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America’s firstpeer-to-peersafety programfor young drivers
t-driver.com
t-driver.com
Fatality Rate per 100 Million Vehicle Miles TraveledBeginner Driver Problem
16-year olds are far more likely to be involved in a fatal crash
0
2
4
6
8
16 17 18 19 20-24 25-59
Driver Age (Years)
Fata
lity
Rat
e
(Source: National Highway Traffic Safety Administration, 2005)
t-driver.com
Too many teens are dying• Motor vehicle crashes are
the #1 killer of teens in America
• Car crashes account for 2% of all deaths in U.S.
• They account for 4 out of 10 teen deaths in the U.S.
(Source: NHTSA, 2007)
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The tragic toll
• About 5,000 teens per year killed in traffic crashes in U.S.
• 400 per year in Texas
(Source: Fatality Analysis Reporting System (FARS), 2007)
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Picture this
Like a commercial
airliner full of teens
crashing
every week,
for an entire year
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(Source: NHTSA)
Common misconception• Drinking and driving
involved in only 14% of 16-year old driver crashes
• Campaigns directed at this issue are missing 86% of the problem for this age group
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The highest risksDriver inexperience Coupled with following situations/conditions
● Driving at night/tired
● Speeding/racing
● Teen passengers
● Cell phones/texting
● Low seat belt use● Alcohol/drugs
(Source: National Safety Council, 2007)
Distractions
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The teenage brain
• Prefrontal cortex is last to develop
• Helps with reasoning and decision making
• Not fully developed until early 20s
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Driving at night
• 60% of teen crashes occur between 6 p.m. and 6 a.m.
• Driving visibility is significantly reduced at night
• Teens need more sleep - National Sleep Foundation recommends 9.25 hours
• Average teen in U.S. is getting 6.9 hours
• Fatigue has the same affect as being legally drunk
(Source: National Sleep Foundation, 2006 Study)
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Drowsy driving
• More than half of all fatigue related crashes involve young drivers
• 30% of teens report falling asleep in class at least once per week
• More than half of teens surveyed admit they have driven drowsy (Source: National Sleep Foundation, 2006 Study)
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Deadly distractions
• More teen fatal crashes occur when passengers (often other teens) are in the car. (Source: NHTSA, Teen Unsafe Driving Behavior: Focus Group Final Report, 2006)
• 2 out of 3 teens that died as passengers were in vehicles driven by other teens.
(Source: NHTSA, Teen Unsafe Driving Behavior: Focus Group Final Report, 2006)
• Car crashes are the leading cause of death for teens and tweens. (Source: CHOP, March 2008)
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Cell phone use & texting
• Drivers talking on a cell are 4 times more likely to be in a crash (Source: New England Journal of Medicine)
• Teens engage in complex, non-driving tasks more frequently than adults
(Source: VTTI 2009)
• Texting is the new DWI -“intexticated”
• Drivers who text are 23 times more likely to be involved in a crash (Source: Cohen & Graham,
2003)
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(Source: Virginia Tech Transportation Institute, 2009)
t-driver.com
(Source: Virginia Tech Transportation Institute, 2009)
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Safety belt use
• Teens wear their safety belts less than other drivers
(Source: NHTSA, Teen Unsafe Driving Behavior: Focus Group Final Report, 2006)
• Teens belt use in the back seat is about 40%
• More than half of teen drivers and passengers killed aren’t buckled up at the time of the crash (Source: NHTSA.gov, Youth Traffic Safety Statistics, 2008)
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Speeding
• A large percentage of teen crashes involve speeding (Source: NHTSA, Teen Unsafe Driving Behavior: Focus Group Final Report, 2006)
• About 50% of teen driver and passenger deaths occur in speed related crashes (Source: NHTSA, Traffic Safety Facts, Graduated Driver Licensing System, January 2008)
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New Texas laws you should know…..
• Night driving, passengers now restricted for 1 year
• Talking/texting on cell prohibited for all under 18
• No cell use in school zones, regardless of age
• All drivers, passengers must buckle up – front or back
• Driving test required at end of driver ed. course
• DWI with child passenger – might lose license
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TDS as part of the solution
• Peer-to-peer program
• Increase awareness of teen driving risks
• Decrease the number of crashes for teen drivers
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Involving Teens is Critical
“Tell me something, and I’ll forget.
Show me something, and I may remember it.
Involve me, and I’ll understand.”
-- Chinese Proverb
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4 steps to saving lives• Identify TDS team members
• Find out what teens in your community know
• Share what they need to know
• Keep the program going
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Introduction to TDS program Questionnaire
Students develop action plan and
message strategy
Program activities
Messages received
Activity reported to TDS rep.
Activities continue
Questionnaire – measure progress
Student team awarded
How it works
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300+ high schools and 300,000+ teens reached to date
San AntonioYoakum
Beaumont
Tyler
Dallas
Odessa
El Paso
Corpus Christi
Lubbock
Austin
Laredo
Pampa
La Joya
Wichita Falls
Waco
Ft Worth
Bracketville
College Station
Brenaham
Houston
Mc Allen
Bronte
Taft
t-driver.com Areas interested in TDS
In addition: Qatar
t-driver.com TDS web site • Testimonials
• Short Stories
• Videos
• Posters
• Project ideas
• Order Forms
• Hot topics
• Contests
• Blog/comments section
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TDS tools• Web site: t-driver.com
• T-shirts and jerseys
• TV messages and radio spots
• TDS logo, artwork
• Downloadable posters
• How-to guide
• Promotional items
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Find out what teens know• Tool is provided to assess
awareness and driving behavior
• TTI provides data summary
• Useful for:
• Identifying students lacking awareness on dangers and risky driving behavior
• Changes in awareness and behavior (post-assessment)
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Official banner or make your own
TDS banners
Use the banner at…
• Sporting Events
• Concession Stands
• Cafeteria
• Library
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Need more?• Positive media coverage for your
school
• Contests with prizes
• Awards for completing the program
• Teen Advisory Board
• TDS Annual Meeting
• TDSer of the week
• SponStar Award
t-driver.com Teenage Knowledge of Highest Risks
TDS Pilot Project – San Antonio, 2002-2003
13
30
67
80
0 10 20 30 40 50 60 70 80 90
Driving at Night
Speeding/racing
Other teens in vehicle
Drinking/Drugs
Awareness Before Awareness After
Source: Pre- and post-surveys at TDS pilot program school, n = 2,570
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How we compare to other states & U.S.• Change in teen drivers involved in fatal crashes for states
with a “Fair” GDL rating, 2002 to 2007:
• U.S. = - 14.1 %
• Florida = + 12.2 %
• Texas = - 33.0 %
t-driver.comTeen Traffic Fatality Trends and Benchmarks in Texas
533 540 548581
625 625
546504
482459 435
300
400
500
600
700
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008Year
16 to 19 year-old Texas drivers involved in fatal crashesFARS Data
1995 On- Road
Driving Test Removed
Parent Taught Driver Ed
Implemented
TDSImplemented
GDL Implemented
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Percent improvement in Texas Teen Drivers Involved in Fatal Crashes by Age, 2002-2007
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Field studies• Wireless device use by
drivers: down 30%
• Seat belt use: up 14%
t-driver.com City of Garland Data
• Twelve Fatalities from 2002 -2006 (with No active TDS programs)
• One Fatality from 2006 to present (with active TDS programs) 0
5
10
15
20
25
30
Pre -TDS, 2002-2006 Post -TDS, 2006 to Date
28%
16%
12
1
Percentage of all crashes involving teens
Number of teen fatalities in Garland
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Teen testimonials
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Program ContactsProgram Director Public AffairsRussell Henk Bernie Fette(210) 979-9411 (979) [email protected]
SponsorsState Farm
of Texas
