Amcon_socialmedia for New Banks 2

8/4/2019 Amcon_socialmedia for New Banks 2

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EXECUTIVE BRIEF

... tools formanaging

customer Perception

socialmedia

... a best use of technology idea for

August 2011


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The Opportunity

The Solution

The Cha llenge

Executive Brief

Following the banking consolidation and injection of over N679billion naira in to the new bridge banks in Nigeria, AssetManagement Company of Nigeria (AMCON) is in need of proper

information and communication management.

It is critical to communicate to the general public about safety ofcustomer deposit and funds, the stability of the banking Sector and theEconomy at Large, Information on the Bridge Mechanism used for the 3Nationalized Banks. Integrity and loyalty of the Banks to the customers has tobe established in the minds of the public.

AMCON has the opportunity for to use of modern and world-class toolsin social media to improve its customer/client perception. AMCON hasthe opportunity to :

- respond to Customer Enquires and Questions In Real-Time andwith no Delays in information Distribution.

- send Information to a wide variety of People irrespective of location and socialstatus by the fastest mode of advertising - word of mouth advertising

- Gain trust and loyalty of old, new and potential customers.

- Maintain and Manage Customer Perception and trust in the Banking Sector.

Bincom is proposing a fully functional, cost effective anduser friendly social media strategy, implementation, and

social web presence management package. This wouldserve as a one stop shop catering for needs of thegeneral public, internal & external stakeholders on theemerging social media sphere.

Ranging from customised Facebook Page, Twitter Followers, EmbeddedSocial Media to your website and other social media integration, the websolution would help you make the best use of this emerging trend.

Our proposal is inclusive of strategy, consulting, implementation , projectmanagement and application development.

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Why Soc ia l Media

Social media is a group of Internet-based applications thatbuild on the ideological and technological foundations ofWeb 2.0, which allows the creation and exchange of user-

generated content. Businesses also refer to social media asconsumer-generated media (CGM).

The use and relevance of socialmedia allover the world has grown exponentially inthe last few year...

Currently, the undoubtably central hub to all social mediaeffort on the world wide web is facebook.com .

The question is :

Are you harnessing

facebook & social mediasfull potential?

Banking Sector inNigeria : The general

public are talking aboutthese issues on socialmedia .

You have a cleropportunity to influencethe flow of information ...


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in Nigeria ... As at May 2011

Number of users on Facebook in Nigeria: 3, 149, 320Number of male users on Facebook in Nigeria: 2, 110, 044Number of female users on Facebook in Nigeria: 1, 039, 276Penetration of Facebook in Nigeria to population*: 1.67 %Penetration of Facebook in Nigeria to online population*: 7.16

... and some statistic s


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first , you on Web o Sphere...


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Some questions to answer:

when & how ?

Harnessing properly the full

potential of social media

is not a question of ifanymore but a question of ...

We can help you develop a vibrantsocial media strategy

What is the short, medium and short term goal ?

What is key driver ? Brand-building , Networking , CustomerService , Sales Prospect and much more

How do we measure Success ?

Do we have the resources to ensure success ?


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Social media has become a great customer servicetool across many industries. For some brands, beingmore active in engaging with their customers oversocial media channels about their products andservices in real-time has been helpful in addressingproblems with customers.

A visible Twitter (Twitter) account can be a quickand easy first step in the customer service chainwhen people want to get specific information.

Customer Servic e

What and How can Social Media make aDifference?

Perc eption ManagementManaging perceptions of the general public during thistime is a key goal of the industry. Social media tools willgive unique opportunity to manage and affect positivelythe perception of customers , clients and the generalpublic.

It will help rebuild the customer confidence and avoidunnecessary customers panic and consumer distrust. This will helpreduce the adverse market effect.

By helping the general public have a painless transition in the completebrand change , this will give the banks the needed ability to retain its

customers and gain new ones.

By embracing the most popular tools available, various industries all overthe world have also been embracing the best of what social media culturehas to offer, and organisations seem to be leading the change when itcomes to social media innovation.


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Brands using social media to brand themselves or tomarket a specific product or service have found successby integrating social tools into their existing campaigns orcreating new ones that capitalize on the spirit of thecommunity.

Whether its by making the brand synonymous with solidreal world experiences or giving people the power to dosome good in the world, organisations have been findingthat immersive marketing techniques using social mediatools have can bring solid results.

Marketing & Promotion

From crowdsourcing to find out what customersthink about specific services to using social media

as a tool in the arsenal to enlist customers to helpdevelop new products, a social network is anundeniably powerful research and developmentresource for organisations.

Produc t Research

...Whatever the objectives, organisations

must have a Social Media Strategy butmost important is exceptional implementation.

Community Build ingThe world is changing, even brands that areknown for building warm and fuzzycommunities around their products andservices, are now trying to foster their onlinecommunity rather than appear monolithic andimposing

.

Focusing on customer service and adoptingthe personality of the people they serve,organizations are rethinking what it means tobe "close to customers".


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We will work with you in creating a short &long term social strategy and policy andthen help your team execute it, resulting in apowerful social presence.

We are Social Media Strategists.

We can work with your team to decide on thebest technology to use to achieve eachbusiness objectives in the most efficient way.

our drive is Best Use of Technology

We shall work with our team to develop &program the best solution , with the best

possible tools in the best overall packaging.

We are Application Developers

Our Social Media specific training will helpyour executives, key managers & employeesunderstand better and internalize theconcepts underlying social media.

we are Experts & Trainers

Using social media tools including but not limited toFacebook, Twitter, Youtube, Flickr, Youtube, Linkedin andmuch more, We can strategise, develop, facilitate anddeploy various social media projects that would be useful

for your business. , and much more

We use Social media Tools

Why work with Bincom ?

At Bincom ICT Solutions, we can offer you anend to end solution from conceptualisation toimplementation .


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Facebook is not the onlysocial media platformavailable

There are several socialmedia platforms that focus

on various areas includingVideos, Pictures,Professional Profiles..

Facebook serves as a great backbone for most socialmedia implementation and strategic drives.

There are

several opportunities.on the various platforms available.

your choices will depend majorly on your

business outlookand short term

organisational strategy

we can work with you to help strategize,determine, facilitate and maintain the best implementations in the

best over all packaging and best use of available technology


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...best use of technology

You have a rare chance to be one of the first few in Nigeria to fully embrace thistechnology for the purpose of your organisation. Lets help you deploy ....

Your entire Web Presenc e must be Integrated

... You must have a Social Media Strategy butmost important is exceptional implementation.

While establishing a business presence in popular social venues likeFacebook and Twitter may be crucial to your online community buildinginitiatives, maintaining that presence can test your endurance and ability

to maximize the impact of your efforts. Fortunately, several tools andtechniques are available to help you meet these challenges.

Your website is your online center of operations, but with the use ofsocial media, your presence can potentially get scattered across theweb.

Organisations must integrate customers behavior on social networks to

their corporate website to increase relevancy, word of mouth, and trust


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GTBank s facebook page was started on October 1, 2009 . In less than 6 months,the facebook page has gathered almost 50,000 fans, a feat previously thought tobe impossible for an institution of its nature (A bank).

The facebook application GTCommunity was deployed as part of its broadstrategy to interact and reward its loyal community. GTCommunity has featuresincluding but not limited to Naira Mastercard, Invite a friend, Branch locator,Corporate Social Responsibility, Do it yourself, Product and Services.

Use of social media has not replaced traditional media for advertising, however it

has augmented and provides a much higher and measurable ROI (return

on investment).

CASE STUDY: GTCOMMUNITY

We strategized with, facilitated,designed, developed and deployedGTCOMMUNITY for GTBank

The Solution

The bank is able to reach over 200,000individual (fans + friends of fans) weekly with itsvarious products and activities at a fraction ofthe cost of traditional media using social media.

The platform has gained so much relevance inthe banks corporate strategy that one of its newproducts (the first ever Naira Mastercard )

was launched on Facebook in early 2010.

The Impact


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What we Propose ?

We request an opportunity to meet with members ofyour team to enable us to share some ideas,understand your present business strategy andexplore possibilities. These meetings are at no costto you.

Please get someone to call Ann on 01 854 6554 tobook us an appointment as soon as possible.

Lets meet your team

Based on our proposal and subsequentmeetings, Management can then decide tocommision us to work on the Social MediaProject .

Lets work with you!

Review our ProposalBased on our understanding of your present organisationaldrive, we shall produce a technical proposal that wouldhighlight some of the major features, methodology, plans

and so on.

We would also request an opportunity to present tomanagement, our proposal, some statistics and projectedbenefits.


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Who are we ?

Bincom is a fast growing ICT solutions andconsultancy company. We specialize in Web Design,Web Development and customized desktop and online

application development.

Our drive is to provide our clients with tomorrow'stechnology today .... So they in turn have a big edgeover their competitors.

At Bincom, we believe that nothing is impossible. This has and still enables us tothink outside the box and enables us to come up with amazing solutions to numerousclient issues.

We prescribe, develop and deploy for each client's unique problems the best

Our VisionTo be the Worlds Best and

Universal Provider ofI C T S

with Exceptional and Personalised Service*ICTS> Information Communication Technology Solution

Who weve worked with ?In the recent past, weve worked with various organisations on various IT / webrelated projects in Nigeria and internationally including but not limited to :

Delta State GovernmentNational Committee on Job Creation

Turkish Airlines ( Nigeria)Guaranty Trust Bank

Eset West AfricaHP Service Center ( Nigeria)Lagos Multidoor Court House

Afrofoodmart (UK)NTA Lagos

Visible Impact Limited (Nigeria)Dangote GroupFela Durotoye

Amongst many others.

See more about bincom at www.bincom.net

www.turkishairlines.com.ng(Airline)

www.esetng.com(Global Brand Regional Site)

We won Future Awards 2010Our Lead consultant, Bade Adesemowo recently won theFuture Awards 2010 in the category , Best Use ofTechnology .


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What Weve done

Some of the recent projects weve worked on , on facebook include:

Facebook Company Page:www.facebook.com/powerbackalarm

Facebook Application:http://apps.facebook.com/proudlynigerian/

Facebook Fan Pagehttp://tinyurl.com/felaonfacebook

Facebook Company Pagehttp://www.facebook.com/intercontinentalbankplc

Facebook Groupfacebook.com\connectedlagos

Facebook Company Page:Guaranty Trust Bankwww.facebook.com/gtbank


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So What Now ?

... please get someone to call

Ann on 01 854 6554.. and finally ... Some more statistics from facebook ...

Thank You !!!


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Bincom ICT Solutions2nd Floor, 21 Araromi Street, Onikan, Lagos

+234 (1) 8546554 , +234 (1) 813 [email protected] www.bincom.net


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Document produced by Bincom

All rights reserved.Some images are copyright of respective owners

and can not be used publicly except on express permission of the owners.

Bincom ICT Solutions2nd Floor, 21 Araromi Street, Onikan, Lagos

+234 (1) 8546554 , +234 (1) 813 6530info@bincom net www bincom net

Projec t Contac ts

BadeAdesemowo Oyebade

[email protected]

+234 (0) 802 322 3796

ToluTolu Olowu

[email protected]+234 (1) 813 6530

Documents

Amcon_socialmedia for New Banks 2