Amenity Product Guide

the company [ 1 ]

Amenity is pioneering a new skincare segment called “Clinical Grooming™” that, for the first time,

provides men with solution-focused, physician-developed products made specifically to address

their unique skin concerns and to fit into their daily routines.

Mission

contents

the products

press

the company

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clinical grooming+++

pro-form 6

amenity difference

amenity founders

the company

the company[ 5 ]

kimberly pecoraro Former EVP of

leading clinical skincare brand, Peter Thomas

Roth, Kimberly was a pioneer in the now popular

clinical skincare/doctor brand category. Over

a ten-year period, she launched that brand in

key U.S. and international doors including

Bloomingdale’s, Sephora, Saks Fifth Avenue,

Bergdorf Goodman, C.O. Bigelow, Fred Segal,

Bliss Out Catalog and Space NK. She was

also instrumental in the successful launch of

the company’s second brand June Jacobs Spa

Collection. Under Kimberly’s tutelage, the

company grew from 5 to over 100 employees.

After being such an integral part of the rise of this

category for women, Kimberly sought to pioneer

another new clinical segment targeted for men,

Amenity LLC Clinical Grooming™.

lisa lehan Getting her start at Revlon, Lisa

has extensive experience in product development,

packaging and operations. She has launched top

selling SKU’s in the mass market, spa arena and

high-end retail environment. Lisa is charged with

ensuring that Amenity LLC continues to lead the

introduction of next-generation airless packaging

with metered dispensing systems, new patented

ingredient complexes, new ingredient actives, and

innovative sampling.

dwight schultheis Driven by a lifelong

quest for effective treatment for his own acne

and shaving-related skin problems, Dwight has

always had a passion and respect for skin care

and grooming products. During his years as a

consultant for leading Fortune 500 Companies,

amenity founders

the company [ 6 ]

he collected and experimented with hundreds of

amenities at high-end hotels he frequented in the

U.S. and abroad. Realizing he wasn’t alone with

his skin and shaving struggles, Dwight chose to

focus his talents and training on reinventing the

men’s skincare industry. His mission is clear and

simple: provide men with the products they want

and need and can’t seem to find anywhere else.

clinical grooming™

Amenity is the first line to bridge the two fastest

growing “cosmetic” categories – men’s grooming

and doctor-developed products (hot in the

women’s market for some time) to create a brand

new market segment – Clinical Grooming™. Until

now, the majority of men’s grooming brands

have featured formulations created for women

and packaged in masculine components and/or

“fluffy” often-overly-scented, feel-good products.

Meanwhile hard research and customer feedback

clearly show that what men want (and are willing

to pay more for) are science-based products,

created for them, that truly perform. experiencepioneers

next-generation

skincare

the company[ 7 ]

Men’s skin is different than women’s – thicker

and oilier. Prone to red blotches, acne, dryness,

irritation, razor bumps and ingrown hairs that

can be caused by daily shaving, men’s skin

care problems are different too. Now, Amenity

introduces PRO-FORM 6™, the first ever

patent-pending, all-in-one solution for men’s

skin. Through extensive market research, the

Amenity team collected a list of over 100 male

grooming grievances. They distilled those to

the six most common complaints and then set a

team of leading chemists and doctors to the task

of developing an ingredient complex that would

work to combat each. They came up with the

revolutionary and power-packed PRO-FORM

6™, featuring these 6 ingredients:

pro-form 6

qualityingredients

all-in-onerevolutionary

Willow Bark Extract – reduces razor bumps,

ingrown hairs, excess sebum production, clogged

pores, signs of aging, redness

Liposomal Vitamins A, C & E – help prevent

signs of aging; re-energizes

Rutin – helps even skin tone & reduce redness

Pro-vitamin B5 (Panthenol) – conditions skin

Bisabolol – helps prevent skin irritation (soothes)

Hyaluronic Acid – moisturizes

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AUTHORITY

the company[ 9 ]

unique ingredients The ingredients in

Amenity’s patent-pending PRO-FORM 6™

complex work individually and synergistically

to target all of men’s most pressing skincare

problems. In both the complex and base formulas,

the products incorporate a variety of new-to-the-

market ingredients, such as Rutin which combats

redness and Mango Seed Butter which tackles

dry knuckles and kneecaps. All Amenity products

are oil-, fragrance-, and alcohol- free and can be

used by all skin types, even the most sensitive.

And better yet, our products are made with 90%

plant-derived ingredients.

multi-action products Most guys can

handle a 3-step system: cleanse, shave and

moisturize. Rather than ask men to do more,

Amenity makes the most of this accepted routine

by offering 3 recommended daily products,

packing each with multiple benefits. For instance,

the Gel Face Cleanser not only cleans but leaves

behind beneficial, beard softening ingredients

to help with shaving; the After Shave & Face

Moisturizer serves two functions in one and every

product works to provide the anti-aging benefits

that all men want but don’t want to have to do

anything to get.

the amenity difference Amenity is the only problem solving product line made especially for men – from their skin’s

unique physiological makeup to the way they use products to the way they live. The following

attributes differentiate Amenity products:

the company [ 10 ]

smart packaging Amenity’s

technologically advanced packaging works with

how men really live and use products. No need to

wonder how much to use, the dispensers release

a metered dosage. No worry of contamination or

a decrease in product efficacy due to oxidation

from products being left open; specially designed-

for-men, airless components keep the product

pristine. No danger of in-shower breakage,

packaging is made from PET plastic and is

shatterproof. No constantly running for refills,

products are designed to last 45-90 days, and

no fear of gym-bag disasters, components are

portable with locking closures.

animal cruelty-free tested on men, not

animals.

giving back Profits from Amenity product

sales are donated to the Cancer Research

Institute. (For more information about our

relationship, please visit our web site and click on

the homepage for more information)

charityethicsscientific

packaging

natural ingredients

gel face cleanser

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shave cream

the balm

after shave & face moisturizer

anti-breakout gel

+foot spray +

products

icream+

problems solved:

Age Control

Acne Control

Dry Skin

✔ Ingrown Hairs

Uneven Skin Tone

the products [ 14 ]

function Gel Face Cleanser kicks off the

Amenity daily cleanse+shave+treat system,

working to deep clean, gently exfoliate, control oil

and prevent breakouts. Gel Face Cleanser’s rapid

delivery system allows nourishing ingredients

to absorb into skin quickly. So, even after the

product is rinsed away, active ingredients stay

behind to reinforce the system’s effectiveness

against signs of aging, ingrown hairs, redness &

patchiness and softens the beard for shaving.

ingredients Each Amenity product features

PRO-FORM 6™ patent-pending complex

ingredients in a ratio blend specific to the product’s

function. Gel Face Cleanser packs an extra

payload of Rutin, which works synergistically with

Willow Bark (a natural form of salicylic acid) to

smooth skin’s surface in preparation for shaving.

Gel Face Cleanser incorporates refreshing Jasmine

Extract and, like all Amenity products is, alcohol-,

oil-, fragrance-, and cruelty-free.

size 3.25 oz – Product lasts 45 days

gel face cleanser [gel nettoyant pour le visage]

cleansergelfacec l e a n

problems solved:

Razor Burn

Redness

Inflammation & Irritation

Uneven Skintone

Ingrown Hairs

Course Beard Hair

Dry Skin

the products [ 16 ]

smooth

function The second-step in the Amenity

daily system, Shave Cream creates an ultimate

clean & comfortable shaving experience. Shave

Cream works to keep skin moisturized & clear

while helping prevent razor burn, redness and

ingrown hairs. Although Shave Cream rinses

off, it leaves behind optimal levels of active

ingredients to reinforce the system’s effectiveness

against signs of aging.

ingredients Each Amenity product

features PRO-FORM 6™ patent-pending

complex ingredients in a ratio blend specific

to the product’s function. Shave Cream also

incorporates Kava Kava, an anti-inflammatory

to calm the skin. Like all Amenity products,

Shave Cream is alcohol-, oil-, fragrance- and

cruelty-free.


shave cream[crème à raser]

creamshave

moisture

problems solved:

Shave Irritation

Signs of Aging

Redness and Razor Burn

Red Bumps

Dryness

the products [ 18 ]

function The final step in the Amenity daily

cleanse+shave+treat system, After Shave & Face

Moisturizer absorbs instantly into skin, reduces

razor burn, redness & irritation, hydrates,

prevents breakouts and prevents signs of aging,

such as forehead lines and other wrinkles.



ingredients in a ratio blend specific to the

product’s function. A leave-on product, After

Shave & Face Moisturizer packs extra doses of

Willow Bark (a natural beta acid that works to

prevent breakouts, unevenness and signs of aging

for even the most sensitive skins), Hyaluronic

Acid to attract moisture to skin throughout

the day and Liposomal Vitamins A, C & E for

optimum skin penetration to prevent signs of

aging. Like all Amenity products, After Shave &

Face Moisturizer is alcohol-, oil-, fragrance- and

cruelty-free.


after shave & face moisturizer [après-rasage et hydratant pour le visage]

donefaceshave

moisture

after&

moisturizer

problems solved:

Whiteheads &

Blackheads

Redness &

Discoloration

Ingrown Hairs

Acne & Breakouts

Skin Care Package Design Innovation Award

the products [ 20 ]

function A specialty product for use as

needed, Anti-Breakout Gel is stealth weapon

no. 1 against blemishes and razor bumps,

diminishing and healing them quickly and

precisely. ingredients Each Amenity product

features PRO-FORM 6™ patent-pending

complex ingredients in a ratio blend specific to

the product’s function. Effective as a prescription

product, Anti-Breakout Gel packs the lethal,

one-two punch of blemish-leveling Willow Bark

(a natural form of salicylic acid) and redness-

reducing Rutin. Precise amounts of Bisabolol and

Hyaluronic Acid prevent irritation and dryness.

Like all Amenity products, Anti-Breakout Gel is

alcohol-, oil-, fragrance- and cruelty-free.

size .25 oz – Product lasts 30-45 days

anti-breakout gel[gel anti-points noirs]

healanti

breakoutgel

problems solved:

Cracked knuckles/

elbows/kneecaps

Raw Cuticles

Calluses

Eczema

Sun burn

the products [ 22 ]

function To be used as needed, The Balm is

a super specialty product that provides intensive

moisture and nourishment to soothe extremely

dry skin – great for everything from dry, chapped

and/or cracked skin on knees and elbows to

eczema patches to knackered knuckles after a

round with the punching bag at the gym.



ingredients in a ratio blend specific to the

product’s function. A leave on product, The Balm

incorporates nutritious emollients, including Shea

and Mango Butters, and emulsifiers made from

Olive Extracts with a mega-dose of Hyaluronic

Acid to attract moisture to the skin and keep it

there even in the driest environments. Liposomal

Vitamins A, C & E work to prevent signs of aging.

Though power-packed, The Balm is quickly

resulting in soft skin with no greasy residue. Like

all Amenity products, The Balm is alcohol-, oil-,

fragrance-, and cruelty-free.


the balm [le baume]

the balmknuckles heels

moisturize

problems solved:

Painful Crevices

Foot Odor

Athlete’s Foot

Cold & Wet Feet

Calluses

Dry and Rough Skin

the products [ 24 ]

function A remarkable, first-of-its-kind

product, Foot Spray employs proprietary

ingredients to keep feet and sneakers absolutely

dry as well as odor-, bacteria- and fungus-free.

ingredients Provides an immediate cooling

and refreshing burst for active feet, and continues

to soothe and purify for hours. A special blend of

herbal extracts (sage, eucalyptus, thyme, and clove)

minimize and control foot odor by having anti-

oxidant, anti-inflammatory, anti-septic and anti-

microbial properties. Thyme was traditionally

used by Roman warriors after battle to soothe

Patented ingredient Drieline™ is clinically proven

to heal painful crevices on feet. Menthol helps

reduce odor by keeping feet cool. Foot spray

does not just mask the odor it safely destroys the

bacteria that causes offensive foot odor.


foot spray [spray pour les pieds]

moisturize

eliminates odor

footspraycombats calluses

problems solved:

Combat eye-area fatigue

and dark circles

Reduces look of fine

lines and wrinkles

the products [ 26 ]

function Referred to as ‘Red Bull for your

eyes,’ this product was developed to be the

ultimate solution for first class passengers for

eye-area fatigue after a long international flight.

It is a true ‘hangover helper’ whether you have

one or just look the part and is clinically proven

to combat signs of aging and fatigue from

prolonged late night computer use or simply an

overly polluted environment. iCream minimizes

under eye dark circles and puffiness, the two most

noticeable symptoms of fatigue present around

the eye area.

ingredients iCream contains five patented

ingredients (the most of any anti-aging

skincare product on the market today) and is

paraben, alcohol, fragrance, oil, and color-free.

Matrixyl™3000 increases the elasticity of the

skin. Argirelene® reduces the depth of expression

lines by boosting natural collagen production

SK-influx™ restores the lipid barrier to minimize

look of fatigue and puffiness. MDI Complex®

minimizes the appearance of dark circles

Haloxyl™ clinically shown to reduce under eye

circles by 60%.

size .5 oz – Product lasts 45 days

icream[crème d’oeil]

icreamno more dark circleseye area

reduce wrinkles

gel face cleanser

glycolic acid 33%professional peel gel

calming thermogel mask

face moisturizer

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+

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professional products

the professional products [ 30 ]

Amenity’s men’s facial treatment begins your

customer’s journey to healthier, rejuvenated,

and clear skin on the face and beard area. Our

preventive approach to skin care will leave his

skin renewed and refreshed.

Amenity facial treatments can help all skin types

and skin needs. Regular facial treatments improve

skin texture, tone and overall appearance.

To maintain and improve skin health, an

effective skincare regime must contain three

fundamental elements — prevention, protection,

and correction. At Amenity, product philosophy

and educational programs are built around

these principles. This line of advanced skincare

products is designed to prevent future damage,

protect healthy skin, and correct previous

damage, especially that stemming from daily

shaving and aging.

back bar men's athletic facial[for Professional Use Only]

1 2 3 4

professional step


gel face cleanser(for Professional Use Only)

instructions Wet face. Apply Gel Face

Cleanser in a circular motion avoiding eyes.

Rinse thoroughly. Pat dry.

ingredients Water (Aqua), Cocamidopropyl

Betaine, Lauramine Oxide, Sodium C14-16

Olefin Sulfonate, Salix Alba Bark Extract, Citric

Acid, PEG-120 Methyl Glucose Dioleate,

Hyaluronic Acid, Panthenol, Bisabolol,

Glucosylrutin, Isoquercitrin, Phospholipids,

Retinyl Palmitate, Tocopheryl Acetate,

Ascorbyl Palmitate, Jasminum Officinate

Extract, Disodium EDTA, Phenoxyethanol,

Methylparaben, Propylparaben, Ethylparaben,

Butylparaben.

size 16 oz

cleanserprofessionalc l e a n

1 2 3 4

professional step


glycolic acid 33% professional peel gel(for Professional Use Only)

instructions Do patch test for allergies

(especially for clients who have never been treated

with glycolic acid). Apply gel with a clean cotton

swab avoiding eyes. Leave on for 2 - 4 minutes.

Rinse off/Neutralize with water. If skin feels

sensitive, apply very dilute solution of baking soda

with a cotton swab.

ingredients Water (Aqua), Glycolic

Acid, Glycerin, Propylene Glycol,

Hydroxyethylcellulose, Citric Acid, Sodium

EDTA, Methylparaben, Sodium Metabisulfite,

Diazolidinyl Urea, Ascorbic Acid, Ammonium

Hydroxide.

size 4 oz

peel gelprofessionalg l y c o l i c a c i d

1 2 3 4

professional step


instructions Apply an even coat of the

product to face and neck avoiding eyes. Allow

mask to dry for approximately 20 minutes. Rinse

off with warm water.

ingredients Water (Aqua), Methyl

Gluceth-20, Propylene Glycol, Panthenol,

Allantoin, Aloe Vera, Chamomile, Sodium PCA,

Hyaluronic Acid, Carbomer, Triethanolamine,

Micellized Vitamin A & E, SDA-40, Diazolidinyl

Urea, Methylparaben, DMDM Hydantoin,

Azulene, FD&C Blue #1.

size 16 oz

calming thermo gel mask(for Professional Use Only)

m a s kthermoprofessional calming

1 2 3 4

professional step


face moisturizer(for Professional Use Only)

instructions Apply to face and neck area

avoiding eyes.

ingredients Water (Aqua), Salix Alba

Bark Extract, Glycerin, Hyaluronic Acid,

Acrylates/C10-30 Alkyl Acrylate Crosspolymer,

Cyclomethicone, Panthenol, Bisabolol,

Glucosylrutin, Isoquercitrin, Phospholipids,

Retinyl Palmitate, Tocopheryl Acetate, Ascorbyl

Palmitate, Glyceryl, Acrylate/ Acrylic Acid

Copolymer, Propylene Glycol, Polysorbate-20,

PVM/MA Copolymer, Dimethicone, Disodium

EDTA, PVP, Triethanolamine, Phenoxyethanol,

Methylparaben, Propylparaben, Ethylparaben,

Butylparaben.

size 16 oz

facem o i s t u r i z e r

professional

Instinct

+++

Esquire

Maxim

Playboy

press

Metro

more!

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press[ 41 ]

press [ 42 ]

press

Amenity has been featured in publications

around the world, such as: Esquire, Maxim, GQ,

Men’s Health, Instinct, Metro, USA Today, Real

Simple, Rose Sheet, Launch Pad, She Finds, The

Bachelor Guy, Natural Health, Now, Improper

Placement, and Zoo.

International coverage spans from The London

Paper to Maxim Asia.

Boston magazine includes The Balm as an

essential product for “extreme manscaping.”

Instinct magazine wittily exclaims that “this skin

saver from Amenity is The Balm!”

Amenity’s Shave Cream is recommended by Real

Simple, especially if “skin is on the sensitive side.”

Metro magazine also professes that the Shave

Cream results in “a great shave.”

As to the entire Amenity line, Playboy says,

“We’ll take hard science any day!”

For more press coverage, visit the pressroom at

www.getamentiy.com

Documents

Amenity Product Guide