American Concrete Pipe Association Marketing Committee ... MC Agenda.pdf · American Concrete Pipe Association Marketing Committee Agenda February 14, 2014 Houston, TX Hilton Americas

American Concrete Pipe AssociationMarketing Committee Agenda

February 14, 2014Houston, TX Hilton Americas - Grand Ballroom H 8:00 -11:50am

1. 8:00-8:20: General Committee Meeting CALL TO ORDER ROLL CALL ANTITRUST STATEMENT (see below)

2. 8:20-8:30 ACPA PR Efforts - Ladd Biro

3. 8:30-9:30 Task Group Breakouts – The Task groups were charged to cover top three mostimportant issues during breakouts. See Attachment 1 for Committee Priority List

4. 9:30-10:15 TASK GROUP REPORTS (Task Group Chairs)- See Smartsheet for details

A. Media Task Group (Mark Omelaniec)B. Issues & Answers Task Group (Doug Holdener)C. Municipality Task Group (John Dutschmann)D. Marketing Tactics Task Group (Mike Kusch)

5. 10:15-10:35 Using Media in your Presentations - Randy Wahlen

6. 10:45-11:15 ACPA Marketing Resources (See Attachment 2) - Kim Spahn MAP-21 Flyer

Installation Comparison Video

ASTM C1765 - Steel Fiber Spec

PipePac.com

Hydraulic Capacity Flow App

Installation Cost Comparator

Post Installation Inspection ePipe

2014 Print Ad

Polypropylene ePipe

Summary of Field Tests

Installation Training

ETCulvert

P3

ACPA Webinars

7. 11:00-11:30: OTHER ACPA ACTIVITIESA. Pipe School ReviewB. P3 StatusC. WebinarsD. Installation Training

8. 11:30-11:50: State Associations: Improving Marketshare - Walt Catlett

9. ADJOURNMENT

Antitrust StatementThe American Concrete Pipe Association assigns the highest priority to full compliance with both the letter and thespirit of the antitrust law, and it is vital that this meeting be conducted in a manner consistent with that policy. It isAssociation policy that members shall not discuss prices, bids, market allocation, production capacities or output,or any other matters relating to competition among the members. If at any time during the course of the meeting,ACPA staff believe that a sensitive topic under the antitrust laws is being discussed, or is about to be discussed,

they will so advise the meeting and halt further discussion. As attendees at this meeting, you should likewise nothesitate to voice any concerns you may have in this regard.

It is important to bear in mind that those in attendance at this meeting may be your competitors. Anydiscussions of commercial matters with one’s competitors may create the appearance of an antitrust violation,even though there is none. Therefore, such discussions should be avoided.

Kim

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Attachment 1 - Marketing Priorities

Marketing Priorities 2014

1. T: Establish Effective Marketing Team Objectives (MAP-21, Others)2. Media: 2014 Print Ad Development-(Sheila)3. Media: Quality School eLearning (Part of the Strategic Plan) -(Jake Jyrkama, Kim, Mark)4. M / I&A: Re-organize Website - (Sheila)5. T: Marketing ACPA Apps6. Media: Development of new Apps7. I&A: Establish next priority to work on from the Review of Marketing Documents8. T: Re-launch of ACPA Resources9. T: Solutions to Joint Challenges and Perceptions10. Muni: Joint Comparison ePipe drafted by Eric Carleton11. Muni: Joint presentation toolkit (John Dutschman)12. I&A: Detention System Failures13. I&A: Crack Measuring Techniques to add to ePipe: Doug Holdener is drafting14. Muni: Underground Detention: (Dave Rubenkoenig)15. M: CP News databases from others for Vertical Response16. I&A: University Package Videos17. T: NASSCO Promotion18. I&A: School Toolkit19. I&A: Ribbed PVC (Woody and Erin Anseeuw)

Task Groups: M=Media, I&A =Issues and Anwers, Muni=Municipality, T=Tactics, O=Other / Misc

Underway

Kim

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Attachment 2 - ACPA Resources

Culvert Pipe Material Selection in MAP-21Sec. 1525, P.L. 112-141

During its 2012 consideration of the highway reauthorization bill, MAP-21, Congress unanimously restored the ability of states to select their preferred culvert pipe based upon their state engineers’ recommendations and local prevailing

conditions. Congress, and the Federal Highway Administration, recognized that states are most qualified to select safe and sustainable culvert pipe infrastructure, putting this engineering decision back into the hands of engineers.

HOW

CONGRESSENGINEERED A

SOLUTION

PROVIDES

STATEAUTONOMY

75%STATE APPROVAL

RATE

PROMOTES

BESTENGINEERING

PRACTICES

PREVENTSPREMATURE FAILURE OF ROADWAYS

100 YEAR LIFESPANS

CONCRETE CULVERT

PIPES HAVE

THE SOLUTION: AT A GLANCE

When Congress was writing the 2005 surface transportation bill that is now known as SAFETEA-LU, language was added by the Conference Committee which was intended to encourage competition in the procurement of culvert pipe. Unfortunately, the unintended impact of that language was to force States to open their standards for culvert pipe to include, in some cases, products previously rejected by the state’s engineers rather than allowing the states to continue to rely on sound engineering principles, safety considerations, and proven performance.

WHY WAS IT NECESSARY TO CHANGE THE LAW?

In January 2013, DOT published a final rule in the Federal Register. A copy is available online at http://www.gpo.gov/fdsys/pkg/FR-2013-01-28/pdf/2013-01583.pdf.

HAS U.S. DOT IMPLEMENTED THE LAW?

HOW HAVE THE STATES REACTED TO THE NEW LAW?A recent AASHTO survey of State DOTs shows an overwhelming favorable opinion of Section 1525. Of the States that responded to the survey, 75% found the provision beneficial and 25% were either unaware of the law or had not made a judgment. No State responded in the negative.

The natural flow of rainwater across the landscape in small streams often intersects with roads, railroad tracks, and man-made trails. Unless the flow of water is properly funneled beneath the road, the storm water runoff will soon accumulate and spill over the road. A culvert is a pipe that serves as a conduit for this water, carrying it, by gravity, not pressure, below the road to the other side where the water can resume its natural flow. It is, essentially, an underground bridge made of concrete or some other type of material. Culverts are an essential feature of federally-funded interstate highways. A properly selected culvert pipe will, despite the constant exposure to the elements, have a useful lifespan of 100 years. This “Life Design” will prevent premature failure of the roadway surface.

WHAT IS A CULVERT AND HOW IS IT USED IN HIGHWAY PROJECTS?

Section 1525 of MAP-21, “State Autonomy for Culvert Pipe Selection,” directed the U.S. Secretary of Transportation to ensure that States have the autonomy to determine – without any federal interference – the type of culvert pipe material to be used for highway projects within their borders.

WHAT DID MAP-21 SAY ABOUT CULVERT PIPE?

FOR FURTHER INFORMATION, VISIT THE AMERICAN CONCRETE PIPE ASSOCIATION’S WEBSITE:

WWW.CONCRETE-PIPE.ORG

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Attachment 3 - 2014 Pipe School

ACPA PIPE SCHOOL SCHEDULETuesday February 11, 2014

Time Quality Production Engineering and Marketing

Registration 7:00 AM - 4:00 PM

6:30 AM - 12:30 PM

Plant ToursBuses LEAVE at 6:30 AM back at 12:30 PM

Hanson Pipe & Precast, Rinker Materials-Concrete Pipe Division CEMEX and Insteel Wire Products, Inc.

1:00 PM - 1:30 PM

Chairman’s / President’s WelcomeLanier Grand Ballroom J&K

1:30 PM - 3:00 PM

Cementitious Materials

(Rick Wheeler)Lanier Grand Ballroom L

Proud Past Devoted to the Future The Legends of Our Industry

Lanier Grand Ballroom J&K

Proud Past Devoted to the Future The Vision of Our IndustryBallroom of the Americas C

3:10 PM - 3:25 PM

Break

3:25 PM - 4:25 PM

Aggregates(Rick Wheeler)

Lanier Grand Ballroom L Top 14 Safety Finalists Presentations(Tim Phillips)


Historical Review of Pipe

(Joe Zicaro)Lanier Grand Ballroom G

Selling to Contractors & Engineers(Jeff Peck)

Lanier Grand Ballroom H

4:40 PM - 5:30 PM

Admixtures(Ed Mansky)

Lanier Grand Ballroom L

Indirect Rigid vs. Flexible Design(Tyson Hicks)

Lanier Grand Ballroom G

Aggressive Sales Training

(Robin Wolf)Lanier Grand Ballroom H

6:00 PM - 9:00 PM

Reception - Lucky Strikes Bowling Alley

Wednesday February 12, 2014Registration 7:00 AM - 4:00 PM

7:30 AM - 8:00 AM

Optional Orientation: Everyone is welcome!Lanier Grand Ballroom J&K

8:05 AM - 9:05 AM

Self Consolidating Concrete

(Ed Mansky)Lanier Grand Ballroom L

Teamwork & Leadership(Herb Hohl)

Ballroom of the Americas C

Engineers Responsibility with

D2321(Don McNutt)


“Contractor Installation Training”

(White Sessions)Pipe Fundamentals

& Specs(Trygve Hoff)


9:10 AM - 10:10 AM

Concrete Technology(John Kallemeyn)


Qcast and How it Can Benefi t Your Plant(Rich Brewster)

Lanier Grand Ballroom I

Lock Out /Tag Out(DJ Mckinney)Ballroom of the

Americas C

Pipe/Soil Interaction(Josh Beakley)


Transportation/HandlingExcavation, Foundation,

Bedding(Hank Gottschalk)


10:10 AM - 10:30 AM

Break

10:30 AM - 11: 30 AM

Mix Design(John Kallemeyn)


ABC’s of Concrete(Chuck Curry)


Finding Solutions to Pro-duction Problems (PIT)

(Tom Umek)Ballroom of the

Americas C

SWOT: SRPE (Stew Waller),

PP (Barry Bauer)Lanier Grand Ballroom G

Laying & Joining / Jointing

(Kim Spahn)Lanier Grand Ballroom H

11:30 AM - 1:00 PM

Awards Lunch - Lanier Grand Ballroom J&K

1:00 PM - 2:00 PM

Reinforcement (Part 1)(Mel Marshall)


“Where are we now” Follow Up on The Past

Chairman’s Safety Awards

(Chuck Neal & Juan Sanchez)


Real Life Lessons for Supervisors and Plant

Managers(Cy Thompson & Alan

Zipperer)Ballroom of the

Americas C

SWOT - RCP (New Technology & Specs)

(Bill Washabaugh)Lanier Grand Ballroom G

Connections / Fittings(Woody Rigdon)


Embedment and Back-fi ll, the Final Chapter?

(Russell Tripp)Lanier Grand Ballroom H

2:05 PM - 3:05 PM



Basic Machine Hydraulics

(John Witte)Lanier Grand Ballroom I

Scheduling the Plant(Erik Varnadoe)Ballroom of the

Americas C

Antitrust Laws(Robbyn Wysocki)


Post Installation Inspection/ Evaluation

(Al Hogan)Lanier Grand Ballroom H

3:05 PM - 3:25 PM

Break

3:30 PM - 5:00 PM

Consolidation(Tom Umek)


Packerhead Equipment Machine Maintenance

and Repairs for Roller Heads

(Dave Tuchscherer & Grant Fluent)


Advanced Mix DesignThe Critical Factors

(Jake Jyrkama)Ballroom of the

Americas C

Direct Design(Hugh Martin)


Engineering Discernment

(Chris Macey, AECOM)Lanier Grand Ballroom H

Thursday February 13, 2014Registration 7:00 AM - 4:00 PM

8:00 AM - 9:00 AM

Pre/Post Pour Inspection(Karl Josey)


Why Quality Matters Quantity will never make up for Quality!

(Rick Traylor)Ballroom of the Americas C

Special Loads Part 1 (Shear, and Installation

Conditions)(Joe Zicaro)


Engineering Ethics(Steve Hiner)


9:15 AM - 10:15 AM

Concrete Production Mixing, Batching and

Transport(Tom Umek)


Developing a Maintenance Program

Room 339 A&B

Employment Law The do’s and don’ts

(Dan Sparr)Lanier Grand Ballroom I

Special Loads Part 2 (Deep Fill Design)

(Corey Haeder)Lanier Grand Ballroom G

Box Culvert Installation(Mike Hook)


10:30 AM - 11:30 AM

Curing(Mel Marshall)


Taking Ownership - From Top to Bottom(Woody Rigdon & Dave Schmidgall)


DOT Project Achievement Case Studies(Jason Hastings, Delaware DOT

Joel Howerton, North Carolina DOT)Ballroom of the Americas C

11:30 AM - 1:00 PM

Safety Awards Lunch and Safety Awareness Solution by Eric Giguere (Trench Collapse Survivor)Lanier Grand Ballroom J&K

1:05 PM - 2:05 PM

Testing(Paul Krauss)

Lanier Grand Ballroom L Hawkeye Clinic(Kevin Reathaford)

Room 339 A&B

Building Good Boxes(Wet and Dry Cast)(Dave Tuchsherer &

Chad Wilson)Lanier Grand Ballroom I

Pipe Repair Options - (Kathy Roman,

NASSCO)Lanier Grand Ballroom G

ACPA Apps (Corey Fraser)


2:10 PM - 3:10 PM

Calculations & Review(Jake Jyrkama)


DOT Project Achievement Case Studies(Charlie Wolf, Nevada DOT

Bethany Enright and Jon Stratz, Michigan DOT)Ballroom of the Americas C

Opening of the Precast Show at 2:00 PM - 5:00 PM

Friday February 14, 2014

8:00 AM - 9:00 AM

Repairs and Finishing(Paul Krauss)


Pedershaab Clinic(Jason Helterbran)


Pipe of the Future(Josh Beakley &

Bill Washabaugh)Lanier Grand Ballroom I ETCulvert

Software Replacing BOXCAR


Marketing Committee Meeting and Presentations

Lanier Grand Ballroom H9:05 AM - 10:35 PM

Qcast Certifi cation(Paul Krauss)


Round Tables: Curing & Steel (Bill Washabaugh);

Production & Vibration (Tom Umek & Alan Zipperer);Leadership (Herb Hohl)


10:35 AM - 10:45 AM

Break

10:45 AM - 11:45 AM

Quality TestLanier Grand Ballroom L

ET Culvert (cont.)Lanier Grand Ballroom G

Marketing Committee Meeting and

Presentations (cont.)Lanier Grand Ballroom H

11:50 AM Wrap Up and Prizes - Ballroom of the Americas C

Precast Show 9:30 AM - 6:00 PM, Lunch 11:30 AM -1:00 PM

Saturday February 15, 2014Precast Show 11:00 AM - 4:00 PM, Lunch 11:00 AM - 12:30 PM

Tuesday February 11, 2014Time Quality Production Engineering and Marketing

Registration 7:00 AM - 4:00 PM

6:30 AM - 12:30 PM

Plant ToursBuses LEAVE at 6:30 AM back at 12:30 PM

Hanson Pipe & Precast, Rinker Materials-Concrete Pipe Division CEMEX and Insteel Wire Products, Inc.

1:00 PM - 1:30 PM

Chairman’s / President’s WelcomeLanier Grand Ballroom J&K

1:30 PM - 3:00 PM

Cementitious Materials

(Rick Wheeler)Lanier Grand Ballroom L

Proud Past Devoted to the Future The Legends of Our Industry


Proud Past Devoted to the Future The Vision of Our IndustryBallroom of the Americas C

3:10 PM - 3:25 PM

Break

3:25 PM - 4:25 PM

Aggregates(Rick Wheeler)

Lanier Grand Ballroom L Top 14 Safety Finalists Presentations(Tim Phillips)


Historical Review of Pipe

(Joe Zicaro)Lanier Grand Ballroom G

Selling to Contractors & Engineers(Jeff Peck)


4:40 PM - 5:30 PM

Admixtures(Ed Mansky)


Indirect Rigid vs. Flexible Design(Tyson Hicks)


Aggressive Sales Training

(Robin Wolf)Lanier Grand Ballroom H

6:00 PM - 9:00 PM

Reception - Lucky Strikes Bowling Alley

Wednesday February 12, 2014Registration 7:00 AM - 4:00 PM

7:30 AM - 8:00 AM

Optional Orientation: Everyone is welcome!Lanier Grand Ballroom J&K

8:05 AM - 9:05 AM

Self Consolidating Concrete

(Ed Mansky)Lanier Grand Ballroom L

Teamwork & Leadership(Herb Hohl)


Engineers Responsibility with

D2321(Don McNutt)


“Contractor Installation Training”

(White Sessions)Pipe Fundamentals

& Specs(Trygve Hoff)


9:10 AM - 10:10 AM

Concrete Technology(John Kallemeyn)


Qcast and How it Can Benefi t Your Plant(Rich Brewster)


Lock Out /Tag Out(DJ Mckinney)Ballroom of the

Americas C

Pipe/Soil Interaction(Josh Beakley)


Transportation/HandlingExcavation, Foundation,

Bedding(Hank Gottschalk)


10:10 AM - 10:30 AM

Break

10:30 AM - 11: 30 AM

Mix Design(John Kallemeyn)


ABC’s of Concrete(Chuck Curry)


Finding Solutions to Pro-duction Problems (PIT)

(Tom Umek)Ballroom of the

Americas C

SWOT: SRPE (Stew Waller),

PP (Barry Bauer)Lanier Grand Ballroom G

Laying & Joining / Jointing

(Kim Spahn)Lanier Grand Ballroom H

11:30 AM - 1:00 PM

Awards Lunch - Lanier Grand Ballroom J&K

1:00 PM - 2:00 PM



“Where are we now” Follow Up on The Past

Chairman’s Safety Awards

(Chuck Neal & Juan Sanchez)


Real Life Lessons for Supervisors and Plant

Managers(Cy Thompson & Alan

Zipperer)Ballroom of the

Americas C

SWOT - RCP (New Technology & Specs)

(Bill Washabaugh)Lanier Grand Ballroom G

Connections / Fittings(Woody Rigdon)


Embedment and Back-fi ll, the Final Chapter?

(Russell Tripp)Lanier Grand Ballroom H

2:05 PM - 3:05 PM



Basic Machine Hydraulics

(John Witte)Lanier Grand Ballroom I

Scheduling the Plant(Erik Varnadoe)Ballroom of the

Americas C

Antitrust Laws(Robbyn Wysocki)


Post Installation Inspection/ Evaluation

(Al Hogan)Lanier Grand Ballroom H

3:05 PM - 3:25 PM

Break

3:30 PM - 5:00 PM

Consolidation(Tom Umek)


Packerhead Equipment Machine Maintenance

and Repairs for Roller Heads

(Dave Tuchscherer & Grant Fluent)


Advanced Mix DesignThe Critical Factors

(Jake Jyrkama)Ballroom of the

Americas C

Direct Design(Hugh Martin)


Engineering Discernment

(Chris Macey, AECOM)Lanier Grand Ballroom H

Thursday February 13, 2014Registration 7:00 AM - 4:00 PM

8:00 AM - 9:00 AM

Pre/Post Pour Inspection(Karl Josey)


Why Quality Matters Quantity will never make up for Quality!

(Rick Traylor)Ballroom of the Americas C

Special Loads Part 1 (Shear, and Installation

Conditions)(Joe Zicaro)


Engineering Ethics(Steve Hiner)


9:15 AM - 10:15 AM

Concrete Production Mixing, Batching and

Transport(Tom Umek)


Developing a Maintenance Program

Room 339 A&B

Employment Law The do’s and don’ts

(Dan Sparr)Lanier Grand Ballroom I

Special Loads Part 2 (Deep Fill Design)

(Corey Haeder)Lanier Grand Ballroom G

Box Culvert Installation(Mike Hook)


10:30 AM - 11:30 AM

Curing(Mel Marshall)


Taking Ownership - From Top to Bottom(Woody Rigdon & Dave Schmidgall)


DOT Project Achievement Case Studies(Jason Hastings, Delaware DOT

Joel Howerton, North Carolina DOT)Ballroom of the Americas C

11:30 AM - 1:00 PM

Safety Awards Lunch and Safety Awareness Solution by Eric Giguere (Trench Collapse Survivor)Lanier Grand Ballroom J&K

1:05 PM - 2:05 PM

Testing(Paul Krauss)

Lanier Grand Ballroom L Hawkeye Clinic(Kevin Reathaford)

Room 339 A&B

Building Good Boxes(Wet and Dry Cast)(Dave Tuchsherer &

Chad Wilson)Lanier Grand Ballroom I

Pipe Repair Options - (Kathy Roman,

NASSCO)Lanier Grand Ballroom G

ACPA Apps (Corey Fraser)


2:10 PM - 3:10 PM

Calculations & Review(Jake Jyrkama)


DOT Project Achievement Case Studies(Charlie Wolf, Nevada DOT

Bethany Enright and Jon Stratz, Michigan DOT)Ballroom of the Americas C

Opening of the Precast Show at 2:00 PM - 5:00 PM

Friday February 14, 2014

8:00 AM - 9:00 AM

Repairs and Finishing(Paul Krauss)


Pedershaab Clinic(Jason Helterbran)


Pipe of the Future(Josh Beakley &

Bill Washabaugh)Lanier Grand Ballroom I ETCulvert

Software Replacing BOXCAR


Marketing Committee Meeting and Presentations

Lanier Grand Ballroom H9:05 AM - 10:35 PM

Qcast Certifi cation(Paul Krauss)


Round Tables: Curing & Steel (Bill Washabaugh);

Production & Vibration (Tom Umek & Alan Zipperer);Leadership (Herb Hohl)


10:35 AM - 10:45 AM

Break

10:45 AM - 11:45 AM

Quality TestLanier Grand Ballroom L

ET Culvert (cont.)Lanier Grand Ballroom G

Marketing Committee Meeting and

Presentations (cont.)Lanier Grand Ballroom H

11:50 AM Wrap Up and Prizes - Ballroom of the Americas C

Precast Show 9:30 AM - 6:00 PM, Lunch 11:30 AM -1:00 PM

Saturday February 15, 2014Precast Show 11:00 AM - 4:00 PM, Lunch 11:00 AM - 12:30 PM