Amity PGBBM 2 Years Syllabus

Amity School of Distance

Learning

PGDBM 2 Years Syllabus

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Amity School of Distance Learning 2

Table of Contents

Contents

1. Principles and Practices of Management ............................................................ 3

2. ADL – 02 Marketing Management ..................................................................... 4

3. ADL – 03 Course: Accounting For Managers ...................................................... 6

4. ADL – 04 Managerial Economics ....................................................................... 8

5. ADL – 05 Organizational Behaviour ................................................................ 10

6. ADL – 06 Computers in Management .............................................................. 13

7. ADL – 07 Quantitative Techniques in Management ........................................... 15

8. ADL – 08 Corporate Governance .................................................................... 17

9. ADL – 09 Human Resource Management ......................................................... 19

10. ADL – 10 Marketing Research ........................................................................ 21

11. ADL – 11 Management Information System ..................................................... 23

12. ADL – 12 Business Law ................................................................................. 25

13. ADL – 13 Financial Management .................................................................... 27

14. ADL – 14 Production & Operations Management ............................................... 29

15. ADL – 15 Corporate Policies and Practices ....................................................... 31

16. ADL – 16 Total Quality Management ............................................................... 33

17. ADL – 17 Strategic Management .................................................................... 35

18. ADL – 18 Environmental Management ............................................................ 37

19. ADL – 31 Management of Change & Organizational Development ....................... 38

20. ADL – 32 Performance Appraisal and Potential Evaluation ................................. 40

21. ADL – 34 Course : Recruitment Selection, and Retention .................................. 42

22. ADL – 35 Industrial Relations And Labour Laws ................................................ 44

23. ADL – 41 Advertising & Sales Promotion ......................................................... 46

24. ADL – 43 Marketing of Services ..................................................................... 48

25. ADL – 44 Sales and Distribution Management .................................................. 50

26. ADL – 45 Consumer Behaviour ...................................................................... 52

27. ADL – 51 Management of Financial Institutions ................................................ 54

28. ADL – 52 Course: Advance Corporate Finance ................................................. 56

29. ADL – 53 Project Management & Control ......................................................... 58

30. ADL – 54 Equity Research & Portfolio Management ........................................... 60

31. ADL – 55 Management of Financial Services .................................................... 62

32. ADL – 61 Materials Management .................................................................... 64

33. ADL – 62 Technology Management ................................................................. 66

34. ADL – 64 Logistics & Supply Chain Management .............................................. 67

35. ADL – 65 Production Planning & Control .......................................................... 69

36. ADL – 71 Data Base Management Systems ..................................................... 71

37. ADL – 72 Information Technology & Management ............................................ 72

38. ADL – 74 System Analysis and Design ............................................................ 74

39. ADL – 75 E-Commerce .................................................................................. 77

40. ADL – 81 International Marketing ................................................................... 79

41. ADL – 82 India’s Foreign Trade and Trade Policy .............................................. 81

42. ADL – 84 International Business Environment .................................................. 83

43. ADL – 85 Export, Import Procedures and Documentation .................................. 85

44. ADL – 91 Enterprise Resource Planning ........................................................... 87

45. ADL – 100 Behavioural and Allied Science ....................................................... 89

46. ADL – 102 Risks, Underwriting and Claims ...................................................... 89

47. ADL – 106 Risk Management and Reinsurance ................................................. 91

48. ADL – 107 Course : Actuarial Science (Concept & Implementation) .................... 94

49. ADL – 110 Insurance Products (Personal & Commercial) ................................... 96

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COURSE CONTENT

1. Principles and Practices of Management

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objectives:

The objective of the course is to teach managerial skills to aspiring manager or the trained

managers who want to become more effective. The emphasis will be on conceptual

development in the area of planning, organizing, leading and controlling managerial

functions. The course also emphasis on conceptual and technical frame work of leadership

and the role of managers and change agent.

Course Contents:

Module I: Introduction

• Concept, Nature, Scope, Functions and levels of Management, Evolution and

Foundations of Management Theories, System Approach to Organisation, Modern

Organisation Theory.

Module II: Management Planning Process

• Planning objectives and characteristics, Hierarchies of planning, the concept

and techniques of forecasting.

Module III: Organising

• Meaning, Importance and Principles, Departmentation, Span of Control, Types

of Organisation, Authority, Delegation of Authority

Module IV: Staffing

• Meaning, Job analysis, Manpower planning, Recruitment, Transfers and

Promotions, Appraisals, Management Development, Job Rotation, Training,

Rewards and Recognition

Module V: Directing

• Motivation, Co-ordination, Communication, Directing and Management Control,

Decision Making, Management by objectives (MBO) the concept and relevance.

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Module VI: Management Control

• Coordination, Meaning, Nature, Features, Objectives and Process of

Management Control, Techniques and Behavioural Aspects of Management

Control.

Evaluation Scheme:

Component Codes PCP1 H1 H2 EE1

Weightage Planned (%) 10 15 15 60

Text & References:

Text Books :

• Essentials of Management : H. Koontz

Student Study Material (SSM)

• Principles and Practices of Management : Bakshi

References

Management - Stoner, Freemand & Gilbert Principles & Practices of Management - L.M. Prasad / C.B. Gupta Management Today - Burton & Thakur

2. ADL – 02 Marketing Management

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objective:

The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace. Detailed Course Contents:

• Introduction to basics of Marketing , Marketing Management and Selling function.

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• Evolution of Marketing, Marketing Concepts – Product Concept, Production Concept

Selling Concept, Marketing Concept and Societal concept..

• Understanding the Critical role of marketing in organisation and society

• Marketing research & Consumer Behaviour, the stages of buying process, the buying

decision making process and post purchase behaviour.

• Market measurement and sales forecasting

• Market Planning

• Segmentation, meaning, Need for segmentation Bases of segmentation

• Product : Meaning, Types, features of product and services. Product Line, Product mix,

Product policy, Product Life cycle.

• Product Management: Branding, Packaging and trade mark decision,

• Pricing: Method of pricing, New product pricing strategies, adopting prices according to

market requirements and responding to various market price changes

• Promotion : Meaning, Types of Promotion, Advertising, Publicity and Personal Selling.

Media decisions, Advertising Management, Sales Promotions, Role of Public relations

and Publicity, Direct Marketing, and Personal selling, role of internet marketing,

emerging communication trends

• Distribution : Meaning, Channels of Distribution, Roles played by intermediaries,

Factors to be considered while selecting intermediares.

• Total Quality Management

Evaluation Scheme:



Text & References:

Text

Marketing Management : Ramaswamy, VS & Nam

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Marketing Management : Vivek Singh

References:

Text book: Principles of marketing by Philip Kotler PHI publications 11 th edition

3. ADL – 03 Course: Accounting For Managers

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objectives:

The Objectives of the course are

♦ To develop an understanding of the importance, language and techniques of

Financial, Cost , Management Accounting and Capital Budgeting.

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♦ To develop skills for preparation and analysis of financial statements.

♦ To develop an understanding of cost classification, allocation and how the costing

techniques are useful in the process of managerial decision making

Detailed Course contents:

Module I: Final Accounts

Bank Reconciliation Statement, Financial Statements and their Nature, Preparation of

Manufacturing, Trading and Profit & Loss Account and Balance Sheet - Matching of

Revenue (AS 9) & Expenses, Fixed Assets (AS 10), Depreciation (AS 6& and other

related adjustments

Module II: Company Accounts

Issue of Shares & Debentures and their Redemption, Form and Contents of Financial

Statements with reference to Indian Companies (Schedule VI)

Module III: Financial Statement Analysis

Financial Ratio Analysis, Liquidity, Activity, Capital Structure, Profitability Ratios, Funds

Flow statement and Cash Flow Statement (AS 3)

Module IV: Cost Accounting

Elements of Cost Classification and Allocation, Cost Sheet, Methods of Inventory Valuation

(AS 2)

Module V: Management Accounting

Emergence of Management Accounting, Marginal Costing and Cost Volume Profit Analysis,

Budgeting & Variance Analysis

Evaluation Scheme:



Text and Reference: • Accounting for Managers : T.S. Grewal Students Study Material (SSM)

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• Accounting for Managers : : Gurinder Singh Reference :

• Williamson, D. 1999, Cost and Management Accounting, Prentice Hall of India. • Martindalef W.G. 1997, Financial Accounting, Juris Publication. • Banerjee, A. 2000, Financial Accounting, Excel Books. • Chadwick, L. 1995, The Essence of Financial Accounting, Prentice Hall of India. • Sikdar, P.K. 1999, Advanced Cost & Management Accounting, Viva Publications.

4. ADL – 04 Managerial Economics

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty

Objectives

To familiarize the students with theoretical concepts of the Economic Analysis so that they can use these as inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic variables both at micro and macro level, which influence the business operations, and strategies of the firm and the business environment under which they operate both in national and global perspect. Detailed Course Contents :

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• Nature & Scope of Managerial Economics

• An Analysis of the objectives of business firms and basic principles

• Profit maximisation model sales maximisation models, Marns model of managerial

enterprise

• Williamson's model of managerial discretion

• Demand analysis nature & determinants of demand

• Concept of the elasticity of Demand and its application

• Demand forecasting - Need & Techniques of forecasting

• Production analysis

• Cost concepts

• Cost and output relationship, long run, Short run

• Supply function, elasticity of supply

• Pricing and output decisions

• Models of ougopoustics market

• Specific pricing problems - Fundamental affecting pricing decision

• Investment Analysis Techniques

• Linear Programming

• Games theory & Strategic behaviour

Evaluation Scheme:



Text & References:

Text :

Managerial Economics : J.R. Evans / M. Adhikary


Managerial Economics: : S.K. Laroiya

References:

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• Managerial Economics - Gupta G S, Paul Samuel, V L Mote • Managerial Economics, Prentice Hall of India – Dean Joel

Managerial Economics – Mithani D M

5. ADL – 05 Organizational Behaviour

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/ visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objectives:

To enhance understanding of dynamics of individual and groups behaviour within the

organization and facilitate individual development to introspect, diagnose and deal

effectively with the issue related to human behaviour in the organization.

Detailed Course Contents:

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Module I : Overview of Organisational Behaviour

Module II: Introduction to Self and Management

• The transactional Analysis

• Managing and Manager

• The emerging challenges of Management

• Schools of Management

Module III: Individual

• Learning

• Perception

• Personality and Attitude

• Conflict Management

• Motivation and Job Performance

Module IV: Individual in the Group

• Group Dynamics and Process

• Teams

• Leadership - Theories, Styles

• Communication Skills and Interpersonal Process

• Power and Politics

Module V: Individual in the organization

• Organisation Culture and core values.

• Organisational change and Organisational Development (OD)

Evaluation Scheme:



Text & References:

Text Books :

• Human Relations and Organisational Behaviour : Mr. R.S. Dwivedi

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• Organisational Behaviour : Mr. Sanjay Srivastava References :

• Barat, N. 1998, Emerging issues in Management, Excel Books, India. • Greenberg, J. & Baron, R.A. 1993, Behaviors in Organizations, Allyn and Bacon,

Boston. • Mainiero, L. A. & Tromley, 1994, Developing Managerial Skills in Organizational

Behavior, Exercises, Cases and Readings, Prentice Hall International. • Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas : Cases in Organizational

Behaviour, Tata McGraw – Hill India. • Robbins, S.P. 1983, Organizational Theory : The structure and design of organizations,

Prentice Hall International. • Robbins, S.P. 1999, Organizational Behavior, Prentice Hall of India. • Schermerhorn, J.R. Jr.; Hunt, J.G. & Osborn, R.N. 1985, Managing Organizational

Behaviour, John Wiley & Sons. • Srivastava, S. 2000, Organizational Behavior, Galgotia. Tosi, H.L. Rizzo, J. R. & Carrol, S. J. 1998, Organizational Behavior : A Comprehensive Manual, Beacon Books.

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6. ADL – 06 Computers in Management

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/ visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty

Objective :

The objective of this subject is to provide conceptual knowledge of the information

technology to the present and future Managers. This subject highlights the topics like

Database management, Networking, Internet, E-Commerce etc., Which can help

managers to take routine decisions very efficiently.

Fundamentals of computers:

Computer System-IPO Cycle, I/O Devices, Memory management, Software and types of

software.

Computer Networks:

Components, Classification & Type, Advantages, Disadvantages, Limitations of each, LAN

Concepts in details

Internet Technology:

Internet Technologies: Introduction to internet & intranet , Basis concepts of internet,

DNS, Protocols, Services of internet, Technology behind internet.

E-Commerce: Introduction:

E-com Technologies, Applications.

DBMS: Introduction:

Need, Components, Benefits over file system, Classification & Types, Advantages,

Disadvantages & Limitations of each.

ERP: Introduction, Scope & Benefits:

Implementation Methodology, Success Factors, Pitfall, Management concerns. Introduction to IS Security:

The IS Security Environment, IS Security Governance

Management Control: Security Policy, Enterprise Security Architecture, Security Planning

& Accreditation.

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Evaluation Scheme:



Text & References:

Text:

• Management Information System : O. Brien

Student Study Material

• Computers in Management : Monika Jena

References:

• Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India. • Nagpal, 1999, Computer fundamentals , Wheeler Publishing, New Delhi. • Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management. • Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India. • Manuals for Ms-Office, Excel, MS -Word, MS – Access, FoxPro • Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

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7. ADL – 07 Quantitative Techniques in Management


The aim of this course is to develop understanding of various mathematical and statistical models and optimization techniques used for decisions making in management. Detailed Course Contents: Introduction Application in business & Management, Classification of Data, Diagrammatic & Graphical

Presentation of Data.

Forecasting Techniques

Time Series Analysis- Trend Analysis, Cyclic Analysis, Seasonal Analysis, Irregular

Variations, Correlation and Regression Analysis.

Probability and Testing of Hypothesis

Introduction to Probability Theory, Probability Distributions, Sampling and Sampling

Distribution, Null Hypothesis, T-Test, F-Test, Annova and Non-parametric Tests

Decision Theory

Introduction to Decision Theory, Decision Environments, Decision making under

Uncertainty, Decision Making under Risk, Decision Tree Analysis.

Operations Research

Introduction to Operations Research, Scope and Models, Introduction to Linear

Programming, Formulation of LPP, Solution of LPP – Graphical Method, Simplex Method,

Duality, Dual Simplex Procedure, Transportation Problem, Assignment Problems.

Evaluation Scheme:

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Text & References:

Text

Quantitative Techniques : C.R. Kothari Student Study Material (SSM) Quantitative Techniques : Arun Sharma Reference :

• London N.P., Linear Programming, Tata McGraw-Hill • Gupta S.P.& Gupta M.P. 1995, Business Statistics, 10th Ed. Sultan Chand &

Sons • Kapoor V.K. 1997, Operations Research, 5th Ed. Sultan Chand & Sons • Sharma J.K. 1997, Operations Research: Theory & Application, Mac Millan India

Ltd. • Gupta S.P., Statistical Techniques, Sultan Chand & Sons • Grobner D.F. & Shannon P.W., Essential of Business Statistics: A Decision Making

Approach, MacMillan College Publishing Co. • Fleming M.C. & Joseph G.N. 1996, Statistics for management, 2nd Ed. Prentice Hall

of India • Allen R.G.D. 1997, Mathematics Analysis for Economics, AITBS Publishers &

Distributors

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8. ADL – 08 Corporate Governance


Objectives

• To develop significance and relevance of values and ethical conduct in governance.

• To highlight the concept of corporate social responsibility and performance

evaluation of Board of Directors

• To acquaint students with relevant committees and their recommendations in

respect of effective governance.

Detailed Course Contents :

1. Overview of Corporate Governance

• Corporate Governance, Social Responsibility, ethics and Dimensions

2. Board of Directors (BoD)

• Major players in Corporate Governance, Role of BoD, Legal aspects and

liabilities

3. Functions of the Board

• Duties of the BoD, Committees of the Board, Cadbury Report, Green bury

report, CII’s recommendation

4. Code of Corporate Governance

• What is a code, Why a code, Value of a code in Indian environment

5. Corporate Governance - A question of Ethics

• Understanding values, Values and organization, Conveyance of values,

Ethics and Ethos, Values and Corporate Governance, Economic, Legal and

ethical Analysis

6. Evaluation - A tool for Improved Corporate Governance

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• Why Evaluation ?, Feed back cycle in a Board, Implementing Evaluation

process, Conducting Boards performance evaluation

Evaluation Scheme:



Text & References:

Student Study Material (SSM) – Corporate Governance : Surendar Kumar

References:

1) Business & Society : By Carroll and Buchhally

2) Corporate Citizenship : Mcintosh, Leipziger, Jones & Coleman

3) Corporate Crisis Management : S. Shiva Ramu

(Challenges for Survival)

4) Report of the Committee on the

Financial Aspects of Corporate Governance : Cadbury, Sir Adrian

5) Managing the Future : Drucker, Peter F,

6) “Corporate Governance, The new Paradigm” : Gopalswamy N.

7) The Ethics of Management : Hosmer, Larue Tone

8) Making Board Effective : Zander A

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9. ADL – 09 Human Resource Management


Objectives:

The objective of this course is to familiarize students with the concept of Human Resource Management and its significance in the overall effectiveness and efficiency of the organization in today’s competitive business environment. This will be build up on the earlier studied subjects of Organisational Behaviour and Principles and Practices of Management. Detailed Course Contents :

Introduction to Human Resource Management

Fundamentals of HRM, Purpose and Role of HRM, HR policies, Changing Role of HR.

Meeting Human Resource Requirements

Job design, Job Analysis, Job Description, Job Specification, Job Enrichment

Human Resource Planning

What, Why, How, Who, When, Where of Human Resource Planning

Recruitment and Selection

Recruitment, Sources of Recruitment, Selection Process, Methods – Interview,

Tests, Placement and Induction

Performance Appraisal

Appraising performance, Potential Appraisal, Design and Implementation PA

system, Career Development

Training and Development

Methods of Training and Training Techniques, Development & Evaluation of

Training Programmes

Compensation Management

Compensation principle and Management, Rewards and incentive systems,

Relationship performance and compensation.

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Industrial Relations

Overview of Industrial relations, Industrial Harmony and Laws, Union - Management

Relations, Industrial disputes and settlement

Evaluation Scheme:



Text & References:

Text Book:

• Human Resource Management : V S P Rao Student Study Material (SSM)

• Human Resource Management : Sharma References:

• Fischer, Shaw – HRM • Aswathappa (TMH) – HR & P.M – Text & Cases • Gomez Mezia, Balkin (PHI) – Managing HR • R.S. Dwivedi – P.M in Indian Scenario • Moneypi • Saiyadein • Byers & Rue • S.C. Shrivastava • Flippo • Bhatia & Nirmal Singh – Principles & Techniques of personal management • Managiang Human Resources • Gary Desler – HRM

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10. ADL – 10 Marketing Research


Objectives:

Present day market is competitive, dynamic and volatile and managers are required to take decisions in the fast changing environment. Unlike in the past, managers cannot take decisions based on the experience and hunch, rather decision must be based on scientifically collected and rationally analysed information. This course in marketing research aims at familiarizing students with the methods and techniques of data collection, data analysis and utilization of information so collected for effective decision making. Besides the course work students are also required to undertake a marketing research project as a part of their project work. .Introduction to Marketing Research

• Nature and Scope of Marketing Research • Definition of Marketing Research • Marketing Research Vs Marketing Information system • Current Trends in Marketing Research • Scientific Research vis-à-vis Marketing Research, Marketing Research

Process

Problem Formulation and Research Design

• Problem Formulation, Objectives , Hypotheses and Information Needs • Types of Research Designs- Exploratory, Descriptive, and Experimental

Research Design. Measurement and Scaling Techniques

• Four Levels of Measurement-Nominal, Ordinal , Interval and Ratio. • Ranking and Rating Scales • Attitude Measurement Techniques • Reliability and Validity in Measurement

Methods of Data Collection

• Secondary Data: Evaluation, Sources • Primary Data: Observation, Questionnaires- designing, pre-testing, administration,

Choice of Survey Method- Personal Interviewing, Mail/ e-mail, Telephone etc. • Data Collection Procedures- Field Procedures, Art of Interviewing

Sampling Design ;

• Some Basic Terms -Population, Sample, Census, Sampling Unit, Sampling Frame,

Sampling Error, Bias • Advantages and Limitations of Sampling • Sampling Types: Probability Sampling- Simple random Sampling, Stratified random

Sampling, Systematic Sampling , Cluster Sampling, and Multi-stage Sampling;

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Non-Probability Sampling – Accidental Sampling, Convenience Sampling, Judgemental Sampling, Quota Sampling, Snow-ball Sampling

• Sample-size determination Data Processing And Analysis

• Editing, Coding, and Tabulation • Testing of Hypotheses- “t”, Z, X2 and ANOVA

Selected Application of Marketing Research

• Sales Analysis and Forecasting • Advertising Research • New Product development and Test Marketing

Report Writing

Evaluation Scheme:



Text & Reference :

Text :

Marketing Research : V S P Rao /Nargundkar


Marketing Research : Mathur

Reference :

1.Paul E. Green, Donald D.Tull and Gerald Albaum: Research For Marketing Decisions, Fifth Edition, Prentice Hall Of India 2. Harper W Boyd, Ralph Westphal and Stanley F Stasch: Marketing Research—Text and Cases, Latest Edition, Richard D Irwin, Inc. 3. Naresh K. Malhotra: Marketing Research—An Applied Orientation, Third Edition, Pearson Education Asia ( Indian edition)

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11. ADL – 11 Management Information System


Objective :

This course aims at enabling students to analyse information requirements for better

managerial decision making. It will also equip them to utilize Information Technology (IT)

for designing and developing prototype management information system for an

organization.


• Introduction of MIS: Meaning & Role, organization structures, Business

Process, Systems Approach, Management Levels & MIS

• Decision Making Process: Programmed & Non- Programmed, Strategic &

project Planning for MIS, Models of Decision Making different types of IS:

MIS , DSS, ESS. MIS and the information Concepts

• System Concepts, Handling system complexity MIS and system concepts,

need for system analysis, SSAD, MIS and System Analysis.

• Development of MIS, Ascertaining the Class of information, Management of

quality in MIS, MIS: the factors of success and failure.

• Enterprise Management System ( EMS ) , EMS and MIS , MIS Service

industry, choice of IT and MIS.

Evaluation Scheme:



Text & References:

Text:

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Management Information Systems : O. Brien


Management Information System : B.G. Gupta

Reference:

♦ Management Information System , W.S Jawadekar, Tata Mc Graw Hill Publication. ♦ Management Information System, David Kroenke, Tata Mc Graw Hill Publication. ♦ MIS:- Management Perspective, D.P.Goyal, Macmillan Business Books. ♦ MIS and Corporate Communications,Raj K. Wadwha, Jimmy Dawar, P.Bhaskara Rao,

Kanishka Publishers. ♦ MIS :- Managing the digital firm, Kenneth C.Landon, Jane P. Landon, Pearson

Education.

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12. ADL – 12 Business Law


Objectives:

To give insight to various Business and Economic Laws so that the students are able to

interpret the provisions of some of the important laws and apply the same in commercial

and industrial enterprises.


Legal Environment of Business

Environment of Business, Its importance, Legal environment of business. Indian Contract Act, 1872

Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration,

Principles Governing Capacity of Parties and Free Consent, Legality of Objects,

Performance and Discharge of Contract, Breach of Contract and its Remedies, Basic

Elements of Law Relating to Agency, Guarantee and Pledge.

Law of Torts

Meaning of tort – Contractual and Tortious Liability, Application of Tortious Liability in

Business Situations.

Indian Sale of Goods Act, 1930

Sale and Agreement to Sell, Hire Purchase – Pledge – Mortgage – Hypothecation Lease.

Goods – Different types of Goods, Passing of Property in Goods, Conditions and

Warranties, Doctrine of Caveat emptor, Rights of an unpaid Seller.

Negotiable Instruments Act, 1881

Meaning of Negotiability and Negotiable Instruments – Cheques, Bill of Exchange and

Promissory Note, Crossing of Cheques, Endorsement, Dishonour of Cheques.

Elements of Company Law

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Meaning and types of companies, Formation of a company, Memorandum and Articles of

Association, Prospectus and Issue of Shares, Share Capital and Shareholders, Company

Meetings and Proceedings, Powers and Liabilities of Directors and Winding up of Company.

Consumer Protection Act, 1986 Need for Consumer Protection – Meaning of Consumer – Different redressal agencies for

Consumers, Rights of Consumers, Unfair Trade Practices, Procedure for Filing Complaints.

Miscellaneous Acts

Provisions of Central Sales Tax Act and Central Excise Act, Provisions of Income Tax Act

relating to individuals, Calculation of Tax Liability under the head “Salary Income”.

Evaluation Scheme: Component Codes PCP1 H1 H2 EE1


Text & Reference

Text Book:

Elements of Mercantile Law : N.D. Kapoor Reference

“Elements of Mercantile Law”, Excel Books, N. Delhi : Gulshan SS (2003), Business and corporate laws : V.S. Datey Mercantile and Commercial Laws : Rohini Aggarawal

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13. ADL – 13 Financial Management


The objective of this course is to develop among students of an understanding of various

aspects of financial decisions of a firm and of various financial tools used in taking these

decisions. The course also aims at familiarizing students with the financial environment in

which organizations operate and how they cope with it.


Overview and Introduction

Overview of Financial Environment and Financial Management - Functions, Objectives,

Financial decision making and changing role of finance function.

Valuation of Securities

Time Value of Money, Risk and Return concepts, Financial and Operating Leverage

Financing Decisions

Capital Structure - Theories, Optimum Capital structures, Indifference Point, Cost of

Capital theories and Marginal Cost of Capital

Capital Budgeting

Estimation of Cash Flows, Techniques for capital Budgeting decisions, Capital Rationing

and Risk Analysis in Capital Budgeting

Working Capital Management

Factors Influencing Working Capital Policy, Operating Cycle Analysis, Financing of Working

Capital, Management of Inventories, Cash & Marketable Securities and Receivables

Dividend Policy Decisions

Factors influencing dividend decision and theories

Evaluation Scheme:

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Text & References:

Text Book:

Essentials of Financial Management : I M Pandey

Student Study Material;

Financial Management : Alka Munjal

References

• Damodaran, A. 1995, Corporate Finance: Theory and Practice, 1st Ed., Wiley & Sons.

• Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House • Brearly, R. A. and Myers, S. C. 1996, Principles of Corporate Finance, 4th Ed., Tata

McGraw Hill • Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and

Strategies, Prentice Hall of India • Van Horne, J.C. 1995, Financial Management and Policy, 10th Ed., Prentice Hall of

India. • Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems,

Galgotia Publishing Company. • Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata

McGraw Hill.

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14. ADL – 14 Production & Operations Management


The aim of this course is to develop understanding of the strategic and operational issues in the operational/manufacturing environment of an organization and the various decisions involved the operational activities and the methods by which best possible alternative decision can be taken. Detailed Course Contents:

Introduction

An overview of POM and Transformation Process in Manufacturing and service units Production/capacity Planning

Planning and Designing the products/services, Designing the facility location and layout,

Selection and Management of Product Technology, Long-range Capacity Planning.

Operating Decisions

Planning Production Schedules, Aggregate Planning and Master Production Scheduling,

Inventory Planning, Materials and Capacity Requirement Planning, JIT Manufacturing,

Planning and Scheduling Services Operations.

PPC and TQM

Controlling the Operations for Productivity, Quality and Reliability, Quality Control, Total

Quality Management, Maintenance Management, Improving the Operations Process,

Linear Programming, Value engineering, PERT/CPM

Evaluation Scheme:



Text & References:

Text :

Production and Operations Management : S.N. Chary

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Students Study Material

Production and Operations Management : R.C. Manocha

Reference :

• Brown S., Lamming R., Bessant J. and Jones P. 2000, Strategic Operations Management, 1st Ed. Butterworth Heinmann

• Krajewski L.J. & Ritzman L.P. 1996, Operations Management: Strategy and Analysis, 4th Ed. Addison-Wesley

• Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing

• Waters D. 1996, Operations Management: Producing goods and services, Addison-Wesley

• Dilworth J.B. 1992, Operations Management, McGraw-Hill International Editors • Lee S.M. & Schniederzans M.J. 1997, Operations Management, 1st Ed. All India

Publishers & Distributers • Haksever, Render, Russell & Murdick 1990, Service Management and Operations, 2nd

Ed. Prentice Hall International, Inc. • Adam E.E.,Jr and Ebert R.J. 1997, Production and Operations Management: Concepts,

Models and Behavior, 5th Ed. Prentice Hall of India. • Buffa E.S. and Sarin R.K. 1994, Modern Production Operations Management, 8th Ed.

John Wiley & Sons.

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15. ADL – 15 Corporate Policies and Practices


The aim of the course is to familiarize students with:-

• The principles of management and their relevance in business.

• Strategic analysis of various industries.

• Impact of environment on strategy.

• Strategic analysis.

• Difference between traditional and contemporary business management.

• Globalization.

• Ethical issues.

• Corporate vigilance.


Introduction

Introduction to planning, evolution of strategic Management, Concept of Corporate

Strategy, Patterns of Strategy Development, levels of Strategy.

Role of environment on strategy

Change in business environment consequent to economic reform, industrial policy, trade

policy, macro reform, MNC’s role, financial services, private sector, Strategy and

Technology

Mission, Vision and Business Definition

Strategic Analysis

Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic

Advantage Profile (SAP), Competitor analysis, market analysis, environmental analysis

and dealing with uncertainty, scenario analysis and SWOT Analysis. Industrial structural

analysis

Globalization and Ethical issues and their impact on strategy

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Concept of Multinational, Global, International, Transactional companies. The role of

global village concept in strategy formulation. An introduction to corporate ethics, Why

firms should make ethicla choices, Global market research strategy.

Evaluation Scheme:



Text & Referneces:

Text :

Business Policy and Strategic Management : Azhar Kazmi Student Study Material:

Corporate Policies : S Seth References:

• Pearce John ‘A & Robinson R.B, 1997, Strategic Management : Strategy Formulation

and Implementation, 3rd Ed., A.i.T.B.S. Publishers & Distributors • Regular reading of all latest Busienss journals : HBR, Business World, Business India,

Business Today • Ramaswamy and Namakumari, 1999, Strategic Planning : Formulation of corporate

strategy text and cases, 1st Ed. Macmillan India Ltd., • Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw

Hill. • Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI

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16. ADL – 16 Total Quality Management


The aim of this course is to develop understanding of the strategic Total Quality M anagement (TQM), its implementation and philosophy. The students will also be familiarized with the change management through TQM


Introduction to Quality

Quality concepts, nature of product quality and to study various approaches and methods to Software Quality. Growth of TQM

Gurus and contributions, teaching and comparison. MBNQA Model , PDCA, IDEAL , CMM,CMMI, KAIZEN, SIX SIGMA Models

Explanation of models, review of award models, review of popular International Models

like ISO, SPC Tools, 7 QC Tools,

TQM and culture

Organizational change managemen through TQM and its relationship with culture, morale,

Resistance to change, barriers to TQM.

Evaluation Scheme:



Text & References:

Text :

Total Quality Management : Sundaram Rao


Total Quality Management : Mahesh Sharma

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Reference:

• Wankulu C.A., 1994, TQM: A Road Map, Tata-McGraw Hill India • Ahuluwalia J.S. Lt. Gen. – Editor, 1997, Total Quality Management, Tata-McGraw

Hill India • Crosby P., 1990, Let us Talk Quality, Penguin Publications • Davenport S., Kimberly & Others, 1996, Focused Quality, John Wiley Sons Inc. • Oakland, J. S. 1997, TQM: Text with Cases, Butteworth - Heinmann

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17. ADL – 17 Strategic Management


Aim is to provide the basic understanding of Strategic Management, its process and

develop the thinking skill of the students and practicing Managers. The course has been

designed to develop a framework of first gathering relevant information, scrutinizing, and

prioritizing key tasks to be pursued to achieve desired objectives. The whole idea is to

develop a thought Manager.


Introduction to Strategic Management

Nature of Strategy and Strategic Management, Levels of Strategy

Strategic Management

The Strategic Position, Strategic Choices, Strategy into action

Strategy Development Process in Organisation

Strategic Planning Systems, Strategic Leadership

Strategic Analysis

Analysis of Environment, The Pestel Frame work, Impact of Environmental

influences, Scenarios, Sources of Competition, The five forces frame work, Market

Segmentation and Understanding what customers WANT, Internal Analysis of

Assets and Capabilities, Resources and Strengths, Stake holder expectations and

organizational purposes, Preparing the SWOT Matrix

Strategic Choices

Basic Strategic Choices, Strategic Alternatives, various models – BCG, GE, Nine cell

Matrix, Hofer’s model, Strickland’s Grand Strategy selection Matrix, Basis of

Choice, Strategic evaluation and selection

Strategic Implementation

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Organisation Structure and Design, Resource allocation and Design, Managing

Strategic changes – Types of Strategic Change, Role of Change process

Strategic Synthesis : Real life situations

Competitive Strategic : The thinking of Michel Porter

Strategic into action

Case studies : (1) Asia’s top 20 competitive corporations and

their strategies

(2) Indian corporations like Reliance, Ranbaxy,

Sundaram Fastners etc., and Strategic Management

processes will be discussed

Evaluation Scheme:



Text & Reference

Text :

Exploring Corporate Strategy : Gerry Jhonson, Kevan Scholes Reference

• Pearce John A & Robinson R B, 1977, Strategic Management : Strategy Formulation

and Implementation, 3rd Ed., A.I.T.B.S. Publishers & Distributors. • Aaker David Strategic Market Management, 5th Ed., John Wiley and sons • Regular reading of all latest Business Journals : HBR, Strategist, Busienss World,

Business India, Business Today. • Porter Michael, Competitive Advantage: Creating and sustaining superior

performance, Free press. • Thomson & Strickla d, Business policy and Strategic management, 12th Ed., PHI.

Munjal, A. Cases and readings in Strategic Management, ABS Handbook

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18. ADL – 18 Environmental Management


Objectives:

The aim of this course is to develop the understanding of the strategic decision in going for Environmental Management and to sensitize organizations/individuals about the role of environment engineering, principles and methods. The course exposes to the ISO 14000 Standards.


Introduction

Introduction to environmental management.

ISO 14000 Standards

Explanation, use, other related auditing standards Industry application and Enviromental Hazards Case studies, Evaluation of 18

Evaluation Scheme:



Text & References:

Text :

Environmental Management : Mr. Bala Krishnamoorthy

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19. ADL – 31 Management of Change & Organizational Development


The aim of this course is to develop an understanding of the meaning, characteristics and

processes of Organisational Development and Change Management


Overview of Organisational Development

• Definition and implementation of Organisational Development • History, values and beliefs in OD • Role of change Manager and factors affecting change

OD Interventions

• Overview • Interventions designed at following levels

- Individual - Dyads / Triads - Team & Groups - Inter – Group relations - Total Organisation

• Structural Intervention • Consultants – Client Relationship

Managing OD process

• Diagnosis • Anticipating & Forecasting • Action Components • Program Management • Action Research

Change Management

• Understanding Change • Factors causing change • Nature of Planned Change • Anticipating and Forecasting • Models and techniques involved in change • Guide line for facilitating change Management

Managing and Implementation of Change

• Changing Value • Understanding of Culture • Resistance to Change - Sources and Management

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• Implementation of Change – Planning, Monitoring, Adaptation and Feedback

Evaluation Scheme:



Text & References:

Text :

Organisational Development (Sixth Edition) :Wendell L. French / Cecil H. Bell, Jr. Student Study Material

Management of Change and OD : Col. D.K. Shandilya

References:

• Chottopadhay .S. & Pareek .U.- Managing Organization Change , Oxford & IBH Publishing Co Ltd.

• Gautam Vinay Sheel – Organizational Development • Luthans Fred – Organizational Behaviour • Prasad Kesho – Organizational Development for Excellence • Pareek .U . & Rao T. V. -Designing & Managing H.R. System ,Oxford & IBH Publishing

Co , New Delhi. • Pareek .U. - Making Organization Roles Effective , Tata McGraw Hill , New Delhi. • Ravishanker . S. & Mishra .R.K.-O.D in Public Enterprises for 1900's , Vision Books Pvt

Ltd. • Schein E.H. - Process Consultation : Its Role In Organizational Development. • Ramanarayan S, Rao T.V & Singh Kuldeep - O.D – Interventions & Strategies,

Response Books. • Waclawski & Church - OD - a data driver approach to Org.change,

Jossey Bass Publications

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20. ADL – 32 Performance Appraisal and Potential Evaluation


The objective of this course is to apprise students of the significance and essential aspects of effective appraisal in an organization for optimizing performance. The students will develop an understanding of the requirements and installation of a PA system and performance management. Detailed Course Contents:

Overview of Performance Appraisal System

� Holistic approach to performance management. � Performance Appraisal: past and the future. � HRD and performance Appraisal. � Employee motivation and needs. � Planning performance and role clarity. � 360 degree and self appraisal � Indian experience in performance Management � Biases and problems in appraisal

Process of Performance Appraisal

� Designing Performance Appraisal System and formulating Appraisal policies

and procedures. � Introducing and implementing Performance Appraisal system. � Methods of appraisal-Contemporary and modern methods. � Measuring Performance Appraisal and post review Discussion/ Analysis. � Competency mapping and potential Appraisal. � Performance feedback, coaching and counseling.

Performance Management In Application.

� Performance Management And Development. � Performance management and pay. � Emerging concerns/ issues in performance management.

Performance Management In Application.

� Performance Management And Development. � Performance management and pay. � Emerging concerns/ issues in performance management.

Evaluation Scheme:



TEXT & REFERENCES.

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Performance Appraisal and Potential Evaluation : Surendar Kumar

References:

• Baldvin Kieran : Managing Individual Performance. • Armstrong Michael and Berron Angela (Jaico):Performance Management. • Fisher M : Performance Appraisal. • Rao TV : 360 Degree Feedback. • Rao Pareek : Redesigning PA System • N Milkovich : Compensation.

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21. ADL – 34 Course : Recruitment Selection, and Retention


The course focuses on the core concepts and methods in Recruitment and Selection, an

analysis of various assessment procedure for use in selecting and promoting staff, and

evaluation of recruitment and selection system. In addition the changing nature of labour

force and managements response to challenges encountered in today’s human resource

arena will be examined in this course.


Recruitment and Placement

• Job Analysis

• Writing Job Descriptions

• Job Specification

• Job Analysis in a Jobless World

Personnel Planning and Recruiting

• The Selection Process

• Employee Planning and Forecasting

• Basic Selection Model : The Decision Theory Approach

• Developing and Using Application Forms : The Application Blank

• Information Technology and HR : Recruiting on the Internet

• The Global Talent Search

Employee Testing and Selection

• Basic Testing Concepts

• Psychological Testing : An Asset in Selection & the Critical Overview

• The Psychometric Testing with special reference to :

o FIRO - B

o BELBIN

o MBTI

o TAT

• Interviewing Candidates

• Retention Management

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Performance Appraisal & Feedback

• Performance appraisal, designing and conducting,

• performance appraisal,

• feedback and coaching,

• rating employee performance

Evaluation Scheme:



Text & References:

Text Books :

• • Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors. • Dessler, G. 1997, Human Resource Management, Prentice Hall of India. • Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack. • Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall. References :

• Barat, N. 1998, Emerging issues in Management, Excel Books, India. • Greenberg, J. & Baron, R.A. 1993, Behaviours in Organizations, Allyn and Bacon,

Boston. • Kanungo, R.N. & Mendonca M. 1994, Work Motivation models for developing countries,

Sage Publications, India. • Luthans, F. 1998, Organizational Behaviour, McGraw – Hill International. • Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas : Cases in organizational

behaviour, Tata McGraw-Hill, India. • Potts, Michael 1998, A-Z of Training & Development, Kogan Page

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22. ADL – 35 Industrial Relations And Labour Laws


Objectives:

To familiarize students with the concepts, institutions and approaches to Industrial

Relations and Labour Laws with a view to enable them to acquire skills and knowledge of

effectively dealing with unions and promotion of harmonious relations

Detail Course Contents:

1. Industrial Relations

• Overview of Industrial Relations in India

• Understanding impact of Globalisation on Industrial Relations

Environment

2. Trade Union Movement in India

• Growth of Trade Union during pre and post Independence period.

• Laws relating to Trade Unions

• Industrial Disputes and Machinery for their settlement

3. Labour Management Co-operation

• Concept of Labour Management Co-operation

• Workers participation in Management

• Collective Bargaining

• Grievance Resolution

4. Managing Employee Discipline

• Understanding Discipline and causes of indiscipline

• Disciplinary Action

• Suspension and Dismissal

5. Labour Laws

• Essentials, Basics of various important provisions of Labour Law.

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• Industrial Dispute Act, 1947

• Payment of Wages Act, 1936

• Industrial Employment Standing Order Act, 1946

• Employees Provident Fund Act,

• Employees State Insurance Act, 1948

• Minimum Wages Act, 1936

• Contract Labour Act

Evaluation Scheme:


Weightage Planned (%) 10 15 15 60 Text & References:

Text Book:

Industrial Relations & Labour Laws (4th revised Edition) : Srivastava

Student Study Materia

l

Industrial Relations & Labour Laws : Sunil Bakshi

References:

• Swaminathan and C.S. Venkata Ratnam (eds) Globalisation & Labour Management Relations in South Asia

• Management of Human Resources – Oxford University Press – 2000. • Mamoria CB : Dynamics of Industrial Relations, Himalaya Publishing House • Srivastava SC : Industrial Relation and Labour Laws, Vikas, Delhi – 200

Fourteen Revised Edition • Venkata Raman CS :Personnel Mgt & Human Resources

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23. ADL – 41 Advertising & Sales Promotion


Objective :

To familiarize students with advertising concepts and strategies, the methods and tools

used.


• Overview of Advertisement and its Planning

• The agency

• Role of Research

• Segmentation, Positioning and Target Marketing

• Campaign Development and implementation

• Setting objectives and different approaches to creative advertisement

• Role of Media Planning, Production Print – Advantages and Shortcomings creating

the advertisement

• Event Marketing – Surrogate Advertising etc. Sales Promotion - New Direction in

Marketing,

• New Product Launches

• Concept Promotion Vs Existing Category Advertising

• Direct Response and Direct Mail Advertising,

• Total concepts words and visuals, Use of Appeals, Presentations

• Commercial Advertisements, Measurement of Advertising effectiveness

• Sales Promotion and Sales Promotion schemes

Evaluation Scheme:



Text and References :

Text :

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Advertising Sales and Promotion Management : S.A. Chunawalla Student Study Material

Advertising and Sales Promotion : U.C. Mathur

References :

Magazines – A&M, Brand Equity, Business World Advertising – Wright, Winter, Ziegler Advertising – David Ogilvy, Trout and Ries Advertising Theory & Practice – Sandage, Fryburger, Ratroll

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24. ADL – 43 Marketing of Services


Objective :

To introduce the concepts of services and marketing of services. To make the students appreciate the differences between services and products and the complexities of handling intangibles. Detailed Course Contents :

Module - I

Understanding Services, Services Marketing Mix, The services Environment, Segmentation, Targeting and Positioning Module – II

Service Quality

Service quality Management, Understanding quality, how is it different for services?

Customer needs and levels of needs. Determinants of quality, models used to measure

and monitor service quality, loyalty in service industry.

Module - III

Customer Expectations of Service, Customer Perceptions of Service, Understanding

Customer Expectations through Market Research, Building Customer Relations through

Relationship Markeing.

Module - IV

Employee Role in Service Delivery, Branding of Services, Organisation Culture, Employees

and Internal Markeing

Module - V

Bank Marketing, Hospital Markeing, Educational Services Marketing, Hotel Marketing,

Insurance Marketing.

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Module - IV

The Future, Globalisation

Evaluation Scheme:




Text:

• Services Marketing – Valarie A. Zeithaml, Mary Jo Bitner Student Study Material (SSM)

Services Marketing : Alok Anand

References:

• Service Marketing – Ravishankar, Helen Woodruffe • Marketing of Services – Bidhi Chand • Service Marketing – Gupta and Rampal • The Essence of Service Marketing – Adrian Payne • Marketing of Services, Strategies for Success – Harsh V. Verma • Cook D & Wallers, Retail Marketing, Theory & Practical • Mc Goldrick, P.J., Retail Marketing, Tata Mcgraw • Cox. R & Bittain, P., Retail Marketing, London Bitten • David Gilbert, Retail Marketing Management, Peasons Education

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25. ADL – 44 Sales and Distribution Management


Objective:

To familiarize the students with the concepts of sales management and to equip them with

the various tools required to be a success in the various techniques essential for sales

staff management. To help them differentiate the nuances of personal, organizational and

retail selling, also have a complete overview of the Distribution channel.

Detailed Course Content:

• Introduction to Sales Management, Selling and Social development, Skills for

Successful selling

• The Sales Process – Planning, Initial Sales call, approaching the prospect and

initiating the discussion and closing the sale

• Role of the Sales Manager and Sales Man, Measuring effectiveness Recruitment,

selection and training of Selling Staff, their motivation and retention.

• Sales force compensation, tools for sales supervision and control, Evaluation and

appraisal of sales staff.

• Understanding and mastery of two way communications. Communication and its

role in professional selling, Role-plays.

• Tools and techniques of sales forecasting, sales territorialization, sales quotas,

budgeting and costing, monitoring sales expenses.

• Adaptive selling, sales presentation, approaching the customer and gaining the

commitment of the customer. Role play.

• Distribution Concept, Distribution an aid to sales and Distribution Channels

• Segmentation and Distribution

• Logistics and Management of Sales System/Process

• Developing and expanding the customer relationship through CRM and use of

technology (database marketing), encouraging critical encounters.

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Evaluation Scheme:


Weightage Planned (%) 10 15 15 60 Text and References:

Student Study Material Sales & Distribution Management : Vivek Singh References:

1. Professional Selling A trust based approach- Ingram, Laforge, Avita: Harcourt College Publications.

2. Smart Selling- Christopher Power. 3. What makes a good salesman- David Mayer and H M Greenberg. 4. Management of Sales force- Stanton, Bursnick and Spiro. 5. Sales and Distribution Management – Narang 6. Sales Management-E Cundiff and N Govini 5th Edition. Prentice Hall of India.

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26. ADL – 45 Consumer Behaviour

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/ visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objective:

To Develop An Understanding Of How Consumers respond and Behave and use this

knowledge to adopt appropriate Marketing Strategies for enhancing organizational

performance.


• Basics of Consumer Behaviour

• Consumer Buying Decision Process

• Market segmentation

• Lifestyle marketing

• Creation of Buying environment

• Consumer As An Individual – his motivation, needs , goals

• Personality, Self And Self Images

• Perception, attitudes and Imagery

• Learning, Cues, Responses and Reinforcements

• Behavioral Learning And Cognitive Learning Theory

• Brand Loyalty And Attitude

• Attitude Formation And Change

• Group Dynamics And Reference Groups

• Family Decision Making

• Social Class, Culture and sub culture

• Consumer influence

• Personal Influence And Opinion Leadership Process

• Diffusions of Innovations

• Adoption Process

• Strategic Consumer Analysis on Marketing

Evaluation Scheme:

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Weightage Planned (%) 10 15 15 60 Text and References:

Text:

Consumer Behaviour : Suja R. Nair Student Study Material:

Consumer Behaviour : Kuldeep Sharma

References:

Consumer Behaviour by Schiffma and Kanuk PHI publications 7 th edition

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27. ADL – 51 Management of Financial Institutions


The aim of the course is to familiarise students with the financial infrastructure in the

country. The course will particularly cover the following aspects.

a) Role of Financial institutions in the economic development

b) The working of financial intermediaries and the norms governing

them in India

c) International Banking

d) The basic principles in commercial Bank

e) The working of Developmental Financial Institutions


Introduction

Financial institutions and economic development, Money Market, Capital Markets,

Commodities Market, Trading System in India and International Market, Derivative

Trading – Future , Options , Swaps and recent developments.

Financial intermediaries

Understanding Financial Intermediaries- Commercial Banks, Central Banks, Cooperative

Banks, Banking system in USA & India, International Banking, Banking Operations, Retail

and Wholesale Banking, Near Banks, Bank assurance, Universal Banking, NBFC’s

Norms & Practices in the Banking Industry

Principles of Lending, Study of Borrowers, Balance Sheet Analysis, Project Appraisal

Criteria, Marketing of Bank Services, Prudential Norms- Narsimhan Committee

Recommendations, Performance Analysis of Banks, Regulatory Institutions RBI & SEBI,

Banking Innovations, Basle Committee Recommendations, CAR- Risk Weighted Assets and

Risk Based Supervision, Asset Liability Management in Commercial Banks

Developmental Financial Institutions

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Role of Developmental Banks in Industrial Financing, Resource Mobilization of

Developmental Banks, Project Evaluation by Developmental Banks.

Insurance Institutions

Role of Insurance companies in Industrial Financing, Life insurance & General insurance,

New developments in insurance as a sector in the Indian financial system

Evaluation Scheme:



Text :

Management of Financial Institutions : L.M. Bhole

References :

• Cornett and Sauunders, 1999, Fundamentals of Financial Institutions Management,

Mc Graw Hill • Edmister, R.O. 1987, Financial Institutions: Markets and Management, McGraw Hill

International. • Khubchandani B. S. 2000, Practice and Law of Banking,1st ed., Macmillan India

Ltd. • Kohn Meir, 1998, Financial Institutions & Markets, 3rd Reprint,

Tata McGraw Hill.

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28. ADL – 52 Course: Advance Corporate Finance


Objectives:

• At the end of the course, the students should be able to understand Indian accounting Standards and the impact of US GAAP on Financial Statements.

• To create an understanding of the accounting, legal and tax implications of Mergers & Acquisitions, leasing & hire purchase.

• The students should be able to demonstrate an understanding of the tax provisions enabling them to make use of legitimate tax shelters, deductions, exceptions, rebates and allowances; with the ultimate aim of minimising the corporate tax liability.

• To give an overview of wealth tax provisions pertaining to companies (from a users perspective)

• To create an awareness of VAT and how the scheme is going to have an impact on the existing sales tax system.

Detailed Course contents:

Accounting Norms

Overview of various Accounting Standards in India & comparison with International Accounting Standards & U.S. GAAP.

Accounting for Services

Accounting for Leasing (AS19) & Hire Purchase, Accounts of banking and insurance Companies. Reconstruction of companies

Valuation of goodwill and shares , Accounting for Internal Reconstruction & Reorganization, Mergers & Acquisitions- Accounting for Amalgamation and External Reconstruction , Liquidation of Companies. Recent Developments in Accounting

An Introduction to Human Resource Accounting & Inflation Accounting. Basic Concepts

Introduction to Income Tax Act , 1961., Residential Status , Exempted Incomes of Companies An overview of various provisions of Business & profession & Capital gains – applicable to companies Assessment of Companies

Computation of taxable income, MAT , Set off & carry forward of losses in companies, Deductions from Gross total income applicable to companies, Tax planning with reference

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to new projects/expansions/rehabilitation plans including mergers, amalgamation or de-mergers of companies, Concept of avoidance of double taxation. Wealth Tax

An overview of wealth tax provisions to the extent applicable to companies. Indirect Taxation

An overview of Sales Tax (VAT). Evaluation Scheme:



Text & References:

Text:

• Gupta, R.L. and Radhaswamy, M. 1990, Advanced Accountany, 8th edition, Sultan Chand & Sons.

References

• Jain, S.P. & Narang , K.L., 1998, , Advanced Accountany, Kalyani Publishers • Shukla and Grewal , Advanced Accountancy, S. Chand & sons • S.N. Maheshwari , Advanced Accountancy, Vikas Publications

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29. ADL – 53 Project Management & Control


Objectives:

The objective of the course is to make the students familiar with the planning, analysis, selection, implementation and review the capital expenditure investments with special reference to infrastructure projects. The aim is to acquaint the student with the application of mathematical and statistical tools for analyzing managerial problems in order to arrive at a decision w.r.t. the capital investment. They shall be exposed to fundamental optimization procedures and techniques, which are used in Project Management. Detailed Course Contents:

Planning of Projects Overview and Resource Allocation Framework, Generation and Screening of Project Ideas, Project Identification, Formulation and Nature of Projects with emphasis on infrastructure projects.

Analysis of Projects

Project Design and Network Analysis, Preparation of Detailed Project Report, Market and Demand Analysis, Technical Analysis, Financial Analysis, Environmental Impact Analysis

Selection of Projects

Estimation of Project Cash Flows, Appraisal Criteria, Analysis of Risk, Complex Investment Decisions under Inflation, Capital Rationing, Mathematical Programming Models for Project Selection, Social Cost Benefit Analysis, Options and Flexibility Project Financing and Implementation

Project finance options and Financial Institutions, Forms of Project Organization, Human Aspect of Project Management, Pre-requisites of Successful Implementation, Budgeting & Cost Estimation, PERT-CPM Scheduling and Resources Allocation & Leveling Project Review and Control

Cost & Time Control, Performance Evaluation, Project control systems under Management Control

Project Evaluation

Evaluation of Projects for further Recommendations, Impact analysis, Project Auditing, Project Termination and Abandonment Analysis Evaluation Scheme:

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Weightage Planned (%) 10 15 15 60 Text & Reference Books:

Text :

Chandra P. 2002, Projects: Planning, Analysis, Financing, Implementation & Review, 4th Ed. Tata McGraw-Hill Publishing

Reference:

• Meredith J.R. & Mantel S.J., Jr. 2000, Project Management: A Managerial Approach, 4th Ed. John Wiley & Sons

• Machiraju H.R. 2001, Introduction to Project Finance: An Analytical Perspective, Vikas Publishing House Pvt. Ltd.

• Patel B.M. 2000, Project Management: Strategic Financial Planning Evaluation & Control, Vikas Publishing House Pvt. Ltd.

• Newbold C.R. 1998, Project Management in the Fast Lane: Applying Theory & Constraints, St. Lucie Press

• Diwan P., Project Management, Deep & Deep Publications • Anthony R.N. & Govindrajan V. 1998, Management Control Systems, 9th Ed. Tata

McGraw-Hill • Desai V. 1997, Project Management, 1st Ed. Himalaya Publishing House • Thakur D. 1992, Project Formulation & Implementation, Deep & Deep Publications • Dayal R., Zachariah P. & Rajpal K. 1996, Project management, 1st Ed. Mittal

Publications • Goel B.B. 2001, Project Management: A Development Perspective, Deep & Deep

Publications

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30. ADL – 54 Equity Research & Portfolio Management

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/ visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objectives :

This course aims at providing a clear understanding of the changing domestic and global investment scenario in general and Indian capital market in particular with reference to availability of various financial products and operations of stock exchanges. Important theories, techniques, regulations and certain advancements in theory of investment will be covered with an aim of helping the participants make sound investment decisions both in the context of individual security and portfolio investment.


Environment of Investment

Process of Investment in Financial Assets, Salient Features & Operations of Stock Exchanges, Trading Arrangements, Changing Scenario of Indian Stock Market with Emphasis on Transparency, Efficiency of Indian markets.

Setting the Objectives

Risk and Return in the Context of Portfolio, Common Stock Valuation Models, Term Structure of Interest Rates, Risks in Fixed Income Securities, Macaulay’s Duration. Security Analysis

Fundamental Analysis – Economic & Industry Analysis, Concept of Business Cycles, Indicators of Economic Prosperity, Industry Analysis, Company Analysis, Company Valuation, Technical Analysis. Portfolio Construction & Optimization – Modern Portfolio Theory

Markowitz’s Risk-Return Optimization, Generating the Efficient Frontier, Single-Index Model, Capital Asset Pricing Model, Motivation for Partitioning of Risk, Arbitrage Pricing Theory, Portfolio Performance Evaluation & Revision

Managed Portfolios and Performance Evaluation - Sharpe’s, Treynor’s, Jensen’s and Fama’s Performance Measures, Portfolio Revision - Portfolio Re-balancing and Upgrading, Mutual Funds and their Portfolio Management Schemes.

Advancements in Theory of Investment Management

Redington’s Immunization, Derivatives - Payoff patterns of elementary options and possibilities of increased diversification.

Evaluation Scheme:

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Component Codes PCP1 H1 H2 EE1 Weightage Planned (%) 10 15 15 60

Text & References:

Text :

Chandra, P. 2002, Investment Analysis, Tata McGraw Hill

References:

• Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio Management, S. Chand and Company, 8th Ed.

• Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management, Prentice Hall of India

• Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw Hill International.

• Sharpe & Alexander, Investments, Prentice Hall of India • Francis, J.C. 1987, Investments, McGraw Hill International. • Avdhani V.A. 1994, Security Analysis & Portfolio Management, Himalaya • Elton, E.J. and Gruber, M.J. 1996, Modern Portfolio Theory and Investment

Analysis, John Wiley & Sons. • Barua, S.K., Raghunathan, V. and Verma, J.R. 1992, Portfolio Management, Tata

McGraw Hill • Hull, J.C. 1995, Introduction to Futures & Options Markets, Prentice Hall,

Eaglewood Cliffs, New Jersey. • Obaidullah, M. 1988, Stock Markets: Theories & Evidence • Graham, Benjamin, 1973, The Intelligent Investor, Harper & Row Publishers, Inc.,

4th Ed., New York.

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31. ADL – 55 Management of Financial Services


Objectives:

The aim of the course is to familiarize students with::

• Role of Financial Services in producing and maximizing value. • Understanding basic Financial Services and their need • Factors determining dynamism in the Financial Services industry • Understanding the interface of regulators and managers for quantifying and

dealing with critical factors affecting the Financial Services industry.


Introduction

Financial services and Value production, Value added in Financial Services, ROI in

Financial Services, Elements in the Financial Services value chain, Role of Financial

Services in Economic Development

Merchant & Investment Banking

Meaning, Importance & Role of financial services in Indian Financial System, Corporate

Counselling, Project Counselling And Appraisal, Loan Syndication And Accessing Debt and

Capital Markets, Procedural Aspects Of Public Issues, Bought Out Deals, Book Building,

Pre-Issue Decision; Post Issue Management And Related Provisions Of Companies Act And

SEBI Guidelines For Protection of Interests of Investors.

Leasing Hire Purchase And Consumer Credit

Development of Leasing, Hire Purchase and Consumer Credit, Types Of Leasing, Pricing

Methodology And Financial Analysis, Taxation, Legal Framework For Leasing And Hire

Purchase Companies, Leasing vs. Buying- NPV, Securitization

Venture Capital Financing

International Experiences In Venture Capital Financing, Venture Capital Financing In India,

Pitfalls To Be Avoided.

Mutual Funds

Mutual Funds types, Organization and Management, Regulations of Mutual Funds Other Financial services

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM


Factoring Services - Features, Merits and Demerits, Cost Benefit Analysis

Forfeiting – Features, Merits and Demerits

Credit Rating: Concept Of Credit Rating, Types Of Credit Rating, Advantages And

Disadvantages Of Credit Rating, Credit Rating Agencies And Their Methodology And

Process, Individual Credit Rating, Sovereign Credit Rating Practices, Indian Experience

upto now.

Housing Finance

Non Resident Investment

Significance and Role of Foreign Investment, Policy for FDI, FII’s, GDR’s/ADR’s and

FCCB’s, guidelines on issue of International Financial instruments i.e. GDR’s/FCCB

Evaluation Scheme:



Text & References:

Text :

Management of Financial Services : M. Y. Khan


Management of Financial Services : Alka Munjal

References :

• Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata McGraw Hill.

• Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House • Sriram, K. 1996, Handbook of Leasing, Hire Purchase and Factoring, ICFAI. • Regular reading of the Financial & Business Journals, Analyst, Economist is

essential. • Dietrich J Kimball, 1996, Financial Services & Financial Institutions, Value Creation

in theory and Practice, 10th Ed., Prentice Hall Bhole L M, 2000, Financial Institutions and Markets: Structure, Growth &

Innovations, 3rd Edition, Tata McGraw Hill

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM


32. ADL – 61 Materials Management


Objectives:

The aim of this course is to develop the understanding of the various techniques of materials management. The objective is to acquaint the student the approaches of materials management from planning to usage. Detailed Course Contents:

Introduction

Introduction of materials management, Scope, Role, Importance and Objectives of Materials Management, Evolution of Integrated Materials Management, Research, Planning & Budgeting of Materials, Role and Application of Quantitative Techniques in Materials Management. Warehousing and Logistics Management

Logistics System & Design, Logistics Administration, Warehousing an important function of Materials Management, Location & Layout of Warehouse, Organising the Warehouse, Physical Aspects of Warehousing, Safety Measures and Control, Warehousing Operating Function, Warehousing Costs Purchasing:

Purchase Management, Purchase System, Purchasing as an integral part of Integrated Materials Management, Production Planning, Inventory Management, Quality Management-Suppliers Management, Economics of Quality, Quality Circles, Purchasing Negotiations, Achieving Performance, Efficiency & Effectiveness in Purchasing, Effect of Process Technology on Materials Management, Distribution Management Philosophy, Supplier Assisted Materials Management Production Planning & Control:

Production planning, Master forecasting, Planning-time, capacity, scheduling & tracking, Materials Requirement Planning Emerging Trends:

Materials Management as an Integral Part of Supply Chain, Materials Management Information System, IT Focused Materials Management, E-com and Inventory Classification, Materials Management in Global Environment-Export-oriented & Domestic Evaluation Scheme:

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Component Codes PCP1 H1 H2 EE1 Weightage Planned (%) 10 15 15 60 Text & References:

Text :

Gopalkrishnan P. & Sundaresan M. 1997, Materials Management: An Integrated Approach, Prentice Hall of India

Reference :

Gopalkrishnan P., Handbook of Materials Management, Prentice Hall of India

• Narasimhan S.L., McLeavey D.W. & Billignton P.J. 1995, Production Planning and Inventory Control, 2nd Ed. Prentice Hall of India

• Broeckelmann R.G. 1999, Inventory Classification Innovation, St. Lucie Press/APICS Series

• Nair N.K. 1994, Purchasing and Materials Management, 2nd Ed. Vikas Publishing House Pvt. Ltd.

• Datta A.K. 1993, Materails Management: Text & Cases, Prentice Hall of India • Baily, Farmer, Jessop & Jones 1998, Purchasing Principles and Management, 8th Ed.

Pitman Publishing.

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33. ADL – 62 Technology Management


The aim of this course is to develop the understanding of Transfer of Technology procee, technology life cycle and to develop technology as a resource for all emerging and changing economies. Detailed Course Contents:

Introduction

Overview of Technology management.Technology Life cycle. Strategic Management of technology

Technology absorption, Technology transfer, Technology dissemination and Technology

Diffusion. With case studies and examples from Industry.

Technology Policy

Policy Implementation, IP Protection and Advanced technology in developing countries.

Evaluation Scheme:



Text :

Technology Management : Rastogi

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34. ADL – 64 Logistics & Supply Chain Management


Objectives:

The aim of this course is to develop the understanding of the various components of the integrated supply chain. The learning is focused on developing the supply chain to suit domestic as well as global markets. Detailed Course Contents:

Introduction of Logistics & SCM

Evolution of Logistics and Importance of Supply Chain Management in the overall organization functioning, Customer Focus in Supply Chain, Developing Supply Chain as a Competitive Focus by customer satisfaction and corporate profitability, Role, Objectives & Policies of Purchasing and Supply Chain. Strategic Issues in Supply Chain Management

Value chain and value delivery system, Facilities Decisions, Transportation Choices, Vendor Relationships, Distribution Channel Design, Strategic Alliances, Communication Flow of Supply Chain, Inter-functional coordination, Inter-corporate cooperation Managing the Supply Chain

Benchmarking, Reengineering, IT Enabled Supply Chain Management, Application of ERP, JIT and Quality Management, Vendor Management & Development, Value Engineering/Analysis, Optimization of Supply Chain, Organization Design, Retailing Management

Global Perspective:

Motives and Development of Global Markets, Managing the International Supply Chain Operations, Supply Chain Reconsideration- to suit the Global Environment, Risk Involved in International Markets, Benchmarking Global Supply Chains. Evaluation Scheme:



Text :

Logistics & Supply chain Management : Raghuram

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM



Logistics & Supply chain Management : R K Bharadwaj

Reference:

• Bowersox D.J. & Closs D.J. 1996, Logistics Management, McGraw-Hill International Editors

• Sahay B.S. 1999, Supply Chain Management: For Global Competitiveness, 1st Ed. MacMillan India Pvt. Ltd.

• Dobler D.W. & Burt D.N. 1996, Purchasing and Supply Management: Text and Cases, 6th Ed. Tata McGraw-Hill

• Mentzer John T., Supply Chain Management • Gattorna J.L. & Walters D.W. 1996, Managing The Supply: A Strategy Perspective,

MacMillan Business

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35. ADL – 65 Production Planning & Control

D


The aim of this course is to provide insight into the manufacturing stages involving production planning and control of product or service quality by strict Statistical Quality Control (SQC) methods and to provide understanding of manufacturing supply chain with close coupling of upstream and downstream activities thereby providing value to the customer in terms of money and product features. Detailed Course Contents:

• Overview of Production Planning and Control, Importance of Planning, Importance

of Control, role of PPC in today’s organization

• Forecasting demand for production planning, forecasting requirements, qualitative

techniques of forecasting, quantative models : Simple Average, Simple Moving

Average, Weighted Moving Average, Exponential Smoothing and Linear Regression,

Forecast error.

• Operations Planning and Scheduling systems.

• The aggregate Planning Process : Concept of Aggregation, Strategies, Methods and

Rules.

• The Master Production Schedule, Various inputs to Master Schedule, Lead Time

Constraints, Bill of Material and their types, Structuring and Modularisation of Bill of

Materials, Managing and Maintaining Master Production Schedule.

• Material requirement planning, MRP objectives and System components, MRP II, Parts requirement problem, Lot sizing techniques, Pegging, Cycle Counting, Updating and Time fence.

• Capacity Planning and Control, Machine and Operator Efficiency, Capacity Planning Decisions, Strategies for Modifying capacity, Resource Planning, Load Profile, Resource Profile, Levelling loads.

• JIT system, Kanban, Process flow and layout, setup time reduction, uniform flow.

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM


• High volume production Activity control, Production environment of Job shop, Batch, Assembly line and continuous Manufacturing flows, Controlling continuous production, line balancing, batch processing techniques, process industry scheduling

• Job Shop Production Activity Planning, Job Shop System, Database information requirements, Forward scheduling, Backward scheduling, Sequencing rules, Johnson rule for N jobs 2 machines and N jobs 3 and N jobs M machines.

• Job Shop Production Activity Control, Dispatching, Corrections to short term capacity, production reporting and status control, manufacturing lead time.

• Theory of Constraints and Synchronous Manufacturing, Goldratt’s rules, Bottleneck and non bottleneck resources, synchronous manufacturing.

Evaluation Scheme:



Text & References

Text

Production Planning & Control : Narasimhan


Production Planning & Control : J M Pant

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM


36. ADL – 71 Data Base Management Systems


Objective:

In today’s fast growing world usage of relational database is important but not enough, Consider an OODBMS when we have a business need for high performance on complex data. Generally, an ODBMS is a good choice when you have all three factors: business need, high performance, and complex data. This course aims towards familiarizing students with RDBMS as well as OODBMS. Detailed Course Contents :

Database Concepts : Introduction to Database and advantages of Database Management System, Intro to different Types of DBMS, Relational DBMS, Normalization of Data, Relationships, Datatypes and Data Constraints, Hands – On on MS Access (Tables and Queries). SQL (Using Oracle or SQL Server): Basics & Advance Select Statement, Conditional Selection, Relational Operators, Compound Conditions, IN & BETWEEN, Using LIKE, Joins, KEYS, Eliminating Duplicates, Alias & IN, subqueries, Creating New Tables, and Views, Altering Tables, Adding, Deleting and Updating Data, GROUP BY & HAVING clauses, etc. OODBMS:

OOP’s concepts in DBMS, RDBMS vs. OODBMS, OODBMS Architecture, Examples of OODBMS, Overview or ORDBMS, UML and Rational Rose.

Evaluation Scheme:


Weightage Planned (%) 10 15 15 60 Text & References: Text: � An Introduction to Database By C.J. Date Referencs: Data Mining by Bieter Adriaans & Dols Zantinge

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM


37. ADL – 72 Information Technology & Management


This course will expose students to developments in computer technology and understand the working of a computer system. It will introduce end-user computing and build skills in using IT and understanding various technologies like, networking, internet DBMS concepts, e-comm, ERP, Security etc. Introduction to computer technology:

History of computers. Lab covers at least 2 assignments in Excel, which should cover most of its advance features. Introduction to s/w, Concepts of Programming:

Introduction to Programming, Basic Elements, Basic Features of Structured Programming, its limitations, Basic features of OOPS, its advantages over the structured programming, Operating System. Computer Networks: Introduction:

Components, Classification & Type, Advantages, Disadvantages, Limitations of each, LAN Concepts in details Internet Technologies: Introduction to Internet & intranet, Basis concepts of Internet, DNS, Protocols, Services of Internet, Technology behind Internet.

E-Commerce: Introduction:

E-com Technologies, Applications.

DBMS: Introduction:

Need, Components, Benefits over file system, Classification & Types, Advantages, Disadvantages & Limitations of each.

ERP: Introduction, Scope & Benefits:

Implementation Methodology, Success Factors, Pitfall, Management concerns.

IT Enabled Services: Introduction to IS Security:

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM


The IS Security Environment, IS Security Governance Management Control: Security Policy, Enterprise Security Architecture, Security Planning & Accreditation. Evaluation Scheme:



Text & References:

Text:

Information Technology Management : Jawadekar


Information Technology Management : Ajaya Verma

References:

• Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India. • Nagpal, 1999, Computer fundamentals , Wheeler Publishing, New Delhi. • Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management. • Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India. • Manuals for Ms-Office, Excel, MS -Word, MS – Access, FoxPro • Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

•••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• •••• CURRICULUM


38. ADL – 74 System Analysis and Design

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/ visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objectives

This course emphasizes on the management aspects of system analysis, design and

development of computer-based information systems. The course introduces the students

to the key system analysis tools and design techniques.

In the last part of the course, using the ‘System Design Example’, the students would

apply their learning to the real world business problems. This should enable the students

to put into practice the tools and techniques learnt for the development of information

systems for management.

Detailed Course Contents

1. Concepts of Information Systems

The systems concept; Characteristics of system; Physical and abstract systems;

Open and closed systems; Formal and informal systems; Information and

management structure; Need for computer based information systems; varieties of

information systems;

2. Overview of Design of Information Systems

Application systems development in perspective Development and implementation

plan Stages of system development life cycle (SDLC); Role and attributes of

System Analysts; SDLC concepts vs prototyping role of systems analyst,

Information gathering and its techniques, Managing user expectations.

3. Tools of Structured Analysis :

Structured analysis; Data Flow Diagrams; Data Dictionary; Structured English and

Decision Table. Charts, structured walk-throughs, audit and processing control,

documentation plan.

4. Systems Analysis

Overview of design of information systems; System requirement specifications;

Steps in system analysis.

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5. Feasibility Analysis

Project assignment, Project goals; alternative solutions and their evaluation; Cost-Benefit Analysis; Feasibility Report and System Proposal (including requirement document). 6. Process and Stages of Systems Design

Introduction to process specifications methods; structured design process; design methodologies and Development activities during structured design, writing program specification 7. Input / Output Design

Elements of input data, input media and devices; input design considerations, screen formatting, GUI considerations, Human –computer interface, types of output; output devices; design of output reports; menu design and form-design; 8. Introduction to Database Design

Selection of data storage medium; types of files; file organizations; database design; types of databases; coding systems and types of code; 9. Introduction to Testing, Quality Assurances, Security & Documentation

Types and levels of tests, quality assurance, need for documentation; types of documentation; Systems security and controls. 10. System Design Example and Design Practice

Project presentation, review and open session.

Evaluation Scheme:

Component Codes PCP1 H1 H2 EE1 Weightage Planned (%) 10 15 15 60

Text and References

Text :

System Analysis and Design : Igor Hawryxzkiewycz Student Study Material (SSM)

System Analysis and Design : Ajaya Verma References

1. Rajaraman : Analysis and Design of Information System (Prentice-Hall, 2002)

2. Don Yeats : System Analysis and Design

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3. Dennis & Wixon : System Analysis and Design

4. Hoffer : Modern Systems Analysis and Design (Pearson Education, 3rd edition-2002)

5. Kendall and Kendall : Systems Analysis and Design (Prentice-Hall, 5th edition)

6. Whitten, JL : Systems Analysis and Design Method (Tata McGraw-Hill)2002, Galgotia

7. Awad EM : Systems Analysis and Design (Galgotia-2002)

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39. ADL – 75 E-Commerce


Objectives

Through industry trends, students will learn E-business concepts & how web-enabled

business processes can increase profitability and performance to improve customer

relationships. Business transactions on the web provide enterprise-wide process

integration with global business partners.


Web Enabled Business Solution :

Introduction to E-Commerce, E- Business and Web Enablement, Introduction to various

Business Processes like Inventory Management, Purchase Order Management, CRM, KM,

e-ERP, Case Studies.

Introduction of Web Client:

Web Server, Applications Server, Database Server, Static & Dynamic Web Sites, Server

Site & Client Site Technology.

Websites development and Management :

Web Browser, Language understandable by Web Browser-Introduction to HTML, Web

Pages.

Working with Web Databases :

Programming Logic and Techniques, Introduction to XML, Managing webdatabases.

Trend analysis of Web Applications-Websites and Portals.

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Threats to web databases & Computer Security:

Viruses, Classification of Viruses-Boot infectors, System Infectors, General Executable Program Infectors, Anti-Viruses, Digital Signature

Evaluation Scheme:

Component Codes PCP1 H1 H2 EE1 Weightage Planned (%) 10 15 15 60 Text & References:

Text:

• “Building an intelligent e-business”, David Ferris & Larry Whipple, Prentice Hall, 2001.

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40. ADL – 81 International Marketing


Aim of this course is to develop an in depth knowledge on understanding Global Marketing and its strategies and to understand the regulations, analysis, research, product, promoting, personnel and pricing decision of International products. It will give an edge strategic marketing concepts. Detailed Course Contents :

Overview

Need, Scope, Tasks, Contrast in domestic and international marketing, Motivation to go global, & Theoretical basis for global business, Role of International Institutions International Business Entry & Development

Strategic effects of going international, Global Market Entry Strategies – Export/Import, International Intermediaries – EMC’s, Trading Companies, Licensing, Franchising, FDI, Local presence – Inter firm co-operation, MNC’s and Globalisation, Merger’s and Acquisitions.

Environment and Global Marketing

Economic Environment, New trade theory, Macro economic objectives, Function of WTO, Regional Economic groups (EEU, NAFTA, etc.), World Bank, Socio cultural environment – culture defined, elements of culture, culture analysis, Political & Legal Environment – Embargoes & sanctions, Political risk, legal factors, legal differences Product and Promotion Strategy in International Marketing

The international product and its life cycle, Global product policy, Global branding and different positioning of the same brand in different countries, Intellectual property, Gray market, Role of Services in global economy, Media advertising, PR, Trade Fairs, Market analysis and strategy, Product strategy, Planning and decisions

Pricing for International Market

Key factors in global pricing & methods, Pricing policies – Marginal cost, cost plus, Market oriented, Export payment methods – L/C, Advance, DA/DP, FIBC, Counter trade, Transfer price, Dumping & legal aspects.

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Branding and packaging in the light of International Standard Brand, Certificates of ISO and packaging norms in International logistics

Channel Selection, its importance and decision analysis, Global segmentation targeting and positioning, Product Promotion strategies, Global trends and its counter viewing advantages. India’s International Policy and Impact on Economy

Government measures and export incentives, Exim policy, ECGC services, Role of Indian banks & F.I’s, Balance of trade/payments, Current stand on WTO, Services export from India. Newly Emerging Markets and The Future

Marketing and sourcing from newly emerging democracies, Global marketing and internet, Planned versus market economics, Shifts in Technological, Financial Environment.

Evaluation Scheme:



Text :

International Marketing : Francis Cherunilam


International Marketing Mgmt & Research : Prof. Gurinder Singh Ahluwalia

References:

• Daniels & Lee – International Business • Keegan – Global Marketing • Varshney & Bhattacharya – International Marketing Management • Harvard Business Review, Global Business Review (Sage Publications), Global Forum –

ITC Geneva

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41. ADL – 82 India’s Foreign Trade and Trade Policy


• To impart complete knowledge of Foreign Trade and its impact on the balance of

payments and export growth vis-à-vis forex reserve and economic development

• To impart complete structural, formative, functional knowledge of WTO and global

repercussions of WTO dismantled regimes.

• To enable students learn and appreciate the role of world financial institutions.

• Knowledge of Foreign Investments Policy & approach


• National Economic Development in relation to Foreign Trade

• Export Trade and Balance of payments and composition of Balance of Payments

• Policies for accelerating Export growth in relation to Five Year Plans

• Export Import Policy – Overview

• International Trade Policy (2002-2007) – next 25 years, India’s Response –a)

TRIPS b) Agriculture c) Pharmaceutical d) Biodiversity;

WTO – Structure, Functions, Indian Perspective

Evolution growth and function of GATT and WTO, Tariff Conversions, MFN Principle,

Uruguay Round Protocol, Agreement on a) Agriculture b) Trade-in-Services c) TRIMS d)

Intellectual Property Rights; Dispute Settlement

IMF, Exim Bank

International Monetary Fund – Formation & Role, Quota’s for Developing Countries,

Articles of Agreement Contingency Financing, Special Drawing Rights, Asian Crisis – Role

of IMF. EXIM Bank of India – Evolution, Financial Assistance Schemes, Thrust Areas,

Export Promotion, Forfaiting, Exim Bank and Project Exports.

Global F.I’s

World Bank – Birth, growth and functions

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Financing the bank, Development projects, World Bank and India.

Evaluation Scheme:


Weightage Planned (%) 10 15 15 60 Text and References :

Student Study Material:

India’s Foreign Trade and Trade Policy : Raj Agarwal

References:

• IMF and Developing Countries – S. Gurumurthi • Best Pract. In International Business. – Czinkota • The World Bank – Edward Mason & Robert Asher • WTO – Amrita Gulla • WTO & International Trading – MB Rao

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42. ADL – 84 International Business Environment


The purpose of studying the course is to develop a holistic understanding of dynamics of

world business changes and how to effectively operate in this environment.

• To enable students to translate business measures on global scale.

• To visualize the importance of transnational business relationships and consequential

nation transformation.

• To develop an understanding of global policy issues and their effects to shape

tomorrows world trade.

• To analyse theories of Global Trade, Risk analysis, Foreign Exchange exposures and

regulatory environment.


1. Overview and Theoretical Foundations

• The world economy – Major developments; Theory of Comparative

Advantage, Product Cycle Theory, New Trade Theory – Competitive

Advantage of Nations, International Investment – The FDI Route

2. International Economic Activities of a Nation

• BOP – Fundamentals and the Accounts, the Asian Crisis, Economic

Systems, GNP, GDP, Per-Capita Income, Purchasing Power, Debt Problem,

Macro Economic Issues, Free Trade, Dumping – Antidumping

4. Regional Economic Integration & Economic Transformation

• Levels of Economic Integration, European Economic Integration, EFTA,

NAFTA, CARICOM, ACM, ECSCA, ASEAN, SAARC, SAPTA, Cartels, Role of an International Manager, Transformation of Russia, East Europe, China

Global Policy Environment

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• Weaking International Institutions, Conflict between Industrialized & Developing Countries, Export-Import Restrictions and Promotion, Investment Policies, Management of Policy Relationship, Relevance to India’s Economy.

Evaluation Scheme:



Text & References :

Text:

• The International Business Environment : Anant K. Sundaram / J. Stewart Black

Reference:

• UCP by ICC Poms • Export Management by P K Khurana • Cateora & Hess, International Marketing 3rd Edition, Richard D Irwin Inc. • Multinational Business Finance by Eitleman & Stonehill–Addison – Wesley Pub. Co. • The World Economic Outlook – By IMF

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43. ADL – 85 Export, Import Procedures and Documentation


Global exchange of goods and services takes place over a time duration, geographic and

cultural distances and the transaction of monetary payments is also extended. Due to

these complexities, the aim of the subject is to bring forth the extreme importance of

global trade procedures and detailed documentation.

• To impart knowledge of documentation, government departments, private

functionaries involved to enable the export manager to develop a systematic

methodology to handle export.

• To enable students to understand the relevance and importance of various government

policy measures for export as well as import.


1. Documents for processing export order and legal implications, Procedure for

Export – Obtention of code NoS

Processing of an Export Order & Payment Terms, INCO Terms, Foreign Exchange

Regulation Act and Introduction to FEMA, Import Procedure and Documentation,

Reading and understanding an L/C.

2. Central Excise Clearance, EXIM Policy Framework

Customs Clearance of Export Cargo, Customs Clearance of Import Cargo, Role of

Clearing and Forwarding Agents, Shipment of Export Cargo, Role of Excise

Department.

EPCG Scheme, Duty Exemption Pass Book Scheme, Export Oriented Units and

Special Economic Zone, Exercise on Negotiation of Export Documents, Working of

DGFT & JCCIE.

Export documentation Framework – the need, documents as per requirement of a)

the contract b) Govt. of India c) Importing country d) for claiming export assistance.

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• Documents for Export Types • Intricacies in the documents • Common errors in preparing documents • Validity & other guidelines in preparing documents

Evaluation Scheme:



Text & References:

Text:

Export, Import Procedures and Documentation : Khurana Student Study Material:

Export, Import Procedures and Documentation : M.P. Singh

References:

• Booklet on Export Procedures and Documentation – RBI Mumbai 1985 • Handbook of Exim Procedures and Documentation – Govt. of India Publication Division • Handbook of DGFT Publications – Ministry of Commerce, Govt. of India. • How to Export Nabhi NABHI Publications 1999

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44. ADL – 91 Enterprise Resource Planning


Objective :

Today Enterprise comprises of various stakes holders, such as employer, partners, customers and managing them is the key factor. Today enterprise is better known as extended enterprise and this course gears towards familiarizing the various components of Ext. Enterprises such as ERP, KM, CRM, SCM, business intelligence etc.


What is Enterprise Management?, Components of Enterprise Management, ERP – A Manufacturing Perspective, ERP Modules and their Benefits, ERP Implementation Life Cycle, Role of Vendors, Consultants and Users , ERP Market and Future Directions Knowledge and Management, Drivers of Knowledge Management, Classifying Knowledge, Implementing Knowledge Management, Aligning KM and Business Strategy, Knowledge Management Platform, Knowledge Management Tools Understanding Supply Chain and its Drivers, Planning in Supply and Demand in Supply Chain Planning and Managing Inventories in a Supply Chain, Transportation, Network Design and IT in Supply Chain, E-Business and Supply Chain, Business Intelligence and Some Solutions What is CRM and its Power?, The Customer Service/Sales Profile and Management of it Choosing Your CRM Strategy, Tools for Capturing Customer Information, Service-Level Agreements, CRM on Internet, Enterprise Application Integration Evaluation Scheme:



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Text & References:

Text:

Enterprise Resource Planning by Alexis Leon Enterprise Resource Planning – Concepts and Practice by Vinod K. Garg and N. K. Venkitakrishnan

References:

Knowledge Management Toolkit by Amrit Tiwana Knowledge Management – Enabling Business Growth by Ganesh Natarajan and Sandhya Shekhar Supply Chain Management – Strategy, Planning, and Operations by Sunil Chopra and Peter Meindl Customer Relationship Management by Kristin Anderson and Carol Kerr

Secrets of Customer Relationship Management by James G. Barnes

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45. ADL – 100 Behavioural and Allied Science


Objectives:

This course helps in Understanding and finding your ‘self’, realize the importance of love, respect, believe and above all accepting your ‘self’, control your internal and external environment, build the crucial skill for successful human relationship and unhealthy behaviours which is hazardous and unproductive for organisational health and effectiveness. Detail Course Contents

• Understanding Self

• Self Esteem

• Attitude

• Emotional Intelligence

• Effective Listening

• Behavioural Adjustments

• Stress Management

• Coping Strategies

Evaluation Scheme:




Behavioural Science : Abha Singh, Rajni Arya

46. ADL – 102 Risks, Underwriting and Claims

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PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES Audio/ visual : 30 Hours Credit Units : 8 Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty Objective :

This course Aim is to introduce student to the concept and application of systematic risk identification and measurement. Concept of Risk Control and Evaluation of various risk control option. Second part of the course is to Introduce students to the principles and practice of insurance, including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool. Detailed Course Contents :

Risk

Introduction and type of Risk, Classification and handling of Risk, The cost of Risk – retention and transfer Underwriting Practice

Acceptance of New Business, New Business Procedure, Renewal Procedure, Reinsurance Practice, Risk Inspection, Risk Management, Indian Institute of Insurance and Risk Management (I.I.I.R.M.), Customer Service, Practice in the U.K., Practice in the U.S.A.

Rating - Premium

Tariff rating, Market Agreements, Physical and Moral Hazard, Premium, Short Period Scales, Advance Payment of Premium, Relaxation

Claims

Preliminary Procedure, Investigation and Assessment, Surveyors & Loss , Assessors, Claims Documents, Arbitration, Limitation, Settlement, Loss Minimisation and Salvage, In House Settlement, Practice in U.K., Practice in USA.

Investment And Accounting

Investment, Guidelines in force on 31.3.1995 earlier to Malhotra Committee Recommendation, Accounting, Reserves for Outstanding claims, Unexpired Risk Reserves, Other Reserves, General Ledger, The Trial Valance, Revenue Account, The Balance Sheet, Returns Database on Computer

Life and Non Life Insurance

Differentiation of various procedure in underwriting claims Evaluation Scheme:


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Text & Reference:

Text:

Insurance Product : Haliyoke

47. ADL – 106 Risk Management and Reinsurance


This course Aim is to introduce student to the concept and application of systematic risk identification and measurement. Concept of Risk Control and Evaluation of various risk control option. Second part of the course is to Introduce students to the principles and practice of insurance, including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool. Introduction

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Risk and uncertainty, subjective attitudes to risk Acceptable risks versus unacceptable risk classification of risk. The cost of risks, Handling cost, Loss cost , Private and social Cost, Handling of risks. Avoidance, Risk Retention ,Reduction and Transfer. Practice of Risk Management

Risk Management process and administration, Risk identification, Perception ,Organisation Chart, I/O analysis, operative causes. Risk reduction and control , Loss reduction Measure ,Education and Training Contingency Planning. Risk avoidance. Statistical methods and probability concepts. Process and Technique

1. Risk Analysis :- Nature of risk and human behavior, fundamental statistical

analysis. 2. Risk retention and control- discuss hazards and risk, major area of control and

measures. 3. Risk Transfer 4. Corporate risk management – function, importance. Characteristics and developing

tools. Influence factors.

Risk Inspection

Need of Inspection and PML calculation Reinsurance

Need of Reinsurance, Method of Reinsurance, various treaties, Facultative arrangement, Stop Loss arrangement.

Evaluation Scheme:

Component Codes PCP1 H1 H2 EE1 Weightage Planned (%) 10 15 15 60 Text & Reference:

Text :

1 Against the gods Bernstein, Peter L Wiley, John & Sons, Inc 2 Beyond value at risk Dowd, Kevin Wiley, John & Sons, Inc

Reference:

1 Fundamentals of risk and insurance

Vaughan, Emmett J and Vaughan, Therese M.

Wiley, John & Sons, Inc

2 International risk and insurance

Skipper, Harold D McGraw-Hill

3 Dictionary of Insurance Harvey W. Rubin /

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Terms

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48. ADL – 107 Course : Actuarial Science (Concept & Implementation)


Product pricing through rate making is one the essential functions of insurance companies.

Product pricing should reflect expenses and investment income of the insurance company

and also the insurance risk. This course aims at developing an understanding among

students of how to arrive at correct pricing of product so that financial viability of the

company is not put to risk. In the same context, the course also focuses on transferring

the risk to other insurance companies through reinsurance.


Introduction Understanding mathematical basis of Life Insurance. Concept of Actuary, Balancing

Returns with Solvency of an Insurance Company, Use of Actuary in other areas

Mortalaity Tables Using Time Value of Money and Probability along with Mortality and Morbidity Tables for

Product Pricing. Determining Premiums.

Balancing returns with solvency

Generating and Measuring returns, balancing the profit motive with concern of safety

Protecting Solvency. Conservative and aggressive financial strategies.

Asset - Share Models

Asset share models Approaches to measuring product profitability. Assumptions of Asset

share models and / models and effects of changes in product assumptions.

Elements of Product Pricing Pricing for Insurance and Annuity Products, Setting premiums for term life insurance one

year long term and whole life Pricing universal and variable universal life insurance.

Pricing annuities to account for benefit cost premium for health insurance. A group

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insurance pricing effects of Reserve strength on Solvency and Profitability Reserves for

life insurance annuities and health insurance Policy reserves calculations for tax purposes

Evaluation Scheme:


Weightage Planned (%) 10 15 15 60 Text and References :

Text:

• Conant. S. Desoutter, N.L. Long, D.L. and Mac Grogan, R 1996. Managing for Solvency and Profitability in Life and Health Insurance Companies. LOMA

Reference:

• Workman, L.C., 1995, Mathematical Foundations of Life Insurance, LOMA • Conference Papers of “National Conference on Privatization of Insurance Sector

Corporate Challenges and Strategies”. November 2001, IMSAR. M.D. University.

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49. ADL – 110 Insurance Products (Personal & Commercial)


The course will provide an understanding of the basic concepts and principles of life insurance, its functions and benefits. Besides product pricing method, the broad features of individual and group products, social security schemes, reinsurance etc.. will help students develop and understanding of different facets of life insurance. The course also provides understanding of policies of health, property and assets insurance. Individual Plans / Products

Salient features of plans of individual insurance – Term Assurance Plans. Whole Life Plans. Endowment Plans, Combination of Whole Life and Endowment Plans. Children’s Plans, Annuity Plans, Keyman Insurance etc., Personal Insurance

Principle of Health Insurance. Health Insurance Products, Group Insurance Products Pension Policies, Personal Accident Policy, Motor Vehicle Policy., Home Insurance, Office Insurance, Travel Insurance Fire Insurance

Coverage and exclusion, Sum insured, Rating, Premium calculation, application of various clauses Marine Insurance

Type of Clauses and their coverage, Rating, various type of policies, Documentation, sum insured and premium calculation Evaluation Scheme:




Text:

Jones, H.E. and Long. D.L. 1999 Principles of Insurance Life Health and Annuities LOMA, 2nd Ed