Amul Company.pptx Sana

7/27/2019 Amul Company.pptx Sana

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PRESENTED BY SANA


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ABOUT COMPANYThe Kaira District Co-operative Milk Producers' Union Ltd. was registered on December 1, 1946 as a response

to the exploitation of marginal milk producers by traders or agents of the only existing dairy, the Polson (brand)

dairy, in the small town of Anand (in Kaira District of Gujarat ).[7] Milk Producers had to travel long distances to

deliver milk, which often went sour in summer, to Polson. The prices of buffalo and cow milk were arbitrarily

determined. Moreover, the government at that time had given monopoly rights to Polson to collect milk from

Anand and supply it to Bombay city. [8][9]

Angered by the unfair and manipulative trade practices, the farmers of Kaira approached Sardar Vallabhbhai

Patel under the leadership of local farmer leader Tribhuvandas K. Patel . He advised them to form a cooperative

and supply milk directly to the Bombay Milk Scheme instead of Polson (who did the same but gave them low

prices). [10] He sent Morarji Desai to organise the farmers. In 1946, the milk farmers of the area went on a strike

which led to the setting up of the cooperative to collect and process milk. [9] Milk collection was also

decentralized, as most producers were marginal farmers who could deliver atmost 1 2 litres of milk per day.

Cooperatives were formed for each village too. [11]
http://en.wikipedia.org/wiki/Kaira_District_Co-operative_Milk_Producers'_Unionhttp://en.wikipedia.org/wiki/Polson_(brand)http://en.wikipedia.org/wiki/Anand,_Gujarathttp://en.wikipedia.org/wiki/Kairahttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Water_Buffalohttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Tribhuvandas_Kishibhai_Patelhttp://en.wikipedia.org/wiki/Cooperativehttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Morarji_Desaihttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Morarji_Desaihttp://en.wikipedia.org/wiki/Morarji_Desaihttp://en.wikipedia.org/wiki/Morarji_Desaihttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Cooperativehttp://en.wikipedia.org/wiki/Tribhuvandas_Kishibhai_Patelhttp://en.wikipedia.org/wiki/Tribhuvandas_Kishibhai_Patelhttp://en.wikipedia.org/wiki/Tribhuvandas_Kishibhai_Patelhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Vallabhbhai_Patelhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Water_Buffalohttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Kairahttp://en.wikipedia.org/wiki/Anand,_Gujarathttp://en.wikipedia.org/wiki/Polson_(brand)http://en.wikipedia.org/wiki/Kaira_District_Co-operative_Milk_Producers'_Unionhttp://en.wikipedia.org/wiki/Kaira_District_Co-operative_Milk_Producers'_Unionhttp://en.wikipedia.org/wiki/Kaira_District_Co-operative_Milk_Producers'_Unionhttp://en.wikipedia.org/wiki/Kaira_District_Co-operative_Milk_Producers'_Unionhttp://en.wikipedia.org/wiki/Kaira_District_Co-operative_Milk_Producers'_Union


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The Cooperative was further developed and managed by Dr. Verghese Kurien along with

H.M. Dalaya . Dalaya's innovation of making skim milk powder from buffalo milk for the

first time anywhere in the world and a little later, along with Kurien's help, making it on a

commercial scale, [12] led to the first modern dairy of the cooperative at Anand, which

would successfully compete against established players in the market.

The trio's (T. K. Patel, Kurien and Dalaya's) success at the cooperative's dairy soon spread

to Anand's neighbourhood in Gujarat, and within a short span, five unions in other districts

Mehsana, Banaskantha, Baroda, Sabarkantha and Surat were set up. [9] In order to

combine forces and expand the market while saving on advertising and avoid competing

against each other, the GCMMF, an apex marketing body of these district cooperatives was

set up in 1973. The Kaira Union which had the brand name of Amul with it since 1955,

transferred it to GCMMF. [13]
http://en.wikipedia.org/wiki/Verghese_Kurienhttp://en.wikipedia.org/w/index.php?title=H.M._Dalaya&action=edit&redlink=1http://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/wiki/Amulhttp://en.wikipedia.org/w/index.php?title=H.M._Dalaya&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=H.M._Dalaya&action=edit&redlink=1http://en.wikipedia.org/wiki/Verghese_Kurienhttp://en.wikipedia.org/wiki/Verghese_Kurienhttp://en.wikipedia.org/wiki/Verghese_Kurien


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COMPANY PROFILE

Year of Establishment 1973

Members 17 District Cooperative Milk Producers'Unions (16 Members & 1 Nominal Members)

No. of Producer Members 3.18 Million

No. of Village Societies 16,117

Total Milk handling capacity per day 13.67 Million litres per day

Milk Collection (Total - 2011-12) 3.88 billion litres

Milk collection (Daily Average 2011-12) 10.6 million litres (peak 13 million)

Milk Drying Capacity 647 Mts. per day

Cattlefeed manufacturing Capacity 3690 Mts. per day

Sales Turnover -(2011-12) Rs. 11668 Crores (US $2.5 Billion)

- n verv ew CRISIL Rating for GCMMF
http://www.amul.com/m/crisil-rating-for-gcmmfhttp://www.amul.com/m/crisil-rating-for-gcmmf


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PRODUCT PROFILEAmul Desserts

We are offering a qualitative range of Amul deserts that are widely demandedin the market.


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Following are the various types of Amul products we are supplying

like:

Amul Ice Creams Amul Mithaee Gulab Jamuns Pure Khoya Gulab Jamums

Amul Chocolates Amul Lassee Amul Basundi.


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Amul Products For Cooking

Our company offers a large range of Amul products for cooking that have delicious taste,nutrition and thus give health benefits.

Following are the various products of Amul products for cooking we are offering:

Amul / Sagar PureGhee (100g / 500g / 1kg / 2kg / 5kg) Amul Malai Paneer (250 g/ 500 g) Mithai Mate Sweetened Condensed Milk Masti Dahi.

Documents

Amul Company.pptx Sana