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A REPORT ON “QUESTIONNAIRE ANALYSIS OF AMUL ICE-CREAM”
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7/21/2019 Amul Icecream
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eNotesMB
A
The Best
References for MBA
A REPORT
ON
“QUESTIONNAIRE ANALYSIS
OF
AMUL ICE-CREAM”
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Amul Ice Cream was launched on 10th March, 1996 in u!arat" The #ort$olio
consisted o$ im#ulse #roducts li%e stic%s, cones, cu#s as well as ta%e home #ac%s
and institutional&caterin' #ac%s" Amul ice cream was launched on the #lat$orm o$
(Real Mil%" Real Ice Cream) 'i*en that it is a mil% com#an+ and the
wholesomeness o$ its #roducts 'i*es it a com#etiti*e ad*anta'e"
In 199, Amul ice creams entered Mum-ai $ollowed -+ Chennai in 199. and
/ol%ata and elhi in 00" Nationall+ it was rolled out across the countr+ in 1999"
It has com-ated competition li%e 2alls, Mother air+ and achie*ed the No 1
#osition in the countr+" This #osition was achie*ed in 001 and it has continued to
remain at the to#"
Toda+ the market hare o! Am"# ice cream i $%& hare a'aint the (&
market hare o! )LL* th" makin' it + time #ar'er than it c#oet
competitor,
Not onl+ has it 'rown at a #henomenal rate -ut has added a *ast *ariet+ o$ $la*ours
to its e*er 'rowin' ran'e" Currentl+ it o$$ers a selection o$ 0 #roducts" Amul has
alwa+s -rou'ht newness in its #roducts and the same a##lies $or ice creams"
In 3anuar+ 00, Amul introduced 45AR REE 7 Pro8i$e Pro-iotic 2ellness
Ice Cream, which was a $irst in India" This ran'e o$ 45AR REE, 8O2 AT
ia-etic eli'ht 7 Pro8i$e Pro-iotic 2ellness Ice Cream is created $or the health
conscious"
Amul)s entr+ into ice creams is re'arded as success$ul due to the lar'e mar%et
share it was a-le to ca#ture within a short #eriod o$ time due to #rice di$$erential,
:ualit+ o$ #roducts and o$ course the -rand name"
QUESTIONNAIRE ANALYSIS
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Q"etionnaire ana#i ha .een /one on takin' t0o parameter i,e,* t"rno1er
an/ #ocation
Q"e,2 pro/"ct cate'or3 Ice cream
10000-25000
26000-50000
51000-75000
75000 &AO!E
G"#$%T'#(
Cones ) 1 ) ) 1
C*ps 1 ) ) ) 1
#*n+aes ) ) ) ) )
,am-l pac/ ) 1 ) ) 1
G"#$% T'#( 1 2 0 0 3
1))))%'0))) ')))%0)))) 01)))%20))) 20))) 3 ABO4&
)
).1
).'
).
).$
).0
).
).2
).5
).6
1
cones
c*ps
#*n+aes
fam-l pac/
G)*$%+,"#*((+#"
P//"#'/
G"#$%T'#(
Cones ) 1 ) 1
C*ps 1 ) ) 1
#*n+aes ) ) ) ),am-l pac/ ) ) 1 1
G"#$% T'#( 1 1 1 3
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cones c*ps #*n+aes fam-l pac/
)
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).6
1
go7-n+p*ra
/-lol par/
peergate
b. -a%er+
10000-25000
26000-50000
51000-75000
75000 &AO!E
G"#$%T'#(
No 1 ) ) ) 1
"es ) ' ) ) 'G"#$%T'#( 1 2 0 0 3
)
).'
).$
).
).5
1
1.'
1.$
1.
1.5
'
no
es
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G)*$%+,"#*((P#"
P//"#'/ G"#$% T'#(
No 1 ) ) 1
"es ) 1 1 'G"#$% T'#( 1 1 1 3
go7-n+p*ra /-lol par/ peergate
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noes
Num-er o$ *ariants;
10000-2500026000-50000
51000-75000
75000&AO!E
G"#$%T'#(
0 ) 1 ) ) 1
2 ) 1 ) ) 1
G"#$% T'#( 0 2 0 0 2
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)
).1
).'
).
).$).0
).
).2
).5
).6
1
0
2
G)*$%+,"#*((P#"
P//"#'/
G"#$%T'#(
0 ) ) 1 1
2 ) 1 ) 1
G"#$% T'#( 0 1 1 2
go7-n+p*ra /-lol par/ peergate
)
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).$
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1
0
2
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<ue"6 which is the most sellin' #roduct=
RL#/( 10000-25000 26000-50000 51000-75000
75000
&AO!E G"#$%T'#(
Ba/er ) 1 ) ) 1
Ice cream 1 1 ) ) 'G"#$%T'#( 1 2 0 0 3
)
).1
).'
).
).$
).0
).).2
).5
).6
1
ba/er
-ce cream
RL#/( G)*$%+,"#
*((P#"
P//"#'/
G"#$%T'#(
Ba/er ) ) 1 1
Ice cream 1 1 ) 'G"#$%T'#( 1 1 1 3
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go7-n+p*ra /-lol par/ peergate
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ba/er
-ce cream
Q 43 In which months +ou ha*e more demand=
RL#/( 10000-25000
26000-50000
51000-75000
75000&AO!E
G"#$%T'#(
8an 0 0 0 0 0
,eb 0 0 0 0 0
Mar ) 1 ) ) 1
Apr-l 1 1 ) ) '
Ma 0 0 0 0 0 8*ne 0 0 0 0 0
8*l 0 0 0 0 0
A*g 0 0 0 0 0
#ep 0 0 0 0 0
Oct 1 0 0 0 1
No7 0 1 0 0 1
Dec 0 0 1 0 1G"#$%T'#( 2 3 1 0 6
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)
).1
).'
).
).$
).0).
).2
).5
).6
1
1))))%'0)))
')))%0))))
01)))%20)))
20))) 3 ABO4&
R L#/(G)*$%+,"# *(( P#" P//"#'/
G"#$%T'#(
8an ) ) ) )
,eb ) ) ) )
Mar 0 0 1 1
Apr-l 1 1 ) '
Ma ) ) ) )
8*ne ) ) ) )
8*l ) ) ) )
A*g ) ) ) )
#ep ) ) ) )
Oct 1 ) ) 1
No7 ) 1 1
Dec ) ) 1 1
G"#$% T'#( 2 2 2 6
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8an ,eb Mar apr-l Ma 8*ne 8*l A*g #ep Oct No7 Dec
)
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/-lol par/
peergate
Com#arison -etween turno*er and location
R L#/( G)*$%+,"#*((P#"
P//"#'/
G"#$%T'#(
1))))%'0))) 1 ) ) 1
')))%0)))) ) 1 1 '
01)))%20))) ) ) ) )
20))) 3 ABO4& ) ) ) )
G"#$% T'#( 1 1 1 3
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peergate
INT&RPR&TATION9
The $ollowin' are the learnin' which I has learnt while anal+>in' the
:uestionnaires" The+ are;
• In Amul ice creams, mostl+ $amil+ #ac%s are sold whereas 4undaes
are least sold -ecause o$ other alternati*es"
• Amul is not ha*in' such ran'e in -a%er+ #roducts so onl+ ice creams
o$ it are sold o$ten"• Most o$ the outlet owners %ee# ?@ *ariants o$ ice creams o$ Amul"
• The most sellin' #roduct o$ Amul is ice creams as the+ ha*e man+
ran'es $rom low ran'e to #remium ones"
• 4ales where anal+>ed mostl+ in the months o$ No*em-er, ecem-er,
March and A#ril" The o#inion o$ #arents is chan'in' now the+ are
allowin' their children to ha*e ice creams in winters too and in that
month the+ ha*e 'ood demand"
• 2hen I has done com#arison with location to turno*er, it has -een
$ound out that in the area o$ o*ind#ura the demand o$ ice cream is
low as it is an industrial location whereas in the area o$ /ilol #ar%
there is tou'h com#etition with To# n Town ice cream #arlour -ut
there also sales is hi'h and owner has turno*er o$ Rs 6000 to ?0000
#er month" 4ame as in the case o$ #eer 'ate area"
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(U&#TIONNAIR&9
uidelines $or $illin' the $orms
1" Please chec% the -o where*er re:uired"
" Onl+ 1 chec% #er :uestion"
Q 53 Name3 666666,,
Q 73 Shop8 Name3 666666,,
Q $3 Location3 666666,,
Q +3 T"rno1er
Rs" 10000@?000
Rs" 6000@?0000Rs" ?1000@?000
Rs" 6000 and a-o*e
Q 23 9ro/"ct cate'or3
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aB Ice Cream
amil+ Pac%
Cones
Cu#s
4undaes
-B a%er+
Des
No
Num-er o$ ariants
Q :3 ;hich i the mot e##in' pro/"ct<
Ice@Cream
a%er+
Q 43 In 0hich month o" ha1e hi'et /eman/<
3an 3ul+
e- Au'ustMarch 4e#t
A#ril Oct
Ma+ No*
3une ec
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