Ambuja Cement summer

7/29/2019 Ambuja Cement summer

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MANUFACTURING PROCESS AND

MARKETING ANALYSIS

Summer Training Report on marketing branch in SHREE CEMENT

Submitted in partial fulfilment for the Award of

MBA (DS)

Part II Session 2012-13

Of Center for Entrepreneurship and Small Business Management,

Maharshi Dayanand Saraswati University, Ajmer

By

ANUJ KUMAR AGARWAL

Under Supervision of

Alpi Maam

MAHARSHI DAYANAND SARASWATI UNIVERSITY, AJMER


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Declaration

I hereby certify that Summer Training Report on Manufacturing process and

Marketing Analysis, submitted in partial fulfilment for the award of Master of

Business Administration (Dual Specialization) at Center for Entrepreneurship and

Small Business Management, Maharshi Dayanand Saraswati University, Ajmer is an

authentic record of work carried out by me. The matter embodied in this Summer

Training Report has not been submitted for the award of any other degree or diploma.

Date: Signature of the Student

(Name of the Student)


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CERTIFICATE

This is to certify that Mr ANUJ KUMAR AGARWAL student of Class MBA(DS) Part-II has

completed his SUMMERTRAINING REPORT under my supervision.

To the best of my knowledge and belief that it is an original work by the candidate and based on his

efforts and that this work has not been submitted in any other university or institution for any award

of degree or diploma.

I am satisfied with the quality and the standard of this work and recommend its acceptance in the

partial fulfilment for the award of MBA(DS) degree.

Alpi Maam

Center for Entrepreneurship and Small Business Management

Maharshi Dayanand Saraswati University

Ajmer.

Place: Ajmer

Date:


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CONTENTS

1. Acknowledgement2.Preface3.Overview of SHREE CEMENT4.Manufacturing process of cement5.Swot analysis6.Marketing strategy7.Ambuja Marketing classification8.Marketing strategy9.Company brand analysis


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ACKNOWLEDGEMENT

Perseverance, inspiration and motivation have always played a key role in

the success of any venture. So hereby, its my pleasure to record thanks &

gratitude to the persons involved.

First, I thank Mr. Grijesh Kumar Gour, Manager (HR Dept.) ajmbuja

cement, for his continuous support, stimulating suggestions and helping me

all the time during my project.

No words would suffice my deep sense of gratitude to all the staff

members & all head of departments imparting valuable

information and guidance.


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PREFACE

In a developing country like India, where infrastructure plays its pivotal

role, cement industry is the building stone in any development process, It

is one of the infrastructure there sectors without which it is impossible to

imagine the development.

The cement industry in India becomes very much competitive in last few

years with the increasing growth of the cement industries day by day.

The competition is becoming more stringent & crucial.

Indian economy is facing a boom in the real estate. This is directly related

with the cement sector. SHREE CEMENT being one of the top three

players in the Indian market and the most exported Indian cement is an

important part of the sector.

The report also gives a detailed idea about the Indian cement industry and

the key players.


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BRIEF HISTORY OF

SHREE CEMENT LIMITED

SHREE CEMENTs Ltd. (SSL) is one of the leading cement manufacturing

companies in India. The Company, initially called Gujarat SHREE CEMENTs

Ltd., was founded by Narotam Sekhsaria in 1983 with a partner, Suresh Neotia.

Sekhsarias business acumen and leadership skills put the company on a fast

track to growth. The Company commenced cement production in 1986. The

global cement major Holcim acquired management control of SSL in 2006.

Holcim today holds little over 46% equity in SSL. The Company is currently

known as SHREE CEMENTs Ltd.

Gujarat SHREE CEMENTs is a relatively young company in the industry. It

began operations in 1986. In the last decade the company has grown tenfold.The total cement capacity of the company is 18.5 million tonnes. But, in a short

span of 18 years, it has set new benchmarks in every aspects of the cement

business. From cement quality to power consumption and from marketing to

environment management.

SHREE CEMENTs Limited, formerly known as Gujrat Ambuja Limited is a

majorCementproducing company in India. The Group's principal activity is to
http://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cement


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manufacture and market cement and clinker for both domestic and export

markets.

Partnership

The company has entered into a strategic partnership with Holcim, the second

largest cement manufacturer in the world. Holcim had, in January, bought a

14.8 per cent promoters stake in the GACL for INR 21.4 billion. Currently

(2007)Holcimholds about 30% of shares in SHREE CEMENTs Limited.

SHREE CEMENT LIMITED

VISION

To become known as a premier cement maker offering high value realizations

for customers and stakeholders alike.

PHILOSPHY

Let noble thoughts come to us from all over the world.

MISSION

To sustain its reputation as the most efficient cement manufacturer in the world.

To drive down costs through innovative plant practices. To increase the

awareness of superior product quality through a realistic and convincing

communication process with consumers. To strengthen realizations through

intelligent brand building.

STRENGHTS

People management: The ability to inspire individuals to rise closer to their true

potential.
http://en.wikipedia.org/wiki/Holcimhttp://en.wikipedia.org/wiki/Holcimhttp://en.wikipedia.org/wiki/INRhttp://en.wikipedia.org/wiki/INRhttp://en.wikipedia.org/wiki/Holcimhttp://en.wikipedia.org/wiki/Holcimhttp://en.wikipedia.org/wiki/Holcimhttp://en.wikipedia.org/wiki/Holcimhttp://en.wikipedia.org/wiki/INRhttp://en.wikipedia.org/wiki/Holcim


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Customer focus: The humility to ask whether we would, as customer, is happy

with the service that we are providing.

Brand building: The ability to inspire the confidence that the customer is

indeed buying the right product.

Strategic vision: The ability to avoid price sensitive markets in favour of those

affords better realizations.

Logistics management:The ability to have a product on the dealers shelf

when a customer walks in.

Cost focused MIS: The ability to know exactly where inefficiencies lie.

Cost effective manufacture: The ability to remove these inefficiencies and

make a product at the lowest possible cost.


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MANUFACTURING PROCESS OF CEMENT

DEFINITION OF CEMENT

Cement is binding material. Before the cement, murad was used as a binding

material. Cement is one of the cheapest, readily available, strong and ling life

material. The weathering effect on cement is very low. The basic raw material

for cement is lime stone (at least 80% purity). The purest form of limestone is

marble

RAW MATERIAL

Raw materials used for manufacturing cement are:-

Cement grade lime stone, i.e. carbonayte (81.6%)

1. Late rite2. Gypsum3. Coal4. Pozzolanic material (for PPC)

PROCESS

At Rabariyawas units cement is manufactured by dry process. The stepwise

process of cement manufacturing can be described as under:-

1. MINING: The main raw material, lime stone mined from jai surjanamines and transported from mines to crusher by dumpers.


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2. CRUSSING ; Mined boulders are crushed to smaller size of 25mm inthe crusher and impurities like clay etc. are seprated from it. There after

it is preblended in a preblending yard by a stacker. This preblended

limestone is reclaimed by a fed in to the raw grinding mill.

3. GRINDING : The lime stone is ground to a fine power, by impact ofsteel balls, During grinding, late rite (a iron compound) is added

(percentage varies according to the quality of late rite, limestone and fuel)

along with circulation of hot air to evaporate moistur contents is lime

stone.

4. BLENDING/ PRE-HEATING: Pre heaters are used to heat the Rawmaterial after it extracted from silos, before feeding in to kiln, pre heating

(83.0c) is done by using hot gases. Large amount of CO2 during this

pre-heating. Pre heating is done to ahieve maximum calcinations.

5. BURING IN THE KILN: Rotary kiln is essentially furnace hot lowcylindrical in shape. It rotates on constant aped on a pair of rollers from

coal mills is injected in the kiln through a nozzle and is used forgenerating heat on combustion. The kiln can arbitrarily be divided in to

following zones.

Calcination Zone; Calcinations taken place and remaining CO2

(Preheating) is released and whole material is in the from of CaO which

is highly reactive.

Burning Zone : (1400-1450C) At this Temperature the material

converts from fine powder to plastic stage which reacts chemically with

iron, silica, alumina, and forms a black substance (complex compound)

termed as clinker.

Cooling Zone: Clinker is cooled initially from 1400 to 240 C. After this

further cooling is done outside the kiln by coolers. Cooled clinker isstored either in silos or under covered sheds.


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6. GRINDING: Chittor units use Horizontal ball mills. For cementgrinding cooled clinker fed in to these mills. For required quantity of

gypsum. The mixture are ground in ball mills and stored indifferent silos

depending upon the grade (33,43,53) or type (OPC, PPC)

In case of puzzling, certain percentage of Pozzlanic material (fly ash is

also ground in the cement grinding mills along with the mixture of clinker

and gypsum.

The grade of cement depends upon the fineness of cement during

grinding, finer the grinding higher the grade.


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7. PACKING: The cement is extracted from the store silos and packed inPPE bags through rotary packers and dispatched by Rail/Road.

AMBUJA MARKETING CLASSIFICATON

1. PRIMARY GUJRAJ

2. SECONDARY RAJASTHANDELHI, PUNJAB, UP

(WEST), J.K., HARYANA

UTTRANCHAL

3. TERRITORY M.P., CENTRAL U.P.


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SWOT ANALYSIS

Here, an attempt has been made to understand the environmental factors

of the Brand. The brands internal attributes can be classified as its

strengths and weaknesses. The external environment can be understood

by determining the opportunities and threats.

Strengths

1. SHREE CEMENT is the only brand to be launched in the last years.Hence it is the only brand which is using the latest world class

technology. This argument can be used to convince the people about its

being better quality cement than all the other brands available in the

market.

2. Our Brand is said to have good packaging. Survey results confirm thisargument.

3. So far, Consumers are satisfied with our Brands overall Quality. It is saidto have quick setting, good fineness and high strength.

4. Overall, Most of the Consumers who have used SHREE CEMENTat leastonce find it good quality cement and are using it or are willing to use it

repetitively.

Weaknesses

1. Due to light colour SHREE CEMENT has facing some problems.2. Despite having good quality, good packaging and high availability,

Ambujas customer demand is low.

3. Consumers are apprehensive about its long term reliability due to itsbeing new cement and connected to Bangur cement.

4. Dealers are also apprehensive about its future availability andreliability.


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Opportunities

1. Due to the increasing liberal attitude and more focused attention ofgovernment towards real estate sector, cement demand is going to

increase with more and more real estate companies coming to India

resulting into more development and construction projects.

2. Rural Markets have huge potential demand due to rural developmentprograms carried by government and private institutions and also due to

increasing purchasing power of rural people.

3. Due to its being new cement, Distribution network is to be built such away that it ensures the reach of our cement to the remotest areas.

Threats

1. Government has shown its concern over the high cement prices.2. There are a number of competing brands in the market with strong brand

names which are financially very strong and have huge capacities.

Selected Marketing Strategy

Current SHREE CEMENT Ratings

Before stating the marketing strategies for making SHREE CEMENT number

one brand, it will be nice to have a look over the position over which SHREE

CEMENTis currently sitting under various parameters. To get the currentpicture, Respondents of the survey were asked to rate SHREE CEMENTbrand

over the various parameters on a scale of 1 to 7 with 1 being of least important

and 7 most important. Then the ratings of all parameters were averaged out over

all respondents and Average ratings were plotted in a bar graph. Below is the

Bar graph showing the average rating of various parameters.


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Bangur Cement Ratings

4.53

5.585.88

5.44 5.35

3.02 3.21

0

1

2

3

4

5

6

7

Bran

dAwar

enes

s

Q

uality

Pack

agin

gPrice

Availability

Advertisin

g

Cust

.De

man

d

From the above Bar Graph, It can be clearly seen that, Despite of Quality,

packaging and availability of the SHREE CEMENT good, the customer

demand of the brand is low. The reason can also be argued from the plot

that such is the case due to low advertising and not very good brand

name. So efforts have to be made to increase the brand awareness and

promote the promotional programs more aggressively.

Marketing Mix Strategies

Product

1. Consistent quality is to be ensured to impart the impression of its being ofgood quality and better cement than others.

2. Quality should be improved and upgraded with the commencement oftime and as new technology arrives in the industry.

3. Ambujas should also be written in hindi on cement bags so that thepeople who dont know English can identify it easily.

SHREE CEMENT Rating


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4. 43-grade cement should be launched as some customers addicted to 43grade end up in purchasing some other brand in spite of being interested

in SHREE CEMENT.

Price

1. Price of SHREE CEMENTshould be kept relatively competitive incomparison with other cements in market to ensure people not defray it

because of its high price.

2. Price of SHREE CEMENTshould be kept same at all dealers shop of anarea. Some dealers are said to sell the cement at much lower price than

they are expected to. It is believed in the market that such dealers are

doing the smuggling of cement from Rajasthan. This should be checked

thoroughly and necessary action should be taken as soon as possible so as

to ensure that it is perceived as premium quality cement and not as some

cheap cement.

Distribution (Place)

SHREE CEMENT: How to sell

Dealers

1. Efforts should be made to include all the reputed dealers of the area in ourdealership network as dealer reputation is one of the deciding factors for

purchasing Cement.

2. Efforts should be made to convince the dealer that he sells only SHREECEMENT brand.

3. More Incentives should be provided to dealers to push them to sell moreof our product.

4. Small Dealers, afraid of loosing othercements dealership, must be takeninto confidence by providing them more incentives and ensuring them our

cement availability and full guarantee about its quality.


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5. To allure dealers to sell more of SHREE CEMENT, Target discountsshould be provided to them. Dealers can also be sent on tours on fulfilling

some specified criteria.

6. Dealers can be categorized in different categories on the basis of theamount of SHREE CEMENT they have sold. Categories can be like

Silver, Gold, Platinum level dealers. This will give a motivation to low

level dealers to work hard for selling our brand so that they can be

promoted to higher level.

7. SHREE CEMENTLiterature should be provided to all dealers to helpthem to understand about the brand in a more detail. Dealers can further

pass it on to masons/customers to convince them about SHREE

CEMENTbeing a high quality cement and better than all other brands

available in market.

8. To enhance the relationship with Business associate and truly give themeaning to the designation given, Company should provide items like

tables/glass frames to dealers/sub-dealers.

Promotion

Brand Awareness

1. There is an immense need of consistent & aggressive advertising andpromotion for at least next one year to ensure Ambujas brand awareness.

Meets

1. More Mason Meetings2. More Dealer/Sub-Dealer Meetings

a. Helps in better interaction between company and dealersb. Enhances dealers/Contractors confidence in company and Brandc. Helps in promoting Brand through demonstrating product

specialties and quality features


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3. Along with regular monthly meets, Special meets should be held at thetime of festivals and wishful comments should be sent across public

through gifts/coupons/prizes.

4. Mobile Vans should be used to promote the brand and make public awareof its quality and making them clear that SHREE CEMENTis not related

to others.

5. On-Site visits by technical people should take place where they candemonstrate practically why SHREE CEMENT is better than other

cement and hence can better convince people to buy SHREE CEMENT

instead of other brands.

Ad Mediums effectiveness

Before stating the recommendations for advertising of the brand, it will be nice

to have a look over the effectiveness of various advertising mediums. To gauze

the effectiveness of various advertising mediums, Respondents of the survey

were asked to rate various advertising mediums on a scale of 1 to 5 with 1 being

indicating least effective and 5 most effective. Then the ratings of all the

mediums were averaged out over all respondents and Average ratings were

plotted in a bar graph. Below is the Bar graph showing the average rating of

various ad-mediums.


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Ad-Mediums Effectiveness

4.02

2.56

1.84

3.14

4.19 4.074.33

4.14

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

TV

News

pape

rs

Maga

zines

Brochu

res/

Gifft

Items

Hoard

ings

Shop

Pain

tings

Wall

Pain

tings

Tractor

/TrollyPa

inting

s

Advertising

1. More aggressive advertising need to be done to ensure brand awarenessa. Bigger wall paintings

b. Shop/Shutter paintingsc. Tractor/Trolley paintingsd. TV Ad should come on more frequently seen channels like Aaj Tak

and Star TV/Sports along with current channels

e. TV Ad duration should be increased to leave an impression andeffect on viewers mind

f. Stationary Items and Showy items2. Wall painting more effective than shop and shutter paintings.


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3. Water Tanker and Tractor/Trolley paintings are more effective than othershop and wall paintings as they roam around the whole village and hence

come across more people resulting into better promotion.

4. More Stationary Items like Notepads, Pens, Pencils and Showy materialslike calendar, brochures, and posters need to be provided to dealers to

ensure Brands presence on dealers shop.

5. SHREE CEMENT Advertisement should show the SHREE CEMENT inHindi so as to make it understand by common man who doesnt know

English. Also there is an immense need of having a line in the ad that

connects the people with SHREE CEMENT in reference of Cement and

portrays the SHREE CEMENT brand as of better quality than others

brands available in the market.

SHREE CEMENT: How to ensure demand

Contractors/Masons

1.

Contractors/Masons should be provided appliances so as to bind themwith the company and ensure their loyalty.

2. Gift items like jewelry / home appliances should be given to dealers /sub-dealers / contractors / masons to ensure their attachment with

company and loyalty towards SHREE CEMENT.

3. Contractors/Masons should be sent for plant visits so that they canconsider themselves as a part of the company and hence work for the

betterment of the company.

4. Contractors/Masons must be assured full guarantee about the quality ofSHREE CEMENT and also they must be provided any other support

requirements needed by them.


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Direct Consumers

1. Public is apprehensive about its quality due to its being connected withSHREE CEMENT.

2. Ambujas Periodic Daily should be started in which the information aboutAmbujas regular progress can be provided. This will help in making

public aware of Ambujas progress and ensuring their association with

Bangur.

3. More direct consumers promotion should be done as dealers arethreatened by other big players of loosing their dealership if they sell

Shree. It will also help in doing away the consumer apprehension about

Ambujas quality.

4. Customer care needs to be looked upon to do away the consumersapprehension about Shree. It will also help in building and ensuring the

customer loyalty.

5. To promote the brand among the youth, we should organize and sponsorthe tournaments like cricket/volleyball/kabaddi in the rural areas. Also

trophies/Certificates should be awarded to winners/runners/participants.

6. Apart from holding dealers/masons meets in cities, Small level meetingsshould be organized at village level too. Such activities will create more

awareness at ground level i.e. at villages where people rarely care about

quality and only see price as deciding factor for buying cement.

7. Coupons/Prizes should be placed in cement bags to allure thecontractors/masons/customer. They could vary from a single rupee coin

to TV to small vehicles.

Rural Marketing Strategies

1. Most of the companies fail to make a mark in the rural areas because ofthe fact that they try to implement the same marketing strategies as of

urban areas neglecting the rural markets unique characteristics.


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2. Rural Market is altogether different from urban market in more than oneway. The psyche of the rural people, their purchasing behavior, economic

level and rural areas infrastructure is very different from what we fo und

in the urban areas and hence call for marketing strategies specifically

designed for rural areas.

3. To understand the rural market, Attempt has to be made to find theunique characteristics of rural market by defining the term rural,

determining the amount and flow of income and determining the types of

products & packages that are typically used in the rural areas.

4. Popular media channels used in urban areas like TV, Radio, andNewspapers etc. are not going to pay too much in rural markets.

5. I am not suggesting that we should not use the conventional media likeTV, Radio etc. We should use them but to make a breakthrough and

become number one brand in the rural areas, we need to come out with

new innovative and creative ways of promoting our brand which

influence and leave a bigger impact over rural people.

6. We should try to explore the rural people interests and the activities theyare concerned and touched with to find the opportunities for alternative

ways of promotion.


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AWARDS

2003-2004o Business World & FICCI Corporate Social Responsibility (CSR)

award for recognising the impact of business on environment and

society: second runner-up

o Asian Institute of Management CSR award for povertyalleviation

2004-2005o Ernst & Young Entrepreneur of the Year (Manufacturing)o Asian Institute of Management Award for Environmental

Excellence

o Greentech 'Environment Excellence Award' in the Gold categoryby Greentech Foundation to GACL, Bhatinda

o 'Enviroment Week awards' for plantation, air, noise and waterpollution control and community development

o 'Safety Week awards' for safer mining 2005-2006

o 'Asian CSR Award' (Environment Excellence) 2005 for corporatesustainable development at GAC (India) Works

o Centre for Science and Environment Green rating Project award toGACL (second rank)

o 'Best Environment Management Practices Award' for the Roparunit from the State Pollution Control Board

o Capexil 'Certificate of Export Recognition' to GACL (Mumbai) inrecognition of outstanding export performance

o Awards won by the Maratha Limestone Mine of Maratha CementWorks (a unit of SHREE CEMENTs Ltd) Upparwahi.


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2007

o In Mines Environment & Mineral Conservation WeekIndianBureau of Mines

o 'Corporate Excellence Award 2007' awarded to ACL by the IndianInstitute of Materials Management, Chandigarh

o Dun & Bradstreet 'American Express Corporate Award 2007' toACL

o 'National Award for Environmental Excellence' in OpencastMining from NCBM (2nd placeto Ambujas Sugala Limestone

Mine)

2008o 'Certificate of Merit'by Rajasthan State Productivity Council,

Jaipur

o 'Gobar Times Green Schools Programme Awards' by Centrefor Science and Environment (CSE) For the Year 2008 : Ambuja

Public School : Rabriyawas

2009o BCT Panvel received re-certification on ISO 9001-2008, ISO

14001-2004 & OHSAS18001-2007

o Ambujanagar has won 'Best Environmental Excellence in PlantOperation'National award by NCBM 2009

'Certificate of Appreciation' for Accident Free million man hour

our worked - Gujarat Safety CouncilBaroda 2009


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RESEARCH METHODOLOGY

Research in common parlance refers to search for knowledge. Without

knowledge no job can be given perfection. It is the knowledge which

shows, us the path and helps us to lead on it. In fact, research is an art of

scientific investigation. Some people even consider research as a

movement, a movement from the known to unknown. The method which

man employs for obtaining the knowledge of whatever the unknown can

be termed as research.

Research is an academic activity an as such the term should be used in

technical sense. According to Clifford woody research comprises

defining the redefining problem, formulating hypothesis or suggesting

solutions, collecting, organizing and evaluating data ; making deductions

and reaching conclusions and at last carefully testing the conclusions to

determine whether they fit the formulating hypothesis.

This research is mainly based on analysis of secondary data available in

Annual reports of SHREE CEMENT. An Elaborative study is made by

comparing various options available for component of capital & their cost

& also the use of fixed interest or dividend bearing securities in the total

capital structure. Various statistical & mathematical techniques are used

for comparison & calculation of data.


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Finding

REASONS STATED BY RETAILER FOR BRAND PREFERENCESHREE CEMENT :-

LAFARGE

ACC

a good image and brand loyalty

among consumers


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easily

PRISM CEMENT

ment, plastering work is good

JAYPEE CEMENT

ULTRATECH


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Conclusion

Becoming the number one brand is not an easy task for SHREE

CEMENT but at the same time it is also not impossible. SHREE

CEMENThas to come out with some creative and innovative initiatives

which havent been tried by any other competing brand so far. Today

India seem to focus more on rural areas so tomorrows leader will be the

one who will be able to make a breakthrough in the rural areas. Rural

markets call for an altogether different marketing strategy which takes

into consideration rural markets unique characteristics and preserve their

tradition instead of trying to change it.

ForShree, Journey has just begun and its a long tedious way ahead. It

has to ensure the strong dealer network under its purview and a system

should be put in place to evaluate and gauze the effectiveness of the

network. Along with strong dealer network, it also needs to ensure the

brand awareness for which some new creative promotional programs

need to be planned to reach out to the remotest places.


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APPENDIX

Market Survey Questionnaire:-

Q.1. What are the reasons for selecting Brand or Cement company :

Rank the following

Quality

Colour

Quick / slow setting

Price

Strength

Recommendation by dealer

Q.2. What are the reasons for not considering SHREE CEMENT?

Rank the following

Quality

Colour


Price

Strength

Recommendation by dealer


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Q.3. Have you discontinued any of the earlier purchased brands?

1st

brand

2nd

brand

3rd

brand

Q.4. Who helped you in chossing this brand.

Rank the following

Shop keeper

Friends

Neighbors

Architect

Contractor

Q.5. At the time of selling cement the transportation facility should be

prompt or not. ?


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Q.6. If not whether you are going to purchase another brand or wait for

you regular brand.

Q.7. What properties do you expect in good cement.

Rank the following

Long life

Light / dark colour

Correct weight

Durability

Quick slow setting

Strength


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Q.8. What are the aspects that worry you?

Rank the following

Poor Quality

Colour

Short weight


Poor strength

Chipping / Peeling off

Cracks

Q.9. Do you think that the cement product of high pricing having good

quality.

.

Q.10. Brands available on the site / shop and their prices.

.

.

.


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Q.11. Are you aware about SHREE CEMENT. ?

.................................

Q.12. Mention the SHREE CEMENT Strength and Weakness. ?

Strengths

..

Weakness

..

Q.13. What are the Incentives / Discounts you are getting from SHREE

CEMENT??

Q.14. What are the Various Incentives / Discounts getting from Other

Brands.?


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BIBLIOGRAPHY

Website of SHREE CEMENT group.

www.shreecementltd.com

Statistical Department Of SHREE CEMENT Group.

Marketing Department SHREE CEMENT UNIT RABARIYAWAS,PALI,

WWW.GOOGLE.COM

WWW.wikipedia.COM

ARTICLES FROM VARIOUS NEWS PAPERS:

WWW.THEHINDU.COM

WWW.TIMESOFINDIA.COM
http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.thehindu.com/http://www.timesofindia.com/http://www.timesofindia.com/http://www.thehindu.com/http://www.wikipedia.com/http://www.google.com/


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Ambuja Cement summer