AMPLIFY FOOTBALL CLUB BARCELONA AMPLIFY FOOTBALL THROUGH THE LENSE OF FCB. BRING CONSUMER RIGHT ASSORTMENT TO THE FOT. ENGAGE, CONNECT, EDUCATE FOT ON AMPLIFY CONCEPT. IBERIA MERCHANDISING AMPLIFY & ACCELERATE FCB SP12 FCB MEGASTORE CREATING AUTHENTIC FCB EXPERIENCE IBERIA MERCHANDISING AMPLIFY & ACCELERATE FCB SP12 FUTBOLMANIA SPECIALTY WHSL COMPETE + TRAIN + EXPRESS = AMPLIFY FOOTBALL IBERIA MERCHANDISING AMPLIFY & ACCELERATE FCB SP12 ECI WHSL ACCOUNT GENERAL DISTRIBUTION IBERIA MERCHANDISING NSW & FOOTBALL MERCHANDISIN G SALES RPP MARKETING TEAM EFFORT IBERIA MERCHANDISING DISTRIBUTION CONSUMER RIGHT ASSORTMENTS COORDINATE WITH SALES & RPP CREDIBLE OUTFITS FOR FOOTBALL MOMENTS ROLE OF MERCHANDISING IBERIA MERCHANDISING TIER 1 7 DOORS TIER 3 63 DOORS TIER 2 129 DOORS TIER 4 80 DOORS DEFINE AMPLIFY CRA & TIERING COMPETE TRAIN EXPRESS IBERIA MERCHANDISING PDG GRAN VIA CHIADO ECI DTC SPORTING GOODSFCB MERCHANG PORTAL ANGEL PRECIADOS 3 SPECIALTY FBALL DOORS FOCUS DOORS FCB MEGASTORE SPORT LIFESTYLE INSIDE DEFINE DISTRIBUTION & DOORS PDG GRAN VIA CHIADO ALWAYS WIN DOORS IBERIA MERCHANDISING INTEGRATED SP12 GTM APPROACH NSW MERCHANDISING FOOTBALL MERCHANDISING Amplify IBERIA MERCHANDISING COORDINATE CRA WITH RPP & SALES IBERIA MERCHANDISING CONNECT CRA WITH BRAND TO SUPPORT CREDIBLE OUTFITS TRAVEL (TO CITY) PRACTICE AUTHOGRAPHS (POST PRACTICE) PRESS CONFERENCE WARM UP TRANSIT TO VENUE IBERIA MERCHANDISING A 96% 97% 80 % sell thru in FCBM after 1 week in store NO COMPROMISE ASSORTMENTS FOR STRATEGIC DOORS. IGNITE TRIAD (SALES, RPP, MERCHANDISING) POST RLF DOWN TO GTM TO ENSURE SUCCESFULL SELL IN & ABILITY TO TELL STORIES AT THE POINT OF SALE. BETTER DEFINE BREADTH AND DEPTH SEASON RELEVANT STYLES. KEYS TO (FUTURE) SUCCESS IBERIA MERCHANDISING