AMW Portfolio Resume 2012

7/31/2019 AMW Portfolio Resume 2012

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angela

warner

words pictures branding socialwords pictures branding social


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Im Angela Warnera writer, graphic designer, content curator,

social media strategist and digital marketer. I crat messages

or distinct audiences in ways that inspire, engage, inorm and

involve. Im equally experienced and adept at print and digital

media, and I enjoy transorming good ideas into tangible as-

sets that create measurable impact.

I believe that good communication is an interactive experi-

ence, and audiences deserve inormation thats creative, ac-

cessible, understandable, useul, memorable, and beautiul. My

passion is improving that experience or my clients and their

audiences through outstanding writing and design.

ANGELA WARNER

Communications Designer

www.WriterDesignerATL.com [email protected] 404.242.4808l LinkedIn.com/in/WriterDesignerATL

B@PinkRocktopus


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RESUME

WORK EXPERIENCESouthern Association of Independent SchoolsCommunications Manager | 1/2011 - 6/2012Designed and implemented an integrated organizational rebrand and social media strategy thatincreased member engagement by more than 400 percent. Newsletters consistently perormed atthree times the industry average.

eNewsletter design, content development and analytics Corporate brand identity redesign

Mobile app project design, direction and execution

Multi-channel social media engagement strategy and online community management

West Georgia Technical CollegeMarketing Specialist | 1/2010 - 12/2010Wrote and designed an award-winning annual report that was nationally recognized or excellence

in college publications; created a complete brand and mascot identity or the colleges frst seasonin collegiate athletics.

Press releases, media relations, public relations strategy

Special event/undraiser planning and promotion

Institution-wide digital image archive creation

Print newsletter content, design and production

Athletics program brand identity

Legacy World MissionsMarketing and Development Director | 11/2006 - 1/2010Served as public relations and communications director or a growing international nonproft orga-nization working with orphaned and vulnerable children in Uganda. Secured ederal and oundationgrants in excess o $500,000 in frst year o operation.

Grantwriting and undraising

Nonproft board development and volunteer recruiting

Donor engagement strategy via print, web and social media

Program management

Brand identity development

educationPine Manor CollegeBrookline, MACommunications1/1999 - 6/2001

Brevard Community CollegeCocoa, FLHumanities9/1997 - 12/1998

competencies

Adobe Photoshop, Illustrator, andInDesign

MS Ofce suite and Google Docs Web-based social management

tools and aggregators

Analytics applications

Email marketing platorms

Grantwriting and undraisingcampaign management

Professional

AffiliationsAIGA AtlantaInteraction Design Association

Atlanta Web Design Group


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When SAIS wanted to pursue new opportunities to add value to mem-

bership, I designed an optimized YouTube channel to encourage net-

working and skill-sharing among members while promoting SAIS events.

Branding the channel as SAIStalks: Independent Ideas, the channel was

seeded with member interviews where veteran school administrators

shared success stories, avorite career moments and best practices.

These interview videoscollected at a conerence, flmed entirely oniPads and produced in-housewere soon expanded to include presentations, slide decks, virtual book club discussions and annual reports.

The channel was launched exclusively through social media/digital newsletters to a core audience o approximately 2,800 potential viewers. Within 9

months, SAIStalks received more than 3,400 video views, showing widespread audience engagement and viewer retention. Member survey responses

indicated that users saw the channel as a valuable proessional development resource, delivering relevant, usable inormation in ten minutes or less, 24

hours a day.Video examples:Accreditation Report: http://bit.ly/Q1jVQInterview/Feedback: : http://bit.ly/OLZOvTEvent Marketing: http://bit.ly/MuBaVb

videocasts


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Content marketing:newsletters, social

engagement

Produced content and design or two monthly newsletters;developed a cross-platorm mobile application or annual

member conerence.

See complete archive at: http://bit.ly/SAISenews


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In 2007, I wrote a ederal grant proposal or a Georgia-based

charity working with orphaned and vulnerable children in Ugan-

da. The proposal resulted in a multi-year partnership with US-

AID that ed 10,510 children and provided lie-saving medica-

tion and malaria intervention.

Nearly fve years ater completing the grant proposal, I was

called in again to help share the results. This annual report

showcases the successes o the program and was the fnal

product o a complete logo redesign and rebrand, data anal-

ysis, inormation architecture, style guideline development,

copywriting and publication design.

More at http://bit.ly/LWMreport

case study

annual report


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collateral


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collateral


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copywriting


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More press available at:

http://scr.bi/NxYuyz


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Outside

Inside

creative/illustration


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creative/promotional


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branding


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branding


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lovewhatyoudo

www.WriterDesignerATL.com [email protected] 404.242.4808l LinkedIn.com/in/WriterDesignerATL

B@PinkRocktopus

Documents

AMW Portfolio Resume 2012