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Amplify Your Message Using Social Media Marketing
Mike May, Head of Insights, Real Magnet
Mitch Eisen, Co-Founder and CIO, Real Magnet
Richard Finstein, President, CommPartners
1. Look at the numbers; commit to social.
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2. Socialize yourself.
3. Sharing is like Shopping.
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4. Share Selectively (a worksheet)Transactional 1 (receipt) Transactional 2 (confirmation)
Semi-private
Highly personalized
Newsletters
News alerts
Announcements
Open letters
Conference Promotions
Other communication #1
Other communication #2
Other communication #3
Please test and map onto the
Sharing Scale above:
Do not share Share freely
5. Optimize Share-ability like other metrics
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6. Boost member engagement for social lift
Engagement
Social Lift
How?
- Build out social channels
- Adopt a personal voice in email, web
- Increased outreach, response
- Surveys and polls
Conversation along with
Communication
7. Identify your Super-Sharers.
Super Power:
Clicks TirelesslySuper Power:
Registers for Everything
Super Power:
Super Connected
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8. Find Super-Sharers inside your Association.
Gus in A/R739 followers
Inez in HRAdmin for LinkedIn Group with 563 members
Todd in Sales219 friends
+ 2 More Next Steps
9. Build a social version of your email
templates and messages
10.Consider using RSS feeds
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Introduction to Share With Your Network
Mitch Eisen, CIO
RealMagnet
Your Newsletter, Amplifying What’s Most Important
Richard Finstein, President
CommPartners
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Share Your Article Content
Additional Interaction
Share with thoughts and comments with other newsletter recipients
