.” European Management Journal, 25(4), 283-297. doi: 10. 1016/j.emj.2007.03.001 Fakhrutdinova, E., Fakhrutdinov, R., Kolesnikova, J., & Yurieva, O. (2015). New Start of

Nokia. Mediterranean Journal of Social Sciences, 6(1 S3), 61. !Fenech, S. (2014). Testing the Microsoft online store experience. Retrieved from http://www.techguide.com.au/blog/testing-the-microsoft-online-store-experience/

Goa. (2016). About us: Why Goa? Retrieved from http://www.goa.com.au/about-us/why-goa/ !Hjorth, L., & Pink, S. (2014). New visualities and the digital wayfarer: Reconceptualizing

camera phone photography and locative media. Mobile Media & Communication, 2(1), 40-57. doi:10.1177/2050157913505257

Human, G., Ascott-Evans, B., Souter, W. G., & Xabanisa, S. S. (2011). Advertising, brand knowledge and attitudinal loyalty in low-income markets: Can advertising make a

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difference at the 'bottom-of-the-pyramid'? Management Dynamics, 20(2), 33-45. Retrieved from http://gateway.library.qut.edu.au/login?url= http://search.proquest. com/docview/894273122?accountid=13380 !

Kovac, J. C. (2005). SMART goal setting. Workspan, 48(11), 63. Retrieved from http://search.proquest.com/dociew/194716034?accountid=13380 !

Keller, K.L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (2nd ed.)., Prentice-Hall, Upper Saddle River, NJ. !

Lu, A. (2016). Microsoft Lumia 950XL review, Dennis Publishing Ltd, London. !Lyons, K. (2016). Smartwatch innovation: Exploring a watch-first model. IEEE Pervasive

Computing, 15(1), 10-13. doi:10.1109/MPRV.2016.21

Leonado, T. (2011). Advantages and Disadvantages of Transit Ads. Retrieved from http://voonishucaru.blogspot.com.au/2012/11/advantages-and-disadvantages-of-transit_7.html !

Microsoft. (2016). Do great things with the best Windows ever. Retrieved from http://www.microsoft.com/en-us/windows/features

Plaza Premium Lounge. (2016). About us. Retrieved from https://www.plaza-network.com/

aboutus !Quinn, L. (November 13, 2015). Microsoft’s flagship store launch in Sydney. Daily Mail

Australia. Retrieved from http://www.dailymail.co.uk/news/article-3314688/Micros oft-s-flagship-store-launches-Sydney-fans-flock-look-Microsoft-Surface-earlier-pictures-

suggested-customers-stayed-away.html#ixzz48Q63fA3b

Singh, N. P. (2014). Microsoft Acquired Nokia in Unipolar Operating System Market. Independent Journal of Management & Production, 5(3), 598-622. doi: 10.14807/ijmp.v5i3.166 !

Smith, G. E. (2012). Emergent Pricing Strategy. In Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (pp. 103-126): Emerald Group Publishing Limited. !

Solomon, M., Hughes, A., Chitty, W., Fripp, G., Marshall, G.W. and Stuart, E.W. (2013). Marketing: Real People, Real Choices, 3rd ed, Sydney, NSW, Australia. French Forest, Pearson Australia. !

Senecal, S. & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing. Vol. 80 No. 2, pp. 159-69. !

Teimouri, H., Fanae, N., Jenab, K., Khoury, S., & Moslehpour, S. (2016). Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone. International Journal of Business and Management, 11(2), 1.

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!Telsyte. (2016). Smartphone sales down as price rises and less upgrades impact maturing

Australian market. Retrieved from http://www.telsyte.com.au/announcements/ 2016/3/15/lwyakigaympj35g2khr66j9lwl5rr1 !

Transit Australia. (2016). Go Transit Ad Formats. Retrieved from http://www. gotransit. com.au/Creative/AdFormats-408/ !

Tilleke & Gibbins. (2015). Legal Requirements for Lucky Draws. Retrieved from http://www.tilleke.com/resources/legal-requirements-lucky-draws !

Wee, A. (2015). Microsoft officially launches Lumia 950 and 950XL for RM2699 & RM2999. Retrieved from http://en.zinggadget.com/microsoft-officially-launches- lumia-950-and-950xl-for-rm2699-rm2999/ !

Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, attention and the memory for brands: An outdoor advertising field study. International Journal of Advertising, 34(2), 232. Retrieved from http://gateway.library.qut.edu.au/login?url=http://search. proquest.com/docview/1674473919?accountid=13380 !

Yoo, Y., Lee, J., & Rowley, C. (2008). Trends in mobile technology and business in the asia-pacific region. Oxford: Chandos.

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COMPULSORY RECORD Record for attendance at meetings and

completion of allocated tasks !!Meeting Date: 22/04/2016

!Meeting Date: 29/04/2016 !

!Meeting Date: 06/05/2016 !

!!!!!!!!

Team Names Attendance Tick or X

Task[s] allocated Date completed or forwarded

HaiXin Lin √ Doing theoretical research about

execution strategic part

Completed

QiWen Zhao √ Completed

XinYue Lin √ Completed

Yi-Shen Tseng √ Completed

Team Names Attendance Tick or X

Task[s] allocated Date completed or forwarded

HaiXin Lin √ !Allocated session and draw up an outline.

Completed

QiWen Zhao √ Completed

XinYue Lin √ Completed

Yi-Shen Tseng √ Completed

Team Names Attendance Tick or X

Task[s] allocated Date completed or forwarded

HaiXin Lin √ !Decided strategic

options.

Completed

QiWen Zhao √ Completed

XinYue Lin √ Completed

Yi-Shen Tseng √ Completed

Meeting Date: 16/05/2016 !

!Meeting Date: 19/05/2016 !

!!

Team Names Attendance Tick or X

Task[s] allocated Date completed or forwarded

HaiXin Lin √ !Finished writing and

put all sectors together.

Completed

QiWen Zhao √ Completed

XinYue Lin √ Completed

Yi-Shen Tseng √ Completed

Team Names Attendance Tick or X

Task[s] allocated Date completed or forwarded

HaiXin Lin √ Checked the whole report completely.

Completed

QiWen Zhao √ Completed

XinYue Lin √ Completed

Yi-Shen Tseng √ Completed