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SHERRI ULLEG POSTCARD MAILER SHAFT LLC PROCESS

AMI Kids Process Book

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Process book for AMI Kids mailer

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Page 1: AMI Kids Process Book

SHERRI ULLEGPOSTCARD MAILER

SHAFT LLCPROCESS

Page 2: AMI Kids Process Book

SHERRI ULLEG

Page 3: AMI Kids Process Book

AMI KIDS DIRECTOR

Page 4: AMI Kids Process Book

AMIKIDS CREATIVE BREIF

Page 5: AMI Kids Process Book
Page 6: AMI Kids Process Book

MAILER MOCKUPS

FRONT

Page 7: AMI Kids Process Book

BACK

Page 8: AMI Kids Process Book

FRONT

Page 9: AMI Kids Process Book

BACK

Page 10: AMI Kids Process Book

CHANGES & CORRECTIONS

Page 11: AMI Kids Process Book

The client requested some minor adjustments to be made.

A few of the branding elements were changed and reinterpretated. This was against strict guidlines of the branding guide and were to be changed.

The tagline “Seperating a troubled past from a brighter future” was changed to a different typographical composition.

Minor factual details were also changed in the final outcome.

Page 12: AMI Kids Process Book

FINAL MAILER DESIGNS

Page 13: AMI Kids Process Book
Page 14: AMI Kids Process Book

THERE IT IS

Page 15: AMI Kids Process Book

THAT’S IT

Page 16: AMI Kids Process Book