PECHA KUCHA ASSIGNMENTCHRISTINE MA

AMPLIFYING YOUR INVESTMENT.

EVOLUTION OF THE MUSIC PLAYER

People love to surround themselves with music. Relax. Social events.

What is missing?

MISSING AUDIO PLAYER:

HINT: Popularity:

1980 – 1985.

Associated with: Hip-hop culture. Break-dancing.

BOOMBOX: The Stereo System.

Stereo system with two speakers and amplifier. Plays radio and cassette tape.

Image: Youth. Defiance – powerful

bass you can’t ignore

Extremes – ‘80s.

CURRENTLY TRENDING

‘80s influence today: Clothes - Nike Air

Mags (coming soon).

Food - Pepsi Throwback.

Movies - Smurfs.

MARKETING PLAN: PRODUCT

A business that sells custom and refurbished boomboxes.

I can: share the nostalgia and the fun of 1980s.

Restore the status an iconic symbol of the ’80s, a piece of history + a unique item.

CEO: BOOMBOX

BOOMBOX: THE STORE

Brick and mortar + internet.

Parts: chrome trim, retro/futuristic faceplates, visualizers, touchscreens..

Support youth (e.g. jobs, showcase art, sponsor youth events).

PERIPHERAL ITEMS

More profits + customer flow + support local art: Mix tape sales by and for customers with percentage

of sales going to store. Sell alt. mags, ‘zines, artwork.. Clothes + items: trendy, retro-cool.

PLACE

Online: Large reach.

Urban city: NYC, Toronto - Queen West, College Street.. Where the trend-setters

and music venues are. Yorkville.

Older consumers might prefer a quality, elevated-status image.

PROMOTION

Events: break-dancing, graffiti art, concerts.. Flyers.

Internet: Facebook, related forums, interactive boombox site, viral campaign..

Out-of-Home.

PRICE

Customizing/parts = $20 per piece unless it's a modern piece of technology.

Restored vintage and rare ‘boxes’ = $600-$2,000+.

“The BaseBox” (a modern-classic style that be customized) - $200.

TARGET AUDIENCE

Men: late 30s - late 40s: Lived through period. Nostalgia. Has money to spend.

Men: 20s-early 30s: Trendsetters. Music, art, social. Enjoys unique retro

novelty item.

ENVIRONMENTAL FACTORS

SOCIAL: Retro tastes – are the

’80s “in” now? Do older consumers

feel nostalgic enough to buy?

ENVIRONMENTAL FACTORS 2

TECHNOLOGICAL: Cassette players –not

popular anymore. People are used to

small mobile devices.

ECONOMIC: Can people afford to

buy an expensive antique/novelty item?

SWOT FACTORS: STRENGTHS.

Interests: Promoting art , learning about cultures, and helping others.

Resourceful, problem solver.

WEAKNESSES

Not an electronics expert. But I can hire trade

students – jobs for youth and low cost.

Have to get boxes for product supply.

THREATS

Society: Niche market. But “Magic Pony” and

“Sugar Mountain” are doing well.

Economics: Products can be very

expensive.

OPPORTUNITIES

Resurgence of old music format sales* (see note).

Few places offer this unique product and service.

BOOMBOX RELEVANCY ONLINE

Youtube: Boombox (ft. Julian Casablancas) – The Lonely Island (NSFW).

Youtube: bboy doing a pump it up routine – bboysleep. Dance Dance Revolution

Breakdance.

Art: The Boombox Project - Lyle Owerko Go to: PORTFOLIOS ->

THE BOOMBOX PROJECT

Books: High Fidelity – Nick Hornby.

FINAL WORDS

You bring the double Ds.

The BoomBox is charged and ready to go..