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Ambassador Training. “ . . .focus on the people not the money” P. Burk, Donor Centered Fundraising. Vocabulary President’s Council John Purdue Club Purdue Alumni Association Dean’s Club Donor/Guest/VIP/Alumni/Friend. Donor Focused Fundraising. 50 Percent Industry Standard - PowerPoint PPT Presentation
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Vocabulary
1.President’s Council2.John Purdue Club3.Purdue Alumni Association4.Dean’s Club5.Donor/Guest/VIP/Alumni/Friend
Renewal Rates of donors
Charity competition
Leadership donors
50 Percent Industry Standard
34 Percent give to more than 20 Charities
90 Percent will continue to give extraordinary gifts, if we continue to communicate
Mints Kleenex Pen Card Piece of paper Money MIRROR
Arrive on Time Courteous to everyone Read the newspaper
Verbal1. Greeting2. Conversation
Starter3. Listen for entire
question4. In/Out moves
Non Verbal Communication
1. Head 2. Hands 3. Heart 4. Health 5. Confidence
FIRST◦ PERSON OF GREATEST
IMPORTANCE◦ FORMAL FIRST◦ STAND ◦OOPS - forgot their name
THIRD
SECOND◦May I introduce . . . .◦ I would like to introduce
(number two)◦Have the two of you meet?
PERSONALIZED STATEMENT
Look for non-verbal cues Ease drop on the conversation Gentle in, Gentle out Always graceful!
Follow your host◦ Sitting, eating, standing◦Dining situations◦ Silverware◦ Elbows◦Beverages
Gracious host
Uncomfortable situations Men Women
De-escalating a grumpy donor Listen I hate that for you . . . . Take information back
1. Timely (it is never too late)2. Overall Positive Tone (no handwringing)3. Accurate4. Personalized5. TRY TO RECAPTURE THE SPIRIT THE DONOR WAS
FEELING WHEN THEY WROTE THE CHECK.