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METHODOLOGY: Morning Consult conducted this poll online between August 7-12, 2019 among a national sample of 11,001 American adults. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race and region. Results from the full survey have a margin of error of +/- 1%.
Betting Increases NFL Engagement
AMERICANS EMBRACE SPORTS BETTING FOR NFL'S
CENTENNIAL SEASON
15%
13%13%
14%
14%
13%
14%16%
17%14%14%
15%18%
14% 15%
15%
15%
15%
18%
15%14%
14%
16%
15%
16%
16%
14%
14%
14%17%
14%
16%
14%
13%
14%
14%
14%
17%14%
17%
12%
14%13%
14% 14%
16%
17%16%
16%
16%13%
% planning on placing a bet12% 18%
Adults planning to bet on the NFL this season across the country
Growth in Legal Betting
38 MILLIONAmerican adults say they will bet this NFL season.
1 in 4 [24%]Americans say they would be likely to bet on the NFL if it was legal and convenient in their state.
1.2 MILLION more Americans will place their bet legally this year than last year (6.9 million v. 5.7 million).
0
2M
4M
6M
8M
2018 2019
5.7 Million
6.9 Million
of avid NFL fans plan to place a bet on the NFL
this season.
of bettors say they are more likely to watch a
game they have bet on.
of bettors say they are more likely to attend a game they have bet on.
of bettors say they are more likely to watch pre-game shows
and commentary if they have bet on a game.
of bettors say they are more likely to gather with friends or family to watch a game if they
have bet on it.
51% 63%
39% 28%75%
BILL MILLERAGA’s president and chief executive o�cer
During this centennial NFL season, more Americans than ever before can wager on football in safe, well-regulated environments. Sports betting clearly impacts fans’ enthusiasm for engaging with the NFL. As the legal market grows, it is imperative for gaming and adjacent industries to focus on implementing and promoting legal sports betting responsibly to protect consumers and ensure the viability of legal markets to the continued detriment of illegal operators.
