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A BUSINESS OPPORTUNITY

FOR ENTREPRENEURSYour Dream. Your Choice. Your Future.

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IS THIS THE RIGHT BUSINESS

OPPORTUNITY FOR YOU?We hope that once you learn more about the business

opportunity that is waiting or you, youll agree withmillions o others that having your own business

is an opportunity worth pursuing.

Dream big, dream small. Its up to you.

In this business, you have the opportunity

to control your own future.

Doug DeVos, President

For over 50 years, weve helped

Independent Business Owners (IBOs)

pursue their dreams. Together, we

continue to succeed through building a

strong community, providing training and

mentorship, and helping IBOs every step

of the way. The success of 3 million IBOs

worldwide is built on a solid foundation:

a family-owned business that hasnt

missed a bonus payment since 1959,

and a great product line. Its a business

that rewards people and allows them to

live the lives they imagine.

Sandy Spielmaker

Vice President, Sales

Amway.com

QUICK FIND

Business Benefts ........................................................4

Success Stories ...........................................................5

Products With a Distinct Advantage .............................6

A Business Opportunity or a Better Lie .....................10

Amway IBO Earnings ............................. ....................11

Your Partners in Success ....................................... ....12

Providing Guidance at Every Step ..............................13

Making a Positive Dierence .......................................14

Are You Ready to Start? ......................... ....................15

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OUR BUSINESS STRENGTHSThis is simply the best and most rewarding way to start a business

in the world today, with world-class products and great support.

No other direct selling company matches our strengths:

Amway and its parent company achieved nearly $11 billion

in global sales in 2011 and hold over 1,000 patents.

Family owned and fnancially stable.

Products with a global reputation or quality.

Free corporate support and training or IBOs.

A network o IBOs that provides one-on-one help.

Service in the communities where we live and work.

Almost $40 billion paid out in worldwide bonuses

and incentives since 1959, and weve never

missed a bonus payment.

Accredited by the Better Business Bureau.

A member o the Direct Selling Association since 1962.

Imagine a lie where youre in control o your time. You decide when to start working. You dont need

anyones permission to go to your childs soccer game. With an Amway independent business, you can

have this kind o reedom and the opportunity to gain fnancial rewards. We invite you to learn more

about becoming an Amway Independent Business Owner. Its an opportunity that can change your lie!

Amway Headquar ters in Ada, Michigan

Steve Van Andel, Chairman Doug DeVos, President

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BUSINESS BENEFITSIndividuals and couples who become Independent Business Owners (IBOs)

fnd there are many benefts o being in this business:

The ability to create a amily business, one in which second and third

generations can (and do) participate.

The ability to earn income to supplement, replace, and sometimes even

exceed current earnings.

Flexible schedules that allow them to do the things they want.

The satisaction o building a better lie or their amil ies

and themselves.

Having the opportunity to help others build successul businesses.

As they build their businesses, the rewards continue with:

Motivating cash bonuses and incentive trips or perormance

Since 1959Amway has paid out more bonuses and cash

incentives to its distributors than any other direct sales

company in history.*

Educational and rewarding business conerences.

Luxurious business meetings in world-class destinations.

Plus, our agreements with Partner Stores such as Best Buy,

Ofce Depot, and PETCO help IBOs save money and earn bonuses

through special oers and discounts available only to them.

Our vision is quite simple we work each and every

day to help people live better lives.

:

SOME OF OUR PARTNER STORES

*Source: Euromonitor International Limited; this claim is expressed in value terms or the time period 1959 to 2009.Primary and secondary research derived individual company sales and bonus and cash incentive payouts, andthen a tiered fltering methodology was implemented to remove all competitors to Alticor, validating the claim.

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Download a QR code

reader on your mobile

device, and scan the

code to see more.

REAL PEOPLE, REAL SUCCESS

Read inspiring Independent Business Owner success stories at AchieveMagazine.com. Youll see

why people rom all walks o lie choose this business and how theyve changed their lives.

Independent Business Owner Success Stories

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Download a QR code

reader on your mobile

device, and scan the

code to see more.

Together with Kurt Warner, two time proessional ootball MVP and

NUTRILITE spokesman we inspire others to lead an active liestyle and

strive to achieve optimal health.

PRODUCTS WITH A DISTINCT ADVANTAGEThe beauty o this business is that there are hundreds o high-quality products thatcan help you build a healthy retail business. Products that are exciting to share because

they are only available through your business. In act, were so confdent in theirperormance that we oer an industry-leading 180-day Satisaction Guarantee.

Products that keep customers coming back or more because they deliver as promised.

HIGH VISIBILITY SPONSORSAmway is proud to be the ofcial naming rights sponsor

o the Amway Center sports and entertainment

complex in Orlando, Florida, home to the National

Basketball Associations (NBA) Orlando Magic.We are also the frst-ever presenting sponsor o the

National Hockey Leagues (NHL) Detroit Red Wings,

arguably the most storied ranchise in league history.

And, NUTRILITE is the ofcial vitamin and nutritional

supplement partner o the Detroit Red Wings.

Through these relationships, were sharing the

importance o good nutrition with local communities.

Learn more at NutriliteHealth.com.

HEALTHNUTRILITE IS THE WORLDS NO. 1 SELLING

VITAMINS AND DIETARY SUPPLEMENTS BRAND*,

oering wellness-promoting and sports nutritional products.

And, it is the only global vitamin and mineral brand to grow,

harvest, and process plants on its own certifed organic arms.

Other top brands in the Health category include: XS

Energy Drinks, iCook Cookware, eSpring Water Purifer,

Perect Empowered Drinking Water, and ATMOSPHERE

Air Purifer.*Source: Euromonitor International Limited; Vitamins and Dietary Supplements, World, Retail Value RSP, 2010.

Exclusions apply; for complete details, visit Amway.com and search for: Satisfaction Guarantee.

XS Energy Drinks boost

energy without the crash that

comes rom a sugar high.

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Download a QR code

reader on your mobile

device, and scan thecode to see more.

ARTISTRY intensive

skincare anti-wrinkle

frming serum is proven to

boost collagen activity by

300% overnight.*

*In vitro testing.ARTISTRY Creme LuXuryEye helps skin act up to 15

years younger around the

upper and lower eye areas.

Our ARTISTRY brand is the exclusive skincare and cosmetics provider or Miss America.

BEAUTYARTISTRY is among the worlds top fve,

largest selling, premium skincare brands.*

The ARTISTRY product portolio is designed to

meet every beauty need with the:

Basics o ARTISTRYessentials.

Seasonal beauty o trend color collections.

Advanced anti-aging technology o TIME

DEFIANCE, intensive skincare, and Creme

LuXury skincare products.

ARTISTRY products eature innovative ingredients

and proven perormance at competitive prices.

*Source: Euromonitor International Limited; Beauty and Personal Care 2011, premium

cosmetics and premium skincare category and subcategory; global 2010 value RSP.

PROUD SPONSOR OF THE

MISS AMERICA ORGANIZATIONAmway is proud to sponsor the Miss America

Organization, the worlds largest provider o scholarshipassistance or young women. Together, through the

Amway scholarship, we work to empower women to

ollow their dreams and achieve their goals. Learn more

at Amway.com/missamerica.

ARTISTRY Light Up

Lip Gloss grabs attention

wherever it shines.

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HOME CARE PRODUCTSIn 1959, we launched Liquid Organic Cleaner (L.O.C.). It

was the frst o its kind a high-perorming product that

contained biodegradable cleaning ingredients without harm

to the environment. Now, over 50 years later, our dedication

to creating cleaning products that work hard yet are easy

on the environment remains unchanged. Our exclusive

LEGACY OF CLEAN laundry and cleaning products are

created to handle even the messiest jobs with natural,

biodegradable cleaning ingredients like orange oil never

harsh chemicals or noxious umes. Our legacy is built on a

solid promise one that proves itsel each time you use

these laundry and cleaning products. POSITIVELY CLEAN

SINCE 1959.

Recognized or Saer Chemistry

www.epa.gov/de

EPA/DE recognition does not constitute endorsement o this product. The Designor the Environment logo signifes that the ormula or this product, as Amwayhas represented it to the EPA, contains ingredients with more positive health andenvironmental characteristics than conventional cleaners. EPA/DE relies solely onAmway, its integrity and good aith or in ormation on the composition, ingredients,and attributes o this product. EPA/DE has not independently identifed, i.e. viachemical analysis, the ingredients in the product ormula, nor evaluated any oAmways non-ingredient claims. EPA/DE expresses its judgment and proessionalopinion only as to the environmental and human health characteristics o theproduct, based on currently available inormation and scientifc understanding.

In 1989, Amway Corp.

received the United Nations

Environment ProgrammeAchievement Award or

promoting environmental

education and awareness, and

or encouraging youth to make

the environment a priority.

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INSPIREDSTYLE20112012

GIFTS & INCENTIVESTheRibbon Git & Incentive Program makes

git giving and incentive programs easy.

Each Git Collection is packed with impressive,

name-brand items or virtually everybody and every

occasion. Customers simply preview and select

Git Collections or riends and amily. The recipientmakes their git choice and uses a Ribbon Git Card

to order online. There are no shipping charges and

git cards never expire.

Some very successul IBOs sellRibbon Git

Collections to businesses to use as incentives

or employees and customers.

JEWELRY AND ACCESSORIES

PERSONAL ACCENTS is a completecollection o distinctive and aordable

jewelry, accessories, and ragrances or

women and men. Theres something to ft every

style, every budget, and every abulous moment.

Plus, we provide your customers

ree standard shipping on all

PERSONAL ACCENTS jewelry

and accessories.

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WHERE IT ALL BEGANThe Amway story begins with two riends in west Michigan who wanted

a better lie or their amilies. Jay Van Andel and Rich DeVos launched their

business in 1959 with Liquid Organic Cleaner (L.O.C.). Today, we have a presence

in more than 80 countries and territories, but we are still rooted in Ada, Michigan,

and in what Rich and Jay discovered more than 50 years ago people and

relationships are the core o this business.

These ethical and operational standards guide both the company and its

Independent Business Owners (IBOs) in all activities past, present, and uture.

Amway will:

Support the undamental reedom o people to

determine their own uture.

Allow the time and resources to protect and

nurture amily.

Oer hope to individuals.

Present the opportunity to receive reward in

proportion to individual eorts.

This business opportunity was ounded on principles that are carved

in stone in ront o the Amway World Headquarters in Ada, Michigan:

Freedom, Family, Hope, and Reward.

A business opportunity for a better life.

The legacy o our ounders

Jay Van Andel (above let) and

Rich DeVos (above right) continues

through the leadership o their sons,

Steve Van Andel, chairman (inset

let), and Doug DeVos, president

(inset right).

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AVERAGE ANNUAL HIGHEST ANNUALAWARD LEVEL COMPENSATION1 COMPENSATION1

Q12 Platinum2 $51,437 $256,898

Founders Emerald3 $135,052 $709,022

Founders Diamond4 $602,467 $2,717,198

Since1959,Amwayh

as

paidoutnearly$40b

illionin

bonusesandincentive

stoIBOs

aroundtheglobe.An

dweve

nevermissedabonuspayment!

EarnM

ore!

SET YOUR BUSINESS GOALSThis is your business and only you can determine how much time

and eort you want to put into it and what you want to get out o

it. Determine what success means to you, then work with your

sponsor and the Amway IBO Compensation Plan to create your

individual path to success.

EXAMPLES OF WHAT OTHERS ARE EARNINGThe table below provides average Calendar Year 2010 North

American Annual Compensation or all IBOs who achieved at least

the Q12 Platinum Award level during the year.

1 Includes compensation rom Amway IBO Compensation Plan and Growth Incentives (GI) Program during 2010. Formore details on qualiying or the GI Program and the requirements or good standing, see the back o this brochureand inormation on Amway.com, or contact Amway Sales.

2 Approximately 0.25% o IBOs in North America achieved at least Q12 Platinum status (but not Sapphire or higher) in the

calendar year ended December 31, 2010.3 Approximately 0.08% o IBOs in North America achieved at least Founders Emerald status (but not Founders Diamond orhigher) in the calendar year ended December 31, 2010.

4 Approximately 0.02% o IBOs in North America achieved Founders Diamond or higher in the calendar year endedDecember 31, 2010.

For average annual compensation and highest annual compensation at all IBO levels, go to Amway.com and search or:compensation chart.

LAST YEAR, NEARLY300,000 NORTH AMERICAN IBOsRECEIVED A BONUS.

Approximately 46% o all IBOs in the U.S. were active.

U.S. IBOs were considered active in months in 2010 when they attempted to make a retail sale, or presented the Amway IBOCompensation Plan, or received bonus money, or attended an Amway or IBO meeting. I someone sustained that level o activityevery month or a whole year, their annualized income would be $2,424. O course, not every IBO chooses to be active every month.Gross Income means the amount received rom retail sales, minus the cost o goods sold, plus monthly bonuses and cash incentives.It excludes all annual bonuses and cash incentives, and all non-cash awards, which may be signifcant. There may also be signifcantbusiness expenses, mostly discretionary, that may be greater in relation to income in the frst years o operation.

The average monthly Gross Income or active IBOs in the U.S. was $202.

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A low-risk, low-cost business opportunity that

is open to everyone.

YOUR PARTNERS IN SUCCESSYou can count on the ollowing standards that guide this business opportunity:

Almost anybody can become an Independent Business Owner (IBO).

IBOs renew their commitment to remain in the business each year.

This is an aordable business; you dont need to go into debt to start

your business.

The Amway IBO Compensation Plan rewards you or the work you do.

Your independent business has the ability to be passed on to heirs, so it

can truly be a amily business.

You have the opportunity to build your business internationally.

Its not too late to get in the business. Someone starting today has the

same opportunity as someone who started over 50 years ago.

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MAKE MONEY WHEN YOU, OR OTHERS YOUSPONSOR, SELL PRODUCTSVery simply, you can make money by selling products to

customers, and helping new IBOs you sponsor to sell products

and build their businesses.

For some people you know, products oered by your businesswill fll their needs, and you can earn retail proft as well as

additional potential income through monthly bonuses or

these sales. Others may be looking or an opportunity to earn

income, and this business will appeal to them. When you

sponsor them, you can be rewarded or the business volume

they generate.

The AmwayTM business opportunity is unlimited.

PROVIDING GUIDANCE AT EVERY STEP

With over 50 years o business experience, we understand how tonavigate market conditions and help IBOs succeed with:

Customer support to answer any and all questions.

Live and online training courses or sales and product knowledge.

The Amway iPhone App or placing orders and online

business management.

Incentive programs that reward business success.

Leadership and business training.

Independent Business Owners Association International

(IBOAI

), an organization, independent o Amway, thatserves as your advocate and advises the Corporation on your

behal on business-related topics.

Training and support are also available rom your sponsor

and others.

As a new Independent

Business Owner, youll

receive a step-by-

step guide to help

you understand the

business and take

advantage o early

bonus programs.

In the Optional Product Kit

youll receive $150 worth o

ull-size products to try and

numerous samples to share.

Youll also receive product

brochures and tools to help

you introduce the products

to customers.

Welcome Kit, included with $62 registration ee

START YOUR INDEPENDENT BUSINESS FOR AS LITTLE AS $62

Optional Product Kit, $83.99 ($150 value, at

Suggested Retail Price)

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ADDITIONAL SUPPORT FOR YOUR BUSINESSAs you build your business, you will likely have some questions. Your

sponsor has a vested interest in helping you succeed, so dont be shy about

reaching out or help. You can also turn to the IBOAI (IBOAI.com), your trade

association, dedicated to serving the common interests o all IBOs.

Some successul IBOs share their knowledge o success through the creation

and sale o Business Support Materials (BSM), under the guidance o the

Amway ACCREDITATION PLUS program. The intent o these optional

materials is to help IBOs succeed in reaching their goals. BSM may includeDVDs, CDs, books, websites, seminars, and business conventions. The

additional income some IBOs may earn rom the sale o BSM is separate rom

their earnings under the Amway IBO Compensation Plan.*

IBOs are not required to purchase BSM. However, many IBOs have ound

BSM helpul in building their businesses. As an Independent Business Owner,

where you turn or business insight is completely up to you.

MAKING A POSITIVE DIFFERENCEIn addition to supporting our internal community, we believe in helping those

around us. Through the Amway ONE BY ONE Campaign or Children program,

our employees and IBOs support numerous causes, including Boys & Girls

Clubs o America, Easter Seals, U.S. Dream Academy, and disaster relie. We

believe that the Power o Positive includes the power o caring something wehave been doing or over 50 years.

Learn more about whats being done locally and globally at

Amway.com/PositiveCommunities.

*Amway does not compensate IBOs or BSMsales, nor does Amway receive compensationor BSM sales.

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ARE YOU READY TO START?Youve had a chance to hear how this business opportunity has the potential to

ulfll dreams. Youve read through this brochure and learned more about who and

what will be supporting your business opportunity eorts.

Perhaps today is not the right time or a change. Thats OK. Keep the brochure,

check out Amway.com, talk with the person who introduced you to Amway, and

review it all again in a little while.

I youre ready to become an Independent Business Owner, or i you want to learn

more, contact the person who shared this opportunity with you.

Do you want extra monthly income?

Do you want more quality time with your amily?

Do you want to own your own business?

Do you like helping people fnd products and opportunitiesthat can make their lie better or easier?

I you answer any o these questions with a yes, we hope you

consider taking advantage o this opportunity:

We stand behind our products with a 180-day, 100% Satisaction Guarantee.

100% money-back guarantee on your business registration ee in the frst

90 days ater you register.

100% money-back guarantee on training materials and services purchased

and returned through an Approved Provider in the frst 90 days ater you register.

Exclusions apply; for complete details, visit Amway.com and search for: Satisfaction Guarantee.

START YOUR INDEPENDENT BUSINESS WITH THE CONFIDENCE OF THE

AMWAY ASSURANCE PROGRAM:

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You cant predict the future, but you can

follow your dreams.

Jay Van Andel, Amway co-founder

2012 All rights reserved Printed in the USA L3289ENF 40-0710

CONTACT ME TO START YOUR INDEPENDENT BUSINESS OR

PURCHASE PRODUCTS THROUGH MY BUSINESS:

Visit Amway.com or cal l 800-253-6500.

The Amway Independent Business Owner Compensation Plan (IBO Compensation Plan) oers monthly and annual bonuses that IBOs can earn in accordancewith their contract with Amway. IBOs may also qualiy or the Amway Growth Incentives Program (GI Program), a collection o discretionary programs separaterom the IBO Compensation Plan and that can vary rom year to year. IBO eligibility or the GI Program is at Amways discretion. The GI Program is available onlyto IBOs in good standing, and those whose conduct demonstrates high ethical and business standards aligned with the goals and objectives o Amway and itsrelated businesses.

For more details on qualiying or the GI Program and the requirements or good standing, visit Amway.com and search or: Business Reerence Guide.