American Cancer Society’sRelay For Life of Concord – 2010

Fundraising in Tough Times

February 11, 2010

Agenda

• Our Reality• Leveraging The Internet• Other Fundraising Ideas

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Our Reality

Our Stated Goal

The Relay For Life of Concord goal in 2010 is to raise $56,000 (with ACS net goal of $52,000) through 37 teams fundraising with a total of 300 participants and 80 survivors.

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Let’s Maintain All-Star Status Qualify by completing Deadlines 1 and 2• 50% of the RFL Committee are active ACS CAN members• At least a 10% increase of registered survivors (80 survivors)• Net gain of at least 5 teams over last year’s count (47 teams)• Retain 70% of last year’s teams• At least 30% of teams with at least one survivor• Net Income Goal reached or exceeded (Our goal: $56,000)• All website customization completed• Team Captains must be contacted at least one month post-event

using on-line Convio Email Campaign

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Our Combined Monthly Goals

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TOGETHER, WE CAN DO THIS!!!

What Do These Numbers Mean?

• February – 25 Teams, $200 per team THANK YOU, KING ARTHUR’S COURT!!

• March - 30 Teams, $500 per team • April – 40 Teams, $425 per team• May – 47 Teams, $320 per team • June – 47 Teams, $110 per team • July – All leftover funds

If each team is 6 people, the number is about $20/week per team member!!

This IS DOABLE!! 7

Some Facts

• Concord proper has lots of small businesses and schools (in addition to government offices).– Rely on personal fundraising, not corporate largess.– Engage the local schools and colleges.

• Our geographical reach contains lots of small communities. – Opportunities for diverse fundraising.– Engage outer communities more.

• More philanthropic needs in communities– Emphasize ACS’s and Relay’s message in all interactions.– Share the personal stories.

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A Proven Approach in Tough Times

A journey of a thousand miles beginswith but a single step.

(Or, one quarter from 50 people is the same as $20.00)

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Focus on the near-term, not the long-term

Leveraging The Internet

Our Web Presence

• Contact Alison Hunter for all things related to our website

• Her email address: relayconcordnh@comcast.net

• Our fundraising website: www.relayforlife.org/ConcordNH

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Do You Have a Facebook Page?

• Recruit team members from your local network

• Talk about your activities• Advertise upcoming team events• Post pictures from past events

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Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users create their personal profiles and create a network of friends through personal connections. Users can also join virtual networks organized by city, workplace, school, and region to connect and interact with other people. Organizations and individual users alike, can create groups, fan pages, and various applications to fundraise, spread the word, and generate support for a variety of causes/events/activities.

Sample Facebook Pages

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Do You Tweet?

• Recruit team members from your local network• Talk about your activities• Invite friends to join your event real time• Keep the buzz alive!!

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Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.

Some Sample Tweets

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• A tweet from UGA Relay, providing incentive for team captains to recruit team members.

• A tweet from UGA Relay (marketing a Halloween fundraiser)

Note the use of Twitter by college students!!!

What about YouTube?

• Tell your Relay Story • Post a video of your team• Record an event your team is

holding• Express your creativity!

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Sample Story

“ Having lived with the “cancer experience” in our family, I have learned to appreciate the difficulties and challenges it presents….In turn, I have grown to understand the importance of the American Cancer Society’s programs and support…..Relay is simply another one of those ACS opportunities to learn and share feelings with others in a fun-filled yet meaningful common experience…One can’t walk away from the Relay For Life without feeling more aware, and better about people and life.”

– Ron, A Husband

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Other Ideas

• Link your team’s sites onto your sponsor’s pages• Include the link in all your email signatures • Record a special message on your cell phone, talking

up your team and its activities• Share the Relay story with your personal networks• Assist us with local media stories and placement• Support our publicity campaign within your local

community

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Help us get the word spread!

Other Fundraising Ideas

Some Fundraising Ideas

• Road Race• “Spare a Dime?” (“It’s Just a Quarter”)• Toll Roads• Sales • Salon Recruitment• Penny Wars

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Call to Action

We CAN BEAT those goals!!!

We CAN BE ALL STARS again !!!!

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LET’S DO IT!!

Further Assistance

Alison Hunter – Online Chair relayconcordnh@comcast.net

Tammy Hardy – Publicity Chair thardy@mcsbnh.com

Karen RJ White, PMP, PMI Fellow – Deputy Chair Karenrjwhite@comcast.net

Pat Nelson - Chairpatknelson@yahoo.com

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