ambienturëlogo proposal_01

considering that the majority of people interesed in visiting have very little information on what they will find during their visit in Kosovo and the eco-

friendly mission of “ambienturë” we based this proposal on a few major concepts:

1_the recycled materials’ texturethe whole brand of ambienturë will be based on recycled and eco-friendly materials.

2_conquering unknown or hard to reach places

considering that Kosovo (and Balkans in general) is a relatively unkonown territory, the visitors are expected to be younger - more adventurous people, for whom, Kosovo will be another mountain to conquer.

3_claiming a property /putting the flag at the top of the mountain/

on each tree that will be planted, the tourists will add a name tag, thus the tree they plant will work as their own personalized flag on each 100km of their trip.

4_planting new trees

+

=

_the icon

_spacing and kerning

_composition

_typography

_texture

_colors

colors have been chosen on their bold quality and their possibility to transmit trust and reliability to the viewers. also

when printed on the recycled materials, these colors show a very good result

goldc 000

m 020y 060k 020

-r 192g 160b 098

blackc 010

m 010y 010k 100

-r 000g 000b 000

_style

the general form of the logo is based on the old typographic style of logos

used in the west.

this style has been chosen to easily grab the attention of the target

group, while not feeling alienated by a completely unknown symbol.

given the difficulties of this region, it is important to provide the target group with the feeling of familiarity on the image they see.

this creates a stron realiability factor on choosing “ambienturë” services

ambienturëlogo proposal_02

as opposed to the previous version, the team took an approach oriented towards symbols and original Kosovo landmarks

1_novobërda castleeuro-germanic hreitage in Kosovo. as a historical landmark, it is unique and represents a great point of mutual interest between the Balkans and Western Europe since the early 6-7th cent.

2_carpetson the other hand, as a craft mainly known in the east, the kosovan carpets contain amazing symbolism evolved through-out millenias.

3_batllava lakeslightly lesser famous parts of Kosovo are also it’s water sources. as Balkans has a small number of sailable rivers and other water sources, lakes stand as some of the most important eco-tourism spots.

4_planting new trees

_the icon

_spacing and kerning

_composition

a1/2a

1/2a

1/2a1/3a

_typography

_colors

colors are interchangable within the palette below.

the black color can be used on white background and then attached on

recycled paper.

greenc 050

m 000y 100k 000

-r 142g 200b 046

purplec 042

m 048y 000k 000

-r 152g 136b 203

blackc 010

m 010y 010k 100

-r 000g 000b 000

_style

the logo is symetrical and visually strong . it is comprised of very

original elements while the general feeling given is that of sports and

andventure.this youthful feeling gives a fresh

and full of energy look while keeping a serious posture.

Kokrra LLCRexhep Mala 28A10000, PrishtinaKosovo

+377 0 44 47 93 13info@kokrra.tvkokrra.tv

ambienturë - logo proposal (c) 2015 Kokrra LLC

disclaimerthis document shall remain exclusive property of Kokrra LLC until the final payment proof has

been received from the client.

all materials of this document are strictly disclosed to the client and the members of Kokrra LLC.

at any unauthorized use of this document or it’s contents , Kokrra LLC shall initiate a lawsuit in accordance with the laws applicable in the Republic of Kosovo