American ApparelLauren McCurdy, Whitney Napier, Amy Young

Overview American Apparel’s Past American Apparel Now Goals Our Social Strategy Campaign Schedule

American Apparel’s Past

American Apparel Now

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Goals

Short Term Long TermBuild brand awareness Increase sales

Improve brand image Increase brand loyalty

 Naturally Free

Facebook 1,585,717 likes 31,279 visits

For the future: Respond to consumers Pair with bloggers to create fashionand lifestyle content

Twitter Followers: 549,000 Following: 13,900

For the future: Follow back Always respond to comments and tag Surprise sales and rewards for followers

Instagram Currently at 1.3 million followers Following 57 accounts

For the future: Engage users with in-store photos Follow back Competition outlet

#naturallyfree: the competition

Competition Schedule

Campaign Schedule

June

• Announce Naturally Free Campaign

July

• Start User-Generated Content Competition

August

• Announce winners of competition

September

• Campaign closes and evaluation of success

Thank You!

Amy YoungEconomics BBA

August 2015 Graduate

Lauren McCurdyMarketing

May 2015 Graduate

Whitney NapierMarketing

May 2015 Graduate