AMPHITHEATER & URBAN PARK UPLIFTING, EDUCATING ......World Affairs Council - Jacksonville World Arts Film Festival YMCA of Florida’s First Coast The above organizations have been

PERFORMING ARTS WELLNESS COMMUNITY

A M P H I T H E A T E R & U R B A N P A R K

UPLIFTING, EDUCATING, ENTERTAINING AND ELECTRIFYING OUR COMMUNITY

BEG INNING MARCH 2015

INVESTMENT OVERVIEW

COLLABORATING WITH AND SUPPORTING CRITICAL NONPROFITS ANNUALLY THROUGH EVENTS AND PROGRAMS

Welcome to a nonprofit, cause-driven,

mission-based public gathering space

dedicated to elevating Jacksonville by

uplifting its citizens individually to

strengthen our community as a whole.

By providing access to thousands of free

events celebrating our diversity within the

themes of arts and culture, mind, body and

spirit wellness, and community engagement, Unity Plaza will nurture our

city and all of its people. Based on the successful models of Bryant Park in

New York City and Pioneer Courthouse Square in Portland, Unity Plaza will

help fuel the revival recently ignited in Jacksonville’s urban core.

The status and sustainability of a community lies in the overall well-being

of its citizens. Taken together, the events and activities described here

will establish Jacksonville’s own life-enriching urban park that will uplift,

educate, entertain and electrify our community.

Please join us in writing the next chapter in Jacksonville’s rich history.

THE JACKSONVILLE COMMUNITY’S AMPHITHEATER & URBAN PARK

“Great cities all have these iconic places that provide

the community with a venue for gathering

and being their best.”

Alex Coley Founding partner,

NAI Hallmark Partners & Unity Plaza land donor

$10.2 - 13 MILLION RIGHT NOW

Community fundraising plan begins to deliver groundbreaking capital improvements,

programming & support staff

$1 - 6 MILLION 2005, 2007-2012Hallmark Partners initiated land purchase

Regional retention pond remodeled to increase capacity by 91%; added fountain element and clean pollution provided by the City of Jacksonville

$6 - 8 MILLION 2012Donation of land to newly formed Jacksonville Unity Plaza, Inc— a 501c3 organization provided by Hallmark Partners

$8 - 8.2 MILLION 2013-2014Research of nation’s top public parks; Hired Executive Director and developed mission, business plan, budgets and 365 days of uplifting community events provided by Hallmark Partners

$8.2 - 10.2 MILLION 2014-2015Basic park infrastructure provided by the City of Jacksonville

Launch of capital campaign

UNITY PLAZA IS FOCUSED ON UNIFYING AND CELEBRATING JACKSONVILLE’S DIVERSITY THROUGH EVENTS.

Bringing 365 days and more than 1,000 free performing arts,

wellness and community engaging programs to a beautiful, state-

of-the-art atmosphere, Unity Plaza will showcase Jacksonville’s

citizens and causes while offering healthy nourishment of the self

in order to strengthen our community at large and accelerate our

entire city’s national acclaim.

More than 70% of events are free to the public, providing access for all.

S ITE MAP1 Third Space Community Farm

Table Seating 2 Tensile Structure Bandshell3 Rigging Structure with Lighting,

Sound & AV Equipment4 Fluted Bandshell Shade

Structures5 Bicycle Station 6 Unity Plaza Campus Signage7 Cantilevered Decks Atop Pond8 Hyperscreen Community

Education Pillars (Qty: 5)9 Fire Pit & Surrounding Furnishings10 Game Court with Bronze Chess

Boards, Foosball & Ping Pong11 UP Classroom and Corporate

Center12 Urban Wellness | Botanical |

Butterfly Garden (Living Garden)13 Monumental 60’ x 70’ Hand

Built Glass & Steel Lotus Flower Sculpture Fountain

14 Movie Screen15 Open Air Reading Library16 Park Perimeter Music & Speaker

System17 Pubic Restrooms18 Site Asset Storage Compartment19 Small Kiosks (Qty: 5)20 Future Acre of Open Greenspace21 Future Community Brick Naming

Opportunity22 Street Closure Festivals

Unity Plaza is a life-enriching urban park; uplifting, educating, entertaining and electrifying our community.

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HARNESSING THE POWER OF SHARED EXPERIENCES TO UPLIFT AND STRENGTHEN OUR COMMUNITY

When people visit Unity Plaza, we want them to connect

with more than just a place. This urban park will be a place

of constant discovery, where people seek meaningful

connections with their neighbors, their community, and most

importantly, with better versions of themselves.

A strategic and holistic approach to programming is at the heart

of Unity Plaza. We will unite the community through a diverse

mix of performing arts, wellness, and community events.

“The excitement, the work and the demand for Unity Plaza has been building for so long. I relish this moment of cool breezes before its storm of awesomeness.”

Tony Allegretti Executive Director Cultural Council of Greater Jacksonville

365 DAYS ORIGINAL EVENTS WELCOME TO A NEW ERA OF PUBLIC PROGRAMMING

Unity Plaza’s state-of-the-art, all digital amphitheater will

serve as a home for our extraordinary local talent and

world-renowned musicians. Development of the Unity Plaza

Bandshell and Amphitheater, with its groundbreaking, original

event lineup, brings a new canvas upon which Jacksonville can

mix, celebrate and continue to mold its unique identity.

Central to Unity Plaza is our holistic approach to programming,

ensuring the needs of the whole person are addressed by

offering daily, weekly, and monthly classes for physical, mental,

and spiritual well-being. Through sponsorship support, our

classes will be accessible to the entire community. Unity Plaza’s

mission is to inspire and empower each person to live up to their

fullest potential for vibrant health and happiness.

Unity Plaza’s community-based programing will join the hearts

and minds of local and global thought leaders to provide

inspiring education in leadership development, environmental

awareness, visual arts, dance, musical instruction, charitable

group stewardship, literature, and many other personal

development opportunities.

SAMPLE EVENTS

5/23 Bring the Beach to Brooklyn Family Fest and Opening of the Urban Core Waterways

5/24 Jeans & Jazz SummerFest

5/25 Memorial Day Concert & United for Heroes 7K Walk/Run Benefiting UF Health Trauma One

SAMPLE EVENTS

3/29 “Bravo!” Dance, Music, Gourmet Food & Beer Festival Presented by the Florida Ballet

7/11 Teen Music Fest & iRun 5K Walk/Run

9/25-26 Rise & Shine Fest - Exploring The Science & Simplicity of Transformative Wellness

SAMPLE EVENTS

4/25 National MS Walk, Vintage Florida Music, Film & Craft Arts Fest and Orchid Show

July Fall Line Fashion Show Benefiting Dignity U Wear and Soles4Souls







CONNECT YOUR ORGANIZATION WITH A VIBRANT NEW ADDITION TO THE JACKSONVILLE COMMUNITY

Unity Plaza event sponsors and capital improvement

investors will have the pleasure of materially investing in

the development of Jacksonville’s emerging brand. And,

the events and supportive site assets necessary to deliver

the transformative activities planned here hold both an

internal and external purpose: to increase civic pride, and

to underscore to us and our nation the definition of modern

day Jacksonville, Florida.

“Unity Plaza is among some of the most sophisticated projects I’ve seen.”

Dan Biederman Co-Founder, Grand Central Partnership 34th Street Partnership Bryant Park Restoration Corp. Chelsea Improvement Co..

A LASTING GIFT ONE-TIME NAMING OPPORTUNITIES

Tensile Sailcloth Structure Stage & Plaza Bandshell $575,000

Rigging Structure with Lighting, Sound & AV Equipment $295,000

Fluted Bandshell Sailcloth Shade Structures $10,000 each (16)

Site Asset Storage Compartment $100,000

Monumental 60’ x 70’ Hand-Built Steel Frame for Lotus Flower Sculpture $300,000

Living Garden $100,000

UP Classroom and Corporate Center $100,000

Cantilevered Decks Atop Pond $350,000

Hyperscreen Community Education Pillars $25,000 each (5)

Unity Plaza Documentary $20,000 RESERVED

Public Restrooms $95,000

Hot Air Balloon $80,000 RESERVED

Bicycle Station $15,000 RESERVED

Live Oak Sponsors $10,000 each (3)

Kiosks $10,000 each (5) RESERVED (1)

Fire Pit $10,000

Elm $5,000 each (14)

Entrance Trellis $19,000 RESERVED

Green Roof Cable System $16,000

Park Olive Trees with Herb Bases $3,000 each (7)

Metal Art Tree Paver Grates $3,000 each (14)

WiFi Sponsor $25,000

WiFi Hightop Charging Stations $5,000 each (5)

Movie Screen $50,000

Park Perimeter Music & Speaker System $50,000

Festival Tents $700 each (30)

Game Court $30,000

Furniture Sets Around Pond $3,000 each (10)

Open Air Reading Library $30,000 RESERVED

Website $25,000 RESERVED

TEN-YEAR NAMING OPPORTUNITIES Includes Collaboration with Donor to Design Naming Aesthetic. All Naming Opportunities Commemorated with Timeless, Bronze Plaque

THREE-YEAR NAMING OPPORTUNITIES Sponsored Naming Opportunity Includes Collaboration with Donor to Design Naming Aesthetic

ONE-YEAR NAMING OPPORTUNITIES Sponsored Naming Opportunity Includes Collaboration with Donor to Design Naming Aesthetic

Contact Executive Director Jennifer Jones at [email protected] or 904.363.9002

for more information about these and other opportunities.



Character Counts & Conscious Eats

City of Jacksonville

The Community Foundation of Northeast Florida

The Cultural Council of Greater Jacksonville

The Cummer Museum of Art & Gardens

Dignity U Wear

Don’t Miss A Beat

Douglas Anderson School of the Arts

Downtown Vision, Inc.

Duval County Public Schools

Early Learning Coalition

Families Across America

First Coast Wind Ensemble

The Florida Ballet

Generation W & Gen W Now

Global Jax

Health Planning Council of Northeast Florida

Jacksonville Artists Guild

Jacksonville Historical Society

Jacksonville Orchid Society

Jacksonville Public Library System

Jacksonville Songwriter Residency

Jacksonville Sister Cities Association

Jacksonville Symphony Orchestra & JSO Youth Programs

Jacksonville Zoo & Gardens

JASMYN

JAX Chamber

JCCI | JAX2025

LaVilla School of the Arts

Metro Jacksonville

MOCA Jacksonville

Museum of Science & History

National Multiple Sclerosis Society: North Florida Chapter

Norman Studios

North Florida Land Trust

Northeast Florida Healthy Start Coalition

One Spark

Patrons of the HeARTs

Players by the Sea

Rethreaded

Seniors on a Mission

Soles4Souls

St. Johns Riverkeeper

Trauma One at U.F. Health Jacksonville

World Affairs Council - Jacksonville

World Arts Film Festival

YMCA of Florida’s First Coast

The above organizations have been identified as potential nonprofit event partners with Unity Plaza, currently ranging in various stages of development. Organizations shown are contractually non-affiliated with Unity Plaza. Future collaboration will be in the form of profitsharing through events or tangible contributions provided by the Unity Plaza “7 Days of Giving Club.”

SOME OF OUR POTENTIAL CULTURAL INSTITUTION AND NONPROFIT BENEFICIARIES INCLUDE:

As a 501c3, Unity Plaza is a nonprofit entity. Additionally, in keeping with our mission and

vision, the majority of our annual proceeds and 50% of the net profits from race registration

revenues will be donated to the dozens of nonprofits with which we collaborate for.



NOT JUST A NONPROFIT,

A NONPROFIT PARTNER

TO GIVE Please contact Executive Director Jennifer Jones: [email protected], 904.206.0902 (c) or 904.363.9002 (o)

OFFICIAL WEBSITE AND 2015 CALENDAR OF EVENTS Launching Winter 2014

PARK LOCATION 220 Riverside Avenue Jacksonville, FL 32202

OPENING March 2015

Documents

AMPHITHEATER & URBAN PARK UPLIFTING, EDUCATING ......World Affairs Council - Jacksonville World Arts Film Festival YMCA of Florida’s First Coast The above organizations have been