Candan CorbaciogluAmway Europe Corporate Affairs Area Manger

Tallinn, EstoniaFebruary 28th, 2013

AMWAY EUROPEAN ENTREPRENEURSHIP REPORT

Women's entrepreneurship as a remedy for economic slowdown

AMWAY EUROPEAN ENTREPRENEURSHIP REPORT

The Amway European Entrepreneurship Report …provides consistent and high quality dataenhances the discussion on entrepreneurshipprovides additional data on varying trend topics empowers potential entrepreneurs.

16 surveyed markets:12 EU-Members + Russia, Switzerland, Turkey and Ukraine

Respondents:Europe: 17.800 individuals, aged 14+

Methodology:Face-to-face and telephone interviews

POSITIVE ATTITUDE TOWARDS SELF-EMPLOYMENT.THE GENDER GAP. -4

-2-2-2

+30

+2-7-4-1-5-4-5

-13-6

-13-9

Agreement to statement „I have a positive attitude towards self-employment“

25

26

26

28

28

30

30

32

33

35

37

40

42

43

43

43

34

68

72

68

63

58

69

52

66

61

61

63

54

57

56

49

41

60

7

2

5

9

14

1

19

2

7

4

0

7

1

0

8

17

6

GermanyAustria

HungaryUK

RussiaSpain

RomaniaDenmarkUkraineFrance

PortugalPoland

ItalyGreeceSwiss

TurkeyAVG for EUROPE

I can imagine to start-up my own business

I can not imagine it

don't know

WOMEN'S WILLINGNESS TO BECOME AN ENTREPRENEUR

Agreement to statement „I can imagine to start my own business“, subgroup women

Female entrepreneurs are ready for action!

ENTREPRENEURIAL GAPUntapped entrepreneurial potential is very large (Data for all population)

The difference between the potential and the percentage of people working as self-employed

MOTIVATORS FOR BEING SELF-EMPLOYED ACORDING TO WOMEN

Independence from an employer, being my own bossSelf-fulfillment, possibility to realize own ideas

Second income prospects

Better compatibility of family, leisure time and careerReturn to job market, alternative to unemployment

MOTIVATORS FOR BEING SELF-EMPLOYED ACORDING TO WOMENSPLIT BY COUNTRY

Agreement to statement „I can imagine to start my own business“, subgroup women

AustriaDenmark

FranceGermany

GreeceHungary

ItalyPoland

PortugalRomania

RussiaSpainSwiss

TurkeyUK

Ukraine

Independence

Independence

Independence

Independence

Independence

Independence

Independence

Independence

Independence

Independence

Independence

Independence

Independence

Self-fulfillment

Self-fulfillment

Self-fulfillment

Self-fulfillment

Self-fulfillment

Self-fulfillment

Self-fulfillment

Self-fulfillment

Self-fulfillment

Income

Income

Income

Income Income

Income

Income

CompatibilityCompatibility

Compatibility

Compatibility

Return to job market

Return to job market

Lack of starting capital

Uncertain economic situation

Fear to fail

Lack of economic know-how Lack of public funding / support High administrative difficulties

Lack of business idea Lack of advice (e.g. by public institutions)

BARRIERS OF BEING SELF-EMPLOYED ACORDING TO WOMEN

Agreement to statement „I can imagine to start my own business“, subgroup women

AustriaDenmark

FranceGermany

GreeceHungary

ItalyPoland

PortugalRomania

RussiaSpainSwiss

TurkeyUK

Ukraine

Lack starting capitalLack starting capital

Lack starting capitalLack starting capitalLack starting capitalLack starting capitalLack starting capitalLack starting capitalLack starting capitalLack starting capitalLack starting capitalLack starting capitalLack starting capital

Lack starting capital

Fear to fail

Fear to failFear to failFear to fail

Fear to fail

Lack of economic know-how

Lack of economic know-howLack of economic know-how

Uncertain economic situationUncertain economic situation

Uncertain economic situationUncertain economic situationUncertain economic situation

Uncertain economic situation

Uncertain economic situationUncertain economic situation

Uncertain economic situation

BARRIERS OF BEING SELF-EMPLOYED ACORDING TO WOMENSPLIT BY COUNTRY (1 of 2)

Agreement to statement „I can imagine to start my own business“, subgroup women

AustriaDenmark

FranceGermany

GreeceHungary

ItalyPoland

PortugalRomania

RussiaSpainSwiss

TurkeyUK

Ukraine

No public funding/support

No public funding/support

High administrative difficulties

High administrative difficultiesHigh administrative difficulties

High administrative difficulties

Lack of business idea

Lack of business ideaLack of business idea

Lack of business idea

Lack of advice

Lack of advice

BARRIERS OF BEING SELF-EMPLOYED ACORDING TO WOMENSPLIT BY COUNTRY (2 of 2)

23

27

28

28

30

30

31

33

33

33

39

39

40

48

48

34

60

57

41

52

39

41

39

40

50

51

24

27

45

25

47

43

9

12

24

10

19

6

9

8

12

6

7

8

11

19

1

11

GermanyAustriaFranceSwiss

PolandHungaryUkraine

PortugalItaly

UKRomania

TurkeySpain

GreeceDenmarkEUROPE

more important than todayequally important as todayless important than todaydon't know

IMPORTANCE OF ENTREPRENEURSHIP IN TEN YEARS

HOW ENTREPRENEURS ARE PERCEIVED BY WOMENin which aspects they do differ from regular employeeshave the courage to strike new

pathsare autonomous to decide where they workcan manage their time more flexiblydo better networking, are in better contact with peopleare better in organizing

are better with money

have better professional skillsattach more importance to education and advanced training

ACTIVATE FEMALE ENTREPRENEURS AS A REMEDY FOR ECONOMIC SLOWDOWN IN EUROPEEntrepreneurial potential of women is probably the most underused source of economic growth and of new jobs in Europe! We need to …… improve entrepreneurial environment for women

• facilitate access to finance• provide sufficient child-care facilities• establish professional networks

… strengthen the entrepreneurial culture• offer better business education• encourage and support women to build a career in

entrepreneurship

… fight stereotypes• change perception• tailored made training and networking- role models

Candan CorbaciogluEurope Corporate Affairs Area Manager Amway Europe

Thank you for your attention