Ambassador Starter Kit Launch DiscussionJuly 2011

Agenda

• The new Ambassador Starter Kit Launch

• Introducing the new Kickstart Bonus Programme

Introducing the new Ambassador Starter Kit Programme

The New Ambassador Starter Kit programme

Why introduce a paid Starter Kit?:• To encourage those interested in joining the Ambassador programme to make a more

conscious business choice by having a mandatory Starter Kit purchase required upon registration

• This will create the right type of barrier to entry and decrease no. of new Ambassadors who join and who do not become active

• To provide new Ambassadors greater direction in what and how much inventory they buy up front to ultimately help them be more successful more quickly

Starter kit contents:• Starter Kit will be housed in a beautifully branded Barefoot Books box

• Contents will include:

• Mix of bestselling Barefoot Books products including books, puzzles and puppets

• Key marketing materials/sales aids

The New Ambassador Starter Kit programme

• Update on Kickstart Bonus• We have created a new Kickstart bonus structure to help incentivize growth from

engaged Ambassadors looking to build their business quickly

Premise is to reward new Ambassadors when they demonstrate success quickly

By promoting these incentives in conjunction with our new training, we:

Give Ambassadors a how-to guide and compelling reason to host their first event and see instant gratification

Give you as Leaders a powerful hook to educate your new team members on the benefits of getting started quickly and effectively In the Ambassador programme

The New Starter Kit: what it looks like!

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Starter Kit Contents: Product

Fun First Steps Clare Beaton ‘s Nursery Rhymes (board book)

White Bunny Rabbit Puppet

I Took the Moon for a Walk (large board book)

The Animal Boogie (paperback with CD)

Portside Pirates (paperback with CD)

Bear on a Bike (board book)

Bear on the Go First Puzzle

Natural Child Yoga Pretzels deck

Who’s in the Garden (board book)

Kid’s Kitchen deck

Herb the Vegetarian Dragon (paperback)

Travel the WorldWe all went on Safari (paperback)

My Granny Went to Market (paperback)

Around the World 100 piece Puzzle

Tell Me a Story The Story Tree (hardback with CD)

Adventures of Odysseus (paperback)

The Barefoot Book of Fairy Tales (hardback)

The Gigantic Turnip (paperback with CD)

In full technicolour

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Starter Kit Contents: Sales Aids

The Starter Kit also contains the following:Welcome letter

Barefoot Branded Box

Ambassador Opportunity Brochure (1 pack of 20)

Barefoot Story Cards (1 pack of 10)

Host Kit Envelopes (1 pack of 20)

Portfolio (1)

2011 – 2012 complete catalogue (5)

Best of Barefoot Flyers (1 pack of 30)

Barefoot bags small (10)

Barefoot bags medium (10)

Best of Barefoot Bookmarks (1 pack of 20)

Customer Order Form – 2 part (1 pad of 50)

Barefoot Event Reminder Postcards (1 pack of 30)

Welcome Letter

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New Ambassador Opportunity Brochure - front

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New Ambassador Opportunity Brochure - back

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Story Cards

Story Card Front (1 of 8)

Story Card Back

More Sales Aids

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Reminder Postcard Host Kit Envelope

Best of Barefoot Flyer

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New Kickstart Bonus Programme

How does it work?

Kickstart 1: SELL: $250/£150 QV in 1st 25 days

EARN: Bonus kit of books and gifts worth $125/£80

Kickstart 2: SELL: Total of $500/£300 QV in 1st 45 days

EARN: A 2nd bonus kit of books and gifts worth $125/£80.

That’s a total bonus of $250/£160 in free products if you hit Kickstart 1 and 2

Kickstart 3: ACHIEVE: Kickstart 2

RECRUIT: One new Ambassador in 1st 45 days

EARN: Business kit with Barefoot branded promotional flyers, category and subject display signage and an exclusive Barefoot Books apron

What is included?

Kickstart 1: Fun First Steps – Mother Goose Remembers, Bear in a Square

Natural Child – Earth Tales, Who’s in the Forest

Travel the World - We’re Sailing down the Nile, Mama Panya’s Pancakes

Tell me a Story - The Barefoot Book of Princesses, The Boy Who Grew Flowers, The Prince’s Bedtime

Kickstart 2: Fun First Steps – Secret Seahorse, Bear in a Square, One Moose, Twenty Mice,

Pirates Fun Activity Book

Natural Child – Whole World Mini Edition, Kid’s Garden

Travel the World – Off We Go to Mexico

Tell me a Story - The Barefoot Book of Pirates, Pirates 100 puzzle set, Storytime First Tales of Sharing, Shopping with Dad

Where we are today

• New materials are either already produced or in production as we speak

• Number of the new Starter Kit pieces will also be available as sales aids:• Opportunity brochure

• Host Kit envelopes

• Event reminder postcards

• Category and subject specific display signage

• Bags

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Communications Plan

Timing and roll out

• Dedicated email will go out to the community on Wednesday August 3rd

• We will communicate in Weekly Update on Monday August 8th

• Any/all new information will be updated in the Ambassador Reference Guide

• The Community Relations team will be available via phone, email and through help@barefootbook.com during this pre and post launch period

Questions you may have

• What is the launch date?• September 2011

• How much does the Starter Kit cost• Answer: $139.99 /£89.99

• Can Ambassadors buy Starter Kit pieces before the official launch?• Answer: no

• Is the Starter Kit only available to brand new Ambassadors?• Answer: yes

Questions?