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Nov
embe
r 201
0N
ovem
ber 2
010
HR
O S
umm
it H
RO
Sum
mit
--A
mst
erda
mA
mst
erda
m
Age
nda
•S
tudy
res
ults
and
tren
ds–
It’s
time
to r
ethi
nk o
ur g
ame
plan
–R
evie
w o
f Sur
vey
Res
ults
from
join
t stu
dy b
y A
ccen
ture
and
Ber
sin
& A
ssoc
iate
s–
Rec
ent I
ndus
try
Fee
dbac
k•
Big
Rea
litie
s–
The
Eco
nom
y–
The
Wor
kfor
ceof
One
•T
he E
cono
mic
Rea
litie
s–
Inno
vatio
ns to
sup
port
the
econ
omic
s–
App
rent
ices
hip
Pro
gram
s an
d F
unde
d Le
arni
ng–
The
dem
and
for
flexi
ble
serv
ices
–C
ase
Stu
dy in
Saa
SLM
S–
Virt
ual W
orld
Dem
o –
“Whe
re in
the
Wor
ld” –
A C
ase
Stu
dy b
y A
ccen
ture
and
SA
IC•
Wor
kfor
ce o
f One
–In
nova
tion
to s
uppo
rt c
hang
e•
Imm
ersi
ve L
earn
ing
as
an e
xam
ple
of s
uppo
rtin
g m
odul
ar L
earn
ing
Sty
les–
dem
onst
ratio
n by
Cas
pian
Lea
rnin
g•
On-
Dem
and
Lear
ning
–R
apid
eLe
arni
ng
Stu
dyR
esul
tsan
d T
rend
s
Cop
yrig
ht ©
201
0 A
ccen
ture
All
Rig
hts
Res
erve
d.C
opyr
ight
© 2
010
Acc
entu
re A
ll R
ight
s R
eser
ved
It’s
time
to r
ethi
nkou
rga
me
plan
2010
Bus
ines
s E
nviro
nmen
tF
ocus
on
inno
vatio
n, g
loba
lizat
ion,
exp
ansi
on, w
ithin
bu
dget
s
5%
9%
6%
13%
13%
13%
22%24
%
24%
41%
60%
19%
10%13
%
10%
17%
12%
16%
32%
25%
24%
41%
Rap
id b
usin
ess
grow
th
Acq
uisi
tion
or m
erge
rs
Glo
bal e
xpan
sion
Laun
chin
g ne
w p
rodu
cts
and
serv
ices
New
top
man
agem
ent
team
Dim
inis
hed
acce
ss t
o ca
pita
l
Dec
linin
g m
argi
ns
Nee
d to
Acc
eler
ate
Inno
vatio
n
Com
petit
ive
thre
ats
Sev
ere
busi
ness
dow
ntur
n
Fin
anci
al p
ress
ure
to c
ut c
osts
Wha
t Are
You
r O
rgan
izat
ion’
s To
p B
usin
ess
Cha
lleng
es
for
2010
?
+90%
incr
ease
Janu
ary
2010
© B
ersi
n &
Ass
ocia
tes,
Cor
pora
te T
alen
tWat
ch®
R
esea
rch,
Sen
ior
HR
and
Bus
ines
s E
xecu
tives
, 1/
2010
May
200
9
4-fo
ld in
crea
se
100%
incr
ease
44%
ofo
rgan
izat
ions
are
focu
sed
onne
wpr
oduc
ts &
ser
vice
sup
from
23%
last
Qtr
-hi
ghes
t% in
two
year
s
52%
see
acc
eler
atin
ggr
owth
vs.
38%
last
yea
r
The
Eco
nom
y -
Tra
nsfo
rmat
ive
Cha
nge
and
L&D
The
L&
D L
eade
r
Bus
ines
s C
limat
e
Org
aniz
atio
n D
ynam
ics
Wor
kfor
ce C
hang
es
Tech
nolo
gy
Gro
wth
Exp
ansi
on
Glo
bal
izat
ion
Pro
du
ct L
aun
ch
TH
E E
CO
NO
MY
Acq
uis
itio
nM
erg
er
Reo
rgan
izat
ion
Res
tru
ctu
re New
Lea
der
ship
PC
, Bro
wse
rs
Mo
bile
HR
Sys
tem
s
So
cial
Net
wo
rkin
g
Co
mp
eten
cies
Co
mp
etit
ive
Team
wo
rkM
ult
i-G
enW
ork
forc
e
Mill
enia
ls
Ret
irin
g B
oo
mer
s
Trad
ition
al a
nd C
ompu
ter-
Ass
iste
d Tr
aini
ngIn
stru
ctor
and
Com
pute
r-B
ased
(C
BT
)Im
plem
ent t
he L
MS
as
Adm
inis
trat
ion
Pla
tform
The
E-L
earn
ing
Era
Put
mat
eria
ls o
nlin
e, In
form
atio
n vs
. Ins
truc
tion
Web
-Bas
ed c
ours
ewar
e, v
irtua
l cla
ssro
om,
and
Lear
ner-
Fac
ing
LMS
Ble
nded
and
Info
rmal
Lea
rnin
gM
ixin
g A
ll fo
rms
of m
edia
with
info
rmal
lear
ning
Lear
ning
On-
Dem
and
and
Inte
grat
ed P
rogr
ams
Col
labo
rativ
e, T
alen
t-D
riven
Lea
rnin
gF
orm
aliz
e In
form
al L
earn
ing
Col
labo
ratio
n an
d Ta
lent
Man
agem
ent b
y de
sign
Mod
ern
Ent
erpr
ise
Lear
ning
Wh
ere
are
we
tod
ay?
Foc
usin
g In
vest
men
t Usi
ng a
Lea
rnin
g In
vest
men
t Mod
el
Ope
ratio
nal
Ru
n th
e B
usi
nes
sS
trat
egic
WIN
in t
he
Mar
ket
Cus
tom
Pro
gram
s
Off-
the
She
lfB
ased
Pro
gram
s
IT T
rain
ing
Des
ktop
Ski
llsG
ener
al M
anag
emen
tP
roje
ct M
anag
emen
t
Sal
es T
echn
ique
sC
usto
mer
Ser
vice
Tec
hniq
ues
Ban
king
Reg
ulat
ions
…
ER
PR
ollo
utC
all C
ente
r A
pplic
atio
n T
rain
ing
Pro
duct
Intr
oduc
tion
Hig
h Im
pact
Pro
gram
sB
usin
ess
Crit
ical
Ski
lls,
Com
pete
ncie
s, a
nd p
roce
sses
for y
our
orga
niza
tion
40%
10%
20%
30%
Tra
inin
g In
vest
men
t M
odel
: ®
Ber
sin
& A
ssoc
iate
s
Hig
hest
Val
ueA
pply
the
Mos
t B
lend
ed L
earn
ing
Res
ourc
es H
ere
Hig
hest
Val
ueA
pply
the
Mos
t B
lend
ed L
earn
ing
Res
ourc
es H
ere
Mod
ern
Ent
erpr
ise
Lear
ning
Wh
at is
th
e o
ng
oin
g r
ole
of
the
mo
der
n E
nte
rpri
se L
&D
fu
nct
ion
?
LEA
RN
ING
A
GIL
ITY
DE
EP
S
PE
CIA
L-IZ
AT
ION
A C
hang
e Is
Nee
ded…
HO
W C
AN
WE
BE
DO
ING
TH
IS?
The
Val
ue o
f Inf
orm
al L
earn
ing
3%4%
8%
14%
28%33
%36%
60%
0%10
%20
%30
%40
%50
%60
%70
%
Cor
pora
te d
ocum
enta
tion
Use
r ge
nera
ted
mat
eria
ls
For
mal
trai
ning
-ou
tsid
e pr
ovid
er
Pee
rs, f
riend
s, p
erso
nal n
etw
orks
For
mal
trai
ning
-co
mpa
ny p
rovi
ded
Coa
chin
g by
sup
ervi
sor
On
the
job
men
torin
g, p
roje
cts,
rota
tion
On
the
job
expe
rienc
e
Whi
ch le
arni
ng a
ppro
ache
s dr
ive
the
grea
test
bus
ines
s va
lue
in y
our
orga
niza
tion?
72%
of c
ompa
nies
bel
ieve
thei
r m
ost v
alua
ble
lear
ning
app
roac
hes
are
info
rmal
, yet
onl
y30
% o
f res
ourc
esar
e fo
cuse
d he
re
© B
ersi
n &
Ass
ocia
tes,
Hig
h-Im
pact
Lea
rnin
g P
ract
ices
® n
=1,1
00,
ww
w.b
ersi
n.co
m/h
ilp
So
cial
Lear
ning
Pro
gram
s
For
mal
Dis
cipl
ines
Tool
s an
d Te
chno
logy
Cul
ture
Learning ArchitectureOrganization, Governance, and Management
Aud
ienc
es a
nd P
robl
ems
Approaches
Ber
sin
& A
ssoc
iate
s E
nter
pris
e Le
arni
ng F
ram
ewor
k®
On
-Dem
and
Em
bed
ded
Info
rmal
20%
8
0%
Hig
h Im
pact
Lea
rnin
g P
ract
ices
™:
OU
TS
OU
RC
ING
TR
EN
DS
Pre
limin
ary
Fin
ding
s
•P
relim
inar
y re
sults
from
our
res
earc
h
•2/
3 U
S, 1
/3 E
U r
espo
nden
ts
•B
alan
ce o
f sm
all m
ediu
m a
nd la
rge
ente
rpris
es
•T
he b
ig m
essa
ge–
Ove
rall,
com
pani
es a
re s
till s
pend
ing
on p
rovi
ders
.–
But
eng
agem
ents
are
sm
alle
r, m
ore
tact
ical
and
cap
acity
bui
ldin
g pr
ojec
ts–
The
re is
inte
rest
in e
mer
ging
tren
ds a
nd te
chno
logy
suc
h as
mob
ile, b
ut
mos
t of t
he o
utso
urci
ng s
pend
is g
oing
to tr
aditi
onal
are
as s
uch
as c
onte
nt
and
tech
nica
l effo
rts
Whe
re is
the
mon
ey b
eing
spe
nt, a
nd h
ow?
Pro
file
of s
pend
ing
on o
utso
urci
ng
Spr
eadi
ng th
e w
ealth
–m
ultip
le p
rovi
ders
Driv
ers
for
Usi
ng a
Pro
vide
r
1.In
crea
se c
apac
ity a
nd s
peed
2.N
eed
for
mor
e ef
fect
ive
oper
atio
ns a
t a g
loba
l lev
el
3.H
ighe
r qu
ality
pro
duct
s an
d se
rvic
es th
an c
an b
e su
ppor
ted
inte
rnal
ly
4.T
rans
form
ativ
e se
rvic
es fo
r th
e en
tire
lear
ning
fun
ctio
n
5.Le
vera
ge le
arni
ng in
dust
ry c
hang
es (
i.e.,
incr
ease
d fo
cus
on s
ocia
l an
d in
form
al le
arni
ng,
soci
al n
etw
orki
ng, e
tc.)
6.S
uppo
rt a
glo
bal a
udie
nce
7.A
cces
s to
spe
cific
tale
nt a
nd r
esou
rces
The
ran
king
of T
OP
3 d
river
s th
at w
ould
lead
to u
sing
a p
rovi
der
How
wel
l hav
e th
ose
need
s be
en m
et?
Hig
hly
Fav
orab
le R
espo
nse
(4 o
r 5)
1
2
3
New
Rea
lity
in T
alen
t Man
agem
ent
Tech
nolo
gy n
ow e
nabl
es c
usto
miz
atio
n
Em
ploy
ees
are
cust
omer
s to
o
Kno
wle
dge
wor
k is
cha
ngin
g H
R fu
ndam
enta
lly
The
C-S
uite
now
car
es a
bout
wor
kfor
ce p
erfo
rman
ce
Com
petit
ion
for
tale
nt w
ill o
nly
get t
ough
er
Toda
y’s
wor
kfor
ce is
get
ting
incr
easi
ngly
div
erse
2 3 4 5 61
“Wor
kfor
ce o
f One
”
Eco
nom
ic R
ealit
ies:
Ena
blin
g th
e K
now
ledg
e W
orke
rF
indi
ng th
e rig
ht in
form
atio
n at
the
right
tim
e an
d in
the
best
form
at…
Toug
hest
cha
lleng
es fo
r kn
owle
dge
wor
ker
as c
onsu
me
rs o
f inf
o?
The
pro
blem
is“c
onte
xt”
not
“con
tent
”
Reu
se a
ndst
anda
rds
badl
yne
eded
HIL
P R
esea
rch
© B
ersi
n, 2
009,
791
res
pond
ents
ww
w.b
ersi
n.co
m
Pro
gram
mes
that
del
iver
on
finan
cial
RO
I, su
ch a
s o
nes
that
le
vera
ge G
over
nmen
t Fun
ding
are
gai
ning
in p
opul
ari
ty
21
Fu
nd
ed
an
d A
ccre
dit
ed
Le
arn
ing
is a
Le
arn
ing
BP
O S
erv
ice
off
eri
ng
wit
h t
he
go
ve
rnm
en
t sp
on
sori
ng
lea
rnin
g
de
live
red
th
rou
gh
‘A
pp
ren
tice
ship
s’.
So
, w
ha
t a
re A
pp
ren
tice
ship
s?
Wo
rk-b
ase
d t
rain
ing
pro
gra
mm
es
de
sig
ne
d
aro
un
d t
he
ne
ed
s o
f e
mp
loye
rs,
wh
ich
lea
d t
o
na
tio
na
l re
cog
nis
ed
qu
alif
ica
tio
ns.
Wh
o a
re t
he
y f
or?
Ap
pre
nti
cesh
ips
can
be
use
d t
o t
rain
bo
th
ne
w a
nd
exi
stin
g e
mp
loye
es.
Go
vern
me
nt
fun
din
g is
ava
ilab
le t
o t
rain
ap
pre
nti
ces.
Wh
o r
un
s th
em
?
Ap
pre
nti
cesh
ips
are
de
sig
ne
d b
y t
he
Se
cto
r
Skill
s C
ou
nci
ls (
pa
rt o
f th
e S
kill
s fo
r B
usi
ne
ss
ne
two
rk),
wh
ile t
he
Na
tio
na
l A
pp
ren
tice
ship
Se
rvic
e h
elp
s to
fu
nd
th
e t
rain
ing
.
Wh
ere
do
es
the
tra
inin
g t
ake
pla
ce?
Mo
st o
f th
e t
rain
ing
is ‘o
n t
he
jo
b’
at
the
clie
nts
pre
mis
es.
Acc
en
ture
ca
n p
rovid
e
the
tra
inin
g in
de
pe
nd
en
tly o
r cr
ea
te a
ble
nd
ed
ap
pro
ach
by m
ap
pin
g t
he
clie
nt’
s
exi
stin
g ‘
in h
ou
se’
tra
inin
g.
20
09
Na
tio
na
l Su
rve
y
20
09
Na
tio
na
l Su
rve
y
Em
plo
ye
r re
spo
nse
s o
n t
he
be
ne
fits
of
ap
pre
nti
cesh
ips
Go
ve
rnm
en
t F
un
de
d a
nd
Acc
red
ite
d L
ea
rnin
g c
an
he
lp c
lien
ts
ad
dre
ss t
ale
nt
rela
ted
ch
alle
ng
es,
incl
ud
ing
:
–N
ee
d f
or
a n
ew
wo
rkfo
rce
–to
su
pp
ort
a n
ew
sp
eci
fic
req
uir
em
en
t; n
ew
ma
rke
t, n
ew
bu
sin
ess
, n
ew
inte
rna
l d
em
an
d
–U
p-s
kil
l th
e c
urr
en
t w
ork
forc
e–
to s
up
po
rt a
tra
nsf
orm
ati
on
p
rog
ram
me
an
d/o
r a
re
de
plo
ym
en
t p
rog
ram
me
–Id
en
tify
ne
w t
ale
nt
sou
rce
s–
to i
ncr
ea
se c
om
pe
titi
ve
a
dva
nta
ge
, su
pp
ort
su
cce
ssio
n p
lan
nin
g
Fu
nd
ed
an
d A
ccre
dit
ed
Le
arn
ing
is o
ne
of
the
ke
y w
ays
a c
lien
t ca
n
att
ract
ne
w t
ale
nt,
re
-skill
exi
stin
g r
eso
urc
es
an
d t
ack
le s
tra
teg
ic
skill
s sh
ort
ag
es
wh
ilst:
–re
du
cin
gtr
ain
ing
co
sts
–In
cre
asi
ng
pro
du
ctiv
ity
–d
ev
elo
pin
ga
skill
ed
an
d a
ccre
dit
ed
wo
rkfo
rce
–g
en
era
tin
gin
cre
ase
d s
ale
s
–im
pro
ve
cust
om
er
serv
ice
re
sult
s.
Why
is th
is ty
pe o
f pro
gram
me
popu
lar
with
cor
pora
tio
ns?
22
77
%•
ma
kes
the
m m
ore
com
pe
titi
ve
;
76
%•
pro
vid
es
hig
he
r o
ve
rall
pro
du
ctiv
ity
;
80
%•
red
uce
s st
aff
tu
rno
ve
r;
83
%
•p
rov
ide
s sk
ille
d w
ork
ers
ne
ed
ed
fo
r th
e f
utu
re;
66
%•
fill
va
can
cie
s m
ore
qu
ick
ly;
88
%•
mo
re m
oti
va
ted
an
d
sati
sfie
d w
ork
forc
e;
59
%•
mo
re c
ost
-eff
ect
ive
tha
n
hir
ing
sk
ille
d s
taff
;
53
%•
red
uce
s re
cru
itm
en
t co
sts.
App
rent
ices
hip
Fra
mew
orks
Ap
pre
nti
cesh
ip
Co
mp
ete
nce
Usu
ally
an
Na
tio
na
l V
oca
tio
na
l Q
ua
lific
ati
on
(N
VQ
) w
ith
ass
ess
me
nt
de
sig
ne
d t
o t
est
co
mp
ete
nce
. C
an
als
o b
e
an
ap
pro
ved
‘in
ho
use
’ p
rog
ram
me
Kn
ow
led
ge
Mo
st a
pp
ren
tice
ship
s
incl
ud
e a
‘te
chn
ica
l
cert
ific
ate
’ to
pro
vid
e
pre
req
uis
ite
skill
s re
qu
ire
d.
A s
ma
ll n
um
be
r d
em
on
stra
te
kn
ow
led
ge
wit
hin
th
e N
VQ
ele
me
nt
Tra
nsf
era
ble
, or
Ke
y/F
un
ctio
na
l Sk
ills
En
sure
s in
div
idu
als
ho
lds
the
ap
pro
pri
ate
skill
s
bu
sin
ess
es
req
uir
e c
ove
rin
g M
ath
s, E
ng
lish
an
d I
T.
Ca
n
als
o in
clu
de
wid
er
soft
skill
s.Em
plo
ym
en
t R
igh
ts a
nd
Re
spo
nsi
bil
itie
sE
nsu
res
ind
ivid
ua
l
un
de
rsta
nd
s co
mp
an
y a
nd
leg
isla
tive
po
licy.
Th
is i
s o
fte
n c
ove
red
as
pa
rt
of
the
NV
Q o
r K
no
wle
dg
e
com
po
ne
nt
A k
ey b
en
efi
t o
f a
n a
pp
ren
tice
ship
pro
gra
mm
e is
its
str
uct
ure
d a
pp
roa
ch t
o l
ea
rnin
g
Su
pp
ort
s a
pro
gre
ssiv
e a
pp
roa
ch t
o l
ea
rnin
g c
ove
rs t
he
ste
ps
ou
tlin
ed
be
low
wh
ich
pro
vid
es
ind
ust
ry
sect
or
ap
pro
ved
skill
s a
nd
cu
lmin
ate
s in
a s
et
of
na
tio
na
lly r
eco
gn
ise
d q
ua
lific
ati
on
s
Fle
xibl
e S
olut
ions
are
als
o in
dem
and
•R
athe
r th
an in
vest
ing
in fu
ll en
d-to
-end
out
sour
cing
, man
y co
rpor
atio
ns a
re o
ptin
g fo
r ou
t-ta
skin
g so
lutio
ns•
Out
sour
cing
pro
vide
rs n
eed
to w
ork
flexi
bly
and
in p
artn
ersh
ip w
ith c
orpo
ratio
ns to
in
trod
uce
“rap
id d
evel
opm
ent”
bes
t pra
ctic
es th
at le
vera
ge th
e us
e of
SM
Es.
•T
echn
olog
y su
ch a
s S
aaS
LMS
to p
rovi
de s
ubsc
riptio
n ba
sed
serv
ice
optio
ns h
ave
gain
ed
in a
ccep
tanc
e•
Out
side
-the
-nor
m s
olut
ions
incl
udin
g V
irtua
l Wor
ld a
re a
lso
beco
min
g m
ore
gene
rally
ac
cept
ed, a
s th
e fo
cus
on tr
avel
and
cos
t red
uctio
n in
del
iver
y be
com
es m
ore
impo
rtan
t th
an e
ver
befo
re
Who
in th
is r
oom
has
impl
emen
ted
a S
aaS
solu
tion
in th
e la
st 1
2-18
mon
ths?
Saa
SM
odel
Ben
efits
Fle
xibi
lity
in C
onte
nt D
evel
opm
ent
–R
apid
eLe
arni
ng p
opul
arity
is g
row
ing
Rap
id e
Lear
ning
is a
“se
lf-se
rve”
trai
ning
dev
elop
men
t mod
elfo
r cr
eatin
g an
d de
liver
ing
awar
enes
s ty
pe, v
olat
ile c
onte
nt th
at is
tied
to a
n ur
gent
bus
ines
s ne
ed.
Thr
ee k
ey a
ttrib
utes
of R
apid
eLe
arni
ng
incl
ude
•sh
ort t
imef
ram
es•
ease
of d
evel
opm
ent
and
•si
mpl
e de
sign
Rap
id e
Lear
ning
cou
rses
are
CB
T c
ours
es
that
are
ser
ved
up o
n th
e w
eb.
Rap
id e
Lear
ning
Driv
ers
“The
life
span
of
lear
ning
con
tent
is
shrin
king
as
the
mar
ketp
lace
cha
nges
m
ore
rapi
dly,
so
orga
niza
tions
mus
t de
velo
p th
e m
eans
for
fast
er a
nd m
ore
effic
ient
con
tent
pr
oduc
tion.
”R
etur
n on
Lea
rnin
g:
Tra
inin
g fo
r H
igh
Per
form
ance
at
Acc
entu
re, p
. 126
Rap
id e
Lear
ning
is d
riven
by:
1.U
rgen
t bus
ines
s ne
ed to
get
kno
wle
dge
to a
ny
reso
urce
in a
ny lo
catio
n (a
ll W
orkf
orce
s)2.
Incr
easi
ng p
ress
ure
to c
ontr
ol c
osts
of e
Lear
ning
de
velo
pmen
t3.
Dec
reas
ing
avai
labi
lity
of S
ME
/spo
nsor
tim
e fo
r co
llabo
ratio
n w
ith a
n eL
earn
ing
deve
lopm
ent t
eam
4.A
vaila
bilit
y of
eas
y to
use
tool
sets
for
crea
ting
eLea
rnin
g
It’s
a V
irtua
l Wor
ld –
Sha
ring
Pilo
t Res
ults
As
the
hype
bub
ble
has
popp
ed,
we’
ve b
een
mak
ing
slow
and
st
eady
pro
gres
s on
rea
l val
ue in
V
irtua
l Wor
lds
Cor
pora
te u
sers
are
exp
erie
ncin
g hi
gh R
OI f
rom
the
tech
nolo
gy.
The
tech
nolo
gy is
now
mor
e en
gagi
ng a
nd s
cala
ble.
Par
ticip
ants
like
it.
“The
pre
ss le
ft, b
ut th
e us
ers
stay
ed.”
-Tom
Hal
e, C
PO
Lin
den
Labs
Cop
yrig
ht ©
201
0 A
ccen
ture
All
Rig
hts
Res
erve
d.
Sou
rce:
“Ent
erpr
ise
App
licat
ions
of 3
D V
irtua
l Wor
lds”
, Wai
te a
nd T
uttle
, Res
earc
h2.0
, Jun
e 25
200
9
Pre
dict
ion:
The
cos
t sav
ings
in V
irtua
l Wor
ld d
eliv
ery
will
hei
ghte
n de
man
d fo
r th
e so
lutio
n
Cop
yrig
ht ©
201
0 A
ccen
ture
All
Rig
hts
Res
erve
d.
Acc
entu
re’s
jour
ney
in V
irtua
l Wor
lds
for
Lear
ning
ha
s sp
anne
d ye
ars.
Cop
yrig
ht ©
201
0 A
ccen
ture
All
Rig
hts
Res
erve
d.
Our
firs
t for
ay in
to v
irtua
l wor
lds
for
lear
ning
. lIt
was
gre
at if
you
wer
e in
to th
is s
ort o
f thi
ng.
Not
man
y pe
ople
wer
e in
to th
is s
ort o
f thi
ng.
Sha
ring
our
resu
lts
Cop
yrig
ht ©
201
0 A
ccen
ture
All
Rig
hts
Res
erve
d.
Last
yea
r, w
e pa
rtic
ipat
ed in
the
Mas
ieC
onso
rtiu
m’s
3D
Lea
rnin
gF
rom
this
exp
erie
nce,
we
esta
blis
hed
our
busi
ness
cas
e fo
r vi
rtua
l wor
lds.
Sha
ring
our
resu
lts (
2)
Cop
yrig
ht ©
201
0 A
ccen
ture
All
Rig
hts
Res
erve
d.
Thi
s ye
ar,
we
pilo
ted
a V
irtua
l Wor
ld E
duca
tion
Cen
ter,
runn
ing
actu
al w
orks
hops
with
ac
tual
par
ticip
ants
.
Pilo
t res
ults
Cop
yrig
ht ©
201
0 A
ccen
ture
All
Rig
hts
Res
erve
d.0%
0%0%
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71%
Str
ongl
y D
isag
ree
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agre
eN
eutr
alA
gree
Str
ongl
y A
gree
I enj
oyed
the
virt
ual w
orld
env
ironm
ent m
ore
than
aud
io+
slid
eev
ents
.
0%0%
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33%
67%
Str
ongl
y D
isag
ree
Dis
agre
eN
eutr
alA
gree
Str
ongl
y A
gree
Trai
n-th
e-Tr
aine
r
Indu
stry
Wor
ksho
p
Pilo
t res
ults
(2)
Cop
yrig
ht ©
201
0 A
ccen
ture
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hts
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erve
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Str
ongl
y D
isag
ree
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agre
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alA
gree
Str
ongl
y A
gree
The
virt
ual w
orld
ses
sion
was
mor
e en
gagi
ng th
an a
udio
+sl
ide
even
ts I
have
atte
nded
.
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ongl
y D
isag
ree
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alA
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ongl
y A
gree
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n-th
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aine
r
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stry
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ksho
p
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t res
ults
(3)
0%0%
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43%
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ongl
y D
isag
ree
Dis
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eutr
alA
gree
Str
ongl
y A
gree
The
virt
ual w
orld
env
ironm
ent m
ade
the
clas
s m
ore
colla
bora
tive
than
aud
io+
slid
eev
ents
.
0%0%
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11%
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Str
ongl
y D
isag
ree
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agre
eN
eutr
alA
gree
Str
ongl
y A
gree
Trai
n-th
e-Tr
aine
r
Indu
stry
Wor
ksho
p
Pilo
t res
ults
(4)
0%0%
0%
57%
43%
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ongl
y D
isag
ree
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agre
eN
eutr
alA
gree
Str
ongl
y A
gree
I lea
rned
mor
e pa
rtic
ipat
ing
via
virt
ual w
orld
than
if it
wer
e an
aud
io+
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eev
ent.
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ongl
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isag
ree
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eutr
alA
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Str
ongl
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gree
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n-th
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aine
r
Indu
stry
Wor
ksho
p
Pilo
t res
ults
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ongl
y D
isag
ree
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agre
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eutr
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ongl
y A
gree
I lea
rned
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e pa
rtic
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ing
via
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ual w
orld
than
if it
wer
e an
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io+
slid
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ongl
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isag
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ongl
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gree
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aine
r
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stry
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ksho
p
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t res
ults
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%
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ongl
y D
isag
ree
Dis
agre
eN
eutr
alA
gree
Str
ongl
y A
gree
The
virt
ual w
orld
has
hel
ped
me
prep
are
to a
pply
this
con
tent
bet
ter
than
an
audi
o+sl
ide
even
t.
0%0%
33%
44%
22%
Str
ongl
y D
isag
ree
Dis
agre
eN
eutr
alA
gree
Str
ongl
y A
gree
Trai
n-th
e-Tr
aine
r
Indu
stry
Wor
ksho
p
Less
ons
abou
t est
ablis
hing
a v
irtua
l wor
ld
•K
eep
your
bus
ines
s ca
se fo
cuse
d-do
n’t p
rom
ise
the
moo
n an
d th
e st
ars.
•M
ove
delib
erat
ely
and
caut
ious
ly-
don’
t rus
h to
fina
l sol
utio
n!•
Tes
t with
diff
eren
t typ
es o
f exp
erie
nces
.•
Pla
n on
virt
ual w
orld
bei
ng o
ne c
hann
el a
mon
g m
any.
•P
rovi
de “
begi
nner
” an
d “e
xper
t” m
odes
.•
It co
sts
VE
RY
LIT
TLE
to tr
ansf
er e
xist
ing
cont
ent i
nto
a V
irtua
l Wor
ld
Wor
kfor
ce o
f One
–N
ew R
ealit
y
Sou
nd fa
mili
ar?
Sou
nds
fam
iliar
?
Wor
kfor
ce o
f One
–N
ew R
ealit
y
Sou
nd fa
mili
ar?
Hello, John Doe. We
have recommendations
for you.
Edu
catio
nP
rodu
cts
and
Ser
vice
sM
arke
ting
Sup
ply
Cha
inC
usto
mer
Ser
vice
Web
2.0
Med
icin
e
The
pow
er o
f cus
tom
izat
ion
Cus
tom
izat
ion
has
revo
lutio
nize
d en
tire
field
s of
hum
an e
ndea
vor
it is
now
the
age
of “
gran
ular
ity”
and
the
indi
vidu
al
“If c
ompa
nies
can
figu
re o
ut a
way
to
ackn
owle
dge
and
resp
ect t
he u
niqu
enes
s of
ea
ch p
erso
n –
and
then
figu
re o
ut h
ow to
do
that
in a
rel
iabl
e an
d sc
alab
le w
ay –
we
will
m
ake
an e
norm
ous
impa
ct o
n in
divi
dual
em
ploy
ees’
suc
cess
and
on
our
com
pani
es’
colle
ctiv
e su
cces
s. T
he p
arad
ox is
that
we
need
to e
stab
lish
a no
rm th
at is
itse
lf ab
norm
al.”
–Jo
e K
alkm
an, L
eade
r of
HR
Cen
ters
of E
xcel
lenc
e, B
est B
uy
How
can
we
prac
tical
ly c
usto
miz
e w
ithou
t dev
olvi
ng
into
ch
aos?
•S
cala
bilit
y, c
ontr
ol a
nd
man
agea
bilit
y•
Mee
ting
the
need
s of
the
busi
ness
AN
D e
mpl
oyee
s•
Ext
endi
ng th
e di
vers
ity p
arad
igm
•C
apita
lizin
g on
sta
ndar
diza
tion
wor
k al
read
y do
ne
Wor
kfor
ce o
f One
is n
otab
out
Wor
kfor
ce o
f One
is a
bout
•F
ree
agen
ts
•E
mpo
wer
men
t•
Cus
tom
izin
g fo
r cr
itica
l wor
kers
or
know
ledg
e w
orke
rs o
nly
•O
ne-o
ff ar
rang
emen
ts th
at a
re
diffi
cult
to s
cale
and
man
age
A lo
ok a
t the
dat
a…im
prov
ed b
usin
ess
resu
lts s
tart
with
im
prov
ed e
mpl
oyee
per
form
ance
My
perf
orm
ance
wou
ld im
prov
e at
an
orga
niza
tion
whe
re t
he fo
llow
ing
are
cust
omiz
ed:
Whe
n I w
ork
Whe
re I
wor
k
My
bene
fits
My
com
pens
atio
n
My
ince
ntiv
es
My
perf
orm
ance
app
rais
al
My
lear
ning
My
care
er p
ath
My
job
resp
onsi
bilit
ies
My
orga
niza
tion'
s re
crui
ting
appr
oach
My
orga
niza
tion’
s hi
ring
deci
sion
s
61%
Wor
kfor
ce o
f One
Sur
vey,
200
8 n=
557
0%10
%20
%30
%40
%50
%60
%70
%80
%90
%10
0%
69%
54%
59%
73%
67%
70%
72%
72%
59%
61%
Cus
tom
izat
ion
also
hel
ps o
rgan
izat
ions
attr
act a
nd
reta
in
the
best
tale
nt
I wou
ld b
e at
trac
ted
to a
nd m
ore
likel
y to
rem
ain
at a
n or
gani
zatio
n w
here
the
follo
win
g ar
e cu
stom
ized
:
83%
75%
73%
78%
78%
84%
73%
67%
79%
55%
0%10
%20
%30
%40
%50
%60
%70
%80
%90
%10
0%
Whe
n I w
ork
Whe
re I
wor
k
My
bene
fits
My
com
pens
atio
n
My
ince
ntiv
es
My
perf
orm
ance
app
rais
al
My
lear
ning
My
care
er p
ath
My
job
resp
onsi
bilit
ies
My
orga
niza
tion'
s re
crui
ting
appr
oach
My
orga
niza
tion’
s hi
ring
deci
sion
s
Wor
kfor
ce o
f One
Sur
vey,
200
8 n=
557
71%
Bus
ines
s be
nefit
s ca
n be
ach
ieve
d th
roug
h cu
stom
iza
tion
for b
oth
cust
omer
s an
d em
ploy
ees
Ben
efits
of c
usto
mer
cus
tom
izat
ion
Ben
efits
of e
mpl
oye
e cu
stom
izat
ion
Incr
ease
d re
venu
esIn
crea
sed
wor
kfor
ce p
erfo
rman
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