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AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

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Page 1: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS
Page 2: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

AMERICAS

USA Canada Argentina Brazil Mexico

EMEA

UK Belgium France Germany Ireland

Italy Netherlands Poland Portugal

Russia Saudi Arabia South Africa

Spain Sweden Turkey UAE

APAC

Australia China Hong Kong India

Indonesia Japan Malaysia Philippines

Singapore South Korea Taiwan

Thailand Vietnam

GWI: THE WORLD’S LARGEST ONGOING DIGITAL AUDIENCE STUDY

Page 3: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

THE MULTI-DEVICE LANDSCAPE

Page 4: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

ONLINE ACCESS

Page 5: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

MOST IMPORTANT DEVICE

Page 6: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

TIME ON MOBILE VARIES HUGELY

Page 7: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

MOBILE VS OTHER DEVICES

Page 8: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

MOBILE TIPPING POINT : BY COUNTRY

Page 9: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

SECOND-SCREEN DEVICES

Page 10: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

SOCIAL SECOND-SCREENING

Page 11: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

MEDIA CONSUMPTION

Page 12: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

MULTI-NETWORKING

Page 13: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

VISITORS VS CONTRIBUTORS

Page 14: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

BRAND RESEARCH CHANNELS

Page 15: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

BRAND RESEARCH CHANNELS

Page 16: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

INVISIBLE AUDIENCES

Page 17: AMERICAS - Libranda · Italy Netherlands Poland ... MOBILE TIPPING POINT : BY COUNTRY . SECOND-SCREEN DEVICES . SOCIAL SECOND-SCREENING . MEDIA CONSUMPTION . MULTI-NETWORKING . VISITORS

INVISIBLE AUDIENCES