Amsterdam University Press · Amsterdam University Press Revenue Books 2015-2018 2015 2016 2017 B 2018 Academic € 759.339 € 861.030 € 897.132 € 1.314.886 Trade € 505.700

AmsterdamUniversityPress

Amsterdam University Press

Feb 14, 2018

Jan-Peter [email protected]


Making information on current research and on socially relevant matters available to scholars and the general public

by

Academic publications (for academics)Course books (for students)

Trade Books (for the general audience)




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• High quality, peer-reviewed publications for academics and students in English

• Non-fiction house for the Dutch general public

• >500 monographs available in Open Access

• >1800 book titles in print

• 2017: 15 journals, >100 monographs for academics, 6 textbooks and >60 trade publications

• Revenues 2016: 2,6M; 15 staff, Revenues 2017: 3M

• Established in 1992, owned by the University of Amsterdam


• History

• Asian Studies

• Film, Media and Communication

• Social and Political Sciences

• Linguistics

Academic Publications


Publishing Cycle > Author = Reader

Authors

Editorial Boards, Contributors,

Peer Reviewers

Members of Learned

Societies, Institutions, Governance

BodiesMedia, Professionals

in Related Fields

Sales Agents

Librarians

Readers & Scholars


Connecting Authors with Readers Through an International Network

AUP Website

2018

Academic Social

Networks

Representation

E-Platforms

Social Media


Major Conferences


US 15%

Asia 6%

Rest of Europe 20%

Scandinavia 6%

Australia 3%

Benelux 40%UK 10%

Academic Authors’ Institutions from over 36 Countries Around the World


US + Canada45%

Asia + Australia 26%

Middle East + India 2%

Central + South America 1%

UK + Northern Europe 23%

AUP Now Sells Content to More than 193 Libraries from over 25 Countries

Central + Eastern Europe 3%


Business Model Academic Monographs

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Simultaneous use of:

• Traditional Model

• Delayed Open Access

• Open Access upon Publication

Challenges:

• Steady decline in average sales per title

• Growing number of titles

• Library budgets under pressure

• Budgets for monographs even more under pressure


Each discipline embraces numerous series, involving:

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• International boards• International, authoritative authors,

contributors and editors• Partner institutions• Each series is unique in its aims and objectives


Active Representation in Key Markets

Metadata ‘Data about Data’:

• Discoverability through repositories, research databases, discovery service and eBook platforms

Sales Agents & Distribution:

• North America & Canada: University of Chicago Press

• Europe: NBN

• Representation in key markets, such as China, Japan and India

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Key Customers > Paper

United States and Canada: • Amazon (Retail Distribution Centre), • Ingram (Trade Wholesaler), • Baker & Taylor (Library Wholesaler), • MBS Textbook Exchange (Educational Wholesaler)

RoW: • Gardners Books (Trade Wholesaler), • YBP-UK Library Services (Library Wholesaler), • Bertram (Trade Wholesaler), • The Book Depository & Amazon (Retail Distribution Center).

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Key platforms > eBooks

• JSTOR

> For example, we sell content to 193 libraries over 25 countries

• Ebrary

• EBSCO

• De Gruyter

• CNPeReading (China)

Growth Component > eBooks

• Overall we can note a significant annual growth rate

• Representing >10% of the total Net Sales in 2016

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Key platforms > Open Access

• OAPEN Library

> average downloads per year per title: 2.500

• INGENTA (Journals platform)

• JSTOR

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AUP & Open AccessInnovative Approaches: • Gold, Delayed and Green Open Access• Collaboration with Knowledge Unlatched

Highly Competitive rates: • €4500 Gold OA• from €2250 delayed Open Access (min. 12 months after

pub.)• €750 Hybrid Gold OA for journal articles

Increased visibility and impact

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Market Developments

• Lifelong availability through Printing On Demand

• Growing demand for Ebooks

• New Partnerships and Collaborations

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AUP Key Marketing Strategies1) End-user (reader) marketing, subject based:

• Sending direct mail campaigns

• Including the book in relevant catalogues

• Sending out Press Releases

• Preparing PDF-flyers

• Listing the book on our website

• Usage of Social Media Platforms

• Promoting the book at relevant academic conferences

• Exploit cross-marketing opportunities with institutes, annual events, or media platforms

• Making (e)-copies available for book reviewers

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2) Specific Author Marketing:

We invite our authors to:• Mention their book in all of their by-lines • Include their publication on their university profile page• Upload the flyer, to their ResearchGate or Academia.edu page• Spread the news within their network/institution• Make use of the library recommendation form• Post customer reviews on key sites• Send us review copies requests • Interact with us on Twitter and Facebook• Keep us informed of their activities

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AUP Key Marketing Strategies


Kudos

In addition we help authors to promote their work by our partnership with Kudos.

Promotion through Kudos makes it easier to reach new audiences, to see which networks work best for getting the work discussed and cited, and to help improve the metrics by which researchers are evaluated.

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Film, Media & Communications Film Studies Series List

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Film Culture in Transition1994 54 titles

The Key Debates 2010 6 titles OA

Framing Film& EYE2011 13 titles

Film Theory inMedia History2014 9 titlesOA

Eastern EuropeanScreen CulturesNEW 2017 3 titles


Film, Media & CommunicationsMedia Studies Series List

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Media Matters2009 9 titles

Televisual Culture2013 2 titles

Cities & Cultures2013 3 titles

Recursions2015 7 titles

Transmedia NEW 2017 3 titles


International Editors

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• Thomas Elsaesser, UvA

• Nanna Verhoeff& Maaike Bleeker, Utrecht Univ.

• Jennifer Peterson (UCLA)

• Giovanna Fossati, EYE & UvA

• Frank Kessler & Nanna Verhoeff, Utrecht Univ.

• Patricia Pisters, UvA

• Dan Streible, New York Univ.

• Vinzenz Hediger, Goethe Univ.

• Weihong Bao, Berkeley Univ.

• Trond Lundemo, Stockholm Univ.

AmsterdamUniversityPress 24


Awards 2017

Historians of Netherlandish Art (HNA) Awards on Northern Art

Katherine Singer Kovács Book Award from the American Society of Cinema and Media

Kraszna-Krausz Book Awards Longlist for Best Moving Image Book

ICAS (International Convention of Asian Scholars) Book Prize 2017

EuroSEAS Humanities Book Prize 2017


Asian StudiesSmall is beautiful

Focus on selected topics:

▪ Borderlands & mobilities, ▪ Sustainability, environment, ▪ Politics, religion and society▪ Transforming Asia▪ Visual cultures▪ History and heritages

▪


Asian Studies

➢ 15 Series

➢About 25 titles in 2018

➢ Cooperation with universities and research institutes

➢ Cooperation with publishers in Asia: co-publications and translations


EUROSEAS Humanities Book Prize 2017ICAS SOCIAL SCIENCES Book Prize 2017

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Amsterdam University PressWhat we offer

➢ Language-editing byexperienced native English speakers

➢ In-house personal editorial support throughout publication process

➢ Paperback edition or Open Access after an embargo period

➢ Lifelong availability through Printing On Demand

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Course Books



Services University of Amsterdam

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AUP Trade Book Launches


Elementaire Deeltjes

Elementaire Deeltjes: a good way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, new ideas, and enthusiasm to make often challenging topics highly readable. 54 published in three years

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Online developmentsand society

AUP Trade Books


Future of the City Nationalism

AUP Trade Books


AUP Trade Books


Awards


Awards


Awards


AUP in the mediaHallo witte mensen, Anousha Nzume


AUP in the mediaEindeloos ouderschap, Herman Vuijsje & Anneke Groen


AUP in the mediaAngela Merkel. Een politieke biografie, Michèle de Waard


#Academic Publications


Revenue Books 2015-2018

€1,599,564

€2.220.823 €2.552.795

€3,685,242

2015 2016 2017 B 2018


Revenue Books 2015-2018

2015 2016 2017 B 2018

Academic € 759.339 € 861.030 € 897.132 € 1.314.886

Trade € 505.700 € 1.026.172 € 1.148.830 € 1.695.331

Textbooks € 332.511 € 333.621 €506.833 € 675.024

Total Revenue Books € 1.599.565 € 2.222.839 € 2.552.795 € 3.685.241

Growth % 39% 15% 44%



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Making publications on current research and on socially relevant matters available to scholars, innovators and the general public

Thank you!

[email protected]

Documents

Amsterdam University Press · Amsterdam University Press Revenue Books 2015-2018 2015 2016 2017 B 2018 Academic € 759.339 € 861.030 € 897.132 € 1.314.886 Trade € 505.700